Chapter 147 Xu Hongdou's emoji package went viral [Please subscribe! ]
August 12, early in the morning.
Gu Jingjing ran to the bedside and drank a large glass of warm water, then refreshed the web page on the computer in the bedroom and said to Wang Chengguang with a smile, "Brother Guang, I am dying of laughter. Jack is trying to make you popular."
"The post you posted on the Beijing University of Architecture and Technology forum received over 300 million hits and more than replies in one night."
"I didn't read the specific content, but you studied at Beijing University of Architecture and Technology for four years, and you have only graduated for a year and a half. There should be old classmates, or junior students who know you, who recognized you and exposed the news, right?"
Wang Chengguang was very calm, "Someone will definitely recognize me, both teachers and students. After all, all kinds of gossip about me are still circulating a lot in the community of Beijing University of Architecture and Technology."
"I didn't respond before, I was just responsible for suppressing the hype online. It's normal for people to recognize this photo, but Jack shouldn't dare to go too far. Those who broke the news about me will definitely have their posts deleted."
Even at the beginning, Alibaba did not know the contact information of the female poster, nor did it have the authority to delete the post.
If they dare to operate this melon, they will definitely get to know those things.
Otherwise, both sides will be destroyed. With Wang Chengguang's previous ability to hype things up, he will definitely make Taobao and Zhifubao very depressed.
At this stage, it is still the initial stage of the business war and confrontation, and Jack Ma will also control the rhythm.
The photo of him cooking with a mask and sunglasses on may be popular, but as long as the heat is suppressed, and there is a tacit understanding and the business negotiations are concluded, the public can quickly forget this little memory by suppressing it and revealing some new gossip.
Netizens are notoriously quick at transferring information.
After a moment, Gu Jingjing was scrolling through Weibo again and said, "Tsk, that Xu Hongdou has 50 followers now. Her selfies of being wronged, mad, and even crying, with background text like "To blacken my life", "Open Alipay, and spend money on fakes" and so on."
"This is going to go viral tonight, right? Even hotter than your post."
Gu Jingjing had seen Xu Hongdou's charm without makeup, but what was even more outrageous was that this girl with stunning looks had long legs and was 1.7 meters tall when barefoot.
The impact of meeting in person and watching short videos or photos is really different.
Xinghuo's strategy is to deliberately capture special shots, getting angry and mad, including the crying expression when four out of the last ten purchases were counterfeit and shoddy.
Emoticons are sweeping the internet...
Over the past night, whether it was on Tieba, Penguin Chat, Penguin Group, or Xinghuo Weibo, Xu Hongdou became famous for her super emoticon package.
It's not just Spark that's pushing this.
Penguin's Pony Ma has spent a lot of money on promotion.
There was a fierce battle between Zhifubao and Tenpay. Finally, they got a chance to hack Zhifubao and tie a good online payment platform with counterfeit and shoddy products.
If Xiao Ma Ge didn't know how to seize opportunities, there would be no way the Penguin Empire would have been built today.
It is normal for Xu Hongdou's Weibo fans to become famous simply by doing nothing, as Xiao Ma Ge has invested a lot of money in it.
How many people in this world are worthy of Pony spending money to promote you?
After Gu Jingjing drank another cup of warm water, she walked back to the battlefield and asked, "When will this sparring end?"
Wang Chengguang was about to say something when Zhong Miaomiao pinched him angrily and said, "We are working hard to save the world and protect the peace of the earth. Can you please stop talking about such trivial matters?"
Gu Jingjing, "..."
Wang Chengguang was also speechless. Forget it, let’s not talk about trivial matters for now. This battle was destined to be no small fight. He had experienced so many rounds of wars when he founded Xinghuo.
I have also experienced the operation of unplugging the network cable.
Now it can only be regarded as a warm-up for Jack, and the netizens should first be given the image that "to destroy the treasure" is equivalent to paying for trouble and being frustrated.
It is impossible to sink it dry in one operation.
Let the bullet fly for a while and then try to cool it down.
………………
At around nine in the morning, Wang Chengguang was about to go out to the company when he received a call from Xu Hongdou, "Boss Wang, Jack Ma has come to the Guomao headquarters and wants to take a photo with me. He said that we should post it on Weibo together to show Taobao's sincerity."
"I just dodged to report this to you."
Wang Chengguang laughed, "If he wants to stay there, let him stay. It just so happens that I haven't practiced shooting for a while. I'm going to Changping to practice shooting. You can take a photo with him, but don't listen to his rhythm. After you take the photo, take the initiative to show Taobao's sincerity to you."
"This will cause dissatisfaction among a large number of other users who have purchased counterfeit goods."
After chatting with Xu Hongdou for a few words, he hung up the phone and drove to Changping.
Lao Ma must have come to suppress the hype, otherwise, Taobao was full of fakes before he traveled through time, why didn't other platforms explode? He should have a certain sincerity, but the bullet has only flown for one night, it is too early to stop now.
The initiative is in the hands of Spark. Let the message travel for two more days to add to the impression, and keep all kinds of evidence, screenshots, photos, etc.
It can be used when needed, such as when starting the next round of battle with Zhifubao.
Things turned out just as Wang Chengguang had predicted. Ma and Taobao's crisis public relations progressed quickly. They posted a photo of him and Xu Hongdou... which was then leaked by Xu Hongdou.
He compensated her tenfold for all the counterfeit and shoddy products she purchased, and Lao Ma also sent genuine products of the corresponding goods to her work-study place.
It seems to be trying to cool down and whitewash the topic of "causing the treasure to be blackened for life".
The problem is that there are not just one or two people who have been cheated, but countless people. This is the same as when Wang Chengguang exposed Cheng Feng's problems and made him the number one scumbag in Beijing. Their Xinghuo only pointed out the shortcomings of Taobao.
No slander, no false accusation!
More and more netizens are flocking to Xinghuo Weibo again. Under the personal certified accounts of Xu Hongdou and Jack, they post various replies to vent their dissatisfaction. Why did Xu Hongdou attract Mr. Ma's attention so quickly? How did he get the counterfeit problem properly resolved?
Why can't they do that? Why should they suffer that kind of loss?!
Original track: In 2011, because too many foreign shoppers were cheated by counterfeit and shoddy products, an international lawsuit was filed. Jack had no choice but to admit defeat, and even the CEO and COO at the time resigned.
Now that domestic consumers’ dissatisfaction has ignited, Ma can’t handle it. It’s not just a matter of how much money to pay.
Jack's personal V account once again promptly released various information, such as from now on he will definitely increase the platform's supervision, review, crackdown on counterfeit and shoddy businesses, etc., and strive to give justice to all netizens.
They will also open a review channel. As long as netizens can prove that they bought fake goods and suffered losses, Taobao will compensate them, but this requires procedures, time, etc.
No matter how the crisis public relations is done over there.
As time went by, things got worse and worse.
at the same time.
In the Beijing University of Architecture and Technology forum, including several related forums in Pengcheng University Town, there are more and more hot posts about Wang Chengguang's cooking and opening a snack stand.
The only thing Jack Ma restrained himself from doing was deleting all the posts and replies that exposed Wang Chengguang's identity. To be frank, even if he revealed the identity of the street food god and exposed all of Wang Chengguang's experiences after graduation, Wang Chengguang himself is an entrepreneur, not a star in the entertainment industry.
The harm and impact on him is limited. At most, it will prevent him from going shopping freely, and from accompanying his girlfriend around... that's all.
These things are completely different from the pressure and difficulty faced by Alibaba and Taobao.
………………
December 12th is getting closer to this year’s Christmas and New Year’s Day holidays. With the promotion of countless businesses, the rehearsals to stimulate consumption on Christmas Eve and Christmas holidays have begun.
Wang Chengguang arrived at the Spark Media headquarters and met Jack who was drinking tea in the waiting room.
Jack sighed with emotion, "Boss Wang, it's not easy to meet you."
Wang Chengguang smiled and said, "I have recently found a batch of good tea. If Mr. Ma is interested, why don't you come to my office to have some?"
Jack nodded happily, and when the two entered the office and made tea, he spoke, "Boss Wang, I know that exposing everything about you will not have such a big impact on you."
"How about this? I can introduce you to top network security talents to help you build a security barrier for Spark Payment."
"If you want Spark Payment to also be used to pay for public utilities, such as water, electricity, gas, and telephone bills, I'll organize a meeting and invite some people. Let's sit down and talk slowly?"
"Can we just call a truce?"
Jack wanted to vomit blood. He came to deceive Wang Chengguang more than a week ago, including trying to instigate him to fight with Xiao Ma. Wasn't it enough that he experienced a wave of stimulation with a fruit knife that day?
The man surnamed Wang turned around and arranged a big pot to cover him.
It was promoted by internet celebrities of Xu Hongdou's level. While waiting before his arrival, he used his laptop or mobile phone to surf the Internet and look at the Xu Hongdou emoticon package that was circulating in various places and becoming more and more popular.
The more I look at it, the more I want to vomit blood.
The image of Zhifubao cannot be associated with counterfeit and shoddy products and the pain of spending money. This is also a serious image crisis for Taobao as a whole.
In the past, he didn't care at all whether the product was fake or not.
Now, even if it is to make up for the loss, or even if it is the first time to be stabbed in the back and this hole is exposed, in order to avoid being stabbed here again next time, we must strengthen platform supervision, review, etc.
They will have to pay a considerable sum of money to help those netizens who have been led by the trend and suffer losses. One person may not be a lot, but if the number of netizens gathers into tens of thousands or hundreds of thousands, it will be very difficult.
But there is no way, the bottom line is that there are too many fake things purchased on Taobao.
Wang Chengguang smiled and held out his hand. "Boss Ma, this was an accident. She was just shopping on Hongdou.com and was so angry about the fake and inferior products everywhere that she cried. This was her personal behavior. I didn't know about it beforehand..."
Jack Ma sat down with a smile, "Personal behavior is fine."
Wang Chengguang did not keep chasing him. Zhi Fubao was too big to be killed with just one stick, so he could only take his time.
After the conversation, they made an appointment. When he was sending Jack out of the company, Xu Hongdou ran over excitedly, "Mr. Wang, Mr. Liu from Jingdong said he was willing to pay 100 million yuan to let me go to their self-operated stores and flagship stores to shop publicly on Weibo, and he guaranteed that there were no counterfeits or fakes."
“This kind of money??”
Wang Chengguang thought for a moment and said, "Don't agree. This is related to the overall business layout. We can't just accept this order casually."
He has not yet decided whether to expand the assembled computer brand online store business to other industries, and once expanded, use Spark as a backing.
That is equivalent to Adong’s own store and flagship store.
He also doesn't need to prepare and build his own logistics team, warehousing and operation center like Adong did. He can just cooperate with other postal and other express delivery groups.
Whether to do it or not depends mainly on whether it is necessary. That would be a large business group, but he holds 14.6% of Big Penguin, and the same is true for South African Newspaper Group and Alibaba B2B.
When entering shopping sites, including future payments.
The plate is getting bigger and bigger, and he is thinking about keeping Xinghuo private. With one person deciding everything, the pressure will become greater and greater.
On the other hand, JD.com and Big Penguin will fully cooperate in the future, and there will be a built-in JD.com Mall in WeChat, because Big Penguin is the major shareholder of Adong.
In other words, it is Pony Ma who is working for him now and he doesn't have to do too much. As Adong makes JD.com bigger and bigger, he can continue to work for him.
Thinking of this, he said again, "You don't have to rush to contact JD.com, but you can try to get a bank loan to buy a house. It's December now. If you don't buy a house or a car, you will lose more and more money in the future."
Xu Hongdou: "..."
She was confused for dozens of seconds, then nodded, "I'll go right away."
She had just met Yang Tao last month, and she was shocked and found it unbelievable that Yang Tao and other internet celebrities, including Lin Xia, had to take out mortgages and buy so many houses.
More than a month later, she gradually understood why Yang Tao and others were so blindly superstitious about Wang Chengguang's decision.
After experiencing a wave of business war ignition operations, this can almost affect the layout and structure of various industries in China's Internet. It's so exciting!
Wang Chengguang asked again, "How many fans do you have now?"
Xu Hongdou looked confused. "It has already exceeded 300 million. I personally feel weird about it, but becoming an emoji celebrity has also brought me a lot of benefits..."
"Recently, my emojis have gone viral in my high school classmates group and college Penguin group."
Wang Chengguang was happy. "That's good. With this foundation, maybe we don't need a loan. You can ask the business department to contact Meng Laicai to see how he will promote Hanfu for the next round of Christmas and New Year's Day. He will give you at least 200,000 or 300,000 yuan in promotion fees."
Xu Hongdou took a deep breath, "Can I realize my wish of buying a house now? Mr. Wang, to be honest, after I became famous, some leaders in my hometown of Zibo also contacted me, wanting me to promote tourism plans and be an endorsement or something like that."
"There are also companies in my hometown that give me 200,000 or 300,000 yuan in promotion fees. My sister and I have never gotten along since we were young. She just graduated from a prestigious university in Shanghai a year ago and is still living in Shanghai renting a house."
"If I buy a house in Beijing right now, my sister will be so mad at me."
Wang Chengguang laughed in silence and said nothing more. It was not a question of whether the emoticon package was popular or not, but that it had the support of a platform and had too many chain interactive effects.
It started out by attracting the expectations and venting desires of countless online shoppers who bought fake goods on Taobao and were resentful.
After letting Xu Hongdou go about his business, Wang Chengguang went back to the office and called Brother Xiao Ma to talk about the truce. Otherwise, Xiao Ma would definitely continue to push the Doudou version of the emoticon package and pursue the matter relentlessly.
After hearing about the truce, Xiao Ma Ge complained, "Boss Wang, you are so gentle to Jack? So you're calling a truce?"
Wang Chengguang was speechless. "We haven't even started internal testing of Spark Payment yet, let alone public testing. Mr. Ma, you need to be honest."
………………
(ps: I wish all my friends who are taking the college entrance examination a successful start and all their dreams come true~)
(End of this chapter)