Chapter 385: Five Billion Yuan Dowry

"There's still no movement from Jiahe headquarters?"

"It's been three days. Liu Deshu called the Shanghai State-owned Assets Supervision and Administration Commission and me for three whole days!"

"Jia He didn't even call me. How could he do this?"

Wang Zhuo, the general manager of Shanghai Jahwa, felt that although Ge Wenyao was still wearing his signature glasses and watch, he no longer looked like a well-dressed 'Shanghai-style man'.

Instead, she is a bit like the resentful woman in the old times who was not favored by her master.

Wang Zwo looked at Song Guihu, who was sitting on the sofa opposite, with a puzzled look, meaning that he had been like this for the past two days?
The latter gave a wry smile.

Wang Zhuo tried to say, "There are quite a few potential investors who have made appointments to come to our store during this period. Jiahe is not the only one who can make a difference."

"Different."

Ge Wenyao crossed his arms across his chest, with a few strands of silver hair on his head, but he still looked energetic and full of energy.

“During these three days, I have conducted a detailed investigation into the business of Quanwang Biology and Jiahe.

Among them, we have accumulated rich technology in the fields of herbal medicine, natural plant cultivation, and plant extraction, and we also have a treasure trove of plants in our hands.

At the same time, Jiahe Group’s strong financial resources are also what Jahwa urgently needs.”

Ge Wenyao has always been the soul of Jahwa.

Among the brands created by him, whether it is the cash cow products Liushen floral water and shower gel, or the strategic brand "Herborsist" that is entering the European and American markets, its main concept is Chinese traditional medicine.

This is also the area that Jahwa is best at and the only area where it is ahead of foreign brands.

Today, foreign capital is catching up.

As a local state-owned enterprise, Jahwa's institutional limitations have become its biggest obstacle in facing market competition.

If there is any negligence, it will lose its competitiveness and tend to die out like other state-owned enterprises in competitive fields.

Ge Wenyao turned around and looked at a plaque hanging behind him, with four big words inscribed on it: Walk on Thin Ice.

These four words have been with him at home for 24 years.

"Modu Jiahua may face a catastrophic disaster at any time."

For a long time, this is a sentence that Ge Wenyao often said to the media and colleagues.

During these 24 years, due to institutional reasons, Jahwa missed the best time and best position to compete with international competitors.

In 1991, Shanghai Jiahua was ordered to form a joint venture with the foreign-funded Johnson & Johnson. At that time, the two major brands, Maxam, which had the highest sales volume in the country, and Lumei, which occupied the highest-end positioning, entered Johnson & Johnson.

Who would have thought that "MAXAM" would be suppressed by SC Johnson and its production would be reduced again and again;
Two years later, the "No. 1 cosmetics brand in China" that was once popular all over the country gradually disappeared from the shelves.

In 1998, Jahwa's parent company, the Shanghai Daily Chemical Group, was in financial difficulty, and Jahwa was ordered to reversely merge with Shanghai Daily Chemical, absorbing the more than 1000 employees of Shanghai Daily Chemical Group with Jahwa's more than 7000 employees; and using an annual profit of 5000 million yuan to make up for the annual loss of 1.8 million yuan of Shanghai Daily Chemical Group.

In the end, it took Ge Wenyao eight years and 8 million yuan to relocate 6 employees in daily chemical products and close hundreds of second- and third-tier enterprises.

But Jahwa missed a good opportunity for development because of this.

Even with all the drag.

Last year, Jahwa ranked fourth in the domestic cosmetics market, only behind Procter & Gamble, L'Oreal and Unilever.

In Shanghai and even the entire domestic daily chemical market, Jahwa can be called an "anomaly" - in a fully competitive market, it is the only remaining state-owned enterprise.

Ge Wenyao looked at his two direct descendants.

“The danger is around us. L’Oreal has already introduced Kiehl’s, and our competitors won’t wait for us.

There are dozens of foreign-funded daily chemical companies, five of which have global sales of tens of billions of dollars. Once these capitals are put to use, it will be a pipe dream for Jahwa to spend another ten years to sharpen its sword.

As for the one or two thousand daily chemical companies in the country, Ge Wenyao did not mention them because none of them can compete.

Song Guihu, the sales director of Herborist, said, "How about I contact Yu Qin of Quanwang?"

"Don't."

Ge Wenyao waved his hand and refused decisively.

Wang Zhuo also said: "Don't be too proactive. Now others are begging us to buy us. What's the point of coming to us yourself?"

"That's right." Song Guihu said, "It seems as if no one wants Jiahua."

"Yes, CITIC, CDH, Lenovo and Hony all took the initiative to contact us or the state-owned assets department. Jiahe, except for Yu Qin, only sent someone to deliver a message, and then there was no news. What is this?"

Seeing the two of them talking back and forth, Ge Wenyao raised his eyebrows and said:

"I mean go directly to Jiahe headquarters."

Song Guihu and Wang Zhuo were both a little surprised. After all this time, you think we are not proactive enough!

After a moment of silence, Wang Zhuo said, "You are too proactive. Will the State-owned Assets Management have any objections?"

"No." Ge Wenyao was very confident. "We are now fully screening the candidates. The state-owned assets department wants to contact them, but they have to satisfy us."

"Yes, nowadays everyone cares about freedom of marriage."

Song Guihu asked: "Who will make this call?"

After thinking for a while, Ge Wenyao hesitated again and said thoughtfully: "Let's not fight yet. Wang Zhuo or I will secretly lead a team to Lan City and go to the northwest to investigate the raw material situation first."

Wang Zhuo said, "Then I'll go."

"What? Do you think I'm too old? I can still work hard for a few more years." Ge Wenyao said unhappily.

"I am old, too," Wang Zhuo said, "but I can still carry the bag."

"I can pull the suitcase, too."

Ge Wenyao recalled some past events.

During the most difficult days of research and development, he and Wang Zhuo, one liked to carry a black backpack and the other liked to pull a fashionable suitcase, and traveled around the world looking for raw materials.

Now we are just looking for raw materials in another way.

Originally, Ge Wenyao was not optimistic about whether Jahwa could eventually withdraw its state-owned shares.

If sold to foreign capital, although Jahwa will obtain a good premium, its identity as a national brand will face huge public pressure.

What's more, he was unwilling to sell the national brand to foreign capital.

But if it is acquired by domestic capital, the price may be greatly discounted.

More importantly, generally speaking, state-owned enterprises are usually sold when their performance is bad, and there are only a few examples of them being sold when their performance is good.

Because both operators and the government will bear tremendous pressure.

Therefore, there has been no substantial progress since the "Opinion" was issued in September last year.

Until a month ago, Jahwa submitted two proposals to the higher authorities, and institutions smelling meat came knocking on the door.

Although there are many of them, they are either foreign capital or funds and institutions with a speculative mentality, and Ge Wenyao doesn't look down on them.

Then, Jiahe appeared.

Ji Xiaobai just happened to be very popular again.

"Spike white - natural whitening."

“Herborghistoire—Natural Chinese Herbal Medicine.”

Ge Wenyao immediately matched his brain waves.

This is a match made in heaven!

Wang Zhuo led the team to Lanzhou, Song Guihu continued to develop the European market for Herborist, and Ge Wenyao stayed in Shanghai to meet with investors coming and going.

At the same time, always pay attention to Jiahe's every move.

Under the financial crisis, the entire economy is somewhat depressed.

However, there are also some companies with sufficient funds that take advantage of the opportunity of lower valuations of start-ups to increase their investments.

Jiahe Group is one of them.

Ge Wenyou noticed that Weiguang Investment, a subsidiary of Jiahe, has made investments in the fields of technology and the Internet, but all of them are investments in the millions or tens of millions.

"good."

Ge Wenyao commented on the portal website that although he is 62 years old, he has always been at the forefront of fashion.

On the other side of the ocean, microblogs such as Twitter are booming, and many microblogs have also emerged in China.

Ge Wenyao is also a fan of microblogging.

However, the domestic platforms Fanfou, DiGuo and Jiwai were all protected, and Tencent’s Taotao was also left without any action.

Helplessly, Ge Wenyao turned his attention to e-commerce, which has been quite popular in recent years.

But suddenly I noticed a piece of news.

"Penguin executives continue to sell off their holdings to cash out, while Weiguang Investment has been increasing its holdings for several consecutive years."

"It is reported that Penguin Horse has reduced its holdings of 1000 million Penguin shares in the past six months, cashing in more than HK$6 million, and has reduced its holdings by 1.08 million shares in the past three years.

Penguin CTO also reduced his holdings by another 2500 million shares, bringing the total reduction this year to 4375 million shares and the total reduction in the past two years to 7375 million shares.

The two responded that the reduction in holdings was only due to personal financial needs, not because they had no confidence in the company's prospects.

In contrast to the management's share reduction, Weiguang Investment has been increasing its holdings of Penguin shares for several consecutive years.

According to statistics, in the past six months, it has increased its holdings of Penguin stock by about 5000 million shares and invested more than 40 billion yuan in cash.

According to the latest announcement, Weiguang Investment already holds 1.96 million shares of Penguin, accounting for 9.3% of the total share capital..."

There are many interpretations from the outside world regarding the Penguin executives' share reduction.

But most people still understand that the management took advantage of the popularity of DNF to cash out at a high price, but in fact they were not optimistic about the company's prospects.

Weiguang Investment became the leeks that Penguin took over at a high price, and the operation of Jiahe Group may also be affected as a result.

In addition, Weiguang Investment has also been buying up A-share assets at the bottom.

Seeing this, Ge Wenyao lost his composure.

A few million or tens of millions would be fine, but these billions must be spent in such a way that they do not affect the acquisition of Jahwa.

Subsequently, Ge Wenyao saw media reports that Zhu Xinli had invited Jiahe Chairman Guo Yang, and Huiyuan Juice seemed to want to sell itself again.

Now, Ge Wenyao could no longer sit still.

Immediately, he rushed to the city government.

...

Beijing.

The impact of the battle against Ji Xiaobai was so great that Guo Yang was extremely busy for a while.

The potential of the sand industry has been completely unleashed. When senior leaders inspected many places, they all proposed to increase and accelerate investment in the sand industry.

Sea buckthorn, in particular, has gradually become the preferred tree species for soil and water loss control in various places.

Sea buckthorn's ability to conserve water has received unprecedented attention.

Arsenic sandstone is easily weathered and loosened into sand, and is known as the cancer of the earth's environment.

In China, arsenic sandstone is mainly distributed in the border areas of Shanxi, Shaanxi and Inner Mongolia. It is the heart and soul of the Yellow River. When heavy rains occur, mud and sand will flow down and silt up the river channel.

Vast areas of sea buckthorn are also planted here.

When the leader came to inspect, he specifically notified Jiahe.

After some communication, Jiahe took over the contract for the grafting and renewal of more than 60 mu of sea buckthorn trees, and was mainly responsible for providing seedlings and grafted seedlings.

At the same time, sea buckthorn planting should be promoted on a large scale in the three northern regions.

What’s interesting is that the leader also showed concern for Guo Yang’s marriage issues and almost urged him to get married.

Afterwards, an assistant hinted to Guo Yang whether he would mind being recommended by the organization.

Before Guo Yang could reply, the leader turned and left, leaving Guo Yang disheveled in the wind.

Later, the leaders repeatedly proposed to the local authorities during their inspections, "I suggest that you also develop seabuckthorn."

"Seabuckthorn has a wide range of uses. We need to base ourselves on local resources, extend the industrial chain, and ensure long-term prosperity."

After some promotion, Guo Yang is a little worried whether there will be an oversupply of sea buckthorn in the future!

But I can’t care so much.

After this, Tianhe Seed Industry will be transformed into a ruthless seedling selling machine.

This will be another new cash cow after Ji Xiaobai.

Although it may reap the benefits for those who come later, the planted sea buckthorn trees can actually control soil erosion, conserve water resources and improve the ecological environment.

In addition to sea buckthorn, the success of Sea Buckthorn in the juice industry also attracted the attention of Huiyuan Juice.

Before Provimi and Jahwa Group had a chance to meet, Zhu Xinli showed up out of nowhere.

At this time, Zhang Zhidong of Penguin was about to sell off a large number of Penguin shares again. He accepted the offer without hesitation.

In addition, due to the popularity of "Million Forests", Huinong.com has also improved, especially in videos.

But the structural framework of Huinong is a bit bloated.

There is e-commerce, video, Happy Farm, and some miscellaneous functions have also been developed.

Guo Yang wanted to take some time to sort out Huinong's business from the perspective of future generations.

The basic conditions for Huinong e-commerce are mature, and it is time to step onto a bigger stage. In addition, there are some long-term investment businesses of Weiguang that also need to maintain a balanced allocation.

Half a year later, the low-end supermarket project managed by Dong Xu has made new progress...

One thing after another made Guo Yang not only keep exercising, but also work non-stop like a perpetual motion machine.

Zhang Jing, Qi Ziwen, and the secretariat all advised him to take adequate rest.

At this time, Guo Yang put on the image of Buffett.

“Buffett’s delayed gratification is the core of long-term investment accumulation and one of the keys to value investing.

A few years ago, Penguin Horse sold 6 million shares at 1000 yuan to buy a villa on the waterfront. Converted to the current share price of 89 yuan, it is equivalent to buying a house for 8.9 million yuan.

Can this house appreciate in value to 100 billion yuan or even 200 billion yuan in the future?
Does not.

But Penguin's stock can be later.

That’s delayed gratification.”

Guo Yang used a set of twisted logic to explain why he became a workaholic.

In fact, we are getting closer and closer to the familiar world in our memory. We should save more wealth before the butterfly effect completely distorts history.

Even fifteen years later, he was only in his forties.

What's more, the higher-ups have already hinted that he doesn't really care about this kind of thing if it can be exchanged for more resources.

...

In the office of Weiguang Investment, colorful plants come into view, including citrus potted plants.

The visiting group were all surprised for a moment, and Zhu Xinli, who was in the middle, walked towards the young man who came to greet them.

"Mr. Guo, Ji Xiaobai did an amazing job."

Seeing such praise from the legendary juice king, Guo Yang couldn't help but sigh inwardly.

Who would have thought that this rich man would become a deadbeat with consumption restrictions ten years later?

Guo Yang stretched out his hand and shook hands with him.

"I have long heard of Mr. Zhu. Drink Huiyuan juice and stay healthy. This is a well-known slogan in China."

Zhu Xinli smiled and said, "Ji Xiaobai - natural whitening, this is the most popular juice brand this year."

The two men praised each other's business for a while and briefly introduced their respective teams.

Then Guo Yang brought a few people into the reception room.

After tasting Jiahe's sesame tea, Zhu Xinli felt that his tense nerves in recent days were relaxed a little.

“This tea is not simple either!”

After Huiyuan's delegation tasted the drink, two of them nodded in agreement.

Guo Yang smiled and said, "Hemp tea is also produced from plants in the saline-alkali Gobi Desert. It sells well. I will give a few boxes to Mr. Zhu later."

"Then I will gladly accept it."

Zhu Xinli took a look at the packaging of the tea, and the words "Hanhai Hemp Tea" seemed to have a natural flavor.

"In fact, this can also be used to develop tea beverages."

"Hmm..." Guo Yang nodded, "This is actually a health tea. It helps to calm the nerves and sleep, and lower blood pressure. It is very different from ordinary tea drinks."

The cost of tea drinks such as Uni-President Ice Black Tea is very low, which is mostly due to technology and hard work.

Hanhai Hemp Tea is currently only supplied to Jiahe Supermarket, and its price is hundreds of times that of tea beverages.

After chatting with Zhu Xinli for a while, I found that he was very concerned about upstream planting and products.

Zhu Xinli really wanted to be a fruit farmer, and during the six months he was waiting to be acquired by Coca-Cola, his layout had been moving upstream.

Sales at downstream terminals have almost stagnated.

Only recently has there been a hasty recovery.

After talking for a while, Guo Yang's patience was exhausted. "Boss Zhu, let's speak frankly."

Zhu Xinli also stopped chatting and laughing.

"Mr. Guo, does Jiahe have any idea of ​​acquiring Huiyuan Juice?"

"If the price is right, we will consider it." Guo Yang said bluntly: "Coca-Cola's offer is too high and the agreement is too harsh."

Huiyuan Juice is only one-third of the entire Huiyuan Holdings, which also includes the upstream Huiyuan Fruit Industry and Huiyuan Agriculture.

Huiyuan Juice's main assets are factories, land, sales channels, brands, etc.

Coca-Cola's offer for Huiyuan Juice was 12.2 yuan per share, with a total price of HK$179 billion.

The premium is too severe.

Even after the acquisition at such a high price, most of Huiyuan's land and factories are still leased to Coca-Cola.

Also because Huiyuan had the upper hand in the terms, the financial crisis intensified and opposition within Coca-Cola grew louder and louder.

After the acquisition was rejected, Coca-Cola's statement was somewhat unusual.

It is not in line with Coca-Cola's practice to not even express regret and directly issue a statement respecting the official decision.

After that, Zhu Xinli approached Uni-President of Taiwan, Danone of France, and Guoliang.

Either there is no intention, or the valuation is far below expectations.

Zhu Xinli had already prepared for a blow. "What is Jiahe's valuation of Huiyuan Juice?"

"30."

"Is Mr. Guo joking?" Zhu Xinli said with a straight face, "I might as well sell it to Danone or Uni-President at this price."

The valuation of 30 billion is exactly the valuation of Huiyuan by Uni-President and Danone as revealed by the media.

Both are shareholders of Huiyuan.

I have a clear understanding of Huiyuan's situation.

"Then add another 1 million." Guo Yang said without much concern.

Jiahe has orchard businesses such as citrus and apples, and in the future there will be other fruit trees in the Xanthoceras sorbifolia industry.

But it will take several years before it can be put into mass production.

In a few years, Huiyuan will only be cheaper, but its brand value will be damaged, but it doesn't matter.

Zhu Xinli groaned and said, "I don't feel Jiahe's sincerity."

"You are the one who came to us. Jiahe has never announced its intention to acquire Huiyuan."

At this moment, Guo Yang was like a scumbag, neither refusing nor taking the initiative.

But if you are willing to make some sacrifices, Golden Harvest can also take over Huiyuan Juice.

Obviously Zhu Xinli was unwilling.

This person is very good at manipulating capital.

Huiyuan Juice’s first partner was the famous Delong Group.

But after a thrilling game of chess, Zhu Xinli narrowly won and found the Shunyi District Government of Beijing and borrowed 2 million yuan, plus some previous loans.

Huiyuan finally succeeded in redeeming itself before the collapse of the Delong Group.

It is also the only company that escaped.

Huiyuan then launched another public tender in 2005 to seek cooperation.

Finally, Taiwan's Uni-President Group came, but due to policy constraints, the cooperation aborted after four months.

After Uni-President, it was Danone and Warburg Pincus, and these two companies helped Huiyuan's listing.

But just 16 months later, the sale of the company was on the table: Coca-Cola came calling.

And this last time, Zhu Xinli planned to sell the juice business and move upstream in the juice industry, plant fruit trees, and become a supplier for juice companies.

To this end, he invested billions of dollars in upstream construction and built fruit planting and processing bases in Hubei, Anhui, Shandong and other places.

As a result, Coca-Cola's acquisition of Huiyuan was halted.

This was like a bolt from the blue for Zhu Xinli.

The channels given up by Huiyuan have been filled by other beverages. How easy is it for Huiyuan, whose funds have been squeezed out by upstream companies, to regain the lost market?

To sum up, Huiyuan tried to sell itself four times, but failed three times.

This loss of blood and the subsequent large-scale agricultural strategy caused the "Juice King" to fail miserably and be delisted.

Zhu Xinli and his men left in a hurry again. On the surface, he looked neither sad nor happy, and the media reporters could not ask him anything.

Yang Cheng, who was in a dim light, was all smiles during the interview. He did not reveal the actual content of the conversation, but said that both parties had a very pleasant conversation.

Turning around, a new hot topic quickly emerged: Huiyuan is suspected of being sold to Golden Harvest...

All of this was planned in advance.

The meeting with Huiyuan's Zhu Xinli was itself a show for show.

And Jiahua, who was watching the show, couldn't help it.

Ge Wenyao traveled all over the city and recommended Jiahe to every big shot.

Not as active as a 62-year-old.

Someone quipped, “What did Jiahe give you?”

"I speak boldly and act boldly, this is my style." Ge Wenyao is not afraid at all, which is far from the plaque in his office.

Because of Jahwa's outstanding performance, it has secured a higher level of distribution autonomy and can provide better treatment to its employees.

The higher-ups only care about Ge Wenyao's income, but for other Jahwa employees, the power is given to the enterprise.

In 09, the average annual salary of Jahwa employees reached 12.6 yuan.

However, Jahwa's per capita sales, per capita gross profit, per capita profit and other indicators at this time are all higher than those of the cosmetics companies ranked among the top 500 in the world.

The superiors are very trusting and tolerant of Ge Wenyao.

Through a series of efforts, Ge Wenyao initially established some connections, and now it was time to go for a face-to-face meeting.

Wang Zwo has sent back the news.

Jiahe has not just one botanical treasure house, but many.

Desert plants, halophytes, Chinese medicinal plants, alpine plants, poisonous plants, horticultural plants, fruit trees, grains...

The database accumulated by Quanwang Bio-Plant Extracts could not be fully reviewed even after several days and nights.

All kinds of rare, uncommon and unheard-of plant ingredients and essences can be seen here, waiting to be developed by later generations.

The key product R&D personnel from Jahwa who went there wanted to stay in Quanwang’s laboratory for three days and three nights.

But at the same time, although the numerous hair, skin care, sunscreen, mosquito repellent and other products accumulated by Quanwang are still immature, they also make Jahwa feel wary.

If I hadn't been distracted by fields like biological pesticides and animal nutrition, and if I hadn't been completely unfamiliar with the daily chemical industry.

This hungry wolf, OmniKing Biology, has probably already stirred up trouble in the market.

"Fortunately, Jiahe is a rookie in the daily chemical industry."

After reading the information sent back by Wang Zhuo, Ge Wenyao was still frightened.

"Well, let me take you into the fashion world."

Although he has already found his ideal partner, Jahwa still has the greatest say in the hands of its major shareholder, the municipal state-owned assets department.

Bidding is essential.

The city also has its own bidding weight, but funds still account for 50% of the proportion.

I hope this handsome guy Jiahe can show some sincerity. The betrothal gift must be at least 5 billion!

But what’s wrong with this guy? Does Huiyuan have any Jiahua incense?

……

After Ge Wenyao waited for another two days, Jiahe finally made an appointment for a home visit.

And it was the chairman of the group who personally took action.

Ge Wenyao breathed a sigh of relief.

On this day, he specially cleaned his glasses, put on his favorite Seagull watch, and waited for the distinguished guest to come in the office.

At about 9:20, the other party arrived on time.

Ge Wenyao, who was standing at the company's door waiting, saw the tall young man in the crowd at a glance.

"Hello, hello, Mr. Guo."

"I've heard a lot about you, Mr. Ge."

The two men shook hands for ten seconds. A watch appeared from Guo Yang's sleeve, and Ge Wenyao recognized it at a glance.

Master Seagull three-in-one.

Ge Wen Yao was really surprised this time. Was the other party doing this on purpose or was it intentional?
(End of this chapter)