Chapter 148: Digging a hole for the second round of business war [Please subscribe! ]
As of December 12, Xinghuo Payment is still in the development and improvement stage, even though Wang Chengguang had agreed on everything with Pony Ma in late October.
Get the full support of the big penguin.
But the payment aspect... is not something that can be accomplished in just one month like the short Weibo post did. The battle between Xinghuo Payment and Zhifubao will probably enter the next round in 09.
Wang Chengguang was sitting in his office handling official business until about 10 a.m. He had just taken a break when he heard a knock on the door. When he called out "Come in," Zhong Miaomiao opened the door and walked in with a sweet smile on her face. "Brother Guang, did I disturb you?"
Wang Chengguang was amused, "Why should we bother you?"
These were all people who knew each other well, and they were the most familiar with each other. After Zhong Miaomiao came over and talked slickly for a while, she blinked and said, "I just remembered that it's my mother's birthday the day after tomorrow. Do you think I should give her a birthday surprise?"
Wang Chengguang was stunned. "You have grown up now and know how difficult it is for your mother. What gift do you plan to give her?"
Zhong Miaomiao continued to smile sweetly, "How about I fly to Shanghai and cook a delicious meal for her? Also, give her some branded clothes? My family is not materialistic, but my mother has worked hard all her life, so it's nice to use a branded product occasionally."
The original plan for Zhong's mother was that she would go to the hospital with a fever this winter and die in a car accident.
Now she is taking care of Zhong Miaomiao's cousin Liu Ke, who is in Shanghai... Wang Chengguang's cousin-in-law is already eight months pregnant.
Not only was Zhong Miaomiao's mother in Shanghai to take care of her, but Wang Chengguang's second uncle's second mother was also there. After all, Wang Pengqi was a little too busy with his work.
Working in the emergency department of a tertiary hospital in Shanghai can make you lose weight like lightning in a year.
Wang Chengguang praised, "Sure, the food you make will make her happier than brand-name clothes or cosmetics."
Zhong Miaomiao started to act coquettishly, "Will you accompany me? Whether you attend the birthday celebration or not, that's fine. You have to help me choose and go shopping together."
He could only nod, "That's no problem."
The little cabbage that the Zhong family raised with great difficulty was ruined by him in various ways. It is necessary to buy a gift for him before celebrating his birthday.
Just book a flight for tomorrow.
The business war with Jack Ma was over, and he had plenty of time to relax in the days ahead. After thinking about it, he made a phone call and arranged a new round of business war rehearsal.
That is to let Shi Xiaomeng, Wu Di, Hua Zi and others, including Shen Bing and Lin Xia, all be under the control of Jack Ma, Zhifubao, Taobao, etc., to publicize and control the review, supervision and other links, and vigorously crack down on counterfeit and shoddy products.
Let them shop more on Taobao...and spend more.
Always keep evidence, including when taking photos of evidence, making sure to put a clear date mark on them. Just say that you made a purchase and received the goods, and when the courier delivered the goods, you unpacked the goods in front of him. You can even leave the courier's contact information and try to negotiate to take a photo with him, and you can pay him extra money.
In short, it is to confirm the evidence.
Didn't Jack publicly apologize and speak up for consumers by cracking down on counterfeit and shoddy products?
Here comes another series of real-life stories to prove that when shopping on Taobao and using Zhifubao, you still buy counterfeit and shoddy products from time to time?
Wait until Spark Payment starts public beta and then compare the two.
It’s round two!
After the order was given, Wang Chengguang took Zhong Miaomiao out. He also had an appointment with someone for lunch today, who was Old Li from Hailong Building.
…………
At about noon, at a good-quality restaurant near Hailong Building, Wang Chengguang had just gotten out of the car when Lao Li, who was guarding the restaurant entrance, and two other figures came running over in surprise.
Wang Chengguang greeted them with a smile, "Lao Li, Lao Yang, Lao He, long time no see."
Lao Li's earliest small computer store was opened in partnership with his friends, the other two being Lao Yang and Lao He.
This time he asked the other party out to have a talk. Their younger brothers, or distributors, who were scattered across computer cities in various provincial capitals, also had to keep a strict control on quality and after-sales maintenance.
We have done this step steadily and are not afraid of people causing trouble. Once Spark Payment goes online, we will continue to hammer away at the negative treasures, and we won't be afraid that Jack Ma will fight back against him by using the point of counterfeiting and shoddy products.
The three former small bosses are now multi-millionaires who have reached a new level. Each one is more polite than the other and some are so nervous that they can’t speak.
Finally, it was Old Li who stuttered and said, "Boss Wang, the food is ready in the private room. You and sister-in-law can enjoy yourselves. For this lunch, all our thoughts are on the wine."
The group walked towards the private room, entered the room, ate a little, drank a little and got a little tipsy. Only then did Lao Li and the other two relax a lot.
Wang Chengguang raised his glass again, and after the four of them drank, he spoke again, "You distributors scattered across the provincial capitals must ensure good quality control. If you can't do a good job, you should replace them. If something goes wrong, you must provide adequate compensation."
"I'm meeting you today to emphasize once again that branded online stores selling computers consume the reputation of the entire Spark Group."
"We must improve our quality and after-sales service. Even if Xinghuo doesn't make money and we spend all our tens of millions of profits a month, we must maintain this image."
"If we really encounter a female drug dealer bastard, Xinghuo will send a team of lawyers from the legal department to sue them and send them to jail. This is related to the next major strategy of our group and we cannot afford to make any mistakes."
We really rely on hard quality to fight against Taobao's counterfeit and shoddy payment platform business war.
The 10-20 million yuan profit that Xinghuo Media earns from the big brand online stores is just a drop in the bucket. Zhifubao's future is...
If you want to take over Fubao, raise the image of Xinghuo Payment, and promote advertising, you must be hardcore.
As he spoke, Lao Li drank the liquor in his glass in one gulp and explained, "Boss Wang, I knew what kind of person you were from the first time you worked with me to sell computers. For every machine you assembled, you personally touched every part."
"We can win without any effort. With the support of the Xinghuo platform, we can sell hundreds of thousands or even 200,000 computers a month. We can make a lot of profit just from the computer cases, power cords, mice and keyboards."
"Xinghuo is getting bigger and bigger. We are not fools. We believe that small profits but quick turnover will bring wealth and fortune. Therefore, the distributors of the provincial capital computer malls are all chosen by the three of us or other employees after we have met and interacted with them in real life."
"Those people also have Weibo accounts, and many of them want to become internet celebrities and make money."
"When a company gets big, there are bound to be bad companies. After we three got rich, we also set up an inspection and return visit team and sent them to various provinces to randomly check every business order sent to us by Xinghuo. We contacted the buyers and randomly checked the quality of the computers after they bought them to see if there were any bad machines."
"We have found some corrupt officials and are considering whether to report to you or fire them directly..."
Lao Yang and Lao He nodded repeatedly, "Yes, yes, let's take off with President Wang. Small profits but quick turnover is a mountain of gold and silver. We have worked hard to build a great reputation. Anyone who dares to destroy it will be like killing his parents."
Xinghuo makes tens of millions a month, and that’s based on the money he’s shared with big internet celebrities and secondary salesmen.
Spark Media as a whole still makes one hundred yuan per machine!
As for Lao Li and his gang of middlemen, they can basically make a profit of 200 to 300 yuan for a set of computer cases, speakers, power cords, keyboards, etc.
Their monthly income is two or three times that of Xinghuo. During the best business hours, they may achieve a monthly profit of over 100 million yuan. Of course, they also have to share profits among different levels, so the net profit is far less than that. Who would have dared to think of this a year or two ago, before they met Wang Chengguang, when the three partners rented a store in Hailong Building? !
Whoever touches this super plate will destroy the pot and kill the parents.
Wang Chengguang nodded. "It's a good thing that you guys have this thought. How many termites have been found so far?"
Lao Li poured the wine again, "There are more than a dozen... Mainly because China is too big, with so many provincial capitals or municipalities such as Tianjin, Haikou, and Shancheng. Each place recruits at least three or five middlemen, and the middlemen also have to hire employees, which adds up to hundreds of people."
Wang Chengguang nodded. "If the situation is serious, we will prosecute, no matter how much evidence we have or what the final result is."
"Replace those who need to be replaced directly. For those who have been cheated, give each of them 200 to 500 yuan in cash and have someone come to apologize and replace the computer parts that have been cheated. Be nice and explain what happened. I will take the cash compensation and the replacement parts will be yours."
"Your team is not a formal subsidiary of Xinghuo, but its nature is actually similar."
The world is so big, there is no need to worry about not having applicants for positions that can make money.
After all, this involves a commercial war among payment platforms. As long as there is an effect, you will not lose money by investing money and resources. Once Xinghuo Payment replaces Zhifubao, it will share the world with WeChat and become one of the two poles.
All of Jack Ma’s halos have faded by a large margin.
No matter how much cash is given away, this topic is still brewing in private. Wait for the second round of business war to detonate the pit of losing treasure, and then compare the shopping experience of Xinghuo Media online store?
That will be a new super topic. I wonder how many people would be looking forward to being cheated when shopping at Xinghuo, and being given cash compensation and replacement of new parts if they are cheated. What he dares to give is real.
If he plays it this way, it will be a Spark brand online store that only sells computers… He can afford to make a loss, but Jack certainly can’t do it.
In September 2008, Taobao completed a transaction volume of 9 billion RMB. If he wants to copy the homework, how many billions of compensation will he have to pay in a month? Don't go public, just commit suicide.
Lao Li and the other two nodded again and drank. Everything was in the wine.
This is not just about their future, whether they can become wealthy in the future. For example, since he met Wang Chengguang, the first computer he helped Lu Tao assemble was in their store.
After watching and witnessing for so long, everyone knows what level of entrepreneur this is.
After lunch, Wang Chengguang thought about it and decided to call back to the Xinghuo headquarters and ask the assembly and maintenance business department to set up a special inspection team to travel with public funds and make surprise visits to every shopper customer.
Cross-check with Lao Li’s team in the store.
Even if this project loses hundreds of millions a year, as long as it attracts nationwide attention and creates a sensation when Xinghuo Payment is launched in 09, it can snatch away a large number of old users of Zhifubao and Tenpay.
At the very least, everyone will know about Spark Payment and have heated discussions about it.
He had originally prepared a sum of money to buy several hundred acres of land within the Fourth Ring Road of Beijing. Now that he had reached an agreement with Lao Meng, he decided to buy 100 acres of land at the market price during the real estate winter.
The tens of billions saved can be used to pay for Feixinghuo.
At worst, if Xinghuo Payment builds up its reputation, it can be listed separately. Once it raises funds through the listing... it will no longer need this little money.
Also, I didn’t pay much attention to this business before, but when I use this online shopping business as a weapon to defeat the negative treasure, I will save a lot of money and expenses by directly contacting the computer manufacturers, and the profit will be greater.
………………
A new day, October 12.
At an airport in Shanghai, when Wang Chengguang and Zhong Miaomiao walked out together, he was only accompanied by two bodyguards. This was because he was afraid that Zhong Miaomiao might be recognized and surrounded by fans, and he would not be able to handle it alone, so he brought two people with him.
When they arrived outside the airport, the assistant got a car... and contacted SAIC Volkswagen, who sent it over. Then Wang Chengguang said goodbye to his bodyguards and drove to the city center.
He and Zhong Miaomiao went shopping in Beijing and bought some luxury goods, but on this night in Shanghai, it wouldn't be a bad idea to go shopping again and buy some things.
In fact, Wang Chengguang had hardly been to Shanghai in his two lifetimes.
As the car sped along, Zhong Miaomiao, who was sitting in the passenger seat, said excitedly and with emotion, "I'm alone today, so you better take it easy and don't get yourself hurt~"
Wang Chengguang, “…”
………………
About the same time.
In a male dormitory building of Beijing University of Architecture and Technology, several boys who were playing games were startled by a knock on the door. One of them put down his headphones and went to open the door swearing, but was stunned at first sight.
Standing outside the door were their counselor and two young strangers.
The other male gamers also stopped what they were doing and started to be polite, calling out to Teacher Zhang.
Teacher Zhang smiled and called out a few boys' names, then said, "Are you all in contact with salespeople at Spark Media? Did you buy assembled computers or branded computers?"
Seeing several people nodding, Teacher Zhang introduced enthusiastically, "These two are technicians from Spark Media, and they are here to investigate and conduct follow-up visits. There are so many counterfeit and shoddy products on Taobao right now, and it has caused such a stir."
"As a new brand online store, Xinghuo is afraid that its customers will be cheated, so it has set up a random inspection team to help you check whether there are any second-hand parts in the assembled machines that are passed off as new ones."
"If there is such a problem, Xinghuo will apologize to you, compensate you with a few hundred dollars, and replace the parts with new ones."
Several boys were all dumbfounded. A handsome guy scratched his head, "If you get cheated, just replace the parts and pay a few hundred dollars? Mr. Wang is so generous? Isn't he afraid of those who haven't been cheated? In order to earn a new computer, he deliberately said that he was cheated?"
Teacher Zhang looked at him speechlessly, and so did his roommates.
A technician from Xinghuo said with a smile, "This situation is bound to happen, but in order to reassure consumers and protect our Xinghuo brand from being tarnished, sometimes it's not a bad thing to suffer a little loss."
"Moreover, when people shop and trade online, there are procedures and foundations. For example, the big orders from those Internet cafe chains specifically want second-hand parts to build machines."
To put it bluntly, Xinghuo sells hundreds of thousands, 200,000 or 300,000 units per month in just a few months, and 80% of them are corporate orders.
How many units are there in more than 10% of personal orders? Whether you buy a new machine or a second-hand machine, you can check the transaction receipt.
The popularity of the topic is suppressed online to avoid causing widespread discussion. Some individuals in real life want to make some money, and Xinghuo can afford it.
Compared with the importance of payment platforms, there is no comparison.
Going public to raise funds costs a lot of money, which is a basic operation of large companies.
(End of this chapter)