Chapter 179 Focus
The news that Alfalfa Agriculture and Animal Husbandry had signed a large foreign trade contract quickly spread to thousands of households with the help of media from the business and animal husbandry circles.

When did grass become so valuable?
Subsequently, various grass industry scientists came forward to explain what alfalfa is and why alfalfa is so important to milk production.

But these scientists are good at writing scientific papers, but they are not so good at attracting media attention.

Leading to insufficient firepower.

At this time, Zhao Manling's article explained in a simple and easy-to-understand way what the scientists wanted to express.

The reason why milk tastes bad and has a low milk protein content is because the cows do not eat high-quality pasture.

Is there high-quality alfalfa in China?

Of course there are. Foreign merchants from island countries come all the way to China to import goods.
People soon began to discuss pasture.

But attention was soon diverted by new events.

The relevant departments received several communications.

Some information was also leaked through various channels, causing heated discussions among social groups.

Almost overnight, the focus of public and media attention changed.

Whether it is the multinational giants or several other big brothers, they are all in trouble.

But the big brothers have strong business capabilities and are familiar with handling it...

This time it's just a little more troublesome.

Some things, once society sees them, they’re just seen.

On that day, the image of several high-quality blue-chip stocks with excellent reputations was tarnished and their stocks fell to the limit.

Information about pollution and safety is everywhere in the media.

Dairy companies were in a panic for a while.

The relevant departments are also confused. Didn’t they just conduct a comprehensive survey?
Why are there still termites?

Several big brothers pulled out big negative lines for several consecutive trading days and suffered heavy losses in the stock market.

The big brothers’ reaction was quick, but when it comes to who is the most skilled in crisis public relations, it has to be Sister Lu.

Sanlu, which had gone through many crises, seemed very familiar with this aspect. On the afternoon of the third day after the incident, all the senior executives of Sanlu appeared in Beijing for a briefing.

Clarify the truth and come up with the results.

Sanlu's leaders repeatedly protested their injustice, saying, "It's not easy to create a famous brand, and it's even harder to protect a famous brand."

"Don't let Li Kui suffer for Li Gui."

The other companies followed suit, some relied on good relationships to get through the difficulties, and some leaders personally attended the event to communicate...

The focus of media coverage began to shift.

But this may also be a hint, the labor pains before a serious illness comes.

The public will hide their emotions deep in their hearts, waiting for the day when the scars in their hearts will be torn open again.

In the domestic market, consumers have developed a fear, and a small number of people walk into the supermarket without even looking at the ***.

Others simply choose not to drink.

But more people know that this is a necessity of life and can only keep changing brands.

Lan City.

Mou Chen is a high school student, but his grades are not ideal and he is not tall.

He put on his school uniform, put on his school bag, and shouted, "Mom, I'm leaving."

"Wait, son."

A woman with an apron tied around her waist and a kind smile on her face came out.

There was a glass of fresh milk in his hand, "Come on, drink the milk."

Mou Chen asked doubtfully, "Didn't our family order student milk from the school?"

A burly middle-aged man came out of the bedroom, his eyes fixed, and said, "Just drink when I tell you to. Why are you talking so much nonsense? I'm not going to hurt you."

"Oh."

Bao Lan glared at her husband and said, "Don't drink the milk from school. Try this. It's local milk from Long Province, and it's delivered fresh every morning."

Mou Chen took the cup, smelled the faint aroma of milk, and couldn't help swallowing.

"Drink."

Mou Chen took a sip first. The rich natural milk flavor stimulated his taste buds and made him feel sublime.

Then he couldn't help but swallow it.

"Drink slowly."

Mou Chen burped contentedly, with milk stains on the corners of his mouth, and said, "This milk is so delicious."

Bao Lan smiled and said, "As long as it tastes good, I'll drink this delivered to my home every day from now on."

"Great."

"You big-headed ghost, why don't you go to school."

Mou Chen left excitedly.

The husband complained, "Hexi milk is too expensive. The way this kid drinks, he'll have to spend two or three hundred yuan on milk a month."

Bao Lan also had a headache. A box of Y Li and M Niu from other places only sold for 24 yuan, and two extra bags of milk were given during holiday promotions. The same price of local fresh milk from the province would also be given an extra bag of milk.

But in more than two years since it was on the market, the lowest-grade milk from Hexi costs 4.5 yuan per box, the high-grade milk costs 7 yuan per box, and the similar milk costs only 2.5 yuan per box.

Fresh milk delivered to your door is even more expensive. 250 ml of fresh milk costs at least 7 yuan per day.

Bao Lan said: "Who dares to drink domestic milk now?"

Thinking of those shocking scenes, the husband fell silent, "Isn't Hexi milk also made in China?"

"How can it be the same? If I had money, I would have ordered a large bottle. Aren't you greedy?"

The husband dared not say a word.

Although Hexi Dairy is not well-known, it does not have a large market share even locally.

But in the past two years, it has also carried out a lot of free promotional activities. It has a mellow taste and a strong natural milk flavor.

After drinking Hexi milk, drinking other milk is just like drinking water, completely tasteless.

Hexi Dairy’s local advertisements are also unique. Under the blue sky and white clouds, the breeze blows across the vast grassland, the sun is warm and the grass is lush, and the spotted white cows are either leisurely nibbling the grass or lazily lying on the ground.

The most important thing is that Jiahe Group has long become a local star enterprise, and Alfalfa Agriculture and Animal Husbandry’s saline-alkali land improvement and high-quality forage export are well-known to the public.

Hexi Dairy is a company that was spun off from Alfalfa Agriculture and Animal Husbandry, so it certainly has no shortage of high-quality forage.

The pasture is also self-built on a large-scale ranch, so we won’t compete with other companies for milk, so we can be assured of the milk source.

But it is just too expensive. A survey showed that in the past 40, residents of large cities spent an average of yuan per week on dairy products.

The price of Hexi milk is so expensive that many people cannot afford it.

Bao Lan looked at her burly husband and thought about her short son, complaining, "Xiaochen hasn't grown yet. If he doesn't drink more milk, what will happen if he doesn't grow in the future?"

"Then let's order Hexi's milk from now on!"

"Humph, our director's daughter drinks the highest quality fresh milk from Hexi. The quality is said to be miraculous."

"I've also heard at work that the supply is limited and you need connections."

……

Tianya Forum.

In 05, Tianya Community has entered a period of stable development, with the number of members reaching 300 million. Its influence continues to grow and it has become a part of the lives of netizens.

User attributes are more diverse, and community forum content is richer, covering all aspects of life.

As an emerging Internet media person, Zhao Manling's daily browsing of Tianya Community is an indispensable hobby for her.

In recent days, the war in the dairy industry has also spread to the Tianya community.

She saw a post from a netizen, which had already reached a high level.

[A dairy worker's honest words: After leaving the job, I haven't drunk a drop of milk. ]

My major is dairy technology, and I used to work in a large dairy group as a milk collector.

Let me first talk about the process of collecting milk.

The farmers' milk is collected and tested by milk stations in nearby villages and towns, and the farmers are paid according to the quality and grade.

The quality indicators include pH value, protein, dry matter and so on.

The milk station is owned by a private owner.
The milk is mixed by the milk station in tank trucks and transported to the factory, which then takes samples for testing. The factory calculates the indicators and pays the milk station based on the quality level.

I wonder if you have ever thought about what problems may arise from this mode of operation?
What should dairy farmers do if they want to make more money?

Simple, just add water!
What should a milk station do if it wants to make more money?

It’s simple…

The milk at the milk station is collected from various individual merchants and mixed into tank trucks. The milk from one merchant suddenly goes bad. What should we do?
Did it fall?
Can the little tricks of the dairy farmers be hidden from the milk station? Can the little tricks of the milk station be hidden from the factory?
Yes, it’s all done by illegal dairy farmers…

A thing must be fully utilized. How can we obtain the greatest value and gain the greatest profit...

The cost of a box of milk is not as valuable as the packaging box.

We have the world's largest vertical warehouse, which has been praised by the media, but why is it so big for fast-moving consumer goods? The longer yogurt is stored, the better it tastes?
I don’t want to say more about ultra-high temperature sterilization and whether it is nutritious or not.

Because this involves a slogan, and we are moving towards this slogan: no matter what kind of milk you drink, it's milk.

A certain company is almost the world's number one in ultra-high sterilized milk. Are developed countries with dairy industries no longer able to catch up with us?

In fact, they just don’t produce this kind of dairy products anymore…

After reading it, Zhao Manling felt her emotions aroused, but she did not quite agree with some parts of the post.

I always feel that there is a familiar smell, as if it is a ghostwriter hired by a foreign dairy company.

She usually drinks ultra-high temperature sterilized milk and read through the netizens' replies one by one.

"Is there any safe food now? I dare say that eating vegetables with bugs is safer than eating vegetables sprayed with pesticides."

“I feel like it’s better to not drink it than to be healthy.”

"Alas, speechless and helpless."

"It's fucking despicable. If you have the guts, go and harm foreigners instead of hurting your own people."

“During the last incident, I said that the market’s punishment was still too light.”

"After drinking SLNF, my waist doesn't hurt anymore, my legs don't feel sore anymore, and even my heart stops beating."

"Are you still going to let people live?"

"Just don't drink it."

"As an industry insider, I can only say that the problem of antibiotics in domestic milk is quite serious."

"As a milk lover, I just want to say it's so hard to get some milk."

Seeing this, Zhao Manling laughed unconsciously, and then she couldn't laugh anymore.

She also felt this pain.

But then she thought of the alfalfa that Alfalfa exported in large quantities, and wondered, "Does Alfalfa raise cattle?" "It would be a pity not to use such good grass to raise cattle."

Zhao Manling went to the local community and posted a message, asking what milk brands are more reliable now.

Soon, some netizens responded to her.

"I drink Yantang."

"The fresh milk delivered by Sanyuan every day is also good. The pasteurized milk has a mellow taste."

"My family also gets fresh milk delivered every day. The manufacturer has a ranch in the suburbs, and it takes less than 12 hours from milking to my home."

Zhao Manling thought about how she had to go to work on time every day, "Don't you have any recommendations for boxed high-temperature sterilized milk?"

"..."

“It’s almost over now.”

"It's okay. Don't listen to what others say. Domestic milk is also drinkable..."

“Some of the big brands are still good.”

"My relative brought me milk from my hometown. It tastes really good and is quite famous in my hometown."

Zhao Manling's eyes suddenly lit up, and she quickly asked, "What brand is it?"

"Hexi Dairy has several sub-brands, and one of them is praised by my mother to the skies."

Hexi Dairy?

Zhao Manling felt that it was a familiar place. She seemed to have seen it somewhere. After thinking for a moment, she said, "Muhe Farm and Animal Husbandry!"

"Hexi Dairy is owned by Jiahe!"

"How come I haven't noticed it before?"

"Go to the supermarket after get off work."

She started to look at other information, and to her surprise, her article [Are Chinese dairy cows not worthy of eating alfalfa?] was also moved to the forum.

It also aroused heated discussion among netizens.

"It's so funny, cows are not worthy of eating grass, it's ridiculous."

"It's still biased. I'm an employee of the Chongming Island cattle farm. The ranch raises more than 2000 cattle. I usually buy alfalfa and sheep grass to feed the cattle.
But the price of grass is too high, and it’s even impossible to buy grass. The price of feed is also rising sharply every year. The cost is rising, but the raw milk is too low, and the cattle farm is about to go bankrupt. "

"When I was studying in Australia, I drank a glass of milk every morning and I wasn't hungry until noon. After returning to China, I drank a glass of milk in the morning and felt hungry at 10 o'clock. It was because the protein content was low."

"Then Alfalfa Farm and Animal Husbandry also exports large quantities of high-quality forage grass to foreign countries?"

“Dairy farmers think grass is expensive, but growing grass doesn’t make any money!”

After looking at it for a while, Zhao Manling still couldn't figure it out. She just felt it was too complicated, so she went to look for her milk.

But after searching around, I found that this brand of milk was not sold in Guangdong Province.

Why is it so difficult for me!

As time went by, the public relations efforts of several major dairy companies began to show results, and local media and various official media paid less attention to the dairy industry.

But ordinary people always need a place to vent, and emerging online media such as Tianya have become the biggest gathering points.

On the other hand, the relevant departments have started a new round of random inspections.

The report from the grass industry professionals was also submitted to the State Council, but there has been no result so far.

Four main opinions were put forward, which can be briefly summarized as follows:
First, establish the strategic position of alfalfa industry;

Second, develop a large-scale alfalfa industrial base, implement the "alfalfa-dairy" safety project, and promote the "alfalfa-dairy" model of large-scale breeding.

Third, through subsidies, support dairy cow breeders to widely carry out the "planting alfalfa, feeding dairy cows" campaign.

Fourth, cultivate leading enterprises in the alfalfa industry.

The content of the [Opinion] is far more than these four points, and it inevitably involves various rights and issues.

It caused heated disputes among relevant stakeholders, but it is not a good idea to engage in a war of words.

"The dairy industry is still in its infancy and we must respect relevant facts and circumstances."

“Free-range farming is not standardized farming. It is often done in front of or behind houses. The sanitary environment is poor and the storage conditions after milk is collected are limited, so the number of bacterial colonies in raw milk is more likely to increase.

The current priority is to expand the scale of breeding, especially the proportion of high-quality large-scale breeding, and change the relationship between milk supply and demand."

“Isn’t that a step backwards?”

There were large ranches in the country originally.

It was only since 1987 that the "cows go to the countryside, milk goes to the city" model was proposed, whereby cows are sold to farmers, and farmers then sell the milk to businesses.

Later, it gradually evolved into a milk supply model of dairy farmers-milk stations-enterprises.

"Raising standards will force quality improvement, which is a good idea."

"But if we now require that the standards of developed dairy countries be followed, then 70% of dairy farmers will have to dump milk, sell cows, or even slaughter cows. The milk supply will be tight, and there will be even fewer high-quality milk sources to choose from.

When there is no milk to supply, dairy companies will have to close down and consumers will have to rely on imports. At that time, foreign countries will raise prices as much as they want, and the people will have no choice but to accept it! "

“In order to protect national industries, should we sacrifice the health of consumers?”

“We must protect the interests of small and medium-sized dairy farmers!”

No one can convince anyone else. To put it bluntly, everyone is speaking for their own interests.

Finally, after summarizing the opinions of all parties, we came to a very official conclusion: improve quality step by step without harming the health of consumers.

In terms of grass industry.

It was also made clear that there would be no subsidies. According to the Grassroots Association's plan, about 10 billion yuan in financial support would be needed each year.

The grain subsidy policy was only introduced last year, and the country’s grain planting area and output have just increased.

The rash introduction of a grass planting subsidy policy will only lead to a greater food crisis.

But grassland scientists have put forward a new argument and suggestion.

"The United States is the world's largest alfalfa-growing country. It is precisely because alfalfa provides a sufficient source of plant feed protein for the American dairy and livestock industries that the United States is able to export large quantities of high-value-added soybeans to my country."

"Abandon the use of grass to occupy good farmland, make full use of idle resources such as wasteland and wasteland in different regions, and make full use of the role of alfalfa in transforming medium and low-yield fields and improving the soil."

The leader thought of the domestic soybeans that were still in the process of being occupied, and thought of Alfalfa No. 1.

I also learned about the situation.

The improvement of 2000 million mu of saline-alkali land by the National Grain and Agricultural Development Group has not been progressing smoothly, with all kinds of disputes and complaints of poverty.

The situation at the local level is even more serious. Every year, the improvement of low- and medium-yield farmland requires financial allocations from higher authorities, not to mention the more difficult improvement of saline-alkali land.

Grain, cash crops, soybeans...and now here comes forage.

Land resources are limited.

Therefore, we can only start from saline-alkali and other difficult-to-use lands.

The power of the people must be mobilized.

The relevant regulations were then formulated.

……

Just when the domestic dairy industry was stuck in a quagmire, Jiahe Group announced with great fanfare that it would enter the national dairy industry, causing a stir on all sides.

"Delong Livestock and Hexi Dairy will regain vitality."

"Jiahe Group hesitates to acquire Delong Livestock."

“Integrate Tianshan Animal Husbandry.”

"Hexi Dairy is entering the national market and building its own super-large ranch and distribution center."

What followed was Hexi Dairy’s advertising campaign, which, although not overwhelming, was targeted.

Many people are attracted by the leisurely and free cows.

The hot topic of the dairy industry has not yet faded, and several previous appearances have left a deep impression on the public about words such as Jiahe Group and Alfalfa Agriculture and Animal Husbandry.

Each piece of information was like a human bomb, making the heads of dairy industry leaders buzz.

This year, there have been huge wars over milk prices in various places, and various "battles" have dazzled people. But why is Jiahe going to expand massively at this time?
Are you kidding me? Cousin?

The dairy industry leaders soon calmed down and were not optimistic about Jiahe's massive entry.

"The competition in the domestic dairy industry has reached a fierce stage. Even foreign giants such as Parmalat, Danone, Kraft and Unilever have left the domestic market one after another."

"Hexi Dairy has not even occupied the market in Long Province, so how can it enter the whole country?"

"Hexi Dairy has no say in Longnan Province."

"The dairy market in Longnan Province is now under siege from all sides, with four major players competing against each other, and the milk supply crisis, and the outcome is uncertain."

"Buy one get six free, price reduction, new product promotion..."

"Again?"

“Now I am operating at no profit.”

"Boss, we used to have price wars two or three times a year, but now we have one every two weeks. It's unbearable."

"The dairy industry is not just about planting grass. Hexi Dairy will have to pay the price this time."

"It's more than just paying tuition fees. If things go wrong, the Jiahe Group might even be dragged into the quagmire."

"I like Hexi Dairy because it never engages in price wars and always stays at the top."

"I second the motion. I will reduce the price of pure milk in bags from 1 yuan to 0.6 yuan per bag, but Hexi Dairy will still sell it at 4.5 yuan per box."

"..."

"So expensive? Will anyone buy it?"

"The dairy farm went bankrupt and sold high-yielding, high-quality dairy cows. They were cut in half and sold off for 6000 yuan each."

"I offered 5000 yuan last month, but there was no demand. No one was interested."

Of course, there are also many people who are looking forward to the launch of Hexi Dairy’s products, such as Zhao Manling.

……

Lan City.

Wearing protective clothing, Guo Yang led the team into the fifth ranch of Hexi Dairy.

It is surrounded by mountains and shaded by green trees.

The ranch is located on a flattened hill.

The tall and spacious sheds are hung with rows of ventilation fans. Dozens of cows are leisurely walking in the activity area, while some are lying down to rest. The ground is covered with bedding made of rice husks and sawdust, which looks very soft.

After a careful look around, Guo Yang breathed a sigh of relief. In the past half month, he had visited all the ranches one by one.

no problems found.

The results of Hexi Dairy’s hard work in improving its internal strength have been realized.

The milk production of a single cow has increased significantly, far exceeding the domestic average, and indicators such as protein content are also far ahead.

Guo Yang looked at Fu Qiuyan, the marketing manager of Hexi Dairy, and said, "Let's keep the advertising campaign like this for this year."

"But the marketing plan for next year must come out first. In addition, Hexi Dairy must obtain the qualification of the exclusive dairy sponsor of the Olympics!"

(End of this chapter)