Chapter 522 Production
Feng Shijie felt like crying but had no tears. Although Li Shengli had generously given him a portion of the shares in the food factory, he was not working for his own food factory now.

Li Shengli turned away and didn't look at his sad face.

"Old Feng, don't worry, I will go and recruit some people for you in the next few days."

The two have been working together for several years, and Feng Shijie is an old friend of Lee Seung-ri, so Lee Seung-ri still feels a little bit reluctant.

Besides, it’s time to recruit the workers in his factory.

It’s time for him to fulfill his promise to the local leaders.

"Really? Boss, then you have to hire more young people. Young people are energetic and motivated, and are not afraid of hard work."

Feng Shijie became excited when he heard what Li Shengli said. He was too old to bear it anymore.

"Don't worry, Lao Feng. Someone will come to take over your job, but you have to hold on for me during this period."

Li Shengli simply painted a big picture for Feng Shijie.

Feng Shijie was not a well-informed worker like later generations, and he was easily fooled by Li Shengli.

Seeing Feng Shijie looking like he would be relieved if he could just hold on a little longer, Li Shengli turned away embarrassedly.

After inspecting the factory construction, Li Shengli came to the local investment promotion office. His factory needed a lot of ordinary workers and experienced cadres, but Li Shengli planned to look for experienced cadres in the old city.

The total population of this place is really too small. They can do the job of ordinary workers, but they are still a little lacking in ability to manage a factory.

What Li Shengli is looking for this time is ordinary workers. The equipment will arrive soon, and the workers need to be trained in advance. Not only that, the factory also needs to be disinfected to minimize the entry of bacteria.

This first factory building will be renovated as soon as possible after the equipment is moved in, and the relevant personnel will also be in place.

After finding the investment promotion office, these people were very welcoming to Li Shengli's arrival. Who doesn't want to have outstanding political achievements? Who doesn't want to be transferred to a prosperous place? Who is an ambitious person and doesn't want to make some contribution to his hometown?

So when they heard that Li Shengli was planning to recruit a large number of people locally, the people in the investment promotion office were very excited and immediately called their leader. After getting the most supportive responses possible, they found local newspapers, television, radio and other publicity channels and prepared to place an advertisement for Li Shengli's factory.

No one in the local area has invested in building a dairy factory, and the locals all drink fresh milk.

Some junior clerks heard the news and quietly left the office to look for their relatives.

This pastoral life, which is exposed to the wind and sun every day, does not actually require too many people, so there are still quite a few people here who are idle at home.

As the news of the factory recruiting workers spread, it immediately caused widespread discussion among everyone. People who were idle at home were asking about the recruitment conditions, and some even went directly to the investment promotion office.

Li Shengli was not here at that time. He first called his son and asked for a person in charge of personnel and finance from the factory, and then he went to the local health center.

Although Li Shengli had no experience in building a dust-free workshop before, the people in the clinic knew how to establish a sterile and dust-free place. As long as the corresponding conditions were followed and the ventilation conditions of the factory were ensured, a sterile and dust-free changing room and a shipping port could be built, most of the problems could be solved.

Unfortunately, full mechanization is still not possible now, so Li Shengli can only try his best to make it dust-free and sterile.

After the people from Sijiu City arrived, Li Shengli began a vigorous recruitment campaign.

During this period, many people came and wanted to get their relatives into the factory.

Especially some relatives and friends of these local leaders. Li Shengli didn't care much about this. While accepting them, Li Shengli also said that if they failed the training, they would still be fired.

It took a week to recruit and another half a month to train. Of course, Li Shengli was not present during the training.

Li Shengli drove the vehicle again only when the equipment arrived.

Li Shengli had already agreed with the manufacturer that there would be professional personnel to provide special training for the employees.

It will take another month to install the equipment and provide training.

During this period, the cows on Li Shengli's ranch also began to produce milk.

There was no place to store the milk produced, so most of it was sold to local citizens at a slightly cheaper price, and some was given to newly hired employees as employee benefits.

Seeing that all the equipment has been installed, Li Shengli is also worried. What is he worried about?

Of course, I am worried about the sales of milk.

First of all, the packaging of the milk. Without Tetra Pak aseptic packaging, Lee Seung-ri could only use ordinary aseptic plastic bags.

There is no way. The factory building is still under construction and other packaging equipment has not yet been obtained, especially the large-box roof boxes.

Instead of producing a large amount of milk at one time, Li Shengli planned to open up the market first.

At this time, Li Shengli's previous network of relationships still played a role. At least the supply and marketing cooperative purchased a lot of Li Shengli's goods.

Of course, advertising on television is also indispensable. The penetration rate of television is already quite high. Anyway, Lee Seung-ri is quite satisfied with his own advertising.

Lee Seung-ri knows a lot about other marketing methods.

The first is promotional means, such as free tasting, discount promotions and so on.

There are many other brands of milk on the market, so Lee Seung-ri invested a lot of money in the early stage this time. It is basically not profitable, but it is just to open up the market.

If Lee Seung-ri had that much money on hand, he would have launched a price war to make his products famous.

In the summer, Li Shengli drove through the streets and alleys of the old city. Looking at his employees doing publicity in crowded places from time to time, Li Shengli nodded with satisfaction.

He wants to expand the market as quickly as possible while no one knows about these marketing methods.

As Li Shengli made a loss but gained publicity, his milk soon gained a place in the city.

However, Li Shengli did not relax. He borrowed money from the bank and accelerated the construction of his other factories. At the same time, the roof box packaging equipment also arrived at the factory soon.

A new production line is being set up, and Li Shengli plans to mainly supply the milk packaged in rooftop boxes to stores of all sizes, especially the large packages.

It's like satisfying the whole family's breakfast in the morning.

Today's milk is no longer the high-consumption product it once was.

(End of this chapter)