Chapter 393

When the Farmers' Daily and People's Daily Online reported on crop rotation and fallow, it meant that this policy was really put on the agenda.

Agriculture needs a break.

The Farmers’ Daily also specifically quoted an agricultural proverb, “One year of alfalfa in the fields for three years, and you can still use it up if you plant it for another three years.”

It also cited Alfalfa No. 1, which has sprouted in all parts of the world.

Nowadays, many rainy areas that are not suitable for growing alfalfa forage have introduced the second and third generations of Alfalfa 1.

This seed is cheap and can produce some benefits. In addition, people also value the benefits of rotating alfalfa No. 1.

Fertilize the fields, improve salinity, loosen the soil, rotate crops, prevent insects and diseases...

In addition, it also has a lot to do with the fact that Alfalfa Agriculture and Animal Husbandry has made it clear that it will not pursue the rights and interests of Alfalfa No. 1 self-retained seeds.

The yield and quality of self-saved seeds have deteriorated significantly compared to commercial seeds, but will not affect the basic base of alfalfa.

The demise of the two official media outlets directly led to a wave of reports from the mainstream media. In the financial market, stocks in the seed and planting industries plummeted, while agricultural products saw a small rebound.

There is a trend that the fallow land will be overtaken by the Hongqi River project.

At the same time, energy forests have also received attention, and the judgment on Jiahe's "energy crop era has arrived" has also been mixed.

Some media directly refuted the bioenergy forest project, believing that Jiahe simply wanted to sell seedlings.

Afterwards, the Long Province Daily directly posted photos of large-scale planting of Xanthoceras sorbifolia trees in various places, which were everywhere in the mountains and plains.

Energy forests have once again been put on the table for scrutiny in various places.

Because of a manuscript, many research institutions have decided to invest their efforts again to follow up. No matter whether it is bioenergy or the Hongqi River project, as long as one of them can be successful, it will attract great attention.

...

In late August, when the sun was hot, the tomato growers in Jinta had a bumper harvest.

The branches are full of red fruits, and the farmers are busy selecting, picking, packing, and loading them into trucks, having a lot of fun.

Guo Yang smiled and asked Qin Lijun, "Leader, I've been watching for a long time. What do you think?"

“The industry is not systematic.”

Right at the beginning, Qin Lijun criticized the development of the tomato industry, which was unusual for him. Jinta tomatoes have a long history, but they are still at the level of each fighting on their own.

"The scale is small, the proportion of manual picking is high, and the processing is not very advanced..." Qin Lijun looked at Guo Yang and said, "Only the variety is barely acceptable."

Guo Yang said: "Leaders don't have to be so deliberate."

"No, I have learned about it specifically. Not just tomatoes, but I have learned about the agricultural situation in the area." Qin Lijun looked determined and asked, "Mr. Guo is interested in tomatoes."

In fact, in addition to tomato seeds, Jiahe has also made efforts in planting bases and agricultural machinery, but the results may not have met expectations.

Guo Yang thought for a moment and said, "It's mainly because our competitors are not doing well, leaving us an opportunity in this business."

Qin Lijun's eyes lit up, "I'd like to hear more details."

Guo Yang said: "The most suitable area for growing tomatoes in the world is around 40° north latitude. The three golden production areas are Xinjiang Province, Hetao area of ​​Mongolia Province, the river valley of California, and the Mediterranean coast. These three main production areas also account for 70% of the total global tomato processing volume."

"Jinta is also at 40° north latitude," Qin Lijun said, and then he became puzzled, "But the domestic consumption of processed tomatoes is not high, and they are mainly exported."

Guo Yang smiled and said, "So this is an opportunity!"

Qin Lijun: "Do you think the domestic market can be developed?"

"There is great potential to be tapped." Guo Yang is also certain, "but it will take a long time to cultivate."

Guo Yang did not have a set goal for this trip to the countryside, but after seeing the tomato harvest scene, he wanted to come and take a look.

Tunhe Co., Ltd. has always been the leader in domestic tomato processing. At the beginning of the century, it was one of the three pillars of the Delong Group and its operating performance has always been good.

It then fell into chaos when the Delong Group collapsed, and continued to suffer losses after being reorganized by Guoliang.

Today, Guoliang Tunhe’s focus is entirely on the sugar industry and the cement business which is still profitable; the tomato business is only slightly better than in previous years.

In addition, Guoliang originally had an independent tomato company in the Hetao area, which was in competition with Tunhe Tomato.

This means that Guoliang has occupied the main golden tomato producing areas in Xinjiang Province and Hetao, but not only has the business not been integrated, but there has also been internal strife.

Other competitors are also not very strong.

This leaves Jiahe with an opportunity.

There is no consumer habit of eating processed tomatoes in China, but this can be cultivated, especially among children.

A dozen years later, many young children are extremely fond of products such as ketchup.

At that time, Tunhe tomatoes were almost everywhere in the country, and the online terminal market was in full swing.

But more scenarios come from the downstream product market. Haidilao's tomato hotpot, Lee Kum Kee's tomato spicy hotpot, Heinz's ketchup, McCormick, Saint Lun and other well-known domestic brands are all Tunhe's customers.

Tomatoes may also be the only agricultural product where processed products have better flavor and nutritional value than fresh products.

Scrambled eggs with tomatoes, tomato soup, and tomato beef brisket are all richer and easier to make with canned tomatoes.

In addition, canned tomatoes are naturally ripened tomatoes, while most tomatoes on the market are ripened in greenhouses.

But these are not the ultimate reasons why Guo Yang is interested in tomato products.

Selling seeds is the way to go.

The promotion of Tianhe's processed tomatoes in Xinjiang Province and Hetao has not had much effect.

Processing cannot be developed, the planting industry cannot make money, and farmers are not very interested in changing varieties.

This is the reason summarized by Tianhe.

Regardless of whether it is true or not, Guo Yang has decided to believe it. It will take many years for Tunhe to integrate and make progress, so he must give the national grain a boost.

After understanding the situation, Qin Lijun became interested and said, "Boss Guo, let's do it!"

Guo Yang nodded, "That's what I meant."

By the time we got to know the situation of the tomato planting base, it was already afternoon.

Fortunately, the daytime was long, so the two went to Huangnibao, Xiaheqing, Minghua Township and other places. Although there were only a few leaves, the Xanthoceras sorbifolia trees were still the hope of this area.

……

Going to the countryside has become the main theme of Guo Yang's life these days, because the autumn harvest is approaching and the scene of a good harvest is always joyful.

Pepper, hops, sunflower, corn, wheat, soybean, vegetables, seafood, rice... Before we knew it, Jiahe's products have become so rich.

The sea buckthorn in the Gobi Desert has turned yellow again.

This made Guo Yang a little dazed, as if Ji Xiaobai's sudden popularity only happened in a moment.

After getting off the car in the square in front of the headquarters building, Guo Yang looked at the rooftop farm. There was a terrace of red sorghum, swaying in the setting sun, quite dazzling.

Two figures trotted over.

"Mr. Guo, you're really hard to find. Last time you said you were going to teach Jingjing about gardening, but you disappeared for several months."

Ma Lu's tone was unconsciously filled with resentment. Just as Jingjing Horticulture had just embarked on horticultural engineering and real estate, it encountered the financial crisis.

If the nursery had not received Jiahe’s employee community project at the critical moment and had not been supported by Jiahe’s headquarters’ greening project, it might have collapsed.

Guo Yang thought of the two of them and asked, "You designed this piece of Red Sorghum, it's pretty good."

Ma Lu didn't seem so angry anymore.

"Mr. Guo, do you have time to visit our nursery today?"

"I'm busy these days, maybe next time." Guo Yang said with a smile, "By the way, your store is now on Weilai Tianjian, right? There will be a big promotion soon, do you want to participate? The products will be on sale at a 50% discount."

"Signed up."

Guo Yang asked: "Does Jingjing Gardening have a fresh cut flower business?"

“Yes, but it’s not conducted online.”

Guo Yang smiled and said, "Just give it a try."

Ma Lu's eyes were filled with doubt. Selling flowers online also had too many restrictions. "No, Jingjing Gardening is too small."

Guo Yang nodded thoughtfully. Flower e-commerce is indeed a tough business.

“How are your sales in NIO Field?”

"It's pretty good." Ma Lu said: "Our old customers have basically been converted, and the drainage in Weilai's fields is also effective."

"That's good, let's talk next time." Guo Yang reminded again: "Remember to get out of the northwest."

"Of course. Wherever Jiahe goes, Jingjing Gardening will go there." Ma Lu was very ambitious. Looking at Guo Yang who was about to leave, she invited him, "Mr. Guo, you must come to Jingjing Gardening to have a look!"

Guo Yang waved his hand without even turning his head, "I'll do it next time."

There it is again.

Ma Lu is very dissatisfied. If you can't go, don't keep me hanging!
-
Early that morning, Guo Yang received good news: Tunhe Tomato agreed to participate in this event.

During the video conference, Guo Yang asked: "Which warrior negotiated this?"

"Zhang Wen."

Everyone looked at Zhang Wen, who had been in charge of brand marketing for a long time. The latter said, "In fact, I just mentioned it, and Tunhe's marketing director agreed immediately. The speed was beyond my imagination."

Everyone present was a little surprised.

Many companies are still unfamiliar with e-commerce, and agricultural companies are even more unfamiliar. Even Jiahe has struggled to attract just over a dozen brands.

The most important thing is that I have the network to buy national grain!

Zhang Wen said: "I thought about it afterwards and it might be related to the financial crisis. The export market consumption is sluggish and now is the ripening season for tomatoes. Tunhe has no choice but to try more."

Everyone agrees with this reason.

Qu Sheng said: "The financial crisis is indeed conducive to inviting merchants, but currently there are still only about 30 brands that have agreed to participate in the promotion, and most of them are agricultural products, which may not be attractive enough to consumers."

"It's a lot." Guo Yang said: "Weilai's advantage in the field is agricultural products, and the others are just a bonus."

Qu Sheng said: "But in the long run, businesses in other industries may be lost."

Guo Yang thought about it and said, "For now, there is no other way. Let's do this promotion well first. My goal is to at least make the reputation of the number one e-commerce platform for agricultural products and food known to everyone. As for other industries, I will cut them off at the end if they really don't work out."

The first time is always difficult, and Guo Yang thought that Alibaba’s first Double Eleven would definitely not be so smooth.

In contrast, some of Golden Harvest's own brands automatically joined the promotion camp.

"We focus on agricultural products," Guo Yang said. "As long as we do it well, we can sell tens of thousands of orders a day for milk, rice, eggs, beverages, mutton, beef, apples, bananas, cooking oil, chili sauce... even sweet potatoes."

"The biggest advantage of Huinong.com is that it has penetrated into every county. It knows everything about which regions have geographical indication products and brand products."

After Guo Yang's words, many people opened their minds. After a pause, Zhang Wen said: "At present, Huinong has been exposed to at least more than 1500 high-quality agricultural products. In addition, under this year's economic situation, there is no shortage of unsalable agricultural products in China."

Guo Yang smiled and said, "Look, isn't it here?"

Qu Sheng also said: "Indeed, if only a portion of them participate, it will be a huge number, but most of these farmers do not understand e-commerce."

"This is what we have to do," said Luo Yongze.

Luo Yongze was one of the original four people at Huinong.com and was responsible for multiple operational product lines of Alibaba's B2B business.

He is now in charge of Huinong.com's B2B business and is also responsible for the agency sales business.

Luo Yongze said: "Now Huinong has warehouses in several major cities, and large wholesale markets also have bases and sales agents. We can pick some low-priced, cheap and cost-effective agricultural products, and the sales agent team will be responsible for organizing the entire telemarketing process.

For example, Dali winter dates, Sanmen blue crabs, Zhouzhi kiwis, Mengzi pomegranates, Zhaotong apples, etc. ”

At this time, Zhang Wen sighed, "Zhouzhi kiwi fruit is really cheap and tastes good."

Many hands make light work. As the discussion deepens, the number of product line options for NIO's Double Eleven promotion increases.

From high quality and low price to high cost performance, there are options for products at all levels.

In addition to agricultural products, it is not completely giving up. There are definitely brands involved in cosmetics, food and maternal and child products, represented by Jahwa and Jiahe.

Home furnishings, home textiles, clothing, shoes and bags are all up to fate.

Once confirmed, the goods must be prepared in time.

With product support, what remains is marketing and promotion, which is also one of the most important links.

Huinong.com's four main executive team members are Qu Sheng, Jiang Yu, Zhang Wen, and Luo Yongze. Except for Jiang Yu who is fully engaged in agricultural research, the other three have experience in the Internet and marketing.

Zhang Wen is a seasoned man with extensive experience in branding and marketing of agricultural products, and is also familiar with the production areas.

Under the leadership of several people, the publicity about NIO Tianjian has already started, and the promotion of the Double Eleven event has also been prepared.

Huinong.com and NIO Field Station have prepared a series of continuous warm-up activities to continuously create a sense of anticipation for consumers.

Merchants participating in the event also put up the event logo, and some merchants also promised to follow up on the promotion.

We also did not neglect any off-site promotion, and did not use any traditional media.

All major TV stations and even CCTV have advertisements to promote the event. Bus stop signs and magazines are not to be outdone. Focus Media has also purchased building elevator advertisements.

The online platforms were not spared, and even Weibo, which has not yet been launched, was included in the plans of this group of people.

After listening to the report, Guo Yang felt like he had nothing more to say.

After thinking for a while, Guo Yang finally talked about the consumption experience.

"The website must be stable and not fall behind."

"Then we need to pay attention to the quality and packaging of agricultural products, and deliver them in a timely manner after sales. It would be best if we could also have a limited return function. You guys should take charge of this."

Qu Sheng and the others nodded repeatedly, but did not say that this was the next topic. It was clear that the boss could not find anything to say just now.

After a pause, Guo Yang continued: "I have another idea for the event. We can set up an attractive session on the day.

For example, you can ‘like’ your favorite brand and get a carnival cash bonus, or you can get a free meal if you like a certain number of brands.”

Guo Yang felt that he finally had a sense of participation in the publicity.

The truth is that he has not made much progress in the field of the Internet and has only a superficial understanding of many things.

But this piece cannot be given up.

The future e-commerce atmosphere in China is very strong, and the telesales of agricultural products are also rising. Selling tens of thousands of orders in one promotion and live broadcast is like a piece of cake.

Without strong online sales, it cannot be called a full industrial chain model in the country.

The national grain-funded WoMai.com eventually went downhill, but others were born with a silver spoon in their mouths and enjoyed all kinds of monopoly privileges.

If Jiahe makes frequent mistakes in its end products like Guoliang, no matter how big the business is, it will not be able to withstand failure.

After the meeting, Guo Yang realized how difficult it is to cross industries.

At the same time, the idea of ​​letting Huinong.com speed up its financing came into my mind again. Would it be better with the participation of investment institutions?
Guo Yang didn't want to believe this from the bottom of his heart.

And the timing for financing is indeed not very good now.

Not only is there a financial crisis, but Guoliang's Ibuy.com has also been officially launched. Guo Yang went to experience it and felt pretty good at that time.

Compared with some small e-commerce platforms, it has a natural advantage in product categories, with more than 1000 products at the beginning of its launch.

From fine rice, biscuits, cakes to green health and beauty products, almost all food categories are covered.

In addition, it also put forward the slogan of global procurement, which is something that NIO Tianjian does not have.

In addition, Guoliang also attaches great importance to this platform.

On Baidu, as long as you type in the keyword "national grain", the first place that comes up is womai.com.

While mainstream professional shopping websites in China have been transforming into comprehensive online shopping platforms in recent years, Guoliang is still ambitiously moving into vertical websites. Its confidence and purpose are self-evident.

The existence of WoMai.com is a threat to NIO Tianjian, which also focuses mainly on B2C.

Even though Guo Yang knows that this will ultimately be a failure, judging from the current momentum, he does have an impact on NIO Tianjian.

However, thinking of the fact that 'Tunhe Tomatoes' participated in the promotion in Weilai's fields, Guo Yang felt a little happy.

It’s fine if Tunhe Tomato continues to remain unknown. Once it becomes popular, my shopping website will be slapped in the face!

Thinking of this, Guo Yang was happy again.

"Boss, what are you thinking about? You look so happy. I heard your laughter outside the door." Xie Shijie and Qi Ziwen knocked on the door and came in.

Guo Yang talked about Tunhe, and the two of them laughed.

"The internal divisions in Guoliang are quite serious!" Xie Shijie teased, "I think Weilai needs to promote Tunhe tomatoes in the fields."

"You are so mean."

Qi Ziwen has been following the matter of Weilai Tianjian and Wumu exchanging for Mercedes-Benz recently, and is quite familiar with the inside story.

"Guoliang Hetao Tomato Company is our biological son, while Tunhe is more like an illegitimate child who came home halfway. When the two brothers are fighting, we just have to watch the show."

Xie Shijie: "You're not much better."

Guo Yang: “…”

He really didn't expect that Qi Ziwen had this side. He was usually so well-behaved in front of him, but why was he a little erratic today?

Guo Yang looked at Xie Shijie unkindly, "Don't lead him astray."

"He still needs me to lead him?"

Guo Yang looked at Qi Ziwen again for some unknown reason, which made the latter feel nervous and he quickly reported his work.

"Boss, there are many UP hosts uploading videos of exchanging five acres for a Mercedes-Benz. For example, the response to Weiguang's rooftop farm is quite good, but some former employees asked when the agricultural innovation project will be recommended."

Guo Yang asked: "Has the video shooting team set out?"

"Take the flight this afternoon and you'll arrive in Liangshan Xicang in the evening."

Guo Yang pondered and said, "Then I will contact Lao Xiang later and ask him to prepare in the evening and start recording tomorrow."

After careful consideration, Guo Yang, the recommender of the agricultural innovation project, finally decided to let Xiang Tianshan come, and it just so happened that Xiang Tianshan was also interested.

In his words, this will be helpful for him to apply for agricultural projects in the future.

The recommended projects do not entirely rely on Guo Yang’s memory. After all, memory is limited. Agricultural innovation does not rely solely on varieties, but also has a lot to do with people.

This officially recommended account cannot make everyone successful.

But in each project, some individuals stand out, and the most outstanding ones can achieve the goal of exchanging five acres for a Mercedes-Benz.

It is not easy to exchange five acres of land for a Mercedes-Benz, which means that the income from one acre of land must be more than 10 yuan.

This is eye-catching enough.

The five acres for a Benz project is well-known within Jiahe. Although Xie Shijie has been active in the Shule River area for the past six months, he had heard of this project a long time ago.

"What project is the boss going to launch?"

"Why should I tell you?" Guo Yang said with a smile: "Do you also want to start a business? Then I can tell you in advance."

Xie Shijie immediately shook his head like a rattle.

"Alfalfa agriculture and animal husbandry has been very stable this year. The market share of high-end forage grass and alfalfa seeds has been steadily increasing, and exports have also begun to rebound."

"That's as it should be." Guo Yang was not surprised. "How's the progress on the Shule River?"

"The water flow during the flood season this year has increased significantly, and the effect of fallowing is very obvious." Xie Shijie smiled and said: "The river bank has become much greener."

"A lot greener? Every statistic or something?"

Xie Shijie said: "I don't know. The ecological data is all in Niuhulin. Alfalfa Agriculture and Animal Husbandry is just assisting."

Guo Yang imagined the Shule River covered in green, but unfortunately he couldn't imagine it. He had to see it with his own eyes to experience the changes.

He glared at Xie Shijie. It was he who arranged Alfalfa Agriculture and Animal Husbandry to assist in ecological management. Jiahe Ecology was originally based on Alfalfa Agriculture and Animal Husbandry.

But the phrase "a lot of green" doesn't sound like a work report.

Fortunately, Alfalfa Agriculture and Animal Husbandry has stabilized, and Xie Shijie has easily obtained various data.

The income from alfalfa seeds has declined, but the income from other forage seeds, forage processing, high-end forage, services and other links has increased significantly, and there is still an increase after the two offset each other.

Otherwise he would have to give Xie Shijie a lecture.

Xie Shijie said: "I read my boss's manuscript on agricultural economics and plan to go to the karst mountainous areas in the southwest to conduct an investigation."

Guo Yang thought for a moment, "Needlegrass?"

"Yes." Xie Shijie said, "The desertification there is serious. It has been said that needle grass performs well there, but no system has been formed. I want to see if it can be turned into an industry."

"Who else is going?"

"Professor Weng is going too."

Guo Yang nodded. That was fine. Needle grass was indeed suitable for desertified areas. "We can also try other grass species."

Xie Shijie smiled and said, "Don't worry, Professor Weng will take care of everything. He thinks more thoroughly than anyone else."

Guo Yang asked: "Teacher, how are you doing recently?"

Xie Shijie said: "It's great. He can climb hills, plateaus, and valleys. There is no place he can't go. He can't stop for a moment."

Guo Yang was deeply touched. They, the master and disciple, were inexplicably in sync and neither of them could stop.

(End of this chapter)