Chapter 207 Envy and jealousy have all turned bad

On the morning of January 1, Xu Hongdou continuously updated her Weibo account, "@All the good people who bravely did good deeds for charity during the Spring Festival last year, Xinghuo WeChat will soon launch a linkage function with Xinghuo Payment, and every netizen who bravely did good deeds can receive a cash red envelope of 24 RMB."

"The red envelopes can be kept in WeChat wallet or transferred to Spark Payment for online shopping on PC. Mr. Wang said that he was afraid that some excited netizens might make a big fuss for a non-existent house, which would affect people's safety and life, so he would not promote public welfare across the Internet."

"However, last year, those who bravely stepped forward to help others received more than 1000 million yuan in cash red envelopes. On New Year's Eve, WeChat even launched a red envelope rain for netizens to grab."

"One hundred million is the cash red envelope from Xinghuo, and one billion is the shopping red envelope for cards and coupons. Everyone is welcome to use WeChat and Xinghuo Payment."

"I would like to emphasize that you can only grab the red envelopes if you are quick and alert under 3G signal or WIFI environment."

"All Spark Department employees wish you all a happy New Year in advance! We are giving out red envelopes for the New Year. If you dare to download and use it, you will have money to grab!"

After a series of Weibo updates, Xu Hongdou also posted a few beautiful photos of herself wearing sportswear and bowing to wish a happy new year.

As soon as she updated this dynamic, she herself became a super V, and other Vs such as Gu Jingjing, Yang Tao, Zhu Suosuo, and Jiang Nansun also reposted it, and then it was reposted by countless netizens and fans...

The Internet exploded once again.

The hot search headline on Weibo was: Is Xinghuo really going to give out more than 11 billion red envelopes to the entire network on New Year's Eve? This is 11 billion, not a small amount of money! !

However, big Vs such as Shi Xiaomeng also came out to explain as soon as possible that 11 billion out of the 10 billion are card and voucher subsidies. Please trust Xinghuo for this kind of card and voucher subsidies.

After all, the Xinghuo online store sells computers, and it actually provides tens of millions of cash subsidies to the entire network every month. There are already various professional groups on the Internet with strategies for getting the best deals.

Even for users who did not get cheated when buying computers from Xinghuo, there are shopping vouchers from several large supermarket chains across the country, which are promoted by spending a lot of money all year long.

Shi Xiaomeng also @ed many acquaintances with whom he frequently interacted, asking them to explain whether the supermarket vouchers they received when they encountered the Xinghuo random inspection and follow-up team when their computers were not compromised were real or fake.

This topic is easy to talk about.

Every voucher user is showing off, especially among college students. After all, if four or six people in a dormitory buy computers from Xinghuo, each person gets a subsidy of 50 yuan, which means 300 yuan in vouchers for six people.

Just take the subway or bus for a short distance, and you can actually offset the normal 300 yuan limit for shopping on various commodities, which really saves 300 yuan...

It's already 2010, and it's very popular for college students or roommates to shop together at the Xinghuo online store, and then wait for the random inspection and follow-up team to come and earn a few hundred yuan.

Are there examples of supermarket vouchers? Those are 10 billion shopping vouchers for various brands of goods, with discounts ranging from 100 yuan to 500 yuan each!!

A large number of Xinghuo online store consumers came out to support the platform!
Countless netizens believed it, and started to get ready, excitedly creating a big stir on the Internet. The number one hot search soon became "Mr. Wang really dares to give the whole network more than 11 billion for the New Year!"
This New Year's gift is too fat!
Grabbing red envelopes is more exciting than buying lottery tickets. As long as you have a mobile phone and fast internet... some enthusiastic netizens will directly switch from 2G signal to 3G and wait for the fun to start.

I went a step further and took the initiative to choose a mobile phone. Whether it is Meizu M8 or Apple 3GS, such smart phones are much better to use than traditional feature phones.

Various red envelope-related topics are still heating up on the Internet, sparking more topics one after another, in the President's Office of Spark Media Headquarters.

Wang Chengguang looked at Xiao Ma's call and felt a little amused. After he answered the call, Xiao Ma's voice, filled with envy and jealousy, became distorted. "Fuck... How did you come up with this idea?"

"With mobile phones, laptops, color TVs, refrigerators, air conditioners and other product brands, 200 million yuan is too little for them to ask for advertising fees. This year, this topic will be more sensational than the CCTV's top bid advertisement!"

"The Spring Festival Gala is held every year. How much money CCTV's top-bid advertisements sell has little to do with the audience. But you spend so much cash and coupons and red envelopes, which are closely related to every netizen. In theory, they all have a chance to grab it."

"If you grab a notebook or mobile phone card worth 500 yuan and don't use it yourself, you can transfer it to someone in need. It shouldn't be difficult to sell it for 300 yuan in cash, right?"

"When all the major brands realize the advertising effect here, won't they be scrambling to give you money? Even if you give away more than 100 million cash red envelopes, you still can't spend all the advertising money you earned!"

The winning bid for CCTV advertising time slot in 2010 was bought by Mengniu for RMB 3.433 million. As Pony Ma said, there are winners every year, and there are Spring Festival Galas every year...

At this stage, the sensational effect of this winning bid is definitely still there.

But it is far less sensational than the Spark Group's plan to give red envelopes to everyone and then lead a huge crowd to grab the red envelopes!
Isn't this just a routine discount promotion for all kinds of products and industry giants? As long as you can make small profits but quick turnover, you can make money...

Wang Chengguang was still listening to Xiao Ma's complaints when Wang Manni came over with her phone in her hand. "Brother Guang, Sister Liu Ke called to say on behalf of Midea Air Conditioner that if there is only one air conditioner product in the card coupon red envelope, Midea is willing to spend 3000 million to buy this opportunity."

Midea advertised on Xinghuo Weibo for a year, with the starting price being one yuan based on the number of clicks, which translates to tens of millions of yuan in advertising fees per year.

It is definitely impossible that all of the ten billion red envelopes and coupons are for Midea air conditioners.

The deduction amount is 100 to 500 yuan in cash. If an expensive computer costs 500 or 100 yuan, you can get yuan off, which is only one tenth of it. How about a yuan air conditioner, which can be deducted by yuan? The consumption trend that the card coupons and red envelopes can bring this time involves tens of billions or even hundreds of billions of transactions.

Sending red envelopes is just a one-night thing, while consumer transactions may last for several months.

That's enough.

This has given Midea a one-in-a-million chance of winning the central bank's bid for advertising power.

On New Year's Eve, do you prefer watching the Spring Festival Gala or grabbing red envelopes? I have watched the Spring Festival Gala for so many years, but this is the first time that red envelopes are given to the whole nation.

Wang Chengguang nodded to Wang Manni and smiled at Xiao Ma Ge, "Pony, you may have heard that a manufacturer has sent me money. We will talk next time. Starting today, this is a feast for the advertising industry."

"I, a Xinghuo platform, have the hope of catching up with the central bank's efforts to collect advertising fees. Today is the tenth day of the first lunar month, and there are still 20 days until New Year's Eve."

"I think even if you want to copy, it's hard to operate perfectly. Red envelopes involve money transfers. Once the security is attacked... the hastily launched project will collapse. I welcome you to copy again after the Lantern Festival. The second one will always get the bonus."

Xiao Ma Ge broke down again, "Thank you, why didn't you announce this strategy on the Little New Year or the 28th day of the twelfth lunar month?"

Wang Chengguang laughed even louder, "This requires netizens to prepare more, whether it is to open the 3G network, install WIFI in their homes, or buy smart phones, it takes time, and one person can also grab multiple phones at the same time."

"For many wealthy netizens, what's important is not grabbing a few cents or a few tens of dollars, but that I grab more than others and can show off my superiority in the circle of friends."

Brother Xiao Ma hung up the phone directly!
Wang Manni let go of the phone that was covering the microphone, "Their Xiaohui is almost one year old, right? Are we going to have New Year's Eve dinner together this year?" Wang Pengqi and Liu Ke's son was born on February 09, 2. His full name is Wang Yunhui. He is more than 4 months old now. The teacher's preferential housing they bought at the beginning has not been delivered yet, but renting a three-bedroom, one-living-room or a four-bedroom, two-living-room apartment is not a burden for them now.

Liu Ke is not only able to occasionally make quick money as an internet celebrity, given her relationship with Wang Chengguang.

She has returned to Beijing to serve as the vice president of the Beijing department, so why not the general manager of the branch? Liu Ke's work ability is not good enough, but she is a nominal vice president with a high salary and various benefits. She only needs to manage the relationship between Midea and the Spark Department.

Wang Chengguang nodded and took the phone. He chatted with Liu Ke for a few words before the cousin said, "Boss Wang, I'm just curious. I want to ask, is Midea's offer of 3000 million not too low? After all, the central bank's bid winner only promotes one product, which is worth to million yuan."

"The merchandise vouchers that Xinghuo is giving out on New Year's Eve must include at least dozens or hundreds of merchandise categories?"

Wang Chengguang smiled and affirmed, "It's not low, but we can't operate like that. From the perspective of consumers, we all sell air-conditioning coupons. There are so many brands in the world, but only Midea... This will make consumers feel depressed."

“You can pay to increase the number of Midea air conditioner vouchers, but you can’t monopolize a product category.”

Liu Ke suddenly realized, "In this case, the price quoted by Midea headquarters might only be in the millions for advertising fees."

Wang Chengguang said happily, "I can't make too much money from this opportunity. I still promote WeChat and Spark Payment."

"If this wave of promotion can help WeChat's total registered users reach 200 million or even 300 million, it will be worth it no matter how many of them have multiple accounts."

It is still the time when you don't need to register your ID card to apply for a mobile phone card, and it is normal for one person to have multiple accounts. Even if the mainstream WeChat app Xinghuo uses a mobile phone number combined with SMS verification to log in, it can also be a password account mode.

With the power of this wave of big red envelopes, there is great hope that it will reach hundreds of millions of users.

We surpassed Mobile Fetion and left Fetion behind just this year!

Collecting advertising fees allows Xinghuo to spend no money and send more than 100 million cash red envelopes to the entire network...but this is really not making money from advertising fees.

After ending the call with Liu Ke, he hugged Wang Manni and said, "You should also post a blog later, saying that you made a little money. When you were a child, your grandparents, uncles, and aunts gave you New Year's money. Now that WeChat has the red envelope function, send some back."

“Wait for WeChat update!”

Wang Manni was pleasantly surprised, "Yes, since the updated version of the change allows the change to be stored in the wallet and can be used interchangeably with Spark Payment, online shopping is also a trend and it is super convenient."

"As for the small change red envelopes, relatives and friends don't have to pay cash to send red envelopes, which avoids the trouble of counterfeit and broken coins, and there is no need to worry about miscounting money, carrying too much cash and being stolen by thieves, etc."

If you don’t want to know, the meaning of a red envelope may far exceed the gimmick of grabbing red envelopes on New Year’s Eve!!

She realized it late. Wang Chengguang was already typing on his work computer, asking Xu Hongdou to follow Wang Manni's pace and push the topic of how much impact mobile payment, transfer and other functions have on reality.

The QR code has not yet been released, and it will take a super team several months to develop the technology.

But isn’t this the course of development of the times? The Xinghuo online store only sells computers on the PC side, but it can easily achieve a transaction volume of more than 20 billion yuan a month, which is the best proof of online payment.

Now Xinghuo WeChat really wants to stand alone and take the dominant position in the face of challengers coming later.

………………

An hour later, Wang Chengguang had gone home and was playing with Da Miaomiao and Wang Manni.

On the Internet, Xu Hongdou seemed to realize it later and reposted @王漫妮's Weibo, "As Sister Nini said, family members and relatives don't have to withdraw cash when giving New Year's red envelopes? In order to avoid losing cash or being cheated by others to use counterfeit money."

"During the Spring Festival, thieves are rampant and resurgent. As long as your phone and password are not lost, you will feel very safe!"

Zhu Suosuo quickly reposted and followed, "More than that, there's no need to worry about the distance. I just want to send a red envelope to my uncle. I'm in Beijing and he's in Shanghai. In the past, I had to at least go to the bank to transfer money, but now I just have a mobile phone and a computer!"

“Waiting for WeChat to update, this new feature is so cool!”

As other big V internet celebrities joined in to discuss the topic, the popularity once again reached a skyrocketing level. Except for the more than 11 billion red envelopes on New Year’s Eve, the top ten topics on the entire network were all related to WeChat’s new functions.

………………

January 1, the twelfth day of the twelfth lunar month.

Wang Chengguang woke up and wanted to go for a morning jog. He saw Gu Jingjing, who had just returned from the house rented by Gu's mother, laughing excitedly, "Brother Guang, the total number of WeChat users has exceeded 1.05 million, with million new users per day."

"Are we really going to become the chat king in the mobile phone era? The big penguin that has dominated for so many years is about to be overthrown..."

Wang Chengguang laughed, "Big Penguin will not die all of a sudden. Let alone now in 2010, even in five years, ten years... there will still be people who continue to use Penguin for work and communication."

"Human habit is also very powerful. Once you get used to something, as long as Xiao Ma follows suit step by step, it won't be difficult for him to become the second best."

"When we add up the two of us, there is basically no big market for other chat apps. This is the basic market if technology does not develop and progress across the ages."

Before he traveled through time, the people in his familiar circles still used PC Penguin, including people who used mobile Penguin, and then there were short videos like Tik Tok...

But after so much preparation, from its launch in July last year to its heavy launch during this Spring Festival, there is no doubt that Xinghuo WeChat has become the new leader in mobile terminals.

In such a short time, not to mention that Pony Ma and Tencent will not be able to copy it before the Spring Festival, China Mobile... Well, don't think too much about China Mobile. It is estimated that a large number of China Mobile Fetion users will switch to WeChat with this wave.

This is indeed the case. From January 1 to February 26, the Chinese New Year, WeChat Wallet was online for 2 days, and the change and red envelope functions were already enabled.

In the trend of Wang Manni, Xu Hongdou, Zhu Suosuo and other big internet celebrities giving red envelopes as New Year’s money to their elders or other younger brothers and sisters.

The total number of registered users on Xinghuo WeChat has officially exceeded 1.6 million!
The red envelope mode currently enabled is also one-to-one, with a maximum amount of 200 yuan. The group red envelope function will only be opened on the morning of New Year's Eve.

(End of this chapter)