Chapter 387 Aerial Photography; How to Promote Yuze

Whether in his past life or this life, Guo Yang likes to browse the agriculture section of Tianya Forum.

There are too many entrepreneurs in the rural areas, and there is no shortage of all kinds of content such as planting and breeding.

Guo Yang still remembers that in his previous life, he followed a vegetable farmer on Tianya Agricultural Edition for several years.

This vegetable farmer has been growing vegetables in Hainan, mainly Chinese cabbage, Shanghai green, yellow cabbage, etc. He is also one of the few who can run a successful large-scale vegetable market.

Fighting the changing climate, fighting against frequent pests and diseases, fighting against market conditions, how to train and retain skilled workers...

Just through words and pictures, Guo Yang knew the hardships involved.

At the same time, I also learned a lot of experience in agricultural management.

These people are really sharing with you the twists and turns of the industry, the difficulties encountered, how to solve the difficulties, and how to predict the market. All of them are presented to you in detail.

Compared to the beauty of the road to wealth, the cruelty here is what every agricultural novice needs most.

In the past, whenever Guo Yang encountered difficulties, he liked to check out the Tianya Nong version.

Unfortunately, the closure of Tianya has caused all the entrepreneurial journeys that have been recorded for several years or even more than ten years to disappear.

Whether it is "The Story of Getting Rich", Tianya Forum, or the Li Ziqi in the future, they all prove that the content in the rural areas is a very promising section.

Huinong.com can fully leverage Jiahe’s resource advantages to delve deeply into content in the rural areas.

Then, based on this, we will expand into related fields.

We discussed many details again with Qu Sheng, Zhang Wen and others, and set many directions for supporting high-quality text and video content, and everyone regained their confidence.

Guo Yang emphasized again: “We must also persist in making long video content such as documentaries.

In addition to the group's records on desert, Gobi, saline-alkali and other management, Huinong will also try to develop high-quality content in other areas on its own."

Qu Sheng was silent for a while, then asked, "Does Huinong.com want to start financing?
In the past two years, it has been difficult for video websites to operate because there is no financial support, and a large number of websites have died. "

The field of sharing videos was the most popular investment area for domestic venture capital in the past two years, and a large number of websites sprang up.

But this also led to a lot of chaos.

Now that regulations have tightened and traffic has been slow to be converted into revenue, the entire industry has begun to ebb.

"It's not a good time to raise funds now." Guo Yang thought for a while and said, "Huinong should stick to original content related to agriculture, rural areas and farmers, and avoid piracy.

As for the funding issue, we can try to monetize the existing traffic. I will say hello to Tianhe, Hexi, Fengkai and others, and put more advertisements on Huinong.

In addition, we can also contact other companies for appropriate development.”

Qu Sheng nodded and said, "Huinong has 4000 million large agricultural households, and the advertising effect has always been good. Fengkai's plant protection drones have been advertising in Huinong for a long time, and sales are rising steadily."

“This is the value of Huinong.com, which has the largest agricultural consumer group.

Compared with other video websites, Huinong.com has an e-commerce platform and the support of Jiahe’s resources, so it is much easier to monetize traffic.”

Guo Yang thought for a moment and said, "We also need to develop a function to share the revenue of the ads with high-quality content creators based on the number of effective clicks on the ads."

Qu Sheng and others thought about it carefully and all agreed that this was a good idea.

If successful, a good content creator ecosystem will be formed.

After hearing a few people talking about plant protection drones, Guo Yang used his computer to look at the advertisements for plant protection drones placed in Huinong.

The homepage of the website is a picture of plant protection drones flying, showing rice fields, orchards, tea gardens, forests...they are played in rotation.

In addition to advertising, Fengkai Agricultural Machinery and Donghe Agricultural Machinery have both registered official accounts on Huinong.com.

Various tutorials and instruction videos have been uploaded in the agricultural technology section, which are quite popular.

In the circle of farmers, there are various videos of aerial spraying. Although the image quality still needs to be improved, the popularity remains high.

Just a quick glance and I noticed something was wrong with the top-ranked titles.

"Donghe Flying Defense - Plant Protection Drone Fried Chicken Collection - Issue 18."

"Another plane crash. Let's take a look at the flight defense experience of a guy born in the 80s in this year."

"If nothing unexpected happens, something unexpected will happen. The video of the plane explosion has finally come out."

“Sharing agricultural technology knowledge - how can a plant protection drone pilot make money?”

A video of a plane exploding in the water.

Especially Towa Feifang, who even released a 'fried chicken' collection.

Guo Yang clicked on it and saw that the opening scene was a middle-aged man riding an electric bike watching a drone attack on a cement road.

As a result, the drone rushed straight towards the uncle, scaring him so much that he ran away quickly, and the drone crashed into a nearby electric pole.

Then there were several outrageous scenes of plane crashing, such as a piece of plastic sheet flying in and causing the plane to crash.

At the end of the video, the public screen also showed how to prevent the machine from crashing.

The comment section has already become a sea of ​​joy.

"The worst thing is the bombing of a tree."

"Hahahaha, tens of thousands of dollars were gone in an instant. I feel much better now."

"I also tried it once and it flew into a field, just like watching fireworks. I almost cried with joy at that time."

Large agricultural drones are not cheap, and if the electronic components are slightly damaged, the cost of repair can be staggering.

Of course, netizens are a group of people who like to watch the fun and no matter how big the event.

The more fun the bombing, the better.

But after watching for a while, Guo Yang found that there were very few plane crashes caused by technical failures, and most of them were caused by operational errors and other reasons.

The most outrageous thing is that a farmer has strabismus, and every time he posts a video of his aerial spraying, it looks weird.

But they just don’t blow up the plane.

This leads to more and more people coming to watch for fun.

The price of Fengkai’s large-scale agricultural drone is still over 100,000 yuan, so you need to have some financial resources to afford it.

The family either owns hundreds of acres of land, or dozens or hundreds of acres of orchards.

But once the plane crashes, these farmers or pilots with little assets are at a loss.

"The moment they fell, the world suddenly became quiet. These people were really calm."

This also made Guo Yang laugh and cry.

Phone crashes are not a good thing, but now because the threshold is high, many netizens are willing to watch it for fun.

In addition, in this life, Fengkai’s drones for professional fields such as crop protection have far better sales than DJI’s consumer-grade drones.

It has to do with time.

The mobile Internet was just starting out, 3G mobile phones were just beginning to be put into the market, and the production costs of drones were just beginning to drop significantly.

The era of consumer drones has just arrived.

Thinking of this, Guo Yang planned to go to Pengcheng again. Moreover, the popularity of consumer-grade drones is closely related to aerial photography.

“Aerial photography can also be a field for creating high-quality video content, combining aerial photography with environmental governance documentaries.”

"Aerial photography, documentary." Guo Yang suddenly had an idea, "Aerial photography of China!"

The meeting was over by then.

Guo Yang and Qu Sheng were the only two people in the office. The latter was also a little confused when he heard the boss's surprise. "What's the matter, what's the matter, boss, do you have any new ideas?"

"Yes." Guo Yang pondered and said, "I want to make a large-scale human geography documentary combined with aerial photography. It can not only enrich the content library of Huinong, but also be the best promotional advertisement for drones."

Qu Sheng said: "This shouldn't be easy to do!"

"It is definitely difficult, and current aerial photography drones cannot meet the requirements."

Guo Yang smiled and said, "But we can prepare in this direction. It doesn't have to be aerial photography of China. We can also take aerial photography of the northwest, agriculture, extreme sports..."

Qu Sheng felt that his boss’s ideas were endless.

Huinong’s approach is completely different from the development path of ordinary video websites.

With e-commerce as its foundation and agriculture, rural areas and documentaries as its focus, although its traffic cannot compare with that of large websites, its user stickiness is very high.
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"China Fortune Land Development, Kweichow Moutai, Changchun High-Tech, Pien Tze Huang, BYD..."

"Tencent, Apple, Nvidia, Amazon, Google, Netflix..."

Weiguang’s office is still in the same building as Huinong.com.

After just going downstairs, Guo Yang came to Yang Cheng's office and reviewed the results of this period.

The stocks held by several of its funds are all extremely excellent targets in the long run.

In addition to these, Weiguang has also invested in many startups.

Yang Cheng made some tea for Guo Yang and said, "In the area of ​​microblogging, Sina has recently launched the Sina Weibo project, which is expected to be launched in September."

The attention to the Weibo project also originated from Guo Yang's instructions.

Guo Yang was mainly thinking about Jahwa and Ge Wenyao. How can the Yuze brand open up the market in a short period of time?
You know, it took Jahwa 10 years to cultivate Herborist and achieve breakthrough.

In terms of pharmaceutical cosmetics brands, L'Oreal's Vichy has also spent 10 years cultivating the market.

Yuze only has less than a year left.

Although the market foundation is there, it is not an easy task.

All Guo Yang could think of was promotion on online platforms and fission sales through e-commerce.

If my memory serves me correctly, this year should be the first year of Tmall Double Eleven.

Although the scale is not large, sales have exceeded expectations, and the situation will only be better next year. With luck, Yuze can catch this wave.

Guo Yang commented in front of Ge Wenyao that Jahwa's channel strategy for Yuze's launch of 60 pharmacies and hospitals was too conservative.

This is not just talk.

In comparison, Shiseido, an island country that also entered the pharmaceutical cosmetics field for the first time, had its brand sold in 500 pharmacies and hospitals upon its launch, and reached 1500 in half a year.

Jahwa’s plan for Yuze still retains the style of Herborist and tries to be conservative.

It would have been fine if Jiahe had not participated, but now it wants to take a few old men from Jahwa to experience the fast lane of the Internet.

But Guo Yang still needs to figure out how to convince these old men.

Retracting his thoughts, Guo Yang drank a sip of tea, looked at Yang Cheng, and said, "Will Sina Weibo accept Weiguang's investment?"

Yang Cheng said: "Peng Shaobin, who is in charge of this area, welcomed it, but at present the Weibo project has no idea of ​​raising funds."

Guo Yang thought about it and said, "What do you think if Huinong also develops a microblog project?"

"Microblogging is generally not developing well in China right now," Yang Cheng said. "It's unclear whether Sina can develop well."

Guo Yang thought about it for a while before Sina Weibo started the project and began research and development.

The technical difficulty of this thing is not particularly high, and the Sina team can develop it in one month.

With Huinong's full efforts in research and development, it should be possible.

So how did Sina Weibo develop?

Guo Yang is familiar with this. First, the celebrity effect made Weibo popular. Second, the cooperation with Alibaba. Taobao sellers advertise on Weibo, which brings a lot of advertising revenue to Weibo's traffic.

So, can Huinong achieve these two points?
The first point is a bit difficult, but it can be done, and you can also bring in some partners, such as Jahwa.

Ge Wenyao is quite influential in both the beauty and fashion industries.

The second point is a little easier. There are quite a few merchants on Huinong.com, but it lags far behind Alibaba in B2C and C2C businesses.

But there is still time to catch up.

Moreover, Double Eleven is not only organized by Taobao and Tmall, but also planned by Huinong.com. At worst, the two companies can compete together.

"Let's give it a try." Guo Yang said, "This investment is nothing for Jiahe."

"That's right." Yang Cheng smiled. Weiguang's investment in recent years can be said to be smooth sailing.

The net returns of its many funds are all frighteningly high, and its book wealth is extremely rich.

It’s just that investing is so boring. It’s more interesting to start a business occasionally.

Guo Yang then said: "How about cooperating with Penguin?"

Penguin has QQ and is hesitant about developing microblogs. Its Taotao has also been tepid, so it is unlikely to agree to cooperate.

"I'll ask Penguin Ma. Jiahe now has a seat on the board of directors." Guo Yang thought for a moment and said, "We have to show our presence."

After spending half a day in Weiguang, the investment returns of its assets were very good.

In short, Jiahe’s layout in large-scale agriculture generally will not encounter financial difficulties, with the exception of the Hongqi River project.

It was said that after such a long time, there was still no news about agricultural economics, which made Guo Yang a little confused.

Both his articles and interviews with various companies seemed to have fallen on deaf ears.

Is it necessary to discuss this for so long?
Standing in front of the window, Guo Yang looked into the distance. The sun was about to set, but he could clearly see that the roof of a nearby commercial building had been converted into a rooftop farm.

A farm full of life.

There are green lettuces, red tomatoes, purple eggplants, and occasionally you can see citizens walking around the farm.

“A rural atmosphere in the city.”

Guo Yang murmured something, then turned around and looked at Yang Cheng who was still busy.

Guo Yang just mentioned the urban rooftop farm casually, but Yang Cheng insisted on doing it.

Now it is doing quite well and is loved by many city residents.

Guo Yang walked up to Yang Cheng, patted the table, and pointed outside the floor-to-ceiling window.

"Hey, stop being busy. Call Qu Sheng and Peng Shuyu tonight and find a rooftop farm to eat together."

"Okay."

Yang Cheng smiled and said, "We just built a rooftop farm restaurant and are still in trial operation. Boss, go and give it some advice."

Guo Yang was a little surprised. This kid has improved again!
But just as I was about to agree, the phone in my pocket started vibrating.

When I took it out and looked at it, it turned out to be Director Liu from the former Crop Production Bureau.

"Hello, Director Liu."

"Mr. Guo, I heard that you are in Beijing. Do you have time tonight to have dinner together?"

"What a coincidence." Without understanding the whole story, Guo Yang could only smile and say, "I was just about to invite a few executives from Beijing to have dinner together."

Director Liu smiled and said, "Is it convenient for you to come together? I also brought two people with me. I'd like to introduce them to you. There should be a chance for cooperation."

(End of this chapter)