Chapter 355: One of a kind; The vegetable is dead

Liu Xiang's victory and breaking of world records at home have had an influence beyond people's imagination.

Guo Yang strolled back to the office. Before he even sat down, he received congratulatory calls from the city, the province, and many other units including Yasheng.

"Mr. Guo, congratulations!"

"Liu Xiang never forgets to mention Hexi Dairy. The brand value of Hexi Dairy has soared this time!"

"This spokesperson is worth hiring!"

Although he was very happy, it seemed as if he had won the championship.

However, these people's motives are very pure, which is to ask Jiahe to support the development of the city's animal husbandry.

Especially the Yasheng Group, the Provincial Agricultural Reclamation Bureau has plans to let Yasheng take over the Yuerhong Ranch.

Yuerhong Ranch is located in Subei County. It is a large state-owned ranch covering an area of ​​more than 200 million mu and has an extremely favorable ecological environment.

The main products are cashmere goats and sheep, which are complementary to Jiahe.

But now it is also facing problems of environmental degradation and poor industrial efficiency.

More importantly, Yuerhong is located in the upper reaches of the Shule River. Although it has not reached the source of the glacier, it is also an important water conservation area.

Guo Yang naturally agreed.

Ma Peng, Chairman of Yasheng Group, said: "Mr. Guo, there is one more thing. We hope to make an announcement in the name of Hexi Dairy."

"Sure." Guo Yang smiled and said, "It's all the same. In the end, it will be implemented by Jiahe Ecological Environment Governance Company."

"No, no, no, it's different."

Ma Peng said anxiously: "Hexi Dairy is on the rise now. The news of the signing between Yasheng and Hexi will be very helpful in boosting the stock price."

Good guy!
So that's the purpose!

Since stock prices peaked at the end of last year, the market has been falling all the way, and by the end of June it had fallen below the 3,000-point mark.

Now it is hovering around 2,500 to 2,600 points.

Ascent Group's stock price also plummeted, with its share price falling to the 4 yuan range.

"That's no problem." Guo Yang said, "But, is it just an idea of ​​Nongken that Yasheng takes over Yuerhong Ranch?"

Ma Peng said: "As long as there is news, it will be fine. We may not accept it now! Alas, the area over there is large, but except for the Changma Basin, the conditions are very difficult!"

Guo Yang seemed to be thinking about something.

The name 'Changma' originated from the Tang Dynasty, where the famous Tang Dynasty general Fan Lihua raised military horses.

But Changma occupies only a small part of the Yuerhong Ranch, the main part of which is in the folds of the Qilian Mountains on the northeastern edge of the Qinghai-Tibet Plateau.

"Okay, I'll get someone to cooperate."

Guo Yang agreed immediately, no matter what. Now the middle reaches of the Shule River basin still need the assistance of agricultural reclamation to save water and leave land for farming.

To put it bluntly, Yasheng and Nongken also want to take advantage of the popularity.

This is understandable.

There is indeed the possibility of cooperation with Yuerhong Ranch.

Not only that, Guo Yang also notified Xie Shijie and asked him to pay attention to the developments of Yuerhong Ranch.

This morning, Guo Yang was busy making phone calls.

After Hexi Dairy's experience at the Olympics, no one will question its status.

Since the beginning of summer, consumption of consumer goods has gradually heated up, and milk products have once again become a hot topic among the public.

Hexi Dairy has always been at the forefront, taking advantage of the popularity of the Olympics.

The Liu Xiang phenomenon has once again raised the popularity to a level that no one can match.

Moreover, Liu Xiang's love for Hexi milk is genuine and has gone beyond the meaning of being an image spokesperson.

Which spokesperson can put the product on their lips anytime and anywhere?

Liu Xiang did this with Hexi Dairy!
Guo Yang took some time out in the morning to browse the portal website. News about Liu Xiang had already dominated the list, and netizens were discussing it heatedly.

Photos of Liu Xiang drinking milk also appear from time to time.

And the popularity is still rising!

When Guo Yang was about to go for lunch, Li Xingjian, the head of Jiugang, also called him.

We also started with the topic of Liu Xiang, boasted about him a bit, and talked about the ecological management of Jingtie Mountain and Jiayuguan, as well as Jiugang's wind power projects, etc.

"Mr. Guo, we may need to set up wind turbines on your site in the future, and we will need Jiahe's assistance."

"Easy to say, easy to say."

"I won't bother you with that. I'll treat you to tea some other day. No, you have to treat me to tea. I tried Jiahe's red hemp tea once and it's as good as its reputation says!"

"I'll bring you some one day."

"Haha, I'll remember that!"

After hanging up the phone, Guo Yang felt a little sad. The popularity was really too high.

When he arrived at the cafeteria, he found that it was also decorated with lights and colors, as if it was a festival. The full range of Hexi Dairy products were displayed at the entrance and exit.

It says: "Company welfare, one for each person, pick up on your own."

The dishes are also extremely rich and varied, dazzling, fragrant and mouth-watering.

"Oh, it's New Year's Day!"

Just after finishing his meal, Xie Shijie, who sat down next to Guo Yang, said, "It's Chinese New Year!"

"The office is going to explode today!"

"It's really encouraging." Xie Shijie said with a smile: "Liu Xiang's victory has almost boosted the sales of Hexi Dairy!"

"It's also good for Muhe's business." Guo Yang picked a piece of beef and ate it. "Has the Yugubao problem we talked about last time been solved?"

"The rent for Huangnibao has been paid, but there are some new problems." Xie Shijie said: "The reclamation of farmland in Minghua Township, Sunan is too exaggerated."

"There are 200,000 to 300,000 mu of arable land in one township, and groundwater is overexploited. It has already affected Yugu Township."

Guo Yang pondered and said, "Find Ning Xiaojing. This time, the Xanthoceras sorbifolia project should include Minghua Township in its scope."

Xie Shijie: "Doesn't Alfalfa also want to develop an alfalfa base in Zhangye?"

"Think about it together."

"Also, Yuerhong should take some time to visit the scene, or send a few professional investigation teams over there."

"okay."

Feeling the atmosphere in the cafeteria, Guo Yang originally wanted to give the employees a collective holiday.

However, the group has too many branches, and companies such as Tianhe, Muhe, Hexi, Ecological Governance, and Jiahe Grain and Oil are all very busy.

It would be too late for the headquarters to take vacation at this time.

The right thing to do is to continue working.

...

Nielsen IQ is a monitoring and data analytics company with operations around the world.

Since entering the Chinese market in 1984, it has established cooperation with many consumer companies and advertising companies.

Help clients gain a comprehensive understanding of consumer habits and trends and understand the drivers of consumer behavior.

Develop, improve and market our customers' products to achieve continuous innovation.

Yili is one of Nielsen's clients.

Its Jindian and other series of products were launched based on Nielsen's suggestions.

At this time, a meeting was being held in Hohhot.

Pan Gang, the president of Yili, said: "Mr. Corris, the situation is very bad now. Our marketing strategy has failed and we urgently need a better solution!"

Following the advice of Nielsen, Yili began to utilize various Olympic concepts two years ago.

National health and national fitness, forming a strategic partnership with CCTV Sports Channel, carpet-style marketing, and a variety of interactive brand marketing.

After two years, Yili's marketing performance is no worse than Hexi Dairy.

But the melamine incident overshadowed the effect.

It took nearly a year to recover, and the company originally wanted to find a new way to gain some popularity at the Olympics. However, the recent popularity of Hexi Dairy has simply crushed everything.

"There is nothing we can do for now."

Chris, director and president of Nielsen China, spread his hands helplessly.

"In fact, being able to achieve this point is already a very good result."

"Yili's brand reputation is recovering."

Pan Gang had a blank expression on his face. "That's because we have also invested heavily in the construction of milk sources. Yili has introduced alfalfa grass and Quanwang's organic pasture management plan. We are still the number one brand in China!"

"But if this continues, Yili will be surpassed by Hexi Dairy."

Corris shook his head. "Judging from the situation in the first half of the year, Yili has been surpassed."

"Hexi Dairy has everything that Yili has. This time they used the Olympic concept, which was originally going to have a good effect, but the sports stars signed by Hexi are too good."

“So good that the whole world is paying attention.”

“It has to be said that sports events are indeed a powerful tool for emotional marketing.”

"From Guo Jingjing's successful title defense, the men's basketball team entering the quarterfinals, international athletes praising us, to Lin Dan winning the men's singles badminton championship, Hexi Dairy has gained emotional resonance step by step."

"Until Liu Xiang showed up, won the championship at home, and broke the world record again. Each of these things could completely ignite the national sentiment, but these two happened at the same time."

"At this time, consumers are no longer consuming for the sake of consumption, but for the sake of emotion."

"Buying a carton of milk is not like buying a car. It requires careful decision-making. A carton of milk costs at most 100 or 80 yuan. If consumers are happy, they will buy it."

"That's what Liu Xiang did when he won the championship and broke the world record."

"The quality of Hexi Dairy is able to sustain this wave of traffic."

"In Nielsen's consumer survey, Hexi Dairy has won wide recognition from consumers, and the market share of each major product line has increased significantly!"

With every sentence Curris said, the expressions of the Yili executives at the scene became uglier.

But Corris did not stop there and delivered the coup de grace.

“Yili is no longer number one.”

“What we need to consider now is not to be left too far behind.”

"If you can accept this reality, based on the tone of catching up, Nelson can still continue to provide advice to Yili."

“Maybe it can avoid becoming a second-rate brand.”

"If not, Nielsen will try to establish cooperation with Hexi Dairy."

The meeting room was eerily quiet.

President Pan Gang had a heavy expression on his face, and the others also looked grim.

Yili was reorganized in 1993 and has been the country's top seller since 1995.

Even though it suffered a heavy blow from the melamine scandal at the end of last year, it still maintained its leading position.

Today, the world's authoritative research organizations have clearly pointed out that they are no longer number one.

It may even become a second-rate brand.

How can anyone accept this?
Most of those present were veteran employees of Yili, who had deep feelings for this brand. At this moment, their eyes were red.

The CEO in charge of marketing and promotion couldn't help but roar when he thought of his efforts in marketing and promotion over the past two years.

"Why do you say we are not number one?"

"Why?"

"There's still half a year left, we still have a chance!"

Everyone in the conference room couldn't help but look at Corris.

Kris sighed.

"Nielsen released a consumer confidence index last month, and consumer confidence around the world has hit rock bottom." "And Nielsen will release this year's latest dairy consumption report next month."

"Hexi Dairy's 'Olympic Milk', represented by high value-added dairy products such as organic milk, has become the biggest winner in the dairy industry this year with a market share increase of more than 30%."

"You may not believe it, but it is the truth."

"In major supermarkets in various cities, Hexi Dairy's counters with a wide variety of products have become one of the most frequented areas by consumers."

“It makes all the other brands pale in comparison!”

I don’t know how long the silence lasted.

There was a creaking sound of chairs being moved in the conference room. It turned out that Chris saw that the Yili executive team had been silent.

So I decided to get up and leave.

Nielsen was able to accept this service failure. Hexi Dairy's desperate bet on the Olympics and Liu Xiang in marketing also taught him a lesson.

But Yili doesn't seem to agree with Nelson's judgment, so there's nothing much to say.

Just as Corris took two steps, Pan Gang called out to keep him, "Wait."

"Yili is willing to accept this failure..."

After the meeting.

Pan Gang, along with a group of senior executives, personally visited a supermarket counter.

After standing there for more than ten minutes, I realized that Hexi Dairy really stood out from the crowd, just as Chris said.

Everyone also tasted the new product of Hexi Dairy. After trying it, they were surprised to find that this milk really has some magical power.

Hexi organic fresh milk has no rivals!
After sighing secretly for a while, Pan Gang instructed: "Negotiate the agreement on introducing dairy cow breeds from Hexi. Sign it!"

……

Saturday, on the way to Jiayuguan Airport.

Guo Yang received a call from Qiu Jingrang of Hexi Animal Husbandry, "Boss, Yili has agreed to the introduction agreement."

"It's a bit late." Guo Yang said: "Yili's management is too cautious."

In the past, Yili still had accumulated brand advantages, and the influence of melamine in some third- and fourth-tier cities was limited.

But now, with the Olympic Games attracting nationwide attention, Hexi Dairy has also been elevated to the level of a national brand.

Yili basically has no advantage.

If Yili had made up its mind to introduce new varieties earlier, the situation would have been better. At least it wouldn't have been so hard to catch up.

On the other side, Qiu Jingrang was speechless.

In fact, Yili wanted to introduce the new species a few months ago.

It was just that it was Ji Zhuowen who went to negotiate at that time, and he directly quoted a sky-high price.

They dare to ask for 5 yuan for a calf, and the price of a dairy cow breeding cow is generally 7 to 8 yuan, or even more expensive!

Against the backdrop of domestic production capacity being cleared and cows being slaughtered for milk dumping, the price of a dairy cow is at most three to five thousand yuan.

The most expensive imported dairy cow in the past few years was only about 10,000 or 20,000 yuan per head.

The price of Hexi Animal Husbandry can easily give people the feeling that they don’t want to sell.

He even suspected that Ji Zhuowen deliberately made such a quotation in order to give Hexi Dairy more time to respond.

Qiu Jingrang asked: "Should we still block it?"

"What's the problem? You have money but you don't want to make money, you bastard!"

"Sell! I'll sell as many as Yili wants!"

"Great!" Qiu Jingrang said with a smile, "I'm going to be rich now!"

After the call ended, the car arrived at the airport. After waiting for a while, the blonde Catherine and others came out of the passage.

So many foreigners immediately attracted the attention of many people coming and going to the airport to pick them up.

Guo Yang waved his hand.

"Guo, Guo, Guo..."

The group of people also shouted his name, greeted him, and hugged him. So many foreigners also attracted a lot of attention.

There were two cars in total to pick them up at the airport. After getting in the car, Guo Yang chatted with a few people about what they saw and heard in Xi'an.

The ancient capital of 13 dynasties has won the favor of several foreigners.

Fran, in particular, talked nonstop.

"Guo, you know what? China is amazing. It's completely different from what I imagined before."

"What's the difference?" Guo Yang asked with a smile, "Are you so tempted by the delicious food here that you can't walk anymore?"

"No, no, no, that's not what I meant. It just doesn't feel like the China I remember."

"Ok?"

Guo Yang, who was sitting in the passenger seat, looked back and saw that Fran also had a conflicted expression.

Guo Yang probably understood.

Foreign media’s propaganda towards China has never been very friendly, and many people have deep stereotypes about China.

"Fran, you don't have to think too much. You are here to enjoy this journey."

'just enjoy it.'
Fran said: "Not only me, but also Victor and the others, this place is so magical, I don't know how to describe it in words!"

Guo Yang smiled and said, "I'll show you something even more amazing in the next two days."

After sending the group to the hotel, Guo Yang felt that Jiahe’s hotel in the Gobi Desert could also be put into operation.

There will be many opportunities to use it in the future!
After a short rest, Guo Yang took the group to have lunch.

It was not known whether it was due to enthusiasm or they were really surprised by the food, but Fran and the others still made various exclamations when faced with the Northwestern-style food.

Of course, it sounds really pleasant.

After dinner, the group sat on lounge chairs to enjoy the cool air. Victor asked, "Guo, when will you take us to see the ranch? I can't wait."

Guo Yang said: "If you are not tired, we can set off now."

"Guo, I always thought you would take Catherine to drive a tractor first." Fran smiled and said, "You two have a lot in common in this regard."

Guo Yang glanced at Catherine and said, "You can go tomorrow."

Catherine also smiled and said, "Let's go and see Guo's farm."

Guo Yang was wondering, which farm should he take them to?

In the afternoon, Victor walked around the Hexi Animal Husbandry ranch again and again, looking very carefully, but what puzzled him was that he didn't see anything special.

"Guo, is that brand of milk really produced here?"

"Of course." Guo Yang knew Victor's purpose. "The reason why Hexi's milk is of excellent quality is largely due to its alfalfa."

"Oh?"

Guo Yang pointed to the alfalfa that had not yet been harvested not far away.

"The protein content of alfalfa here can reach more than 30%, which can provide the best nutrition for dairy cows."

After hearing the data, not only Victor, but also Catherine, Fran and John all looked at him in surprise.

“Can it be that high?”

"I don't need to lie to you. You can test it at any time." Guo Yang smiled and said, "In fact, your ranch can also try Alfalfa's products."

Victor asked, "Is it sold in Europe?"

"Yes, but sales in Europe are very low," Guo Yang said. "However, it is very popular in Japan, South Korea and the Middle East."

"If you want to buy it, I can help you introduce it."

In fact, Guo Yang wanted to open up channels in Europe through these two companies. Germany and France are the two countries with the strongest consumption power in continental Europe.

Although it is also a strong agricultural country, many agricultural production resources need to be imported.

Feed is one of them.

It’s just that the relationship between Germany and China has not been so good in the past two years, which makes Guo Yang hesitate.

"Okay." Victor did not hesitate, "I need to try it first."

Victor's farm covers about three thousand acres, but he only raises more than two hundred dairy cows.

Most of the land is used to grow pasture, and crops such as wheat and soybeans are sown among the pasture to increase protein.

Even so, high-protein feed still needs to be purchased from Spain every year.

If Hua Xia's alfalfa protein content can really reach 30%, it would definitely be worth it.

The deal was done.

Fran said at this time: "Guo, this ranch is not yours, right?"

Guo Yang smiled, "Congratulations, you guessed it right again."

"That's not it." Fran said to himself, "Yes, this should be the most famous milk brand in China. Such a large enterprise should have a ranch for consumers to visit."

Guo Yang was a little stunned and felt that he should show more strength.

So at night he brought everyone to the Jiahe Desert and had a bonfire party facing the starry sky.

However, when he pointed to Jiahe's headquarters building and said that it was his property, the sea buckthorn forest and hemp in the entire Gobi Desert were also his property.

Fran smiled even more happily.

"Guo, I find you quite humorous."

The others also laughed, as they already knew the size of the Gobi Desert.

A total of more than 300,000 acres!
In addition, the building looks extremely magnificent and is obviously a landmark building in the entire city.

It is really difficult to combine it with the young man in front of me. Although Guo’s financial strength is not bad, it would be too dreamy if he was such a rich man.

Guo Yang didn't say anything more.

What I said is the truth, there is nothing I can do if others don't believe me.

The next day.

Guo Yang continued to take people out for fun, and also took Catherine to farms around Suzhou, where they had a great time driving a tractor together.

On the newly transferred saline-alkali grassland, Guo Yang experienced the joy of driving farm machinery for the first time in a long time.

The tractor used a deep plow to neatly lift up the compacted land.

The operators standing outside the venue were amazed, "The chairman can drive a tractor?"

The operator who had worked for many years smiled and said, "I can tell from the looks of it that you're new here. The two treasures of the company were originally brought back by the chairman."

"Operating farm machinery is even more of an old hand. Look how straight the plow is."

On the other Cheetah tractor, feeling the roaring power of the machine and the sense of control as if using her own arms, Catherine gave a thumbs up to Guo Yang who was sitting side by side.

Guo Yang responded with a thumbs up.

The two tractors suddenly ran as if they were having fun.

Looking at the plowing curve that was gradually becoming crooked, several operators watching felt something was wrong.

This endurance is not good, it deserves praise!
One person sighed, "The chairman must have not played Farmville for a long time."

The other person didn't understand.

"I heard that when I first got released, the chairman was busy playing around and finding faults with me every day, so I became so popular after I got released. Maybe he doesn't have time now."

"By the way, why do you ask this?"

"Nothing." The man glanced at the two tractors that were beginning to circle the grass. "The chairman's Happy Farm may have accumulated a lot of news."

Another person felt that his colleague was a little weird.

There is news from the chairman's Happy Farm. What's the matter with shutting down the tractor?
wrong!

What's the news from Happy Farm?
The vegetable is dead? ?

(End of this chapter)