Chapter 98 Tianhe is a small shrimp
Agricultural law enforcement officers temporarily sealed off the seed store, and Zhao Mingzhi's family also received part of the compensation.

But it is just a drop in the bucket.

The problem of fake seeds has been around for a long time. There are always people who like to take risks, pass off inferior products as good ones, and seek illegal profits.

What's worse, they directly steal parent seed materials from scientific research institutions.

At that time, the seed warehouse of the Vegetable Research Institute of the Chinese Academy of Agricultural Sciences was pried open and the newly printed packaging bags were stolen, so that the best green pepper variety of that year, Zhongjiao No. 5, was "disgraced".

As agricultural law enforcement has been tightened in recent years, thieves’ sales tactics have become more sophisticated.

Some thieves, after stealing the parent materials of vegetable seeds, do not directly produce and sell seeds, but instead produce seedlings in a greenhouse in some corner and sell them in the form of seedlings.

This makes it much more difficult to collect evidence.

Tianhe’s pepper seed production uses sterile breeding technology purchased from seed stores.

The commercial seeds and seedlings produced here are the real 'eunuch seeds', which naturally have the function of preventing theft.

In a village not far from Old Man Chen’s home.

The vegetable growing cooperative managed by Zheng Yuan also ushered in a bumper harvest of sweet peppers, with baskets of bright red peppers constantly being loaded onto trucks.

Zheng Yuan's face was full of smiles.

This year, the cooperative planted more than 200 acres of sweet peppers, which can be sold for more than one million yuan according to the current market conditions.

The management of the cooperative is basically transparent, and members who have invested in it seem to have a clear understanding of everything.

It has already been calculated clearly how much money each company will get this year.

Therefore, I put in my best effort when working.

"Boss Zheng, this year your bell pepper yield must be over 10,000 kilograms per mu. You must be making a fortune."

"How can you earn more than that? You will make a net profit if you sell it."

"We all earn our money through hard work, and we also take risks when shipping it out."

The faces of merchants coming from afar are also filled with smiles. This year's sweet peppers are of good quality. The price at the place of production is only 8 cents, but they can be sold for more than three yuan when transported to the coastal areas, which is a considerable profit.

……

In Jiuquan in September, the sky is filled with light and shadows of clouds, and the scorching heat slowly turns into a cool breeze.

The breeze blows on my face,

The maturity, confidence and joy were all written gently on Guo Yang's face.

In the seed breeding base, the seed factories also became busy one after another.

Clean the site and maintain equipment.

Waiting for the harvest of 5000 acres of seed peppers in Yuhe Village.

The harvesting of fresh and dried peppers at the demonstration base is gradually coming to an end.

Tianhe's revenue increased dramatically, but because it frequently gave concessions to farmers, the operation of the demonstration base actually suffered a small loss.

To be honest, Guo Yang did not put too much effort into either facility seedling cultivation or large-scale planting.

Getting involved in the planting industry was originally just a promotion strategy of Tianhe, and it was a sector that could be cut at any time in the plan.

The same is true for the acquisition of Quanwang Chili Company.

Society and enterprises are in a period of rapid expansion and development, so they can naturally diversify their business. But when enterprises are strong and large enough, they need to return to and focus on their core business.

The future fate of Quanwang Company is still difficult to predict.

However, since the peppers entered the production and sales season, good news has been coming from all over the country.

The three major planting demonstration bases all had good yields and harvests, and even the solar greenhouse in Minqin Shahai had good news. Farmers made money, and the seedling money and agricultural fees paid in advance by Tianhe in the early stage were also being continuously recovered.

The most important thing is that the promotion strategy is effective.

Orders for seedlings and seeds are pouring in from growers, cooperatives and seed companies from all over the country.

What surprised Guo Yang the most was that the demonstration base in Gangu had an unexpectedly good driving effect. Government leaders at all levels kept coming to show up, and the media continued to report on it.

Northeast China, North China, and even Guizhou Province in the southwest have sent visiting and inspection teams.

Tianhe Seeds and Tianjiao No. 1 are also frequently mentioned in this heat.

"Gangu pepper dance dragon head!"

"Gan Gu pepper industry is on the track of standardization."

"Tianjiao No. 1 dyes the road of rural revitalization red!"

"Ten thousand mu of Tianjiao No. 1 pepper helps farmers increase their income!"

Various positive reports appeared in newspapers, TV stations, and even online media were promoting it spontaneously. Guo Yang felt a great sense of accomplishment!

This is a complete surprise!
To promote a new variety, advertising is the best medium.

There is no doubt that Tianjiao No. 1 and Chihong No. 1 became popular due to spontaneous traffic!
Tianhe also took the initiative to seize the opportunity and carried out extensive publicity.

The article was reported on all major television stations, radio stations, newspapers and magazines in the Northwest region, as well as domestic agricultural programs, as long as it had anything to do with seeds.

The demonstration base also continues to invite customers in, and various seed ordering meetings, user seminars, and new technology workshops are held in rotation.

In addition, the sales department proactively contacted seed companies in various provinces, cities and counties through business letters and phone calls.

These local small state-owned enterprises often control more than half of the local seed sales quota, and their sales system penetrates into every township and reaches directly into the fields.

Regardless of whether it is useful or not, Tianhe’s main focus is to spread seed information and let other seed companies know about itself.

Tianjiao No. 1 and Chihong No. 1 are showing a trend of becoming very popular across the country!

It has been a long time since we had such spicy pepper seeds in China!
Shazhou Seed Industry Branch,
Not long after Xie Fanglin hung up the phone, a new call came in.

Quite irritable.

Tianhe Seed Industry is a competitor of Shazhou Seed Industry, why do people like to ask him?
Recently, colleagues who are engaged in the vegetable seed business have been asking him about the situation of Tianhe Seed Industry.

Helplessly, I continued to answer the phone.

"Isn't Mr. Zhao mainly engaged in South Korean and Xiao Rizi vegetable seeds?"

"No, we just buy and sell seeds and make a profit from the price difference. We will produce whichever variety is good."

The voice on the other end paused before continuing,
"There were no suitable domestic pepper varieties before. Tianjiao No. 1 is very popular recently, so I wanted to learn more about it."

"Tianjiao No. 1 has indeed been successful in Longnan Province, but compared with South Korea's 'Zhenqing' series of sheep-horn peppers and Bantian Company's 'Changjian' ox-horn peppers..."

Xie Fanglin didn't finish his words, but the other party definitely understood what he meant.

Since people in Europe and the United States eat less spicy food, seed companies have relatively few varieties of peppers, limited to slightly spicy and non-spicy types of horn peppers.

The impact on domestic pepper seeds is not strong.

But South Korea is different.

South Koreans have special consumption habits, and spicy and sour kimchi is a must-have condiment.

Since the cost of producing dried peppers in South Korea is higher than that in China, in recent years, South Korean companies and individuals have successively developed local dried pepper recycling bases in the Northeast, North China and Northwest regions.

In addition to Xingnong, Shinong and Hancheng, which have established branches in China,
Other South Korean companies, such as Hannong Chemical, Shinhan Seedlings, Dongwon Agricultural Seedlings, Jinxing Seedlings, etc., all use private seed dealers as agents in the country.

As the market share in the country grows larger and larger, the area of ​​local pepper varieties planted is decreasing year by year.

At the same time, South Korea's dry pepper breeding level ranks first in the world.

In the past few years, South Korea's 'Zhenqing' series of sheep horn peppers, especially Zhenqing 108, which are bred for the Chinese market, have been very popular in the domestic market for their extremely early maturity and yellow-skinned fruits.

At present, the development area in Shouguang and other regions in Shandong Province is very large.

Xie Fanglin has learned about Tianjiao No. 1, which is a good pepper variety, but does he want to compete with foreign seeds?
difficult!
Mr. Zhao’s company is a comprehensive trading seed company that engages neither in research and development nor in production.

In simple terms, they are middlemen.

But its marketing system must be unique to allow it to survive in the fiercely competitive seed market.

Likewise, the news is very well-informed.

Xie Fanglin couldn't help but be curious and asked, "What do foreign seed companies think of Tianjiao No. 1?"

On the other end of the phone, Zhao Hua also understood what Xie Fanglin meant.

Foreign-funded companies occupy more than 60% of the domestic vegetable seed market, which has enriched people's tables.

But if this continues for a long time, there will definitely be big problems.

Although he was very unwilling, Zhao Hua still told the truth about what he knew.

"Tianhe has been making a lot of moves recently, and South Korea and Xiaorizi's seed companies are naturally aware of this."

"But it's not that people look down on Tianjiao No. 1, but that they look down on all domestic pepper seeds."

"What about Red 1?"

"Bell pepper?"

"Ah."

“Bell pepper seeds are the domain of Seminis and Syngenta, the world’s first and second largest vegetable seedling groups.”

"Tianhe is nothing but a small shrimp in other people's eyes!"

(End of this chapter)