Chapter 389 Men's suits; five acres for a Mercedes
When the plane completed its descent in the air, Guo Yang couldn't wait to open his mobile phone and laptop to check the changes in public opinion.

"State-owned shares seek to exit: Shanghai Jahwa Group's 60 billion yuan worth is waiting to be sold"

"Magic City Jiahua's New Master Guess"

These are two relatively rational reports, while other news speculations are too outrageous.

Even at 60 billion, this valuation is slightly high. Given Ge Wenyao's ambition and the foresight of the Shanghai government, it is not just about the valuation.

Otherwise, just throw money at it.

However, if we ignore the issue of whether the promises in other aspects can be fulfilled, anyone would be tempted by the conditions offered by Ping An.

Brand promotion, industrial chain improvement, fashion industry expansion, customer resource sharing...

There are even reports that Ping An will help Jahwa Group apply for a direct sales license and promote its own team of 45 life insurance agents to build a direct sales system.

"Fuck, this move is too cruel!"

Guo Yang had no doubt that if the bidding were to start now, Ping An would definitely include this clause in the bidding agreement.

As long as you work as a salesperson at Ping An Insurance, you first have to buy insurance for yourself, then for your family and friends...

If this viral marketing system is used in beauty products, there is a lot of room for imagination.

In addition to supporting product development, Ping An can provide everything that Jiahe can provide to Jiahua, and better.

Although he knew it was a lie, Ping An's reputation was not too bad at that time.

After leaving the airport and getting on the special car that came to pick him up, Guo Yang called Yu Qin and talked about the commotion between Ping An and Jahwa.

Yu Qin said with lingering fear: "Fortunately, Jiahe got ahead of the game and used the cooperation with the Yuze brand to hang on to Ge Wenyao and the Magic City government."

“It’s dangerous now, too.”

Guo Yang said: "Jahwa also has its own research and development capabilities. Without the Omni-King, Jahwa can also come up with Liushen, Herborist, Qingfei, Yuze..."

Yu Qin was stunned. "The laboratory has studied Herborist. The raw materials of some of its ingredients are far inferior to those of Quanwang. The only difference between Quanwang and Quanwang is the formula."

"I believe that the King of All has this ability." Guo Yang pondered and said, "Now we need to show this ability as soon as possible."

"Yuze is already signing the framework agreement."

"But this is not safe." Guo Yang thought for a moment and said, "Didn't the King of All launch a summer suit internally?"

"Boss, do you mean the launch promotion?"

"Yes, let's improve it and make a men's suit." Guo Yang asked, "Have you heard about the internal feedback on the summer suit?"

This summer, Guo Yang didn't run outdoors much, but he was also using the Quanwang summer suit. Combined with long-term exercise and health care, his skin condition has improved a lot.

Guo Yang also knew something about the feedback on the summer suit in the group, and it should have been recognized.

Sure enough, Yu Qin's answer also confirmed this.

“Internal feedback is good, but the results of the promotion and launch are hard to predict. Quanwang has no experience in beauty brand operation.”

"Don't be a coward."

Guo Yang said: "Guoliang has seen its terminal brands fail one after another, but it also launched Tunhe. After so many failures, there will naturally be successes."

Yu Qin: “…”

Although it is not very authentic to use national grain to whip corpses, it really works!
This feeling is especially obvious to the King of All, who participated in the research and development of Ji Xiaobai.

Not only have the puree and juice of Acanthopanax chinensis gained a firm foothold, but they are also on an upward trend, and members of the Acanthopanax chinensis family are also expanding.

In comparison, although Guoliang's products such as fruit juice drinks under the "Yuehuo" brand are still struggling, Yu Qin has already sentenced "Yuehuo" to death.

However, Guoliang was resolute in launching Tunhe, and also followed the example of Jiahe Group to set up an e-commerce platform: Womai.com.

Although the outcome is unpredictable, this spirit of perseverance... should bring a lot of topics to talk about and smiles.

After thinking for a while, Yu Qin said, "Okay, we will improve and launch our own men's suits right away."

"Well, hurry up." Guo Yang roughly spoke out the ideas he could think of at the moment.

"Use the resources of Jiahe Group, combine it with Huinong.com's online marketing, and give money as subsidies... In short, don't worry about profits, just increase sales first and make the data look good."

"Okay, make a plan right away."

Yu Qin did not ask the question of what to do after the brand is created.

If the brand is created and after the acquisition of Jahwa is successful, the brand can be sold directly to Jahwa, which will enable it to grow rapidly.

Even if the acquisition of Jahwa is unsuccessful, we can immediately change direction and prepare for long-term challenges.

This means we must grasp both ends and make both ends meet.

Guo Yang added: "You can also try other beauty brands."

"Will this be too much of a stimulus for Ge Wenyao?" Yu Qin asked worriedly, "Should Jiahe also make some news about the acquisition of Jahwa?"

"That old man is so arrogant. He doesn't like any domestic brand except Jahwa. We should contact them if we need to." Guo Yang thought for a moment and said, "But Jiahe should also publicly show its love for Jahwa. It can't be hidden."

Yu Qin was surprised. "Isn't that just eating from the bowl and looking at the pot?"

"We haven't eaten yet." Guo Yang had the urge to roll his eyes. His subordinates were just too naive.

Yu Qin thought for a moment, "There will be a Seagull watch exhibition in Tianjin in a few days. Ge Wenyao will probably go. Do you want to make an appointment in advance?"

"It would be better if we met by chance." Guo Yang said, "I still have to go back to the capital, so I'll do it."

"Okay, boss, come on, one person is worth two people. After we take over Jiahua, we will deal with these old guys." Yu Qin said viciously.

"Don't." Guo Yang thought of the result of the internal strife in the previous life, and said: "These old men are not young anymore. When the time comes, we can use the strategy of waiting for them to survive and see how many years they can last."

Ge Wenyao is obsessed with the Fashion Industry Group.

Okay, then Jiahe will fully support you. But if you want to achieve results in such a competitive environment, you must put in a lot of effort, right?

Ge Wenyao is 62 years old. How many years can he last?

It took Wang Zwo 20 years to rise from an intern to his current position as general manager. Doesn’t he have any idea of ​​going further?

Jiahe will not make any changes to the senior management, but it can send a group of new forces into Jahwa to study hard and gradually replace the management.

Along the way, Guo Yang pondered for a while and unknowingly arrived in front of the Tencent building.

After getting off the car, Guo Yang saw Penguin Ma coming to meet him. "Boss Ma, how are you? You look handsome again."

"You mean you've become more handsome? I haven't seen you for a while, and you look a lot whiter."

Penguin Horse looked at Guo Yang, then looked at Luo Xiu beside him, frowned and said, "You came here empty-handed?"

As far as he could remember, this was the first time the other party came empty-handed. Every time he came to see him and NetEase Ding, he brought a lot of bags!

"I'm here to call for justice this time." Guo Yang snorted twice and said exaggeratedly: "As a director, I think some of Penguin's business strategies are worth discussing."

After taking over a large number of management shares, Weiguang has become an important shareholder of Penguin.

Its shareholding is second only to MIHA, a subsidiary of South African Newspaper Group, and the management team headed by Penguin Ma.

This also makes Guo Yang qualified to exert influence on Penguin.

Penguin Ma raised his eyebrows. Penguin's situation this year was better than ever before, but Guo Yang proposed to intervene in Penguin's operations for the first time.

Are you dissatisfied with the executives' share reduction?

But this doesn’t make sense. Isn’t Weiguang’s investment in Penguin also very profitable?

"You look so nervous." Guo Yang joked, "I'm here to have a friendly conversation."

After saying that, Guo Yang asked Luo Xiu to open the trunk. "I, Guo, am serious about bringing goods. I count on Penguin's purchases every year."

Penguin Horse was not at all unfamiliar and actually went to take a look at the trunk, then nodded with satisfaction.

"Oh, and you brought a case of beer!"

"I prepared this especially for you. We'll talk about drinking tonight." Guo Yang said, "Let's find a place to talk about work now."

Guo Yang has always had a good personal relationship with Penguin Ma and NetEase Ding, and Penguin Ma occasionally takes him to play games together.

And he was used to bringing agricultural products to the two.

The New Year goods and holiday gifts that Penguin and NetEase give to their employees and customers are mostly purchased from Golden Harvest.

Guo Yang calls this high-end sales.

After entering Penguin's reception room, Guo Yang did not talk about business right away, but chatted about men's skin care for a while.

So-and-so talked a lot about someone who looks like a tech geek and has no idea about personal image management.

Penguin CTO Zhang Zhidong, who happened to be in the company, couldn't help it. Zhang Zhidong is the soul of Penguin Technology and has an extremely low-key style.

Although he significantly reduced his holdings in Penguin, this man was not greedy for enjoyment. When others were busy buying luxury houses and cars, he was still driving a Bora until ten years later.

Zhang Zhidong said: "Mr. Guo, it won't be too late for Jiahe to promote beauty products after it acquires Jahwa!"

"That's still too early." Guo Yang said without any embarrassment, "Jiahe also plans to launch men's suits, and then we can give Penguin a discount."

Zhang Zhidong was not too impressed, and Penguin Horse also thought it was a bit outrageous. "Let's talk about business, Mr. Guo."

After planting a seed, Guo Yang did not dwell on it too much, but talked about the current development of Penguin.

"The spring breeze blows, the horse gallops, and I can see all the flowers in Chang'an in one day." This poem is very appropriate to describe the penguins this year.

In the second quarter, Penguin Games' revenue exceeded that of Shanda Games. With this performance growth, Penguin's market value continued to rise.

Executives such as Zhang Zhidong and Penguin Ma, as well as some institutions, began to reduce their holdings and exit.

Completely different from what Penguin Ma thought, Guo Yang had no objection to the executives' share reduction. Instead, he said that Golden Harvest could take over more shares.

He really only put forward some ideas on business operations. For some products that would obviously fail in the future, Guo Yang suggested that losses could be stopped in time.

"PaiPai.com suggested that they could also consider selling it to other parties. Penguin does not have the genes for e-commerce."

“Sell it to Huinong.com?”

A counter-argument emerged, "The current user traffic of PaiPai.com is much higher than that of Huinong.com."

Guo Yang looked around and saw that the other people present had similar attitudes. Even Penguin Horse had a blank expression on his face.

Also.

PaiPai.com is an e-commerce platform that was born with a silver spoon in its mouth.

Penguin entered the market with the expectation of introducing 5.8 million QQ users to its C2C platform to compete with Taobao and become the second largest e-commerce company.

It set the record for the shortest time for an e-commerce website to enter the top 500 websites in the world.

Unfortunately, it is essentially a replica of Taobao.

Guo Yang said no more. In fact, if Paipai.com could hold on a little longer, it would be a good thing for the NIO Farmland project that will be launched soon.

In the e-commerce segment of agriculture, rural areas and farmers, Huinong.com is still far ahead.

Skipping the topic of e-commerce, Guo Yang talked about some other products of Penguin.

To some extent, Penguin Horse encourages internal innovation and competition.

The consequence of encouraging internal competition is that Penguin's new products emerge in an endless stream.

No Penguin employee can tell exactly how many departments and product lines Penguin has, because this is something that happens all the time.

“When a department head sees a new application or a good product, he or she can immediately assign people to work on the new project.

If each department is pursuing its own interests, there will be no good innovation;

Each department has too much power, and a lot of innovation within the department is based on nepotism, and the people who come don’t know the business.”

Guo Yang described some of the internal situations of Penguin that he had learned about, and then said: "So, I think Penguin should set up a strategic development department.

The Strategic Development Department will conduct some forward-looking research, including forming a cross-departmental coordination mechanism, in order to better open up to the outside world.”

Penguin Horse finally agreed with this point.

Perhaps he himself realized that between innovation and plagiarism, Penguin is more of a blind plagiarist, and at least it should be a meaningful plagiarism.

It is also possible that this is to give Guo Yang a way out. After all, this is the only suggestion adopted today.

Guo Yang was not discouraged either.

Even without him, Penguin can still grow into a giant, mainly because its founder Penguin Ma has always been reliable.

After the meeting, Penguin Ma called NetEase Ding who was in Guangzhou, and the three of them looked for a place to get together again.

As soon as he saw Ding Lei, Guo Yang joked, "When can the Ding family's pigs be ready for sale?" "Soon, soon." Ding Lei's eyes were a little evasive.

"It means they haven't been sold yet." Guo Yang instructed Luo Xiu to take a piece of dried black pork from the car. "My desert black pigs are all sold."

"Fuck." Ding Lei blurted out, "So fast?"

Guo Yang laughed and said, "You think everyone is as slow as you are."

"Is it delicious?"

"You'll be able to eat it later." Guo Yang said to Luo Xiu, who was silent beside him, "Take it to the kitchen and let the chef prepare it."

Looking at Luo Xiu leaving, Ding Lei said with emotion: "NetEase has no experience in agriculture."

"It's okay." Guo Yang said: "You two, one of you doesn't have the gene for e-commerce, and the other doesn't have the gene for raising pigs. This is destined."

Penguin Horse: "PaiPai.com hasn't failed yet."

Guo Yang didn't delve into this topic too deeply, he just joked about it.

Although PaiPai.com did encounter many operational problems and its launched QQ Mall did not meet expectations, it was able to attract Alibaba's attention.

JD.com and others will also share the firepower.

Suning.com has also launched a trial operation, and various e-commerce websites are emerging one after another.

The more intense the competition, the better. This way, when the e-commerce giants decide the winner and want to enter the agricultural products field, they will find that the market has already been occupied.

Huinong.com has been working in the agricultural field for so many years and has formed an absolute advantage in B2B business.

In another year or two, NIO Tianjian will also gain a foothold in B2C or C2C business.

By then, it will not be so easy for Alibaba, JD.com and others to enter the agricultural products and fresh produce market again.

The three of them exchanged feelings for a while, talked about the Internet, and explored their respective development directions.

However, as business overlaps increase, some insincerity is inevitable.

The brothers' relationship has faded.

Only agricultural products are my true love.

Under Guo Yang's boasting, Penguin Ma and NetEase Ding placed a lot of orders one after another.

Among them are blank checks such as Lingyan citrus, men's suits, and apples that have not yet been listed.

Ding Lei was a little drunk. "To be honest, the bananas and dragon fruits from Jiahe have been tasting better and better over the past two years."

"Don't you even look at who did it?"

Guo Yang also drank a lot of wine, looking like he was the one who made the whole world his own.

But to be honest, because the dragon fruit and banana plantations are both in the south and the area is not large, and he has lived in the northwest for a long time, he really has no idea how these two businesses are developing.

In a daze, Guo Yang thought of Weilai Field.

Under the framework of Hexi Dairy + Jiahe Supermarket + Huinong.com, there is also the rural logistics system of Denong agricultural materials and the offline cooperation of Ai Shang Life Supermarket.

The biggest challenge facing fresh food e-commerce: cold chain logistics, has now been integrated to form a synergy.

There is also the stable supply chain of the Jiahe Group.

Now there are new fruit varieties with the potential to become blockbusters, such as bananas, dragon fruit, citrus, and apples.

There is no reason why NIO cannot succeed in the fields.

Another interesting idea is, can the "Get Rich" column of Huinong.com incubate some agricultural planting bases around the city?

"Interesting, really interesting."

"What's so interesting?" Penguin Horse had the best alcohol tolerance, but he was also a little drunk. "Tell me, are you planning to hit on Penguin?"

"Yeah." Guo Yang said half-truthfully, "I'm thinking about how to develop a social software."

Penguin suddenly came to his senses, "Are you serious?"

Guo Yang laughed and said, "I'm just scaring you. Penguin doesn't have e-commerce genes, and Jiahe doesn't have Internet genes except for Huinong.com."

"Oh." Penguin Horse still felt cold.

Guo Yang didn't intend for Penguin to develop WeChat ahead of time, and Weiguang's increased holdings in Penguin shares still have growth potential.

Unfortunately, Huinong.com + NIO Farm + Weibo are already enough to keep the Huinong team busy.

Even so, Guo Yang had no confidence at all whether Weibo could succeed.

"If anyone wants to sell off shares, please let me know and I will buy them."

"Mr. Guo, do you want to buy some NetEase stocks?" Ding Lei also said.

"You can't even raise a pig properly, and you want me to buy your stocks." Guo Yang was angry at him for not fighting back. "In a while, Huinong will launch a program about how to get rich through agriculture. Watch it and I'll teach you a few tricks."

Ding Lei was really interested, "Will you teach me personally?"

"I don't rule out this possibility." Guo Yang thought for a moment and said, "I've just thought of a name for the show. How about 'Five Acres for a Mercedes-Benz'?"

"I have a Mercedes-Benz!"

"There's no way to make a fool of yourself!"
-
The next day, Guo Yang came to the Fengkai UAV office building in Pengcheng again.

For a long time, due to the technical and cost barriers, the aviation industry has always been the field farthest away from ordinary people.

As one of the earliest companies involved in agricultural drones and aerial photography drones, Fengkai has also been improving the relevant industrial chain layout.

“At present, the production cost of agricultural drones has been reduced, but we have two more competitors in the professional field.

Hanhe Aviation and Guangzhou-based XAG have both launched agricultural drones.

Now the market is finally not lonely anymore.”

Compared to two years ago, Mo Congwei has undoubtedly matured a lot, and from the tone of his voice, one can tell that he is very confident.

Fengkai's agricultural drones also occupy more than 90% of the domestic aerial spraying market.

Guo Yang asked: "Is the consumer drone market still not picking up?"

Wang Tao on the other side nodded helplessly, "Right now, the proportion of parts production is still relatively high, and the sales of finished machines have reached a bottleneck."

“What about the product?”

Guo Yang knew that in order to cooperate with the development in the low-altitude field, Fengkai and Weiguang had invested in many upstream and downstream companies in the industrial chain in recent years.

Especially in the manufacture of micro motors, a lot of effort has been spent.

Fengkai and DJI also recruited a large number of students majoring in micro-electromechanical systems engineering.

This field covers the design, manufacture and application of micro-mechanical structures, sensors, actuators and electronic control systems.

This is also the key reason why production costs remain high.

The fact that the price of Fengkai's agricultural drone has dropped from 15 to 20 yuan to the current 10 yuan is also closely related to this.

At the same time, in order to develop all-in-one aerial photography machines, a considerable amount of capital has also been invested in the investment and research and development of sports cameras.

"great progress."

Wang Tao said: "A sports camera company invested by the group launched the Go Pro camera with a wide-angle lens, which makes the video much clearer."

Guo Yang understands this.

Sports cameras were not well received at first, as they were just a niche toy.

Therefore, the fund under Hong Kong Blue Star Investment acquired about 25% of Go Pro's shares in North America without spending much money.

However, with sufficient financial support, Fengkai has never relaxed its research and development of sports cameras.

Guo Yang did not ask about technical matters anymore, but instead talked about the promotion of consumer-grade drones.

The drone market is actually very lively, and many military-to-civilian enterprises are vigorously developing drones.

However, there is a strange phenomenon: while many competitors are competing for the professional market, only Fengkai DJI is "chasing" the consumer market.

No one knows how fat this rabbit is except Guo Yang.

This is the strategic direction judged by the decision makers, and Guo Yang has an unparalleled advantage in this regard.

"Micro-electromechanical technology, sports cameras, avionics... the technology in all areas is now mature, and DJI needs to step up its promotion efforts."

Afterwards, Guo Yang talked about aerial documentaries, the promotion of domestic and international video ecological content, and the large-scale promotion organized in cooperation with Huinong.com.

Mo Congwei and Wang Tao's eyes became brighter, and they both realized that this was an excellent development opportunity.

Guo Yang stared at the two men, "What we lack now is a cheaper and better quality drone."

"it is good."

“The product is handed over to us.”

Guo Yang had no doubts.

As technology matures and industrial layout improves, Wang Tao is still important but not irreplaceable.

In its previous life, DJI also fell into stagnant revenue growth after the consumer market was saturated.

Moreover, Fengkai's continuous capital injection also weakened Wang Tao's equity in DJI time and time again, and he lost control from the very beginning.

The technical team also implements the same system used by technology companies, namely option incentives.

Even if you cannot go public, you can still get dividends or company buybacks.

After all, the development of drones in this life is several years ahead of the previous life.

What is lacking now is a groundbreaking product.

After staying in Pengcheng for a few days, Guo Yang went to Baise and Zhangzhou to check on the growth of the leprosy trees.

The light, heat and water conditions in the south are indeed advantageous, and the leprosy trees in the two places have grown to more than one meter in height.

The Xanthoceras sorbifolia in the northwest must always pay attention to the distribution of water resources, and the water extraction from the dry and hot valley in Yunnan Province also affects the progress.

Fortunately, these two places are very enthusiastic and have strong tree planting capabilities, so the progress is still quite fast.

While in Baise, Guo Yang also ate freshly picked dragon fruit from the fields.

It is the peak harvest season, and the ripe dragon fruits are brightly colored and hanging on the branches.

Excellent varieties, supporting ecological organic fertilizers, intercropping green manure, physical and biological control of pests and diseases and other cultivation techniques make the quality of pitaya excellent.

Guo Yang specifically asked about this and learned that eight crops can be harvested a year, which is enough to last until November.

Bananas from Hainan also start to be available on the market around November, and apples are not a big problem either. The only thing that may be absent is Lingyan, which can help out NIO’s fields.

Cereals, oils, rice, flour, fruits and vegetables, agricultural materials and machinery, meat, poultry, eggs and milk, seeds and seedlings, drones, flowers, potted plants...

The Jiahe series of basic products for NIO’s field promotions can cover a lot of areas.

In addition, it would be even more powerful if we could attract some well-known brands from other fields, such as Jahwa’s cosmetics, and also bring in Guoliang’s Tunhe.

With the basic products and the hot spots, NIO Tianjian will at least be a success, but Guo Yang doesn’t know how high its ceiling will be!
This thing is also new to him.

After finishing the business in the south, Guo Yang flew back to the capital.

I first contacted Qu Sheng and others to understand the progress. With the foundation of the Huinong.com main site, the NIO field platform can be separated and drained once it is developed.

Although the general framework of Weibo's team was in place, Guo Yang didn't understand the specific design and development and could only leave it to fate.

Another thing is the construction of video ecological content.

Guo Yang gave the order and also expressed his general idea.

“I don’t care about other things. I will first set up a separate channel called “Five Acres for a Mercedes-Benz” in the rural areas. Only agricultural entrepreneurs can be included in this column.

Jiahe will also establish corporate accounts to provide entrepreneurs with resources, technical support, spiritual encouragement, and even recommend projects.

In short, the purpose of "Five Acres for a Mercedes" is to incubate high-quality agricultural projects."

Putting aside other things, Zhang Wen, who has been engaged in brand marketing design for local counties and cities for several years, first felt that the name of this channel was very inspiring.

Five acres in exchange for a Mercedes Benz!

Which agricultural person doesn’t have such a dream?

(End of this chapter)