Chapter 123 Master, what do you do?

A hearty lunch ended.

A few ladies drank a few glasses of red wine and were slightly tipsy at most, but Wu Jiang fell down drunk, and Guan Youbo drank a little too much, so no one forced them to drink more.

It's possible... Although the two situations are different, both men feel that they are in an embarrassing situation and want to get themselves drunk.

Wu Xiaowei, Shao Anna and Luo Ni were still looking at each other in bewilderment, but Wang Chengguang had already called a manager to ask the waiters to deal with the two drunks.

There is no need to stay in the hotel to find a place to rest, as his Spark Media headquarters is right next door.

When several waiters were holding people up, Wang Chengguang smiled and said, "Boss Shao, and this Luo Ni? If you are interested, you can come to our Xinghuo headquarters for a visit."

"Wu Jiang is one of my family members. Lao Guan is also going to sign a contract to become an internet celebrity. With his qualifications, he can have a single-person office."

Xinghuo Weibo was launched on April 4th. In the past, it focused on the mainland market most of the time, as for the Hong Kong and Macau traditional Chinese market.

This was when Xinghuo Weibo updated its version with limited advertising space a while ago, and the Traditional Chinese version was also launched at the same time. It has been online on Harbour City for not long.

The traditional Chinese version of Xinghuo Weibo has not been widely promoted there yet.

But the number of registered users... is not so bad. Harbour City already has tens of thousands of users. Just now at the dinner table, after Shao Anna’s explanation, he finally understood how these tens of thousands of users came from.

Various venture capital tycoons, high-end banking and financial professionals, including some wealthy sons and daughters, are all interested in him as the founder of Spark.

Whether you want to raise funds to join Xinghuo, or just want to make friends with him.

Since Xinghuo Weibo has already entered the Hong Kong and Macau market, it is not difficult to register an account, and this group of top social elites have led to the next level of friends they can radiate.

Shao Anna nodded politely, "It is my honor to have the opportunity to visit the Spark headquarters. Mr. Wang, you just don't have your own personal Weibo account and don't market your personal image on the Internet. Otherwise, you would have attracted tens of millions of fans..."

At this point, Shao Anna was stunned. Yes, Wang Chengguang is such a legendary and inspirational entrepreneur, why didn't he promote himself? ?
It's 2008 now, and the capital tycoons are actually very keen on marketing their personal image and attending various public occasions.

Among the internet celebrities under the Xinghuo Group, the biggest one has 300 million fans, and the core ones have to million.

Wang Chengguang's image as an entrepreneur is tall and handsome, even more attractive than her son Hei Guan.

If this is marketed a little, wouldn't it have tens of millions of fans? ?

Wang Chengguang smiled and didn't explain. He instructed the waiter to help send the person away. Wu Xiaowei took his arm and explained with a smile, "Brother Guang didn't market himself because he was afraid of becoming popular and famous."

"Every time I go out, a bunch of people will surround me and interview me. It's so troublesome. It will be inconvenient for me to go out with you in the future. I will be disturbed frequently."

"If he was more famous than Gu Jingjing, Wang Manni, Shi Xiaomeng, Wu Di and others, you wouldn't see us shopping on the street today."

Shao Anna suddenly realized and became even more confused.

You do this so that you can go out and play, or go shopping without being disturbed, so...

It really doesn't make sense, but if you think about it carefully, it does make some sense. It's easy for famous people to make money, but they sacrifice their freedom.

………………

Some time later, at Spark Headquarters.

As soon as Wang Chengguang and his party arrived, they saw Shi Xiaomeng, Shen Bing and Lan Weiwei walking out of the company accompanied by several assistants.

Seeing Mr. Wang... the three internet celebrities including his assistant and bodyguard all hurriedly greeted him.

Of course, they all greeted Wu Xiaowei, their sister-in-law and the proprietress, but when it came to Shao Anna and the others, they didn't know how to address them.

Wang Chengguang waved his hand, "This is Mr. Shao, this is Luo Ni. Luo Ni is from Hong Kong and doesn't speak Mandarin very well. Go ahead and greet a few people and arrange a place for the two drunks to rest."

Shi Xiaomeng moved quickly.

In the midst of the busy work, Shen Bing and Lan Weiwei went to pour a few cups of tea and dispersed. Shen Bing then smiled and reported, "Boss Wang, Xiao Meng and Weiwei have accepted a group of advertising films."

"It's a motivational advertisement for a big brand of sports shoes and sportswear. The price is 150 million, and it will be broadcast on the Internet and TV in the future."

"Of course, Xiao Meng and Wei Wei are not worth 150 million. It is a sports brand that hopes that our Weibo can continue to guide the flow of traffic. Platform promotion is valuable."

"We just plan to go to the advertising company."

Wang Chengguang was surprised and said, "You can contact and handle this business by yourselves. You don't have to report everything to me. I'm just curious, why is it Xiao Meng and Wei Wei?"

Shi Xiaomeng is tied together with Shen Bing. They are children from peasant families. They are young men and women who work hard in Beijing after graduation and serve as role models for those who drift north.

In the past, most of the soft-article promotions and photo-taking and packaging were done by the couple together.

Shen Bing sighed and looked at Lan Weiwei.

Lan Weiwei laughed awkwardly, "It's not my fault that I have a good figure. The ad copy is about running, but in the content, Xiao Meng and I are not a couple, we are teammates."

Shen Bing added, "Originally it had nothing to do with me, but Xiao Meng insisted on dragging me along."

Wang Chengguang took a deep breath and said, "Take it easy when you're shooting."

The photo shoot of two internet celebrities cost 150 million... This can only mean that Shi Xiaomeng and the other person are very popular.

Shi Xiaomeng has more than 180 million fans and a large number of active users.

After the problematic contract between Lan Weiwei and Coco Tree was exposed, although Coco Tree quickly nodded and stopped shooting more revealing advertisements when faced with the contract from the Xinghuo Legal Department, it instead seriously shot a group of 30 orders.

But that topic, along with gutter oil and ghost scales, also once dominated the screen, causing countless workers to complain about the unfair contracts and bullying clauses they encountered while working, and to empathize with them.

Moreover, she often shows off her good figure and sports photos on Weibo.

When the Coconut Tree's problem exploded, the explosive point was that Coconut Tree wanted her to show more...

This topic is a bit hot.

Countless male netizens have seen her photos in yoga clothes and tight casual sportswear. Many of them are eager to see the follow-up with a spectator's mentality and are bleeding from their noses.

Take the original track of the Beast Gate for example. How many netizens were infected with Trojans and viruses when spreading and downloading the app?! That is a record in the history of the Internet.

When that topic became popular, Lan Weiwei's fans increased from over 40 to over 70. This was because Coco Tree reached the deal too quickly and did not give the topic more time to ferment.

Otherwise, this cannot be stopped with 70 yuan.

After another 80 to days of nurturing, she has now become a big V internet celebrity with more than fans.

Now a single big V celebrity is not worth that much advertising fees. The key is that the subsequent interactive promotion on the Xinghuo Weibo platform is valuable.

After all, the TV drama's most popular actor, TV King, etc. only get 20 per episode, and they haven't taken off yet, and these internet celebrities are shooting...

This can only be said that Wang Chengguang started with the help of external forces, riding on the platforms of Baidu, Penguin, Zhalang, and Sohu to hype up the popularity, and then Xinghuo gradually rose and developed to dominate.

If we don’t have the ability to drive traffic, we borrow it from others. After we have it, every cooperation is promoted according to the process, just like the last cooperation with Midea.

His reputation as the king of hype has also spread.

Small and big internet celebrities are not worth that much in themselves, but they are very valuable when they interact with Xinghuo to complement each other and attract traffic and topics.

After Wang Chengguang complained, he nodded and said, "Then you guys go and get busy. There's no need to delay anything here." After all, Guan Youbo and Wu Jiang were two drunkards. They could just be thrown into a lounge and let them sleep. From then on, Wu Xiaowei called Ayi out to take Shao Anna and Luo Ni to visit the company.

Wang Chengguang returned to the office and started to check various official business.

After being busy for half an hour and then having some free time, he began to plan how to hype up Guan Youbo in Harbour City... It was not difficult to hype up this Guan.

He has many selling points: he is a shooting expert, the top scorer in the college entrance examination, a top student since childhood, and very handsome. Although he is a financial genius who was brought up by Shao Anna, he is also capable.

There are more than 3000 million people in Hong Kong and Macau, but the traditional Chinese version of Xinghuo Weibo has only tens of thousands of users? It is indeed too few. There are still many people there who use North American Twitter directly.

Think about it for a while.

Wang Chengguang picked up the phone and called his cousin Liu Ke, "Sister-in-law, have you been promoted or had a raise recently?"

Liu Ke hurriedly smiled and said, "I got promoted. My salary has tripled compared to before. I was just a small supervisor before, but now I am the deputy general manager of the Shanghai branch."

"I was hired to help a supermarket verify its conscience scales. I earned 10 yuan in half a month. It's just like what you said at the beginning. I don't care about the goal of earning a million yuan a year anymore."

"This way of robbing money is outrageous."

Wang Chengguang smiled and said, "Please contact the general manager below. I have thought of a small copywriting to promote Midea air conditioners. It is hard to say how good the effect will be..."

"It depends on whether Mr. Fang wants to use it."

Liu Ke was ecstatic, "Then Mr. Fang will definitely use it. The copywriting that you can personally promote is definitely a treasure idea."

………………

Liu Ke's work efficiency is very high, so high...

Wang Chengguang made the call at around 1:00 p.m., and Mr. Fang from Midea Air Conditioning arrived at the Xinghuo headquarters at around 3:00 p.m.

After entering the room, Mr. Fang was very impressed. "Mr. Wang, last time we cooperated with Xinghuo to promote our new image of Midea, we started with Wang Manni, and eventually helped more than 200 tenants who were cheated by second-hand landlords and agents across the country to connect with their next landlord."

"Basically, the landlords are more easy to talk to and are not the ones who use lanterns to estimate damages. Thirty percent of them are from Guangzhou and Shenzhen."

"This trend has really made our beautiful image popular on the Internet."

"I wonder which celebrity Mr. Wang wants to promote this time? We at Midea are not short of money. If one million is not enough, we can use two million. We can promote more and benefit each other."

Wang Chengguang smiled and said, "This time I want to let Xinghuo Weibo enter Hong Kong and Macau and make a handsome guy who was born and raised in Hong Kong Island famous."

"This handsome guy can guest-star as Midea's air conditioner repairman because he is so handsome. He is helping two girls who share a room with him to repair the air conditioner. The girls want to chat with them, but everyone is shy."

"Finally, a girl plucked up the courage to strike up a conversation with him and asked him, 'Master, what do you do for a living?' This was a rather nonsense and funny social chat."

"Whether it's taking photos or short videos...promoting them, even if they're jokes, as long as they're funny and can amuse countless netizens, they can also attract a certain amount of discussion."

"Midea air conditioners are the background for internet celebrities to repair their air conditioners."

This was an Internet meme before Wang Chengguang traveled through time. It was indeed funny at first glance and was quite widely circulated.

Can this also promote Internet celebrities? ?
Again, how did Milk Tea Sister get a place in National Tsing Hua University by relying on a photo of her holding a milk tea cup and becoming an Internet celebrity? !

Internet celebrity promoters are very important.

Spending money on internet trolls is one thing, but on the other hand, Milk Tea has a solid foundation in appearance and the capital.

If you spend money to promote a milk tea girl who looks like Fengjie, she will not become popular no matter how much money you spend, it will only scare people.

This is a very straightforward economy of beautiful women and handsome men.

At the age of 33, Hei Guan, who has not yet gained access to high-tech facial features, is the most handsome in his life.

Just this handsome guy economy, spending money on promotion and operation, Weibo traffic...

It's not difficult to win a wave.

What if he became famous and was exposed by the outside world that Kwan Yau-po was not an air conditioner repairman? ? This lie is too easy to cover up. Just say that Kwan Yau-po himself is a financial elite in Central, Hong Kong Island, and has rarely been back to the mainland since he was in his 30s, and he doesn't know much about the mainland.

As the Olympics draws closer, he has become more and more curious and yearning for the beautiful scenery of mountains and rivers in all corners of the country in recent years.

He is too busy with work...he has no time, but the Internet can accommodate everything. He made friends on the Internet, and one of his good friends is an air conditioner repairman.

The two had a great chat and played games together, such as Plants vs. Zombies and Farmville.

When he had time, he came to Beijing to watch the Olympics. The netizens met in real life, had dinner, barbecue and drank beer together. While they were eating, the other party's business came to repair the air conditioner.

Then Guan Youbo made a guest appearance.

This is the background and character setting of this copy.

After Wang Chengguang finished speaking, Mr. Fang suddenly realized and became curious, "Using nonsense to chat up literature and become popular with funny people, we are Midea acting as the air-conditioning background. The bigger the topic, the more clicks and views, and the more Midea shows its image."

"Now we just need to arrange an air-conditioning technician to be his online friend, and then find two young girls to act out the script together..."

"If a new internet celebrity wants to stand out, besides spending money and attracting traffic on Weibo, he must be handsome enough?! Then..."

Wang Chengguang stood up with a smile, "Let's go, he's not completely sober yet, we can wake him up."

…………

Half an hour later.

Guan Youbo, who had sobered up and washed his face thoroughly, and changed his clothes, stood in front of Mr. Fang of Midea. Mr. Fang said, "..."

Mr. Fang was silent for a while and then complained, "When I was young, I was also a handsome guy at Huazhong Normal University, the school idol. But I feel like I'm being mocked by the world when I stand in front of you young people."

"I was too embarrassed to complain before. Mr. Wang, you are too handsome among entrepreneurs. After all, there is such a big age gap between us. Even this young man in front of me... Fortunately, you and I are not from the same generation."

He was already one of the country's famous entrepreneurs in his early 40s, a graduate of a prestigious university in the 80s, and now has a tendency to become the new head of Midea Group.

Midea is a private enterprise among national enterprises, not a state-owned enterprise, but the founder, Mr. He, really delegates power and values ​​talent.

Who wasn't a handsome guy when they were young? !

grass……

Wang Chengguang smiled and looked at Guan Youbo, "You should make a quick effort to learn how to repair air conditioners. If you progress quickly, your career as an internet celebrity will start tomorrow or the day after tomorrow."

The earliest version of Weibo could only post text and photos, and there was no advertising space.

Now with the second version, Weibo can also post short videos, short videos of a few seconds or tens of seconds, no problem at all.

Previously, when Shi Xiaomeng and Lan Weiwei were invited to shoot commercials together, it was no longer just a photo mode.

Guan Youbo, "..."

After being stunned for a few seconds, he thanked them ecstatically and said that they could sign the contract right now, in Xinghuo.

(End of this chapter)