Chapter 384 Ji Xiaobai: Breaking out of the Siege

Through a series of photos, this reporter from the agricultural industry vividly demonstrated the process of the skin changing from being a little dark and yellow to gradually becoming bright and white.

If you look at it every day, it's not really noticeable.

But once it is extended to one week, two weeks, or even a month, the effect of removing yellowness and whitening the skin will be extremely obvious.

Aconitum carmichaelii - natural whitening, has been vividly interpreted.

From here on, Ji Xiaobai's reputation began to polarize.

Competitors and people who don't like it still focus on its product's shortcomings such as high price and unpleasant taste and launch fierce attacks.

But now Ji Xiaobai has a group of supporters.

The leader was the agricultural journalist, who once again narrated his own journey on the Internet.

During a recent interview in the countryside, his skin suffered a double torture due to exposure to the sun and staying up late to write.

Eventually it became dull.

After accidentally participating in the White Spinach Planting Competition on Happy Farm, I was attracted by its natural whitening effect and also wanted to support the cause of windbreak and sand control.

Therefore, the reporter went to the supermarket to stock up some white mullets.

The price of the thorny white also made her feel painful for a while, but she still gritted her teeth and bought it.

At the same time, I also planned that if it doesn’t work, I will not consume Ji Xiaobai in the future.

But in just two days, her intestines and stomach became more smooth, and the symptoms of greasiness and yellowness were improved a lot.

After that, I kept drinking it and the effect became better and better.

As for the price of Ji Xiaobai, compared with skin care products that cost dozens or hundreds of yuan, this drink worth a few yuan no longer bothers her.

Nowadays, what she looks forward to most every day is drinking Ji Xiaobai and recording the days when her skin gets better.

This reporter's mental journey is just a reflection of most people.

There are quite a few night owls on Happy Farm. Staying up late and stealing vegetables is common, and most of them have bad skin.

Now, these people gather in the forum from time to time to discuss Ji Xiaobai.

"I earn 5000 yuan a month. A bottle of Acanthopanax pilosulae extract costs 6 yuan. It's not too much to drink one bottle a day, which is 180 yuan a month."

"Not too much, not too much. Compared to skin care products, this price is very reasonable."

“I can’t afford high-end skincare products worth hundreds of yuan, but how can I afford a drink worth a few yuan?”

Gradually, Ji Xiaobai began to have a group of loyal users.

Word of mouth gradually improved.

This left the juice beverage industry stunned.

How big can a 280ml beverage bottle be?

A bottle of mineral water contains about 500 to 600 milliliters.

But now, the Ji Xiaobai with only half the capacity is sold directly at the price of 6 yuan!

After experiencing a wave of sales decline along with Guoliang's Yuehuo Juice, Ji Xiaobai was the first to see a sales rebound.

This shows that consumers are gradually recognizing the value of Ji Xiaobai.

This made many competitors once again pay attention to the white prickly ash growing in the marginal corners in the fierce market competition.

In terms of value, fruit and vegetable juice has become the second largest beverage market after carbonated drinks.

In terms of sales of 40% pure fruit juice and medium-concentration fruit and vegetable juice, Huiyuan each accounts for approximately % of the market share.

In addition, Dole, Qianshou, Kagome, Dahu and others have also been working on the business for a long time.

The entry of two new juice companies, Guoliang and Jiahe, into the fruit and vegetable juice market has long attracted much attention.

Today, Ji Xiaobai shows signs of gaining a foothold and gradually grabbing market share, which makes some people feel wary.

As a result, there were suddenly more posts on the Internet throwing mud and attacking Ji Xiaobai.

But Ji Xiaobai is not a mediocre person. With the help of the Happy Farm platform, he continues to cultivate urban white-collar users.

These urban white-collar workers are also experienced netizens, and their online fighting power is off the charts.

When he saw the post criticizing Ji Xiaobai, he spontaneously turned into a keyboard warrior and the two sides engaged in a fierce confrontation.

This has also made Ji Xiaobai's popularity on the Internet continue to rise, and its sales have also increased rapidly.

As their efforts to clear the dirty water failed, companies such as Huiyuan, Dole, Master Kong and Uni-President continued to make efforts in publicity.

Various advertisements and marketing activities are bombarding us recklessly.

Summer is the peak season for beverage sales, and China's juice market is extremely lively.

First, Coca-Cola's proposed acquisition of Huiyuan triggered a battle to defend national brands; then Guoliang and Jiahe entered the game in a high-profile manner.

After entering the peak season, Huiyuan, which mainly deals in high-concentration fruit juice, launched the "Lemon ME" low-concentration juice in a high-profile manner, entering the heated lemon concept war between Nongfu Spring and Wahaha.

A few days later, Coca-Cola also announced that it would increase its efforts in the juice business, which seemed to be a further step forward based on Minute Maid.

Uni-President 100% tomato juice is quietly being distributed in coastal cities.

In the past few years, various tea concepts such as iced black tea and green tea have been popular in China, and now we are ushering in a new era of fruit juice.

During this hot period, Yuehuo and Ji Xiaobai both fell into a slump.

The difference is that after a brief slump, Ji Xiaobai started his counterattack journey.

...

In the middle of summer in June, the sun is shining brightly and it is extremely hot.

Guo Yang was enjoying the comfortable air-conditioning in the office while browsing information about Modou Jiahua and Provimi.

Provimi is a leader in animal nutrition in France and a world-class feed company.

It has always been Cargill's target, but Provimi has not officially started bidding yet, so everyone has a chance.

Guo Yang learned a lot from communicating with Liu Deshu and Ning Gaoning, especially in mergers and acquisitions. No matter whether you can win the competition or not, you must dare to show your sword.

Sinochem and Guoliang's overseas mergers and acquisitions have recently encountered policy obstacles.

Because both of them are state-owned enterprises.

As a private enterprise, Jiahe sometimes has certain advantages in overseas mergers and acquisitions.

That's how Provimi came into his sight.

Once successful, Jiahe Grain and Oil's overseas feed business will be equivalent to opening up the Ren and Du meridians, and it can also take the opportunity to prevent Cargill from growing in the field of animal nutrition.

The acquisition of Shanghai Home Cosmetics will give Jiahe an additional complete industrial chain.

Chinese medicinal materials and plant cultivation-rough processing-plant extraction-refining-daily chemical product production-terminal brand...are equally far-reaching in significance.

After studying intently for a while, a knock on the door brought Guo Yang back to his senses.

"Enter."

Zhang Jing stepped forward and said, "Boss, the documentary about Shahai in recent years has been carefully edited."

"That's pretty fast." Guo Yang stood up and stretched himself, thought for a moment, and said, "This documentary should be good for promoting Ji Xiaobai, right?"

“It’s definitely a big help.”

During the years at Shahai Agriculture and Animal Husbandry, Zhang Jing has been Lu Hanbin's assistant.

Apart from taking care of some trivial matters, he was the one who personally handled the information in the publicity records.

He was also responsible for the first documentary about Shahai, which had a significant impact on society.

Now for the second documentary, Zhang Jing is more confident about it.

"The first Haloxylon ammodendron and Seabuckthorn we planted have all grown up. The public welfare forest of Happy Farm has also begun to take shape. Seeing the growth of the trees will surely trigger emotional resonance among netizens.

All terminal products will benefit from this, and Ji Xiaobai is the most easily accessible in daily life.”

“Plan another marketing campaign.”

Guo Yang walked to the window. The sea buckthorn in the Gobi oasis was blooming and bearing fruit again, sparkling with faint light in the sun.

"This time we need to make use of all publicity resources including CCTV, documentaries, Happy Farm, online media, TV commercials, and print media."

"Row."

"Just consider it as a practice for you when you return to Yun Province." Guo Yang moved closer to Zhang Jing, looked at his somewhat pale skin, and joked:

"It has become much whiter. It seems that Ji Xiaobai has been drinking a lot recently and using the Omni-King's summer suit a lot."

"I've been in the office for too long and haven't been exposed to the sun much, so my skin has naturally become whiter." Zhang Jing said calmly, "I'll get down to business right away."

Looking at the other person's hurried back, Guo Yang laughed out loud, and his voice spread far away.

The king’s summer set: sun protection, mosquito repellent, skin care, hydration, whitening... Guo Yang himself has been urging it for almost two years.

Last year, Yu Qin was given some advice in person, and this year, it was finally achieved that every long-term field employee would receive a copy.

Although the effect is still limited under excessive sunlight, it can speed up recovery, which is better than nothing.

It can both whiten the skin and quench thirst, which has made it a little popular among the agricultural supplies sales group who are usually dark-skinned.

However, this field is still dominated by beverages such as Master Kong Ice Black Tea.

The criticized price and small bottle packaging of Aconitum carmichaelii are not accepted by some agricultural input people.

"Who can drink 280ml? It's too stingy. I was thirsty and it was gone before I could even finish a sip."

There are many such voices. Even in a niche agricultural input forum, there are agricultural input people from other companies making self-deprecating remarks.

"I'm a loser. I like to drink big bottles of cheap iced tea, and occasionally get a surprise bottle of iced tea."

The agricultural supply staff at Jiahe were all confused.

"What? I became tall, rich and handsome after drinking Ji Xiaobai? Isn't it still dark?"

The ridicule from the agricultural supplies industry was just an episode for the Ji Xiaobai Division.

Ji Xiaobai is positioned as an urban white-collar worker, and its reputation in agriculture is just an accident and not worthy of attention.

According to the investigation, Jiahe's technical service staff, at least on the surface, don't care whether the skin is black or white, and don't care if there are black spots. They have long been used to it.

This group is not worth cultivating for the time being.

At most, some discounts can be given internally.

But it is different for urban white-collar workers. They are one of the groups that pays most attention to their own image and also have the purchasing power.

...

At the end of June, affected by the escalation of the domestic H1N1 influenza epidemic, domestic garlic prices experienced unusual changes.

In May, the price was still 5 yuan per pound, but it rose to 3 yuan per pound in just one month.

This reminded Guo Yang, who accidentally noticed this scene, of "Suan Ni Hen" and "Jiang Ni Jun".

Guo Yang didn't do much, he just asked Huinong.com to pay attention to this year's garlic and peppers, make more transactions, and improve profits.

At the same time, during the autumn planting season, the website can also appropriately remind farmers to plant more garlic and provide more technical knowledge.

There is no problem for this round of market trend to continue into next year.

After making the arrangements, Guo Yang opened the Happy Farm interface on his computer.

Before entering the game page, the first thing that appears is a reminder that the second documentary about Shahai Agriculture and Animal Husbandry, "Million Forests", will be launched soon.

Interested users can watch it through traditional media such as CCTV, as well as Huinong.com.

That’s right, it’s Huinong.com.

As early as 2006, when promoting Hexi Dairy, Guo Yang called for efforts to be made in the fields of short films, micro-movies, documentaries, etc.

In recent years, the publicity department has uploaded some promotional videos on Tudou, Youku and other platforms from time to time and has accumulated some fans.

With the booming video industry, Huinong.com has also entered this field.

But they are all videos about planting and breeding techniques. The user group and number of users are small, but the stickiness is quite high.

This time, the documentary "Million Forests" will be Huinong's first foray into the long video field.

It is also the best advertisement for sand products such as Cistanche deserticola, Cistanche deserticola, sesame honey and sesame tea.

After entering the Happy Farm, the white thorn planting competition is still in full swing.

Sea buckthorn has become the current star tree species.

The number of users participating in the event and the amount of juice squeezed both exceeded 10 million.

The reputation of Ji Xiaobai is also continuing to grow.

The proportion of Farmville fans converted into Ji Xiaobai users is also increasing.

According to rough statistics, at least 20 million users have purchased Ji Xiaobai once, and the repurchase rate is gradually increasing.

This means that Ji Xiaobai may have accumulated millions of loyal users just by relying on Happy Farm.

This kind of publicity influence makes the juice industry envious.

In this summer's juice war, more and more people are noticing the rising momentum of Aconitum carmichaelii.

Shanxi Weishijie Food and Beverage Co., Ltd. is a representative enterprise of sea buckthorn juice beverages in my country.

After more than 20 years of development, its sea buckthorn juice production and sales volume has ranked first in the industry for many years in a row.

Last year, the sales volume of Weishijie sea buckthorn juice exceeded 2500 million yuan.

'Weishijie' is also the No. 1 sea buckthorn juice brand in my country.

However, within less than two months after Ji Xiaobai was launched on the market, its sales volume surpassed that of Weishijie by a large margin.

This was a little hard for Zhao Shuanghu to accept, as he had worked hard for more than 20 years to develop Wisjie to its current level.

"In fact, the users of Weishijie and Jixiaobai do not overlap, and the sales volume still increased by more than 30% year-on-year."

Sales Director Cui Peng's words made Zhao Shuanghu feel better.

This is probably the best news.

The largest sales volume of Weishijie comes from Shanxi Province, where people call seabuckthorn "vinegar willow". Every late summer and early autumn, there are always vendors selling vinegar willow on the streets. Locals also like to buy one.

It can be said that Shanxi Province is the largest sea buckthorn juice market in the country.

Now, Ji Xiaobai has broken the circle.

Zhao Shuanghu took a sip of the seabuckthorn drink on the table and sighed tragically, "I've never tasted seabuckthorn puree that tastes so good."

"Are you saying this is sea buckthorn puree?"

"It's not important anymore. Besides, the ingredients of the seabuckthorn are clearly written in the ingredient list. The taste and quality are good, which is said to be due to the seabuckthorn variety."

Zhao Shuanghu asked, "How much does it cost to buy one pound of this raw material?"

The sales director shook his head and said, "I heard that most of them come from their own planting bases, and it's hard to find any goods even if we want to purchase them."

"It shouldn't be cheap." Zhao Shuanghu took another sip of Ji Xiaobai, "It's good for the people."

The places where sea buckthorn grows in Shanxi Province are all deep in the mountains, and some places are now uninhabited.

Over the past 0.1 years, Weishijie's purchase price of sea buckthorn has risen from only 1 yuan per catty to nearly yuan per catty today.

Ordinary people can earn hundreds of yuan a day by going up the mountain.

However, Ji Xiaobai's pricing seemed to have opened up a new world for Zhao Shuanghu.

A 280ml bottle of Acanthopanax scabra sells for 6 yuan.

Last year, Weishijie's output value was 2500 million yuan, and it produced and sold more than 3000 tons of sea buckthorn juice and fruit oil products. The output value of each pound of processed products was about 4.16 yuan.

A rough calculation shows that Ji Xiaobai is several times more powerful than Weishijie.

It is said that Jiahe's seabuckthorn base has also developed seabuckthorn honey, tea, extracts and other products...

For a period of time, Zhao Shuanghu has been paying attention to the market development trend of Ji Xiaobai.

We watched as it began to be distributed in major cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and then quickly spread to provincial capitals and key cities.

With the help of the fast-moving consumer goods channels opened up by Hexi Dairy, the distribution speed of Ji Xiaobai far exceeds that of Guoliang's Yuehuo.

A few days later, Ji Xiaobai reached Taiyuan...

Where does it get the courage to attack Taiyuan!

This place has become the core base of Weishijie and other sea buckthorn juice brands.

Relying on the brand advantages cultivated over the years, Zhao Shuanghu personally took part in the battle and led the team to resist step by step.

At this critical period, Zhao Shuanghu noticed Ji Xiaobai's propaganda offensive.

Television commercials, online platforms, print media… Aconitum carmichaelii - natural whitening, is almost everywhere.

It is natural because the vitamin C content in sea buckthorn fruit is much higher than that in fresh dates and kiwi fruit, and it is known as a treasure trove of natural vitamins.

Whitening, literally means whitening, and is also the core reason why Ji Xiaobai has high user stickiness.

With a large amount of publicity resources invested, the brand awareness of Ji Xiaobai has exploded rapidly, and the concept of natural whitening has been deeply rooted in people's hearts.

“This is the way traditional beverage giants play!”

"What's so great about sea buckthorn juice?"

Before Zhao Shuanghu could finish his sigh, his subordinates reminded him again.

The long-awaited desertification control documentary "Million Forests" produced by Happy Farm, Huinong.com, and Shahai Agriculture and Animal Husbandry will be launched tonight.

Zhao Shuanghu certainly knew about this documentary. In fact, he had also stolen vegetables and planted trees in Happy Farm.

And because he has a special liking for sea buckthorn, he has always planted sea buckthorn.

Happy Farm, Shahai Agriculture and Animal Husbandry, Ecological Public Welfare Forest... This is a wave of user traffic at the hundreds of millions level.

As early as a week ago, Happy Farm updated hundreds of photos of public welfare forests.

Under the management of Shahai, even the public welfare forest has grown quite well, which has caused a lot of heated discussion.

At the same time, Zhao Shuanghu knew that

Many companies including Huiyuan, Dole, Coca-Cola, Uni-President, and Master Kong are also aware of this.

The documentary "Million Forests" bundles many sand industry products such as Acanthopanax affine.

Early July.

After much anticipation, the second desertification control documentary "Million Forests" of Shahai Agriculture and Animal Husbandry was officially launched.

Countless eagerly awaited Kai Xin fans, businesses, etc. watched the documentary for the first time.

The documentary begins with a brief recollection of the past scenes of flying sand and rocks and dark sky.

Then there are the figures of planting trees, watering them, and maintaining them. In the past few years, whether it is Haloxylon ammodendron, Seabuckthorn, Hemp, Caragana korshinskii, or Licorice...

Every patch of plant sand is carefully managed and maintained.

Then the scene changed, and the chill of early winter could not hide the vitality of the vast desert.

In the aerial photos, the first thing that catches your eye is the figure of sea buckthorn, a pioneer tree species in water conservation.

They stand in clusters on the saline-alkali desert where there was once no grass.

The orange color jumping like agate all over the mountains is the joy that seabuckthorn brings to visitors;

The scenes of maturity and harvest add a warm and romantic tone to the desert.

In the project area, Lu Hanbin appeared and introduced sea buckthorn to everyone.

Tenacious vitality, strong resistance to adversity, unbreakable regeneration ability, and the most unique ability to conserve water resources.

In Qingtu Lake Wetland, the original artesian spring has been buried by the lake water, and the plants such as ramie and red willow in the wetland complement each other.

In the Haloxylon ammodendron forest, a titmouse with gray and black colors flew leisurely out from the bushes and paced back and forth between the rows.

"In the past two years, pheasants, hares, tits and even wild wolves have appeared here. If you come here in the summer, the sight of all green is even more intoxicating," said Lu Hanbin.

Then the scene changed to a summer scene.

The aerial camera kept moving higher and higher, but the lens always contained the endless forest.

The oasis is vast and boundless.

A million forests, aptly enough.

Following the camera, there are always sand control workers telling various vivid, interesting or inspiring stories.

Sand control is not a simple matter.

The desert industry has long been nurtured, including the Cistanche deserticola that has ignited the market, the highly acclaimed sesame honey, the feed industry consisting of Caragana korshinskii and alfalfa, black pork raised on the edge of the desert, honeydew melons, and red dates...

And the sea buckthorn juice that many people are thinking about.

From the cultivation and planting of varieties to the research and development of sea buckthorn products and the birth of the brand "Ji Xiaobai", a complete sea buckthorn industry chain is presented.

"Spike white - natural whitening."

The appearance of this slogan made many people smile knowingly.

From the desert of Minqin, to the Gobi oasis of Jiuquan, to the lush greenery of Qinghe.

The sand industry has turned millions of acres of wasteland green and made tens of millions of people rich.

A few years have passed, and the situation has changed dramatically.

Green the wasteland and sow happiness.

Many people couldn't help but get excited when they saw this.

As for the consumers of sand products such as Ji Xiaobai, they have long been like fighting roosters, with their heads held high and their chests puffed out, eager to spread the word about it to the whole world.

At the end of the documentary, there are patches of newly planted saplings.

The sea buckthorn is growing and the team is getting bigger. The dense layers of sea buckthorn forest reveal the beauty of the water defenders.

...

A documentary about sand control by a private enterprise creates inspiring pictures with simple actions.

If the sand control by Shahai Agriculture and Animal Husbandry is as gentle and silent as the rain that moistens the earth, then "Million Forests" is like a bolt from the blue.

Ordinary people saw the desert Gobi transformed into an oasis, while entrepreneurs saw the opportunities and witnessed the rapid rise of a rising star.

After the launch of "Million Forests", the publicity and promotion continued to be strong, attracting a large number of people to watch it.

Advertisements for products from brands such as Ji Xiaobai were bombarded one after another.

Hemp honey, hemp tea, etc. continue to gain popularity through soft articles and micro-documentaries.

The rooftop farm at Golden Harvest headquarters has become popular.

The Gobi oasis between Jiuquan and Jiayuguan has become popular.

The ranch in the Awei Gobi Desert and the lure fishing competition in Xiangyang Lake are also popular...

Countless fans of happiness, tree planting and ecology are enjoying this feast on the Internet.

Documentaries, micro-videos, articles...even the technical videos on Huinong.com have been watched by these people.

The occasional cases of people getting rich are even more amazing.

“This is much better than the Book of Getting Rich!”

In Shanxi Province, Weishijie's founder Zhao Shuanghu went to all the major supermarkets and found a fact that shocked him.

Ji Xiaobai is displayed on the same shelf with many brands such as Huiyuan, Minute Maid, Uni-President, and Wahaha, but its sales volume is not inferior at all.

"Taiyuan has fallen already?"

This is indeed the case. Sea buckthorn is particularly attractive to people who like to drink sea buckthorn puree.

It tastes sour but has a slightly sweet aftertaste, and it leaves a special fragrance in your mouth and tongue, which is particularly appetizing.

In the south and coastal areas, with waves of publicity, the nutritional value of sea buckthorn has become known to more people.

On the forum, various record posts represented by agricultural journalists are still being updated.

In addition, there are many new posts, and recording whitening has become a fashion.

The popularity and reputation of "Aconiti Lateralis - Natural Whitening" continues to increase.

As reflected in sales, Ji Xiaobai has made breakthroughs in the 100% juice and medium- and high-concentration juice markets.

From the popularity of carbonated drinks in the early 90s, to the competition between mineral water and purified water, to the booming tea beverage market...

The war in the beverage industry has never stopped.

If we say that the emergence of Uni-President Orange Juice in 2001 was epoch-making in the beverage industry.

This summer, the sudden rise of Cibago was astonishing and it shook the entire juice market almost overnight!
What kind of magic power does Ji Xiaobai possess?
Was it the influence of "Million Dollar Forest" or the overwhelming publicity?
Then why was the equally powerful 'Joy Life' neglected in this summer's juice war?
Analysts who have observed the market have made a brief summary after analyzing and investigating various data.

“It’s the product.”

Most people in the industry haven't thought of this.

In fact, the products, prices and channels of the juice industry have become mature, the blue ocean is turning into a red ocean, and brands and marketing communications are gradually becoming the killer weapons to win the fight.

However, Ji Xiaobai relied on the quality of its products, accurate differentiation and positioning, and clear market segments to eventually break out of the encirclement.

The concept of "Aconitum carmichaelii - natural whitening" has been deeply rooted in the minds of consumers.

Some media commented: "Compared with Yuehuo, Jixiaobai's brand is more friendly, unique and vital.

It is closer to consumers, has more frequent and comprehensive contact with consumers, and can meet consumers’ needs.”

Zhu Xinli, chairman of Huiyuan Holdings, also praised Ji Xiaobai, saying, "No juice company can ignore Ji Xiaobai."

"Ji Xiaobai's surprising victory was not a flash in the pan, but was long-planned."

"If you can't be the first, then be the only one. This is Ji Xiaobai's real way to win!"

The media believed that Zhu Xinli was panicking.

After Huiyuan failed to find a partner, Zhu Xinli faced a difficult choice.

Should we continue to operate the Huiyuan brand independently or look for a new buyer?

Time waits for no one. After the acquisition was rejected, companies such as PepsiCo, Master Kong, Uni-President and Wahaha launched a counterattack.

After the failed acquisition, Coca-Cola also decided to develop the juice market independently and may become Huiyuan's strongest competitor.

Now, among the two new juice brands, Jiahe's "Ji Xiaobai" has emerged again.

Huiyuan's dominant position is once again at risk.

A reporter asked: "Can Huiyuan marry again?"

...

“What a beautiful battle!”

In Shanghai, Ge Wenyao of Jahwa Group expressed his admiration after learning about the rise of "Ji Xiaobai".

Opposite him was a thin man wearing glasses.

This is Song Guihu, the sales director of Herborist, a high-end cosmetics brand of Jahwa.

"What is even more gratifying is its beauty and skin care effects. The rich vitamin E and beta-carotene in seabuckthorn are natural nourishments for the skin."

Herborist also takes a differentiated route, focusing on Chinese herbal medicine and natural products.

It was launched in 1998 and has been growing slowly. It achieved break-even for the first time in 2005 and landed in Paris in 2008. It is truly a journey of ten years to sharpen a sword.

But this is also related to the fact that international beauty giants have not taken "Chinese herbal medicine" and "natural" as their main focus.

But now, when international giants have turned their attention to "natural" products, it is not impossible for them to spend a lot of money to create a new brand in one or two years with their strong financial advantages, mature channel systems, and superb brand operation techniques.

Industry giants such as L'Occitane and L'Oreal have also been eyeing Herborist.

"Spike white - natural whitening."

Ge Wenyao muttered a few words and said, "I have a feeling that this may be the most important decision for Jahwa."

(End of this chapter)