Chapter 99 Shocked, Jiang Xing also writes advertising slogans! ?
Had a simple noodle meal.

Jiang Xing began to deal with the matters at hand.

I don’t actually have much work on hand right now.

Next, I will go to the Nongfu Spring Water endorsement agency to handle it myself.

The next step is to start preparing for the concert.

The remaining companies have dedicated personnel to handle them, so there is no need to worry.

...

...

The next morning.

As the first rays of sunlight shine through the window.

Jiang Xing began to change his clothes and woke up Xu Ruan beside him.

"Don't sleep."

"We can also go to Nongfu Spring Water's company to shoot an advertisement today."

As this is the first endorsement he has received since his debut, Jiang Xing must treat it with caution.

Don't leave a bad impression on others.

"I'm coming."

Xu Ruan quickly changed her clothes, put on her bag, and followed Jiang Xing out to the Nongfu Spring Water company.

After an hour's drive, they arrived at a fresh and chic office building in the suburbs.

This is the corporate headquarters of Nongfu Spring Water, which is surrounded by lush trees and the air is filled with a fresh natural scent.

As soon as the two entered the building, enthusiastic staff came to greet them.

Jiang Xing shook hands cordially with the staff members and then followed them to the shooting location.

The shooting location is arranged very simply and creatively.

The background is a large green bamboo forest, and spring water pours down from the mountains, forming a beautiful waterfall.

Jiang Xing stood in front of the waterfall, feeling the cool breath of the spring water, and a feeling of pride welled up in his heart.

Inside the studio.

A middle-aged man saw Jiang Xing coming and hurried forward to greet him.

There was a big man of similar age next to him.

"Welcome, welcome, welcome. Let me introduce myself. I am Jiang Wei, the chief director of this commercial. I am mainly responsible for planning and lines."

"The person next to me is Assistant Director Wang Yao."

"Hello Director Jiang and Director Wang, my name is Jiang Xing. Thank you for your guidance." Jiang Xing said politely while looking at the two people in front of him.

"polite."

Jiang Wei said, "We are still discussing the advertising slogan. You may need to wait for a moment."

"Oh…"

"Ok."

As for Jiang Wei, he didn't say much. He just found a place to sit down and waited patiently.

In the center of the studio, Jiang Wei and several other directors were discussing the advertising slogan.

Jiang Wei, holding a piece of draft paper with a frown on his face, sat around a table with several other directors, carefully discussing every word of the advertisement.

"I think 'Nongfu Spring Water, sweet as first love' is a good one, which not only highlights the sweetness of the water, but also carries a romantic emotion." Wang Yao was the first to express his opinion.

"Although this is romantic, it may be too abstract and the audience may not be able to resonate with it easily." Assistant Director Wang Yao raised an objection.

Jiang Wei nodded in agreement: "Yes, we need an advertising slogan that is both concise and can intuitively express the characteristics of the product."

Then, another director put forward the statement “Nongfu Spring Water, the source of purity”.

“This more directly describes the characteristics of Nongfu Spring Water as pure water.”

However, Wang Yao at the side expressed his concern: "Now many purified waters on the market emphasize their purity. We need to find a more recognizable word." The discussion came to a deadlock, and everyone was trying to find the word that could perfectly interpret the characteristics of Nongfu Spring Water.

But at this time.

Jiang Xing suddenly walked over.

"Are you discussing advertising slogans? I think I can help you."

Jiang Xing spoke to the crowd who were thinking hard.

As soon as he opened his mouth, he was questioned by everyone.

Jiang Xing's words immediately attracted everyone's attention. They turned to look at him with curiosity and confusion in their eyes.

After all, Jiang Xing is a highly-watched star.

But when it comes to writing advertising slogans, he is, after all, a layman.

The difference between the two is about that between a fish and a bicycle.

There is no connection.

"Are you sure you can do it?"

"This affects the sales of our Nongfu Spring Water, so we can't be careless."

Jiang Wei looked at Jiang Xing in front of him, his eyes full of doubt.

From an industry perspective, singers and writers of advertising slogans are completely different things.

Although he is good at writing songs.

But writing advertising slogans is definitely not an option.

It's not like I'm from a specialized field, so how could that be possible?
"Yeah, although I admit that you sing very well, but you should stop wasting our time when it comes to writing advertising slogans."

"Indeed, if the writing is not good, everyone will inevitably be punished."

"Yes, after all, how can a spokesperson write the advertising slogan himself? It's too magical!"

The other professionals who are responsible for shooting commercials and writing copy all expressed strong pessimism.

After all, Jiang Xing was a star they invited to shoot the commercial, not someone to write the copy.

This slogan has nothing to do with him at all.

How is it possible!?

They will be the ones who get scolded then, so to be on the safe side, it is better not to believe it.

Looking at the people in front of him who were questioning him, Jiang Xing smiled slightly. He knew very well that his proposal might seem a bit abrupt, but he was confident in his ideas.

He took a deep breath and began to explain his thoughts: "Although I write songs on the surface, I also know a thing or two about other things."

"If you don't believe it, you can make your own judgment after listening to it."

Upon hearing this, several directors looked at each other, and everyone's attention turned to Jiang Wei, the chief director who planned the advertisement.

Jiang Wei looked at Jiang Xing, thought for a moment and said, "Okay, then you try it."

Jiang Xing got everyone's permission and walked to the table.

He picked up a pen and a piece of paper, took a deep breath, and began his creation.

He recalled the sweetness of the Nongfu Spring water he had just tasted, and the refreshing bamboo forest and cascading waterfall he saw on the set. Those scenes were deeply imprinted in his mind.

"Nongfu Spring Water. A little sweet." He said these words softly and then wrote them on the paper.

Everyone was stunned for a moment when they saw the words Jiang Xing wrote. This slogan was concise and clear, yet full of power.

It directly points out the core characteristics of Nongfu Spring Water - sweet, yet natural and refreshing.

Jiang Wei was the first to break the silence. He picked up the paper, repeatedly pondered the slogan on it, and then nodded: "This slogan is good. It not only highlights the characteristics of the product, but is also simple and easy to understand. It is easy for consumers to remember."

Wang Yao also nodded in agreement: "Indeed, this slogan is very recognizable and makes people think of Nongfu Spring Water as soon as they hear it."

Several other directors and staff members also expressed their agreement.

Jiang Xing’s advertising slogan was excellent and completely exceeded their expectations.

(End of this chapter)