Chapter 207 Promotional Routine
As for the prefect of Shuntian Prefecture, there is no need to mention it. He is a high-ranking official of the third rank and is the current governor. If anyone dares to impersonate his name, not only will the store be demolished on the spot, but the Shuntian Prefecture prison alone will be enough to make the boss behind the scenes suffer.

However, it took at least one or two hours from the time the parade team distributed leaflets along the street to the time when people gathered on Zhengyangmen Street to watch the fun.

Not to mention the yamen runners from Shuntian Prefecture coming to cause trouble, not even a single patrolling soldier from the Wucheng Bingmasi was seen.

Is this possible without some real ingredients?

This is obviously impossible. In fact, Wang An had already established connections between the two levels and spent some money to buy the flower basket from the commander of the Five Cities Army.

You know, the Commander-in-Chief of the Five Cities Military Forces, although like the Commander-in-Chief of the Embroidered Uniform Guard, both have the word "Commander-in-Chief" in their titles.

But the commander of the Five Cities Military Division was only an official of the sixth rank.

Moreover, its administrative functions were doubly weakened by Shuntian Prefecture and Jinyiwei, which resulted in the Wucheng Bingmasi not having much to gain.

Moreover, he belonged to the military officer system. In Beijing, where third-rank officials were everywhere and super-rank officials were as numerous as dogs, he dared not walk too fast for fear of bumping into some dignitaries.

Some people are willing to spend money to buy their "calligraphy", and they don't even have to write it themselves, so they are naturally happy about it.

As for Shuntian Prefecture Governor Liu Zongzhou, he confiscated Wang An's silver, but when Wang An made this request, he inexplicably agreed to it.

The main reason is that Liu Zongzhou was a member of the Donglin Party and attached great importance to his reputation. And judging from historical data, he was also a rather stubborn moral gentleman.

In the social atmosphere of the Ming Dynasty, as the lowest-ranking businessman among the city's farmers, businessmen and industrialists, Liu Zongzhou should not have sent this flower basket.

But he gave it to her anyway, and the letter was written in his own handwriting on the red brocade, with the dragon and phoenix dancing in a beautiful style.

Wang An didn't understand why, and finally attributed it to the relationship between Liu Zongzhou and his younger cousin. He planned to thank his cousin properly the next time he saw him.

As for the flower baskets sent by Man Gui and Sun Zushou, they were of course customized by Wang Anshang himself without even notifying the other party.

I thought that as my elder brother and his younger brother, these two would not blame me even if they knew about this.

As for the flower basket sent by Lin Danhan, it was of course pure fabrication, but what does it matter?
In later generations, countless internet celebrities traveled all the way to the United States and paid to take photos with outgoing President Obama. After returning home, they posted them on various social platforms to pretend that they were so awesome.

And it is accompanied by claims such as "So-and-so was received by President Obama in the White House" or even exaggerated and false propaganda such as "So-and-so's product was recognized by President Obama" or "So-and-so was selected as one of the top ten outstanding young people in the world, and US President Obama personally presented the award" and so on.

Are these fake? Of course they are!

But what does it matter?
It has nothing to do with it!
Wang An just couldn't believe that someone would run up to Ligdan Khan and ask him whether this was true or not.

A lie that cannot be exposed is not a lie.

It was obviously difficult for Lindan Khan to know that he had used his name in vain. After all, the famous mad dog was now busy conquering Mongolia and restoring the glory of his ancestors. How could he have the time to care about what a merchant from the Ming Dynasty was doing?

Facts have proved that these propaganda methods and gimmicks from later generations were still effective even in the Ming Dynasty. No matter whether they were wealthy families with a little wealth or ordinary poor people, when they looked at Wangji Chemical flagship store again, there was a hint of awe in their eyes.

However, this also brought trouble to Wang An, that is, ordinary people would often be afraid to go in and stroll around in a shop that was decorated very luxuriously like a back room.

The main concern is that the things in the store are too expensive and I can’t afford them, and that I’ll be laughed at if I go in.

Wang An was a little anxious, and immediately asked the shop assistants to go to the street and warmly invite the onlookers to come into the store to experience it. There was a receptionist in the torch that Wang An specially invited from the brothels. Not only was she sweet and charming, but her words were also very pleasant.

Soon, many people poured into the originally empty shop.

In those days, ladies from wealthy families were not allowed to go out on the streets at will, so most of the customers in the store at this time were men.

Men are never as interested in scented soaps and moisturizing glycerin as women.

But this did not pose a problem for Wang An. The prostitutes he hired from the brothels quickly played their roles.

Amidst the laughter and joking, these old perverts were aroused by a few words of flattery. In order not to embarrass themselves in front of the beauties, they could not help but spend money to buy some soap, glycerin and other items.

Even some people who are not so wealthy will pretend to be indifferent and spend a lot of money for the sake of face.

Thanks to Wang An's promotion and various tactics, Master Yu's sales on the first day were very promising. Zhao Dekui got a rough estimate with just a quick check of the accounts.

It was sold for a total of one hundred and thirty taels of silver.

Although this number may not seem very impressive, it is enough to buy two Wangji herbal medicine shops.

The original owner's father spent his entire life to build a Wangji herbal medicine shop and start a wiki business.

However, although the sales data is impressive, Wang An’s various publicity expenses are not low. Coupled with the cost of its own products, Wang An even has to pay for it himself.

However, Wang An didn't care about this. Doing business is a long-term business.

As long as word of mouth and sales channels are established, the products will continue to sell even if there is no more promotion in the later stage.

As a businessman who had not yet completely lost his conscience, Wang An was not like those bastards in later generations who made a quick buck and ran away.

With the opening of Wang An’s Wangji Chemical flagship store, various types of soaps and glycerin produced by Wangji Chemical Factory have gradually entered thousands of households.

A poor scholar who was infatuated with a prostitute spent half a month's food allowance to buy a round piece of pink soap.

It was not until he got home that he came to his senses and his heart ached so much that it bled.

Looking at the five-cent soap in front of him, the scholar was so angry that he wanted to throw it away. However, he thought that it would be a waste if such an expensive thing was broken since he had already bought it, so he gave it to his wife in a bad mood.

The yellow-faced woman had been married to the scholar for ten years, and this was the first time she received a gift from her husband. She was so moved that she was at a loss for words.

Seeing his wife so moved, the scholar felt a little ashamed for some reason, so he patiently introduced the usage of soap.

The yellow-faced woman couldn't help but boil water on the spot to give herself a bath.

The scholar didn't care. He nodded perfunctorily and went to drink with his friends.

(End of this chapter)