Chapter 177: The Troublemaker in the Dairy Industry Melee

In the past two years, Guo Yang has basically let the farming and animal husbandry in the desert run wild.

Just like some students' parents, they just transfer the money and let you do whatever you want, whether it's good or bad.

Shahai Agriculture and Animal Husbandry is like a student studying independently away from home. He only reports on his recent situation occasionally. He only reports good news when there are achievements, but never reports bad news.

I heard Lu Hanbin say that the inoculation of Cistanche deserticola was successful.

Guo Yang was also used to it.

The Shahai Agriculture and Animal Husbandry started experimenting with inoculating Cistanche deserticola on sand-dwelling plants such as Haloxylon ammodendron two or three years ago.

Count the time,

It's almost harvest time.

Guo Yang asked, "Have you harvested it?"

“Not yet, it will be October, but cracks appeared on some of the holes in April. We were busy pressing down the grass grids and planting trees at that time, and by the time we discovered them, they had already been destroyed by giant gerbils.

But the first batch has come out, and many more will come out from the test fields this autumn. Moreover, the Haloxylon ammodendron seedlings have grown for three years, and Shahai is preparing to inoculate them on a large scale using the planting method for large trees.”

Lu Hanbin blurted it out, and Guo Yang could feel his excitement.

Yes, more than three years.

Jiahe Group has injected hundreds of millions of funds into sand control. From the initial 6.3 acres of desert, it has now expanded to more than acres.

The area of ​​​​the government's assistance in aerial seeding of grass seeds also reached hundreds of thousands of acres, but the results were far from satisfactory.

But what is the reward?
Apart from the rental income from the solar greenhouse in the Minqin Gobi Desert, the income is zero.

Every year from April to June and September to October, the sandstorms of the Tengger Desert are filled with densely packed people, making grass grids and planting Haloxylon ammodendron trees.

The annual labor investment is tens of millions of yuan!
"Well, thank you for your hard work over the past few years," said Guo Yang.

"Boss, do you want to come back and take a look?"

July was almost over. Lu Hanbin stood among the Haloxylon ammodendron trees. In the distance, a touch of green emerged under the sunlight.

Guo Yang thought about it and realized that he had just picked a lot of seeds at the Xinjiang Institute of Biological Desert Soil some time ago, including Dayun.

Cistanche deserticola is also known as Dayun.

It’s just that the Asafoetida Gobi and the Shahai Pastoral are parasitic on different plants.

"Maybe in September. I'll bring back some seeds then."

"Well, there are a lot more plant resources in the Desert Botanical Garden brought back by Bi Qiang."

After a brief communication, Guo Yang also began to look forward to the changes in the desert.

I also took the opportunity to look at the changes in natural energy.

Last time it was 749, now it is 795 points.

The accumulation speed has accelerated a lot.

Guo Yang calculated it with his familiar mind and found that the result was still within the range of estimation.

A total of 1390 points were obtained.

Every 1000 acres managed will gain 1-5 points of natural energy. The saline-alkali land in Jinta grassland has gained an average of 4 points of energy and is about to complete its mission.

The main forces for obtaining natural energy in the future will be Wuyuan, Shahai Agriculture and Animal Husbandry, Urad and the upcoming Asafetida Gobi.

Coming back to his senses, Guo Yang took another look at the article written by Su Guozhou.

I thought, "This is good for both Alfalfa Agriculture and Hexi Dairy. Su Guozhou seems to be someone hired by Jiahe."

It is clear that the two sides have been at odds with each other many times.

Guo Yang continued to handle various affairs.

The original documents of Delong Livestock's lease documents and Denong Agricultural Supermarket's acquisition agreement were mailed back.

After review by various departments,
Ning Xiaojing read it again and wrote down the points that needed attention on a blank piece of paper.

Guo Yang took a quick look at it and asked Ning Xiaojing to send it away.

Both investments, Hexi Dairy and Tianhe Seed, are planning to hold an on-site signing ceremony, with Ji Zhuowen and Qu Yang representing them respectively.

The dairy farmers of Delong Livestock need reassurance, and the employees and suppliers of the agricultural supply supermarket also need a dose of reassurance.

Wuyuan's Tianmai No. 1 has entered the harvest period, and the branch company invited the headquarters to start harvesting...

I won’t go there, but please remember to send the flour back.

Several major pasture-producing provinces, including Chifeng in Inner Mongolia, Heilongjiang, and Ningxia, are preparing to come for inspection and study, and are inviting Alfalfa to invest locally.

As for the Xinjiang Military Region and the Agricultural Reclamation Bureau, they called Guo Yang directly.

There is also the specialized alfalfa industry cluster proposed by Wu Feng,
The plan to build several super-large ranches by ourselves,
And the forage orders from foreign companies...

For two consecutive days, while Guo Yang was busy dealing with various affairs, Su Guozhou's article quickly fermented in the circle.

Since the beginning of the year, domestic dairy companies have been in constant dispute over fresh milk labeling, and the booming development of China Dairy can be said to be fraught with crises.

Huaxia Dairy Association and Huaxia Dairy Products Association;
Between base-type dairies and urban-type dairies and their milk varieties;
Conflict of interest between upstream suppliers of dairy packaging materials and International Paper.

This series of disputes all originated from the "fresh milk ban" issued by the relevant departments, which immediately detonated the long-accumulated volcano in China's dairy industry.

A war between high-temperature milk and pasteurized milk quickly swept across the entire Chinese dairy industry.

The "Guidelines" issued by the relevant departments pointed out that the definition of "fresh milk" should be "raw milk". Once it undergoes any kind of processing, it loses its meaning of freshness.

That is, pasteurized milk that has been processed at low temperatures cannot be called fresh. In other words, only milk that has just been squeezed from a cow can be called fresh milk.

The pasteurized milk that people usually call fresh milk can no longer be called fresh milk because it has been heated and sterilized below 80°C.

Reconstituted milk has always been an open secret in the dairy industry. A large amount of room temperature milk on the market is blended with imported milk powder.

Some companies also add flavorings and thickeners to reconstituted milk to make the reconstituted milk thicker and more fragrant than real fresh milk.

However, due to its short shelf life and inconvenient storage, pasteurized milk can only compete by playing the "freshness card" and "nutrition card".

Once pasteurized milk can no longer use the word "fresh milk" on its packaging, consumers will easily confuse pasteurized milk with high-temperature sterilized milk.

This is undoubtedly a heavy blow to pasteurized milk companies.

As soon as the "Guide" was released.

The pasteurized milk group represented by Bright Dairy, Sanyuan Dairy and New Hope Dairy, jointly with the China Dairy Association, proposed revisions to the "Guidelines" and submitted them to the Ministry of Agriculture, the National Development and Reform Commission, the General Administration of Quality Supervision, Inspection and Quarantine, and the State Administration for Industry and Commerce.

At the same time, the high-temperature faction represented by Yili and Mengniu relied on the China Dairy Association to openly respond to the challenge and clearly expressed their support for the ban on fresh milk.

For a time, the situation in China Dairy Industry was tense and the air was filled with smoke of war.

Each side has a group of experts who suppress the other side through "verbal attacks".

The pasteurized milk faction has been openly and covertly accusing the market of unfair competition through various street interviews, media reports, and expert comments.

"Nowadays, milk is mixed with milk powder. It would be great if we could enjoy drinking fresh milk every day like people in the north." said a lady who was buying milk in a supermarket when interviewed.

"Gucheng, Yili and Mengniu reached an agreement to reduce costs." "Who made people's consumption uncertain? Who dared to defy the world and trample on the interests of farmers?"

"Driven by economic interests, those greedy counterfeiters have completely lost their humanity."

While the pasteurized milk faction was shouting and calling for action, Guangming, one of the representatives of pasteurized milk, had a fire in its backyard.

"A provincial TV station conducted an undercover investigation into a Guangming branch."

"I never imagined that the high-tech dairy products we imagined were made this way." said a citizen who was interviewed on the street.

High-temperature companies such as Yili and Mengniu also took the opportunity to fight back.

"The poor quality of dairy products is due to the poor quality of raw milk. Farmers and herdsmen want to make more money, so they add water to the milk."

"Farmers' breeding techniques are backward, and the disease rate of dairy cows is very high. They either spend money to feed their cows antibiotics, or simply forgo them."

"We insist on 'production', so more than 90% of the raw milk is seriously contaminated before entering the production line, and some are even highly contaminated."

“Ultra-high temperature sterilization processing can ensure the quality of milk.”

Hexi Dairy is still just a small unknown company, not even qualified to be on the table. Moreover, Hexi Dairy has both processing technologies, so it can only watch the show silently and practice its internal skills.

In fact, all large dairy companies are like this, they have all kinds of processes but with different focuses.

For example, the main customer of the large packages of milk powder previously produced by Delong Livestock was Bright Dairy, so Bright, the representative of the pasteurized milk faction, also produces reconstituted milk.

The war of words is in full swing.

People took to the streets to be interviewed, the media were busy trying to attract traffic, dairy experts from all walks of life discussed hot topics in the dairy industry, and companies were busy engaging in price wars.

Netizens are busy watching the show, but at the same time they are very worried.

During this period, some seemingly related but incompatible grass industry news was occasionally mixed in.

China National Grain and Oils Corporation acquired 3.5% of Alfalfa Agriculture and Animal Husbandry's shares for RMB 10 million, and China Development Bank Investment Corporation acquired 2.5% of Luoyang Potassium's shares + RMB 5 million in cash, each acquiring % of the shares.

26 tons of alfalfa were exported to the island country, and a foreign exchange order of 6 million yuan was signed.

The grassland industry has not had the impact it should have in the national social and economic life.

However, the hype of saline-alkali land improvement, the investment of state-owned capital hunters, large foreign exchange orders, and exaggerated profits have attracted the attention of the investment and financing community, reports from the business media, in-depth investigations by grass industry companies, and curiosity from netizens.

This has caused Alfalfa Agriculture and Animal Husbandry to attract the attention of the social community twice in a row.

The animal husbandry and dairy industries were also shocked.
When did this little brother run out?
But compared with the dairy industry, the grass industry is just a small shrimp.

Although large dairy companies attach great importance to the construction of milk source bases, they usually set up milk collection stations, use cars as transportation, and collect milk on the go.

Even Yili adopts the model of farmers raising cows in a decentralized manner and the company centrally milking the cows.

The grassland, animal husbandry and dairy industries are only separated by a wall, but they cannot be combined together.

The fight within the dairy industry continues, but they get together from time to time.

The China Dairy Association hosted a press conference in Beijing titled "Commitment to dairy product quality and safety, and standardization of dairy industry behavior."

At the meeting, the seven giants of the dairy industry issued an initiative: Let consumers drink safe milk!

At this time, the China Animal Husbandry News published Su Guozhou's article, which gradually fermented.

At first, the dairy giants didn't take it seriously.

What’s the matter with you, an expert in grass science, coming to complain to my dairy industry?

Competition in the dairy products market is fierce, and the smoke of price wars has never stopped. Even strong international dairy brands have suffered setbacks and retreated from China.

Dairy farmers are forced to dump milk and kill cows. Their own jobs are almost gone, so how can they have the mind to feed their cows good food?

Everyone is trying their best to reduce costs and increase revenue.

In China, cows that can eat grass are those whose bodies are reborn because the King of Hell sees that they look like an ox-headed and horse-faced cow and shows them special mercy, allowing them to be reborn into a good life.

Which cow doesn’t grow up eating straw?

But Caoye is your younger brother, and as your elder brother, I won’t bother with you.

Dairy companies prepare for cold treatment.

But the grass industry people are not going to do this anymore!

The emergence of Alfalfa Agriculture and Animal Husbandry gave them an opportunity to turn things around.

In recent years, safety issues have frequently occurred in the domestic dairy industry.

It’s not that the alfalfa industry is not doing well. Merchants from island countries, South Korea, Southeast Asia, the Middle East and other countries have come all the way to China to purchase alfalfa.

In addition to Su Guozhou, the Grassland Industry Association behind him has also appeared in the media.

Directly pointing to the milk source problem.

"The feed structure is unreasonable and the cows do not get sufficient and balanced nutrients."

“Raw milk has a low milk protein rate.”

"Somatic cell count is high, bacterial count is high."

After reading the report, Wu Feng of Huihuang Seed Industry contacted several founding units of the Grass Industry Branch.

Through their respective channels, they promote the importance of high-quality forage such as alfalfa to dairy cow breeding.

But ultimately the impact was limited.

At this time, the order for high-quality forage supply between Huihuang and foreign businessmen was finally signed.

The total amount of 1 million yuan made Wu Feng very excited.

He couldn't wait to call Guo Yang. All the brilliant orders had come in, so why was there no movement from Muhe?

"Mr. Guo, has Alfalfa's order with foreign companies come out yet? The Grassland Association urgently needs Alfalfa Agriculture and Animal Husbandry to support it!"

Guo Yang had been paying attention to the melee in the dairy industry, and he understood what Wu Feng meant, so he smiled and said, “It took some time.”

"The main reason is that the venue is too small."

"Alfalfa has packaged and sold all the forage grass produced this year, including the alfalfa grass produced after seed collection, for the Wuyuan project and the people of Wuyuan."

Wu Feng's eyes lit up, "How many?"

"The amount signed in the agreement is 11.2 billion."

Guo Yang said with a hint of regret that in the first phase of Wuyuan, Jiahe and local governments improved a total of 50 mu of saline-alkali land.

Because we were worried that the crops wouldn’t survive the winter, we could only harvest the last crop.

Otherwise, the output could be increased by another 20 tons.

Wu Feng kept saying, "That's enough, that's enough, do you want to send them all at once?"

Guo Yang said in a deep voice: "Yes, Jiahe will be responsible for contacting Long Province, Meng Province, the Grassland Association, Animal Husbandry, Farmers' Daily, the business community and the investment and financing community. All channels will be used."

(End of this chapter)