Chapter 186: Exploding WeChat Today
When Wang Chengguang took his girlfriend back to his hometown.
Pengcheng, the headquarters of the Big Penguin.
Xiao Ma was holding a Meizu M8 phone in his hand. Opposite him were Alan Zhang and Dongguanzi, Xiao Ma’s childhood friend and one of the founders of Big Penguin.
Alan Zhang and Dongguanzi both had a Meizu M8 in their hands. On the surface, they didn't talk to each other, but were using the installed software Spark WeChat to type and send messages to chat.
After interacting for more than ten minutes, Allen Zhang tried to send a message again, and said with emotion, "Sure enough, Mr. Wang was able to build such a big business in two years. He also doesn't want to give up his ambition to enter the field of social software. He only has a dozen percent of Penguin's shares."
"But if this WeChat app can break out and occupy a huge market share, it will be fun."
Dongguanzi adjusted the frame of his glasses and complained, "Pony, Mr. Wang is not China Mobile. This is not comparable to the threat level that Fetion brings to us. Do you want to fly to Beijing and have a good talk with him?"
Big Penguin currently has hundreds of millions of users and is deeply rooted, making it a unique company in the Chinese Internet world, but it has never lacked challengers.
Perhaps ten years later, everyone will occasionally remember that MiTalk was launched earlier than WeChat and almost snatched it away... In fact, China Mobile launched Fetion in 2007.
As of July 2009, Mobile Fetion has nearly 7 million users, with more than million active users! Even Mobile Penguin has several hundred million users, and it is facing a formidable enemy when facing the powerful rise of Fetion like a Tyrannosaurus Rex.
Everyone who knows knows that before mobile phones entered the 3G era, how many text messages did the billions of Chinese people send every month? For example, in 2006, all mobile phone users sent 4300 billion text messages per year.
One cent for a text message...how many billions of real money is this?
Mobile Penguin can only consume data traffic and send messages for free. From the very beginning, it has been tearing into the coffers of operators such as China Mobile and China Unicom and generating blood for cruise ships.
Fetion, launched by China Mobile in 07, supports mobile users’ phone-to-phone and phone-to-computer clients, and allows free sending and receiving of text messages. It quickly became a super powerful platform!
The mobile penguin is backed by the PC big penguin, but mobile...that's mobile!
How many people in China use China Mobile numbers? Logically speaking, Fetion has the best chance and the most power to defeat Penguin Empire.
However, China Mobile only supports China Mobile itself. Mobile numbers of China Unicom and China Telecom operators cannot be registered to use Fetion... So Xiao Ma, Dongguanzi, and Alan Zhang, after being terrified, gradually stopped being so afraid of China Mobile.
But with the second launch of Meizu M8, many mobile phones, including a new batch of Nokia, Samsung and Ericsson mobile phones, are also equipped with the communication chat software Spark WeChat?
This is not like what China Mobile did, which forcefully prevented China Unicom and China Telecom users from using the service.
Dongguanzi took a sip of tea and said again, "Boss Wang hasn't made any efforts yet. The charity goddesses under him who have been promoted by the charity are more popular than any entertainment superstars. If he promotes them a few times, it won't be difficult to get millions or even tens of millions of users in a short period of time."
Pony rubbed his temple with a headache, "What should I talk to him about? Report on Penguin's overall business performance last month? With such a big market, who wouldn't be greedy for each other? Dongguanzi, Alan, if the two of you also develop a new software that can directly add mobile phone contacts as friends, how long will it take?"
His childhood friend Dongguanzi is one of the world's top architects. Take the Penguin account of Big Penguin for example. It has grown from dozens of registered users to hundreds of millions of users. The design architecture of this software was created by Dongguanzi, and it is still very smooth when used by hundreds of millions of users.
Alan Zhang is also a top software developer. Although Foxmail is not as famous as Penguin and NetEase in China, it has carved out a place for itself in the overseas market.
They are all top programmers and senior executives of Penguin. What worries Xiao Ma the most now is the communication software that is embedded in the address book. You can add friends from the address book and send text messages and voice messages to each other for free. You don't have to pay text message fees or even phone bills to China Mobile, China Unicom and China Telecom.
Mobile Penguin does not have this function!
Starting directly from the address book, Xinghuo WeChat is the first in the world. The original track was in October 2010, when a company in Massachusetts launched Kik, which attracted millions of users in just 10 days. That was Massachusetts, a vast and sparsely populated country.
Then Lei Jun launched MiTalk two months later, and Penguin launched WeChat one month later!
Just think about it and you will know that if Wang Chengguang just pushes it a few times, this new software will attract a large number of users. Mobile Fetion breaks the SMS payment rules and can attract nearly 200 million users!
In the Chinese market, hundreds of billions of paid text messages are sent each year.
Only the mobile one is at odds with the other two, and will not stop until it kills its opponent, otherwise...
Allen Zhang thought about it and nodded, "About a month, but I feel that the problem is not here. The problem lies in Mr. Wang's ability to create melons. One after another, continuous big melons have detonated the Internet, and countless netizens only remember his products..."
Xiao Ma couldn't complain and could only jokingly say, "He has a cousin named Zhang Dalong who is very close to him. Why don't you go and try to get his money?"
Allen Zhang, "..."
His full name is Zhang Xiaolong. Are they trying to scam each other?
In extreme speechlessness, Dongguanzi laughed and said, "Keep working hard. At worst, we can share the market with Xinghuo WeChat. As long as China Mobile insists on competing with China Unicom and China Telecom, we won't be able to eat alone in this area."
Xiao Ma wanted to complain that not eating alone is terrible, the winner-takes-all effect of the Internet is too great, there are too many examples... Before he could finish his words, he heard the phone ring. He picked up the phone and put it down after a simple conversation, and said suspiciously, "Jack Ma came to see me? Most likely he saw Xinghuo's WeChat and came to instigate me."
Allen and Dongguanzi looked at each other. After a few seconds, Dongguanzi smiled and said, "Would you like to meet him?"
Brother Xiao Ma took a sip of tea and said, "Let's meet. Xinghuo WeChat is coming on strong and the pressure is too great. It's not bad to use Jack to make fun of him."
………………
A few days later, on the morning of July 7, Wang Chengguang, who had stayed in his hometown for two days, returned to the Wang family villa on the North Fourth Ring Road late last night. By now, Zhong Miaomiao and Wang Manni had taken the lead and had half-filled the villa with various furniture, home appliances, and other equipment and machinery.
Wang Chengguang, who had resumed fitness, ran a half marathon of 8 kilometers in the villa at around 20 o'clock in the morning before walking back to the indoor swimming pool to take a bath.
A few minutes later, Zhong Miaomiao came over with a plate of cakes and juices, and said with a smile, "Brother Guang, Mr. Li from China Mobile has brought another big boss to visit you. I guess he wants to discuss financing and investing in Xinghuo with you? I just don't know if it's financing payment or something else..."
The Mr. Li she mentioned was the Vice President of the Ringtone Department who had negotiated the revenue from the sale of various songs and ringtones and had always had a pleasant cooperation with Xinghuo.
Wang Chengguang walked out of the swimming pool and dried himself, saying speechlessly, "I don't mind them raising funds. I guess they have also realized that Xinghuo WeChat is coming in with great momentum."
"The problem is that China Mobile's financing requirements are too weird. Why does it have to go after China Unicom and China Telecom? Isn't this just as flawed as Fetion?!"
Without this congenital defect, WeChat, originally the big penguin, might not have been able to develop smoothly. Starting in 06, the three major operators were truly impacted by the mobile phone penguin in the tens of billions of SMS fee market each year.
There really is a giant company that has considered taking over and directly acquiring Penguin!
At that time, Penguin was worth only over 10 billion Hong Kong dollars, and it would not be difficult for a giant like China Mobile to acquire it in full. At most, it could launch a full acquisition.
Wang Chengguang also knew that Xinghuo WeChat had taken the lead and it would not take any time or energy to beat ordinary small competitors. Penguin was one of the main competitors, and the most difficult ones were the three major operations.
His first move was to invite ICBC to join the game. ICBC Vice President Xu was very supportive of this. They had a good discussion at the dinner table. As long as Xinghuo WeChat had a certain number of users, such as tens of millions or hundreds of millions, ICBC would give Xinghuo WeChat and Xinghuo Payment the same separate valuation. If Wang Chengguang was not satisfied with the valuation, he could do the same as last time, with a mortgage loan, a priority financing agreement, and a commitment to sell no less than 10% of the shares to ICBC within a few years.
This kind of cooperation does not require arguing over valuation, so as not to damage the harmony.
He also talked to China Mobile.
China Mobile, which has nearly 200 million Fetion users, including how many mobile phone numbers in China? ? They also paid some attention and wanted to invest in Spark WeChat.
To determine how much 10% is worth, you can refer to ICBC, but can it be accompanied by a condition that China Unicom and China Telecom users cannot register and use Xinghuo WeChat?
Wang Chengguang almost couldn't stop laughing, and it was a real laugh. It wasn't such a weird additional request. China Mobile would have a chance to suppress Penguin Mobile, including Spark WeChat!
This is just like when China Unicom introduced the Apple 3GS to the mainland in October this year. The China Unicom version has 3G network, but the China Mobile version cannot open 3G...
Zhong Miaomiao laughed and watched the fun. She rarely saw Lao Wang so eager to complain, so she explained, "I heard the news from the Internet Information Center's latest statistical report."
"As of the end of June, there are 6 million Internet users in China, 3.38 million of whom use broadband and 3.2 million use mobile phones. Although 1.5G signals are not yet mainstream, the number of 3G signals has accumulated to tens of millions since the ground promotion before the Olympics, right?"
“When are we going to explode the WeChat app?”
Wang Chengguang laughed, "Let's start from today. Let Xu Hongdou take the lead. Yang Tao doesn't need to be used. She is promoting charity. This period is not suitable for any commercial diversion. Hongdou's charity activities around the Spring Festival have all ended for several months."
………………
An hour later, Wang Chengguang arrived at the Xinghuo headquarters building in an RV. Before he got out of the car, he was slightly confused to find that in front of the office building entrance, some people were fighting, some were filming, and some were watching the excitement...
The building's security guards were standing outside and didn't dare to step forward to stop the incident.
After watching for a few seconds, he didn't continue. The car entered the underground parking lot. He and Wang Manni arrived at the floor where the president's office was located, and saw several internet celebrities surrounding Xu Hongdou and eating melons.
Wang Chengguang was amused. "Are the two people fighting each other because of pursuing you, Xiao Xu?"
Why do you say yes again? ?
This is a topic that does not need to be asked. Ever since Xu Hongdou became famous, her face has looked like this when she was eighteen or nineteen years old. She is still tall with long legs, and her skin is fair and delicate, making her one of the top Chinese girls.
Even though she is very popular, especially after the Internet charity, she has more than 1600 million fans...
Those who have the courage to pursue her directly are not everywhere, but they often squat in front of the China World Trade Center office building to give her flowers, cars, and house books...
There are still long queues of people lining up to ask her out for picnics, meals, or even horseback riding, racing, going to the sea, and flying in the sky.
It's not just Xu Hongdou. In fact, Yang Tao, Lan Weiwei, Chen Nanxing and others have no shortage of suitors, but Xu Hongdou has the most.
There are quite a lot of suitors, whether they are from the mainland, Hong Kong or Taiwan, or white people from Europe and America. There are also many who fight because they dislike each other.
As Wang Chengguang teased, Xu Hongdou was so embarrassed that she looked like she was dying. Chen Nanxing, her best friend, was stabbing her in the back and breaking the news, "Yes, Mr. Wang, the two below seem to be sons of wealthy families. Even the building security guards dared not stop them. I'm not sure how big of a mess they are."
Lan Weiwei also laughed so hard that her body shook, and began to tease...
Before she could say a few words, Wang Chengguang left with a gloomy face.
After sitting down in the office and taking a sip of the tea Wang Manni made, he complained, "I'd like to remind Lan Weiwei again, don't wear clothes that show off your figure when it's not photo time."
Wang Manni nodded. "I've reminded her before, and she usually keeps an eye on you. She probably knows you're going to stake out today...Brother Guang, you're more tempting than Tang Seng's meat. There are too many monsters out there."
She now feels flattered and is very glad that Wang Chengguang only has a few girlfriends in his family of five.
Facing so many temptations in the world, it is not easy to stay rational again and again.
She could only repay him as much as she could.
Wang Chengguang didn't say much, he just issued instructions to all the internet celebrities, big and small, except Yang Tao, to promote WeChat together.
After all, there are 1.5 million mobile Internet users. Those who use 2G networks can also use Xinghuo WeChat in a wifi environment, without paying text messages or phone calls, to communicate with people in their real address book.
This move can cut the Gordian knot and even a big player like China Mobile cannot turn around. Its main rival is still Big Penguin, which has overtaken it by using Penguin's friend list and address book.
Once Penguin's related software is nearly researched and is about to be launched, enabling the search for nearby people will be another powerful tool for overtaking!
………………
A little after ten in the morning on July 7th.
Xu Hongdou took a few selfies, including one of her trying to build a three-bedroom apartment on the office floor barefoot, and then posted them on the internet.
"I was mocked by my boss and colleagues again. I said to those who wanted to give me jewelry, watches, cars and invite me out for dinner, can you be more mature? Although I am a girl from a small place in Zibo, I also used the Xinghuo platform and worked hard to successfully buy a house and a car in Beijing."
"I don't quite understand whether you are humiliating yourself or me. I don't want any of your gifts. I can earn money to buy what I want. To borrow a phrase from my boss, every time I fail in social situations, I feel so embarrassed that I want to dig out a three-bedroom apartment on the office floor with my toes."
"By the way, I'd like to promote the new social software developed by Mr. Wang, Spark WeChat. You can add friends from your phone's address book, send free text messages and voice messages to your family and friends, and you don't have to pay for text messages or phone calls anymore. Mr. Wang is so cool!"
"It's still the fastest to surf the Internet using a mobile phone's 3G signal."
A few short microblog posts with pictures, once promoted, immediately attracted traffic across the entire network and guided the trend. In 2006, the total number of text messages in the country exceeded 4000 billion, and the accumulated telephone bills also exploded.
This market is very big.
This is also the fundamental reason why China Mobile was able to attract nearly 200 million users and 40 to 50 million active users in just two or three years when Mobile Penguin dominated the mobile market!
But China Mobile Fetion does not allow China Unicom and China Telecom users to use it!
(End of this chapter)