Chapter 81 He really wants to improve [Please subscribe! ]

After smoking a cigarette, Manager He took another sip of tea and said, "Boss Wang, the free car is easy to talk about. When the time comes, we will post an official Weibo post saying that we are giving away a car and ten years of insurance."

"Ms. Gu, you can send your previous car back home to your mother. This time, it's not just borrowing the car to save face."

"There are many people in China who can afford our brand of cars, but not many of them are given free car insurance by the head office."

Gu Jingjing was a little confused. Another new car? This was too easy to make money.

She is already a millionaire... She earned over 50 yuan from selling goods during the Spring Festival. Even if she promotes Happy Farm at 3% of the market price, she can still make money.

By promoting Hanfu costumes, she earned over 30 yuan before tax in a month.

The first car, plus the second one? ? That’s over a million!!
How long have you been following Mr. Wang?
When she looked at Wang Chengguang, Wang Chengguang smiled and said, "Thank you for your care, Mr. He. If there wasn't only tea here, I would really offer you a few more cups."

Manager He waved his hand, "What are you toasting? You, a beautiful lady with the label of the nation's best girlfriend, chose to tie our Volkswagen mid-range and low-end cars into a bicycle, which is in stark contrast to BBA."

"This has greatly improved the national favorability and recognition of male car owners."

"I don't need to ask for instructions from the higher-ups on this matter. I can be sure that it will be approved and pushed forward with the green light."

"If we hold a press conference to express our special thanks to you for helping us improve our public image... the outside world will think we are being too deliberate and are suspected of trying to gain attention."

"However, on the new media platform, an account officially approved by Xinghuo can post a Weibo to express gratitude... This will be more convenient and part of daily life, and will bring Volkswagen, an international brand, closer to netizens."

The next moment, he stood up and shook hands with Wang Chengguang. "It's settled. I'll go back and hold a meeting immediately to study the operation procedures for this Weibo platform that is close to consumers and is part of daily life."

"As for whether big brands will have to pay advertising fees or corporate fees, we'll contact you once you've made the preparations, Mr. Wang."

Since it is a platform, advertising revenue is indispensable. Advertising revenue is the core revenue source of many platforms, such as Baidu.

It is Fanfou, which was founded in 07. It was not until June 09 that it attracted HP to become the first corporate paying user, which provided Fanfou with development funds.

With the addition of a large number of celebrities, experts or successful entrepreneurs, the number of Fanfou users increased dramatically. In 09, Fanfou had the opportunity to become the strongest and leading microblog platform in mainland China.

It failed to properly guide public opinion, allowing topics concerning events that were detrimental to social stability to roll wildly and flood the screen, and was blocked for several months...which led to the rise of Zhalang.

Manager He doesn’t know the future of Fanfou, but he knows that at this stage, all the major Internet platforms, whether it is Big Penguin, NetEase, Tianya, Baidu, etc., which one does not rely on advertising fees to generate huge revenue?
He didn't talk about this interaction for the time being. In addition to giving her a new car, he also gave Gu Jingjing travel expenses. It wouldn't be too late to talk about the advertising fee after they agreed on it.

Anyway, when it comes to guiding public opinion in a correct, positive, harmonious and beautiful way, even if Gu Jingjing is given the initial maximum of 4 million RMB to stand at the April auto show, what does that mean to the Volkswagen Group?
Hans Cat's Volkswagen Group announced a 2007 performance of $98 billion, with sales of 620 million vehicles under various sub-brands.

After Wang Chengguang sent Manager He and his assistant away, he returned to the office. Gu Jingjing followed him. After closing the door, Gu Jingjing said excitedly, "Boss Wang, I really have become a millionaire. I am so confused and uneasy."

"Is there anything I can do to try to repay you?"

"If I don't do anything more, I'll feel insecure and unsure."

Wang Chengguang waved his hand, "Don't get excited. If you want to do something on your own initiative to thank me and the company, then wait until the Spark Weibo is online and call on more of your classmates, junior students, and teachers at the Normal University to open Weibo accounts."

“It’s best to interact with those people more and work hard to market yourself as a business card of NTNU.”

"If Xinghuo Weibo wants to grow bigger and stronger, it needs not only big companies like Volkswagen to participate, but also nationally renowned universities like Normal University to register as official accounts and interact with netizens."

Gu Jingjing's eyes lit up, "Yes, the college entrance examination season is coming soon. Countless students, especially top students, are having a hard time deciding which major to choose."

"It seems difficult to choose which one among so many famous brands..."

"Boss Wang, I will definitely work harder to promote it."

Wang Chengguang nodded, chatted with Gu Jingjing for a few more words, and let her leave. There must be more than one corporate user like Volkswagen, so he planned to go upstairs to visit Tang Hong's Datang Hongyun and invite them to join.

Tang Hong often sponsors diapers and other care products to nursing homes. It is both a charity and a way to enhance the corporate image, but there are so many nursing homes across the country.

Datang Hongyun is the company that sponsors some nursing homes in Beijing in reality.

We have gone to Weibo and interacted with the whole country with our corporate image. Whether it is a nursing home or some poor families with elderly patients who are seriously ill and cannot take care of themselves, they can all interact and sponsor.

Meng Laicai can also be contacted. After Lao Meng moved into the Dade Group, he has been using preferential policies, such as giving away free money for recharges, cooperating with gas stations to give away gas cards, and promoting that every car that comes to Dade Auto Repair will be monitored and recorded from the time the owner is present until the car is repaired to ensure that no parts are replaced, etc., to advertise and clarify and save Dade's reputation.

As of today, Dade’s market value has only recovered to around 15 billion.

Meng Laicai also needed to place advertisements on TV and in newspapers, and learned some online promotional techniques to hype up the car on car forums...

Of course, the emergence of new platforms can also be promoted.

He also hopes to use the friendship between Meng Laicai and Tang Hong to invite the official Chang'an Tourism Department to move in.

At the end of 2009, the first official department was registered on Zhalang Weibo, obtained official certification from Zhalang, and publicly explained a certain incident. This was a phenomenon with a super social impact that attracted national attention.

On the big stage of Weibo, if you randomly pull down an official department and get it registered and certified, the user-attracting effect it brings may be much greater than that of Gu Jingjing, Yang Tao and other internet celebrities.

Gu Jingjing, Yang Tao and the other two have been running around for a month, and it is indeed time to try their friendliness. After all, inviting tourism departments such as Chang'an or Los Angeles to join Weibo will also contribute to the local tourism economy and increase popularity.

Wang Chengguang was considering whether he should personally take Gu Jingjing and the other two to visit a tourism unit in Los Angeles or Kaifeng. As a big boss, he was from Henan Province, and it would be a great plus if he could boost the tourism economy of his hometown while starting a business.

Of course, before this, Wang Chengguang had already registered a number of domain names including weibo, weixin, etc.

………………

Some things require a lot of effort to accomplish, and Wang Chengguang did it as soon as he thought of it. On March 3, he talked with Volkswagen Manager He about the Xinghuo Weibo in April and invited Volkswagen's official Weibo to join.

On the 29th of the next day, Wang Chengguang brought Gu Jingjing and Yang Tao to Luo City and drove...

The highway from Beijing to Luo City is about 800 kilometers. These two people were the ones who had just become acquainted with Chang'an, Luo City and Kaifeng a month ago and had contributed to the promotion of the scenic spots in the three places.

Continuing to bring them here is to build closer relationships, and secondly, if he gets tired of driving, he can change the driver.

Try to visit all the tourism units in the three cities within three days.

The car left Beijing in the early hours of last night. At about 1 p.m., when Wang Chengguang and the two beauties stood in the lobby of the Tourism Bureau, the men and women passing by frequently looked at the two girls. No one came over to chat with them, as this was within the unit.

Until a young man in his thirties walked out, smiling brightly from a distance, "Are you Mr. Wang of Xinghuo? Mr. Wang, please forgive me for being so rude... My last name is Guo, you can just call me Lao Guo, we have contacted each other on the phone before."

"Please come in, Mr. Wang and the two ladies."

While chatting and joking, Lao Guo handed over his business card, which also had his position, an ordinary department level position.

Wang Chengguang and his party followed Section Chief Guo to a conference room. After Section Chief Guo asked a civil servant to deliver a few bottles of mineral water, Wang Chengguang smiled again and said, "I didn't expect that I received a call from Mr. Wang yesterday, and you arrived today. I should have sent someone to pick you up at the airport earlier..."

Wang Chengguang smiled and waved his hand, "Guo Ke, you are too polite. I am also from Henan Province. Although I have built a career in Beijing after graduation, my roots are still here."

"This time, I am here to hope that next month our Spark Media's Spark Weibo will be launched online, and your organization can register an official Weibo account and join as a formal organization."

"Let's fight for the tourism industry in Los Angeles."

He also knew that those who were in the mixed system valued safety the most. Would it be a rash move to ask the other party, who was in the system, to register a private company account or an official WeChat account?
The first one to go to the sea to eat crabs? It’s not easy.

But it’s not too difficult.

Wang Chengguang took a sip of water and explained, "Guo Ke, I did some research before I came here. In 2003, our province's tourism revenue was 760 billion yuan. In 05, it soared to more than 1300 billion yuan. In 2007, the province's tourism revenue was 1980 billion yuan!"

"This year, with the Olympic momentum, the province's tourism industry will surely reach a higher level."

"Our city of Los Angeles has thousands of years of history, and 13 dynasties have established their capitals here. The foundation of our cultural and tourism industry can be described as a great treasure."

“Everything has its first person to do it and experiment. The first person to try something new will often gain the most!”

"I invite your organization to open a Xinghuo official account. I have no ability or possibility to interfere with the operation of your official account. I just hope that you can open a new platform channel that can be down-to-earth and interact with countless netizens in addition to TV stations, print newspapers, and official websites on the Internet."

"For example, if some netizens complained about being ripped off by illegal taxis, overcharged by unscrupulous merchants, or buying counterfeit and shoddy goods when traveling to Los Angeles, your official Weibo account can speak up for the netizens and uphold justice..."

“However, it is up to you to decide what to say on the official Weibo of the Los Angeles Tourism Bureau, or whether to post it. To put it bluntly, it is just like Section Chief Guo privately registering a blog on Zhalang or NetEase with his own computer after get off work and deciding whether to post a blog or not.”

"I think that in this way, we are the first to try out something new on behalf of all Chinese tourism units. This approach is close to the people and down to earth, and can greatly stimulate the tourism economy."

Wang Chengguang's words silenced Guo Ke. He then stared and thought, frowned, and then looked at the two pretty girls and Wang Chengguang. Finally, he sighed, "Yes, from 03 to 07, in just four years, the province's tourism revenue soared from 760 billion to 1980 billion."

This is the entire province, and Los Angeles is a part of it.

Luo City is the ancient capital of 13 dynasties, and now it is only one of the prefecture-level cities in Henan Province. The tourism economy in the province is so hot... Henan Province has a large population, and most or half of the tourists are from the province who go to the next door or the next door to the next door to play.

The first to try something new, down-to-earth and friendly to the people? Attracting a large number of netizens to pay attention to this place on the Internet? This... Before and after the Spring Festival, how much topic and exposure can be rolled up by non-traditional Internet stars and grassroots celebrities, and how much profit can be created, Xinghuo Media and Gu Jingjing and others have explained very clearly.

Volkswagen, Cadillac, Toyota, Hyundai and other car companies have all suffered the same fate.

After sighing, he asked curiously, "I wonder if Mr. Wang can I ask a question?"

Seeing Wang Chengguang nod, he smiled and said, "Last time I heard that at the April auto show, Volkswagen continued to charge Ms. Gu an exit platform fee ranging from 4 to 10, or 50 million?"

Wang Chengguang smiled and said, "That's true, but the situation has changed. In the past month, Jingjing and her friends were able to run Hanfu Fenghua with good results, but now people tend to give 50 or 100 million directly."

“There is no more fluctuation value.”

I didn’t talk to Manager He in the office yesterday, but I sent an email after I got back. It’s still a temporary intention number, and the specific number will depend on the popularity of the Xinghuo Weibo promotion.

Section Chief Guo took a long breath and said, "Volkswagen is so courageous!"

The next moment he stretched out his hands, "I will definitely report to the leader and try my best to recommend Mr. Wang's good ideas to the leader. Being the first to try something new is a bit stressful."

"Mr. Wang, it's not easy for you to come here. We are from the same hometown. Tonight..."

What is Los Angeles most famous for in the 21s? The Los Angeles Tourism Bureau puts its counterparts across the country to shame. Is there a high-speed rail station that gives tourists diamonds?!
Even if it is a man-made diamond, putting aside the names of artificial and natural, what is the essential difference between the two types of diamonds? !

Wang Chengguang smiled and shook hands. "Thank you for your kindness, Chief Guo. I'm not sure about this. I'll stay here for a while. I still need to go to Chang'an."

"Let's go back. I'll treat you then. I'm still young and just starting my career. I can only work harder. It's a hard life."

It would take a lot of time for the other party to report and ask for instructions, so he decided to go to Chang'an first.

Xinghuo Weibo was launched in April, the Beijing Auto Show was held in late April, and the Golden Week was in early May.

Once the first person to try it out makes a lot of money, it will stimulate peers to start opening official accounts, forming a trend...

This is the wave that the big penguin wants to copy, but there is nothing to copy.

You can't offer a high price to the tourism department of this city or that province to poach you, right? The head of the cultural and tourism department would be disgusted to death.

Section Chief Guo was stunned. "So soon? No rest for a night?"

Wang Chengguang smiled and said, "I think so too. Business is like a battlefield. Time is tight."

Gu Jingjing smiled apologetically, "Guo Ke, our boss is destined to be a hard worker. Next time I have a chance, I will toast you a few more glasses at the dinner table to make amends."

Section Chief Guo waved his hands hastily, "Not really. How could this bother you? Mr. Wang and I are from the same hometown. We both understand that it is difficult for young people to start a business."

"By the way, Mr. Wang, do you have any plans for the next step in your entertainment career? Joining Xinghuo Weibo and opening an official account, I think it shouldn't be a big problem."

"That's right. If you need to shoot or produce a good song or music video next time, but you lack sponsorship funds or a venue... come to us."

"We are definitely not worse than Beijing University of Economics, Beijing University of Architecture and Technology, and National Taiwan Normal University."

He also really wants to improve, and Guo Ke is not alone.

Wang Chengguang, “…”

(End of this chapter)