Chapter 79 Spark Weibo starts to ignite [Subscribe]

At ten o'clock in the morning, after seeing off Tang Hong and Meng Laicai, Wang Chengguang sat behind his desk and said with a smile, "Let's go to Chang'an and endorse Huang Guichou Liquor for 30 yuan. This business is not bad."

"You three are the most popular. Setting aside the company's cut, how about you split the profits 60:20 or 80:10? Discuss it among yourselves."

Without waiting for Gu Jingjing's reaction, Yang Tao smiled excitedly with a red face, "Let's talk about it. Since I returned to Beijing from my self-driving tour after New Year's Eve, I just played around and won. I was pushed around by Jingjing and Milei, and I made tens of thousands of dollars."

"It's equivalent to my savings from working for a few years. So let's call it 811."

Gu Jingjing smiled modestly and didn't care about the price negotiation. She became famous and rich so smoothly. She already had a car, a house and a residence in Beijing, so she didn't care about the profit from a single business deal.

Of course, this is not to praise Gu Jingjing for nothing. In this dimension, before she met Wang Chengguang, she would rather laugh on a bicycle than cry in a BMW.

After meeting Wang Chengguang and then breaking up, he did not experience any other social hardships. He went straight to fame and success, so naturally he continued with his previous style.

Wang Chengguang shook his head. "I don't care about the specific distribution. Now, who do you think is suitable to cosplay Yang Guifei?"

Huanggui Chou wine originated in the Shang and Zhou dynasties and is a specialty of Chang'an. It has an alcohol content of about 1% and is mainly composed of yellow osmanthus and glutinous rice. It cannot be considered a proper drink.

According to legend, the wine that the imperial concubine drank when she was drunk was Huanggui Chou wine, so it is also known as Imperial Concubine Chou wine.

Enjoy the Hanfu culture, visit the Tang Dynasty City That Never Sleeps which has not yet been fully completed and opened, and promote it on the Internet. Of course, the three girls have to COS it.

After these words came out, Yang Tao and the other two looked at each other, and then Yang Xiaoyun laughed awkwardly, "In front of these two sisters, I am just a maid."

"No matter who plays Yang Guifei to promote the product, the effect will definitely be much better than mine."

"Let's just act together and let the almighty netizens choose and vote with their hands."

Wang Chengguang nodded, "Taozi, have you quit your job at the hotel?"

Yang Tao nodded, "It's done. My mother and my brother-in-law have doubts about this, but I can handle it myself with my family."

At present, Shen Bing has signed a contract with Xinghuo and has a desk, but in fact, due to the different marketing hype models of internet celebrities... Shen Bing does not come here to work often.

On a daily basis, she either helps Shi Xiaomeng sell computers, runs around the university town to assemble them, or applies for kindergarten jobs. Shen Bing is not popular.

The main theme of her and Shi Xiaomeng's children as farmers who came to Beijing to make their living needs to be raised slowly.

No one asks her to be a spokesperson on a daily basis, so she doesn't have to work.

Yang Tao first took a long vacation during the Spring Festival, the new working season, to try it out. Now that he has earned so much easily, he naturally has no doubts about the future of joining Xinghuo.

Wang Chengguang smiled and said, "Okay, go try on the costumes first and see whose Yang Guifei looks the most charming..."

………………

More than an hour later, Wang Chengguang finished helping the three women take beautiful photos in ancient costumes. They were all COSing Yang Guifei and waiting to upload them for netizens to choose.

The girl at the front desk called and said, "Mr. Wang, Professor Luo from Beijing University of Architecture and Technology is here. He said that the downloads of Dislocated Time and Space and Ruyuan's ringtones have exploded, and he wants to invite you to Beijing University of Architecture and Technology for dinner."

Wang Chengguang was speechless, "Please ask Teacher Luo to come in."

This is the assistant of President Liu of Beijing University of Architecture and Technology. On February 2, he took out the storyboard script, sheet music and lyrics of the "Ruyuan" MV. Mr. Luo said frankly that he knows the person in charge of mobile ringback tone related matters and can discuss the ringback tone business.

That thing went very smoothly!
Mobile song purchases can be divided into buyouts of several thousand, tens of thousands, or hundreds of thousands of yuan, depending on the strength and reputation of the singer and the production company.

Apart from the buyout, there is the profit sharing. The amount of the profit sharing depends on the fame, strength, etc.

Xinghuo signed a profit-sharing agreement.

The contract stipulates that for the May 4th edition of "Misplaced Time and Space" and "Ruyuan", the price of a ringtone is one yuan, and then China Mobile and Xinghuo Media will split the profit 50-50.

For a serious online hit song, in addition to the 50-50 split between the producer and the mobile phone company, after you get 50%, you also have to share it with the publicity and promotion party.

For example, if Lao Shu Ai Da Mi sells 600 million ringback tone services in a month, the singer can only take a limited amount.

时间都去哪了这首歌，2月5号就卖给移动当彩铃了，20天过去陆陆续续卖了1元、100多万下载量等于100多万。

China Mobile took half, and the rest was not a lot of money for Xinghuo, after all, Xinghuo's gross revenue in February was 2 or million.

Dislocated Time and Space and Wish Fulfillment will be launched on February 2, the Lantern Festival!
When he met Mr. Luo, the assistant principal was full of emotion and said, "Mr. Wang, "Misaligned Time and Space" and "As Wish" are both very popular. In just over three days, the paid download volume of both songs has exceeded 30 times."

“That’s 100,000 data points a day.”

Where Has the Time Gone? It has exceeded 20 million downloads in 100 days. The data is not bad. A miracle like "Mouse Loves Rice" only had 600 million downloads and sales per month. 2 yuan per download means more than 1200 million sales.

The more popular the song became, the more it broke out of the university circle, and the various MVs co-produced with Xinghuo, including the singing of Beijing University of Architecture and Technology.

Because of the popularity of the two tribute songs on the Internet, universities such as Beijing University of Architecture and Technology, Beijing University of Economics and Management, and Beijing Normal University have surpassed famous universities such as Peking University, Tsinghua University, Fudan University, and Beijing Institute of Technology.

Wang Chengguang laughed and said, "We are selling it cheaply, but songs like this can't be sold too expensively... Otherwise, it would be like a patriotic tribute to cheat people out of money."

The downloading fee of mobile ringtones ranges from 5 cents to 3 yuan.

The price of Xinghuo’s ringtones is not high, not because he doesn’t value the money, but because his MV production has the support of many famous universities, who help with building connections, finding actors, arranging venues, etc., spending real money and face to help with promotion, without asking for a single cent from the university circle.

They just want to gain fame!

In this case, of course we can't set it too high.

"Both songs have exceeded 30 downloads, and Xinghuo can also earn more than 30 yuan. It's time to give some benefits to the singers."

Regardless of where the time has gone, or whether it is a misplaced time and space or a wish, they are all Spark Seven and Singer Three. Why give them money? They are so successful in making money, and they will work harder to promote other Spark commercial projects through interactive endorsements.

Wang Chengguang is not the kind of person who wants his men to work 996 hours a day to enrich himself. He is a black-hearted person with the capital to buy a few houses and cars.

Besides... one of the lead singers of "Dislocated Time and Space" and "As Wish", is Zhong Miaomiao.

Wang Chengguang went to Beijing University of Architecture and Technology with Assistant Luo and had a sumptuous lunch with the principal and teachers. When he was returning to the company in the car driven by Huazi, he received a call from Gu Jingjing.

"Boss Wang, something happened. At lunch today, someone from Jin Province, a coal boss named Zhang, found 200 million RMB in cash in a nylon bag."

"They found me, Sister Taozi, and Yang Xiaoyun, and told Sister Taozi that she could be her girlfriend and use the 200 million to buy a house directly. The house should be in Sister Taozi's name, and she can choose the house herself."

"Sister Taozi refused, and because Boss Zhang's tone and words were inappropriate, she scolded him..."

"The whole thing was filmed, with photos and videos."

"Do I feel like this is a good opportunity? At the beginning, I said to myself that I would rather laugh on a bicycle or in a Volkswagen than cry in a BBA. That's just my opinion."

"Sister Taozi was shocked by the 200 million cash in a nylon bag, but she refused decisively and was not shaken at all."

"These coal bosses are too rich and inhumane!"

Wang Chengguang, “…”

Internet celebrities, what they are all about is topics and popularity! ………………

A few days later, on July 2th.

Yang Tao, Gu Jingjing and other two girls, who are slow to warm up to the beauty ancient costumes and promote Hanfu culture, have already set off for Chang'an after receiving the invitation from the Qin Province Tourism Unit and endorsing the promotion of Guifei Chou wine.

Wearing a variety of beautiful ancient Chinese costumes and Tang Dynasty maid costumes, she began to gain popularity online.

However, compared to the slow development of this hot topic, it is attracting traffic bit by bit.

Yang Tao was wooed by a coal boss named Zhang, who stuffed 200 million RMB into a nylon woven bag like the one migrant workers use to carry their luggage, in order to make her his girlfriend...

He raised the price again and again, but was rejected by Yang Tao again.

This short video was posted on websites such as Tudou and Youku, and its links were spread virally on Penguin Space and various Tieba forums.

Carambola has become popular and has gone viral in an instant!
In the later era of Weibo and self-media, it would definitely soar and almost occupy the top of the list. The only thing that could suppress the news and gossip about Yang Tao was the power of the two songs "Dislocation of Time and Space" and "As Wish".

This was before the Olympics.

The impact of 200 million yuan, which is made up of 100-yuan bills piled together, is extremely strong.

Just like what Gu Jingjing said, she just said during the Spring Festival that she still had a yearning for her next love and she liked the unique love that did not involve any additional options such as money or material things.

She publicly told the public that after using the internet trolls to hype her up, she became extremely popular and was hailed as the nation's best girlfriend choice.

Yang Tao really refused.

Not only did her popularity explode, a lot of information about a certain coal boss in Shanxi Province was exposed. It may also be that the boss was not familiar with the operation of the Internet and did not spend money on public relations.

A lot of information about the coal boss surnamed Zhang was exposed. Countless netizens saw that he was indeed a coal boss with millions of pocket money to spend at will, but... the owner of the coal mine was his wife who was over 200 meters tall and weighed kilograms.

This Boss Zhang is wealthy through marriage.

This result almost made countless netizens who were watching the show die of joy. They wanted to watch the couple’s fight live. Now that it has been exposed like this, his wife will definitely know about it.

Overall, it gave countless netizens a huge treat.

By the way, when Yang Tao and Gu Jingjing were selling goods, their efficiency increased dramatically!

………………

The popularity of Yangtao soared, and the three women who were traveling in Chang'an all received promotional offers for products other than Huang Guichou wine.

Zhongguancun!
In a large office building, Wang Chengguang glanced at the figure who was listening to his speech attentively, smiled and coughed, "Everyone, welcome to join us, Xinghuo."

“Before there was Spark Games, now there is Spark Weibo.”

"I won't say more. As long as you develop Spark Weibo according to the framework I planned, in addition to the monthly salary you negotiated when you joined the company, if the product becomes a big hit, everyone will also receive a nice bonus."

"Our first flagship product, Happy Farm, has been online on Xiaonei.com for less than a month, with a total of over 600 million registered users, 35 peak concurrent users, and a monthly turnover of over 400 million RMB."

"This month, everyone in the game development department will receive a bonus ranging from 3000 to 2 yuan. If the game continues to be popular next month, we will continue to give out bonuses."

“Whether the Weibo project can successfully enter the market and achieve great success depends on the R&D capabilities of our team!”

Nowadays, big bosses can generally build up good morale by pepping up their employees and promising them a bright future, but it's still early.

But Wang Chengguang doesn't like to make empty promises. No matter how much he says, it will not be as effective as showing the actual amount of the bonus.

A monthly bonus of 3000 to yuan for a single person is not low for a project department. After all, it is a pure extra bonus.

Starting from February 2th, I visited universities such as Peking University, Tsinghua University, and Beijing Institute of Technology, talked with teachers, and screened more than 19 technicians and strong coders.

The development of Weibo's large business unit has begun.

There was an immediate applause in the large office. The Xinghuo Weibo office is located on the floor below the Xinghuo Game Studio and is a large office of more than 500 square meters.

Xinghuo Weibo does not need such a large space now, but it will need it when it develops.

According to the original trajectory, Zhalang made up its mind to develop Weibo in July 2009, and completed the product one month later in August 7. It started internal testing and then public testing, and gained 2009 million users within a year.

But Zhalang is far from the first social platform in China to promote microblog attributes. The earliest can be traced back to Fanfou, which was founded in May 2007, and Taotao, which was launched by Big Penguin in August 5.

There are many other various product platforms.

That was the era when mobile phones still had 2G signals. In 2008, in order to welcome the Olympic Games, the country promoted the deployment and development of 3G signals in an all-round way. The first batch of 3G cities were Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, etc.

If Xinghuo Weibo can be put into internal testing in April, it will just catch up with the trend of mobile phone users using 4G network speed to access the Internet.

Zhalang was able to break out in the big market after more than a year. Finally, I will not say much about the basic user experience, such as following, replying to comments, forwarding, etc.

Invite big stars, experts and the like to join, so that countless ordinary people can have close conversations with their idols, and then launch hot search lists, etc.

There are also official certifications from big stars and experts.

There is also the internet celebrity economy, where big Vs on Weibo can make money through endorsements like Zhang Biao, Wu Di, Lin Xia, Gu Jingjing and others do now, giving ordinary people the opportunity to become famous and make a fortune.

Then register on an official platform.

and many more.

A series of moves, each one quick and fast, led to the defeat of the big penguin.

Wang Chengguang brought it out bit by bit, patched and updated it from time to time, and pushed it forward step by step with the help of reality. There is a great chance that it will rise in 08.

More than a month later, the first version of Weibo was publicly tested, which coincided with the Beijing Auto Show... Volkswagen, Audi and other car companies were invited to officially certify their official Weibo accounts, and a group of car models were invited, including Gu Jingjing, to be certified as a popular car model.

With the level of cooperation he has now with the public, as well as the fact that many influencers continue to gain popularity and interact closely with countless fans, all of this is very solid.

You said that the 2008G coverage of mobile phones in 3 was efficient or not... But there is one thing I have to say, even in the spring of 2010, when Zhalang Weibo had tens of millions of users, only 30% of the Weibo posts were sent and interacted with from mobile phones.

When we first entered the 3G signal era, using Weibo on computers was very popular.

The mobile Internet speed is poor these days, but you can still type and post text on Weibo, including uploading pictures. Many platforms also support sending Weibo via mobile SMS and MMS.

Xinghuo Weibo is growing faster and faster. If it is lucky enough to invite Olympic athletes to open accounts, it will have 10 or 20 million users and will attract venture capitalists to raise hundreds of millions of US dollars to become a unicorn company.

Whether to do financing and how much to transfer is one thing.

Having that capital is another matter!
(ps: Daily updates, try to ensure two chapters of 8000 words per day~)

(End of this chapter)