Chapter 182 Traditional Chinese Medicine Planting Industry Chain

"The so-called 'bundling sale' is to sell two products together. When customers buy, they cannot buy just one of them, but must buy both together."

Wang Mengde briefly described the tactics used by some unscrupulous merchants that he often encountered in his previous life.

I used to hate this kind of behavior, but now that it’s my turn, I find that this sales model is really attractive!
"What if they don't want to do this?"

After hearing what he said, Dean Lu felt a little worried.

You know, the superiors are very concerned about the sales of Palace Emperor Pills.

They hope that this medicine can become the second Chinese patent medicine after "Gout Ling" that can bring a large amount of foreign exchange to the country.

The country is currently short of a large amount of materials, and at the same time we need to develop industry, there are not many products for export to earn foreign exchange.

If we could have one more project to earn foreign exchange, it would solve some of the urgent problems.

“Dean, we can temporarily not bundle the products for sale, and wait until we can supply them in large quantities in the future. More and more people abroad are using the Imperial Palace Pills, and I believe that once they have tried the effects, they will become dependent on them.

When the time comes, we will announce the bundled sales and then they won’t have any say over it.

As long as they can bear it and not buy our medicine, I will accept it and I will admire their perseverance very much. "

Wang Mengde said with a smile.

In later generations, many medicines with similar effects are still favored by many people even though they have various side effects. They sell very well every year, with sales reaching new peaks year after year.

Now, it is a unique business. We can take advantage of this opportunity to make more money and help other Chinese patent medicines expand their markets.

When other similar products come out in the future, this market should have been completely occupied by him.

"Haha, you just have a lot of ideas."

Dean Lu tapped him with his hand and said with a smile.

Obviously, he also approved of this approach.

After saying this, he frowned again and sighed.

"Comrade Wang Mengde, there is a problem now, that is, the production may not be able to increase."

"Dean, is it because the production can't keep up? Otherwise, we can recruit more people. There are many young people without jobs in Beijing anyway, so we can find them all.

Temporary workers only earn a dozen yuan a month, but the average amount of Imperial Pills they produce each month can create hundreds or even thousands of yuan in value, and the unit is US dollars.

I believe that the higher-ups will definitely agree to this. This is a very profitable business and a foreign exchange earning project. The country will definitely strongly support it.”

Wang Mengde was a little confused as it would take a long time to build the pharmaceutical factory building.

But in this era, the country is best at mobilizing the power of the people and using human wave tactics. It stands to reason that President Lu and his superiors would not have failed to think of this.

“There is no problem with the venue and personnel, the main problem lies in the medicinal materials.

There are more than a dozen kinds of Chinese medicinal materials used to produce Palace Emperor Pills, and these are the only ones produced in China each year.

With more and more orders, our production is expected to increase exponentially every month. The relevant departments predict that in one year, the demand will increase by at least one-fiftieth.

If the demand suddenly increases so much, it will cause a shortage of medicinal materials on the market, which will affect the use of domestic hospitals, health centers, and clinics of all sizes."

Dean Lu explained.

In fact, Chinese medicinal materials have been cultivated in China for a long time, but the scale is not as large as it is in later generations.

Over the years, the supply and demand have basically been maintained at a rough balance.

Now, suddenly, there are more than a dozen medicines that have increased the market demand by one-fiftieth or even more, which has broken this balance.

In this era, the country's medical and health care system is still based mainly on traditional Chinese medicine.

Although Western medicine has developed rapidly, it can only play a supporting role due to problems such as short time and insufficient talent training.

If this part of Chinese medicinal materials were diverted to be made into Palace Emperor Pills and sold abroad, I am afraid problems would arise in the country.

This is something no one wants to see.

But if we see a large amount of US dollars slipping through our fingers because of production reasons, it will also make everyone heartbroken.

"Dean, since it is still spring, many Chinese herbal medicines are just being planted or are about to be planted. Can we increase the planting area in the production areas?"

Wang Mengde thought for a moment and then said.

There is no other way now except to increase the planting area.

"It's difficult. All regions in the country are 'focused on grain production'. Two years ago, some Chinese herbal medicine planting areas were replaced with farmland. It's not easy to ask them to convert farmland into herbal medicine planting areas."

Dean Lu said with an embarrassed look on his face.

Food has been in short supply in recent years, and each region has made increasing food production its primary goal.

"It seems that I have to communicate and coordinate with my superiors. If I don't seize this good opportunity to earn foreign exchange, it will be useless to regret it later."

In recent years, the country's annual foreign exchange reserves have basically been around 100 million US dollars. This year, due to special circumstances, the foreign exchange reserves are even lower, at only around 70 million US dollars.

This is the result of the "Gout Spirit" developed by Wang Mengde being sold well abroad and earning more than 30 million US dollars.

Otherwise, according to the original history, the foreign exchange reserves in 0.46 were only a pitiful million US dollars.

This is the lowest number in the history since liberation.

"President Lu, I predict that the money earned by Palace Emperor Pills will definitely be more than that of Gout Spirit in the future. This is a high-frequency consumable drug, which is different from other drugs.

For other medicines, people only buy them when they are sick, and at most they keep a little at home, but the Imperial Pills are different. Most people need to use them at least once a week."

Wang Mengde analyzed it from the perspective of making money.

After a pause, he thought of what he had seen and heard around the capital before, and then continued:
"Dean, you can also refer to the model of vegetable farmers in the suburbs of Beijing and develop some farmers in the Chinese herbal medicine planting areas into herbal farmers."

In the 1950s and 1960s, all vegetable farmers in the suburbs of Beijing joined agricultural cooperatives, signed contracts with state-owned vegetable companies, and implemented a unified purchase and marketing policy.

This means that all vegetables produced in the suburbs of Beijing are purchased and sold by the state, and the income sources of vegetable farmers are relatively stable.

Like urban residents, they have a fixed monthly ration of grain and oil and eat "commercial grain".

This makes many farmers envious.

Especially in the past two or three years, farmers in every village hope to become vegetable farmers and dream of eating the legendary "commercial grain".

“This is a good idea. If we follow the model of vegetable farmers and let them develop a group of medicinal farmers, it will also be a very good thing.

As for the amount of grain and oil that the herbal farmers need, with foreign exchange income, they can also purchase more materials and industrial equipment from abroad. Their needs are not worth mentioning. "

Dean Lu said happily.

"No, I have to report to my superiors right away. Taking advantage of the weather, maybe we can increase our income from Chinese herbal medicine this year."

Having said that, he hurriedly got back into the car and told the driver to turn the car around and drive towards the gate.

Watching the car go away, Wang Mengde was secretly happy in his heart.

If this policy on medicinal farmers is really implemented, perhaps many regions will be able to complete the entire industrial chain of Chinese medicinal materials planting, production, sales, processing, and manufacturing ahead of schedule.

It will also play a great role in promoting the future development of traditional Chinese medicine.

Sunday.

Early in the morning, Wang Mengde walked in from the courtyard gate, carrying a piece of pork belly weighing almost half a pound in one hand and a bamboo basket in the other.

"Hey, Meng De, did you buy this from the vegetable market or the grocery store?

This meat is good, mostly fat, I haven’t seen such good meat this year.”

Yan Bugui was sorting out his bamboo pole and fishing line at the door of his house, preparing to go fishing. When he heard someone enter the yard, he looked up and saw that it was Wang Mengde. Just as he was about to say hello, he saw the pork belly in his hand.

Suddenly, an envious look appeared on his face.

At the same time, I felt a little sad.

This piece of meat is fatter than the one he had to queue up in the middle of the night before the New Year and finally buy.

That big piece of fat, trembling, is very attractive at first sight.

"Haha, Uncle Er, you're going fishing again.

I just bought this from the Nanluoguxiang grocery store, where my classmate sells meat, the fat boy who always came to play with me in the yard.

Wang Mengde explained with a smile.

Anyway, even if he didn't say it, many people nearby knew about it.

It’s better to say it openly.

Moreover, he bought the meat with his own money and tickets, not a penny or a ticket was missing, so no one could use this to criticize him.

"That's the fat, smiling boy. He used to come here often a few years ago, but I haven't seen him in the past two years. Whenever he saw me, he would always greet me politely.

It turns out that he works at a grocery store. No wonder I always feel that he looks familiar every time I go to buy meat."

Yan Bugui pushed the frame of his glasses and after thinking for a moment, he knew who he was talking about.

Fat people are rare these days, so the impression was quite deep.

At the same time, he was also planning in his mind that he would go to the grocery store in a few days with the meat coupons to try to find Fatty Guo and see if he could get close to him and get him to buy some good meat.

"Yes, that's him."

Wang Mengde said a few words and then went straight to the central courtyard.

Along the way, several neighbors stared at the meat in his hands.

Especially the children, who kept shouting to the adults that they wanted to eat meat, and ended up being severely beaten.

Soon, the sounds of shouting and crying spread.

Entered the living room.

He Shengnan was holding Yaya's hand and teaching her to walk slowly.

Seeing the meat in his hand, her eyes lit up immediately, she swallowed subconsciously, and asked in a low voice:

"Meng De, how do we eat this meat at noon?"

"Let's make a braised pork."

"Half a pound of meat, for braised pork, each person can only get one or two pieces, which is not enough. How about cutting it into shreds and stir-frying vegetables?"

He Shengnan took a look at the half-pound pork belly and suggested.

"Who said there was only half a pound of meat? Look what this is."

Wang Mengde looked at her with a smile, then lifted the cover on the basket and took out a larger piece of pork belly, weighing about three pounds.

"Meng De, why are there so many?"

He Shengnan covered her mouth and said with a worried look on her face.

She knew very well how many meat coupons the family had, and it was definitely not enough to buy so much meat.

What's more, when Wang Mengde left in the morning, he only asked her for half a pound of meat ticket.

Now he is taking back so much, he must have done something illegal.

If that's the case, she would rather not eat than let anything happen to her man.

"Haha, don't worry. As you know, the leader of the meat processing plant has been looking for me to treat his illness recently. In order to thank me, he specially bought me a piece of meat from the meat processing plant.

Because it was unplanned, I didn’t need a ticket, but the price was three times more expensive than normal meat, more than two yuan per pound.”

Wang Mengde explained with a smile.

"By the way, when you are cooking braised pork in the house later, please close the door, otherwise others may see you.

All of these have been cooked, stewed until they are a bit mushy, and I will go back to Tiangezhuang this afternoon, put half of them in a lunch box and bring them to my grandparents. They probably haven’t had braised pork in a while.”

"Hey, you look after my daughter. I'll go get ready now."

After hearing his explanation, He Shengnan felt relieved and agreed happily.

She also knew about the unplanned supplies.

The Qinghe Woolen Factory often had a batch of cloth that was sold to the factory's employees without the need for tickets. Some of it would also be given as gifts by the factory's leaders and exchanged with other units for supplies.

Before long, the yard was filled with the aroma of meat.

Aunt Xue, who was washing dishes by the pool in the middle courtyard, sniffed and said to Aunt Zhang with envy, "This is the Wang family cooking meat."

"Yes, I just saw Wang Mengde coming back with half a pound of pork belly."

Aunt Zhang also muttered softly.

"Well, Wang Mengde is really capable. He knows a lot of leaders. He can buy the fresh meat that we can't buy."

"Who says it's not true? My wife went to the grocery store a few days ago and only bought a box of canned pork, and she used up several meat coupons."

"You're lucky to be able to buy canned pork. I heard from Lao Jiang in the next yard that he couldn't even get a can of pork, and only bought a can of duck meat."

As the two of them talked, they began to feel uncomfortable.

They looked at each other, then started washing silently without saying anything else.

After lunch.

Wang Mengde was carrying a cloth bag with an aluminum lunch box filled with braised pork and several white steamed buns wrapped in oil paper.

I rode my bike to Deshengmen, and the bus was still the "punishing bag".

Although the Daqing Oilfield has been discovered, it will still be several years before it goes into production, and it must first be used in industry.

Therefore, this type of bus will still be the mainstream in the next few years.

Arrived at Tiangezhuang.

When he opened the lunch box and saw the large, greasy chunks of braised pork, Wang Mengqi almost screamed.

"Brother, I haven't eaten meat for a long time."

"And the white flour steamed buns, too. I only eat one during the Chinese New Year. The rest of the time, I always eat wowotou."

Even if Wang Mengwei worked at the Shahe Meat Processing Factory and had the opportunity to get pork, the stove at home had long been gone, so the pork would be useless.

"My dear grandson, this braised pork is delicious."

On the side, Wang Tian held two chopsticks made of willow twigs in her hand, picked up a piece of pork belly and put it in her mouth, her eyes narrowed into slits.

"Grandma, if you like it, I'll bring you some in a few days."

"That's enough, that's enough, grandma, just give it a taste."

(End of this chapter)