Chapter 52 They Really Need Talents Like Mr. Wang
January 1th, around 14: p.m.

Wang Chengguang brought Gu Jingjing to Volkswagen's Beijing headquarters. After consulting the front desk, they were taken to a waiting room. In less than five minutes, two young men came in.

The leader smiled and handed out business cards. "Are you Mr. Wang from Spark Media? And this is the graduate student from the Normal University with the online name Miss White Bone Spirit?"

"I'm the advertising manager, my last name is He."

Wang Chengguang and the other man politely took the business card and exchanged greetings. After another young man brought a few cups of tea, Manager He smiled and said, "Boss Wang, this is the general intention of our cooperation with you."

"It is inconvenient for us to consult, what are Ms. Gu's next detailed plans and plans?"

Audi is one of the brands of the Volkswagen Group, and it was the sales champion of imported cars in China last year and the year before.

Such a large group certainly attaches importance to and cares about advertising and promotion.

It’s just that I’ve never been exposed to this kind of marketing before.

Of course they don't care about the mere 60,000 RMB. They will only give away cars if the subsequent cooperation is good...

Wang Chengguang coughed and said, "Our company will ask Miss Gu to use Bai Gujing's account to create a new post on Tieba. The content will mainly be marketing photos of Miss Gu and her mother when she was a child."

"It shows the image of Aunt Gu in her youth. For example, time flies and Aunt Gu grows old. She stays at home alone and misses her daughter. However, Miss Gu may not come home once a year because of her studies and postgraduate entrance exams."

“There are also work-study programs…”

"When we were chatting online, I suddenly noticed some white hair on Aunt Gu's temples. It dawned on me that my mother had aged."

"The theme of the new post is about parents devoting their whole lives to their children. We have just grown up and are full of vigor and vitality, but they are already old..."

"After comparing the data, we are promoting the theme of Miss Gu's self-driving tour, returning home for the Spring Festival, and being with her mother to have a good Spring Festival reunion."

"It was more than a thousand kilometers. She had no experience in self-driving tours, so she started to prepare for the trip and asked for help from the omnipotent netizens. She encountered all kinds of embarrassing things and overcame all kinds of obstacles and small accidents along the way to get home."

"The embarrassing things and accidents are to highlight the atmosphere of a happy and funny serial story."

"..."

Wang Chengguang explained his plan in detail and cited some embarrassing things during the Spring Festival travel rush as examples. Manager He and his assistant were all laughing as they listened.

After taking a sip of water, Manager He looked at Gu Jingjing again and exclaimed, "We are all Chinese. It's 2008 now. We all understand what the tense situation of the Spring Festival travel rush is and what a grand reunion is."

"With young, beautiful and highly educated role models like Miss Gu, our cars have always been the background for the long-running online serialized stories."

"Mr. Wang? Are you interested in working for us?"

The major themes of the Spring Festival travel rush, family reunions, paternal and maternal love, and aging parents will also touch upon the hot topics of countless migrant workers who go to cities to work, leaving behind countless left-behind children and lonely elderly people all over the country.

No matter what happens, funny or embarrassing things or small obstacles, we have to go back and celebrate the New Year with our parents. Only tens of thousands of dollars can come up with such creativity and plans.

Manager He sincerely feels that the Volkswagen Advertising Department, a large advertising department among the top 500 companies in the world, really needs talents like President Wang.

Wang Chengguang laughed in silence, and Gu Jingjing also wanted to laugh.

The next moment, Wang Chengguang waved his hand and said, "Thank you for your kindness, Manager He. I am not interested in this."

All these publicity and promotion plans, the hype by the internet trolls, and the 100 million yuan expenditure given by Datang Hongyun were used to interactively promote the song "Where Has the Time Gone".

The next goal is to promote the product image of Datang diapers!
He suddenly came to discuss cooperation with Volkswagen, which was nothing more than the self-driving tour home he launched to market the great event of maternal love. Car companies saw the gimmick and got involved.

Manager He did not say much. "For the 10 yuan in the contract, our company will go through the procedures and pay a part of the deposit first." "But I think Mr. Wang's idea is really good. I can try to apply for yuan in Internet advertising expenses for Mr. Wang and transfer it to you as soon as possible."

“The popularity of online topics also requires advertising promotion.”

"I will try to contact several major blogs, forums, Tianya Forum, etc., and ask them to promote these post projects as much as possible."

"Mr. Wang, happy cooperation!"

Gu Jingjing is not a star, but her appearance and figure are not much worse than those of ordinary stars, and she has a high degree as a graduate student from a normal university! She is also a small town test-taker and a female academic bully who is involved in fighting in Beijing.

This is so damn topical.

With the embarrassing stories of maternal love and the series of new posts, it will not be difficult to become popular.

As long as he was in his right mind, he would know to contact various Internet celebrities and give the post more exposure.

Manager He stretched out his hand, and Wang Chengguang shook hands with him with a smile. Then they waited for the lawyers invited by both parties, mainly the lawyers hired by Wang Chengguang, to come over and review the relevant contracts before signing them readily.

Manager He also repeatedly stated that the 10 yuan advertising expenditure applied for would definitely be deposited into the Spark Media account within two or three working days.

After the two of them left the Volkswagen Center, Gu Jingjing said in a daze, "Volkswagen gave us another 10? Mr. Wang, what should we do next?"

Wang Chengguang looked at her for a few times and nodded, "I'll call my girlfriend, pick her up, and then go shopping to buy you some clothes."

"Whether it's clothes or shoes, or gifts for your mother and other relatives when you go home for the New Year, it's because you are a student who works part-time and comes from a small town."

"It needs to highlight the cheapness and affordability, and also have the characteristics of the city. This is part of the advertising expenditure given by Volkswagen."

"Clothes should also be cheap and good-looking. Maybe you can even attract a clothing sponsor."

Volkswagen took action and I got my driver's license in about half a month. It all depended on Gu Jingjing's performance. Now is an era without mobile phone navigation, and the borrowed Beijing-licensed car did not have a car navigation system.

I have a poor sense of direction when traveling by car, and I took the wrong road during the Spring Festival travel rush home, ended up in an unexpected and unfamiliar place, and had an awkward night there.

Basic operations in the serialized package.

The road was bad and the car was slightly damaged. The female driver hit a tree. On the road, she met someone who was waiting for a ride. She was kind enough to give him a ride, but she sent him to the wrong place again...

This series of embarrassing journeys can be embarrassing and funny, highlighting Gu Jingjing's lack of direction and her kind-hearted personality, and can make the internet laugh, but there must be no illegal or criminal activities, after all, we are going to have the Olympics.

The popular nanny, bodyguards and photographers just need to follow behind.

On the way back to Xuante District, Wang Chengguang explained, "Jingjing, you put so much effort into this matter. You may be the most popular internet celebrity in the beginning of 08."

"Seize the opportunity. After this, the next time someone invites you to a commercial performance, they may offer you a six-figure price. Car companies like Volkswagen and Cadillac have already raised your value."

“Whether you can buy a car and a house and settle down during your graduate or doctoral studies is entirely up to you.”

Of course, Gu Jingjing, Zhang Biao and others made a lot of money by taking advantage of the trend, and Wang Chengguang made even more money, besides the fact that Xinghuo Media got half of every order from these celebrities.

There is also a clause in the contract that celebrities can endorse and promote Xinghuo Media’s own projects at only 70% of the external market price.

In 08, when Spark Media promoted various games, it was a good time for Wang Chengguang to make big and quick money.

Gu Jingjing nodded excitedly, "Thank you, Mr. Wang. I will definitely live up to your care."

(End of this chapter)