Chapter 319: Industry Chain Integration; Seafood; Competition

In Jiahe's current full industrial chain system, the best performance is in the upstream seeds, planting and breeding links, but the number of planting bases for rice and other products is not enough.

Except for milk, the processing of corn and soybeans in the midstream only developed rapidly after Jiahe Grain and Oil was established, and the total production capacity is insufficient;
In the downstream terminal food, except for milk which has gained absolute advantage and wheat flour which has established its brand, the rest of rice, cooking oil, corn products, etc. can only be said to be big but not strong, and this bigness is only relative.

To sum up, there are three shortcomings.

First, there are too few industrial chains. Four are far from enough and need to be supplemented.

Rice, wheat, corn, soybeans, rapeseed, cotton, meat, biomass energy, wine and beverages, potatoes, and Chinese medicinal materials, a total of 11 industrial chains, will be the future development direction of Jiahe.

These 11 industrial chains should focus on the needs of advantageous and characteristic products or service industries, and realize the integration of the entire industrial chain from the bottom to the top, from upstream to midstream and downstream.

Second, the terminal brand is not enough, which is also the link with the greatest profit.

The COFCO of later generations is a lesson for us. Its upstream planting base and midstream processing capabilities are comparable to those of international giants, but its terminal consumption sector is embarrassing:
The edible oil is not as good as Yihai Kerry and Luhua, the instant noodles are not as good as Master Kong and Uni-President, the juice is far inferior to Huiyuan and Qianshou, the chocolate is not as good as Kraft, the meat is not as good as Shuanghui and Yurun, and the red wine is not as good as Changyu...

Third, the standards of the industrial chain are not coordinated. The standard system of the entire agricultural industrial chain must be an organic whole. The interconnection of upstream, midstream and downstream standards and the coordination of elements can ensure the consistency of goals and the coordination of subjects, and realize the effective connection of each link.

This is a huge project.

It won't be completed in a few years.

The meeting lasted for three consecutive days.

During these three days, everyone's brains have been working very fast.

How to carry out industrial integration upstream?

Build your own planting and breeding bases and sign contracts with farms and farmers.

What about the midstream?
Self-construction, mergers and acquisitions, and establishment of strategic partnerships.

What about downstream?
Develop branded food.

Edible oil is just starting out, and it is also not as good as Yihai Kerry and Luhua, which have lower costs. Fortunately, the industry has been raising prices recently.

Sea buckthorn, citrus and apples have not yet been put into production, and it is even earlier to talk about fruit juice drinks;
Meat eating is also just starting;
The beer industry is still not...

There were many questions and we brainstormed on every aspect.

Fortunately, we were given enough time to prepare, so that everyone could think deeply in advance.

In view of the weak performance of some downstream food brands, Jiahe will increase its R&D investment and prepare to establish the Jiahe Nutrition and Health Research Institute.

Achieve product innovation and industrial technological upgrading in the field of food safety and health.

For example, deep processing of soybeans.

Soybeans are rich in plant protein, plant peptides, dietary fiber, etc. which can improve cardiovascular diseases, osteoporosis, etc.

Then we need to find a way to produce soy protein, fiber, peptides, special oils and other nutritional elements through various biocatalysis, fractionation, lipid exchange, bioseparation and other technologies.

Then, by segmenting the dietary habits of different groups of people and each business unit, it is finally applied to products such as meat products, dairy products, soy milk biscuits, etc.

Through research and development, we can achieve the transition from competition in scale to technological positioning.

...

At the meeting, every aspect was considered in a comprehensive and detailed manner.

Under the leadership of Guo Yang, tasks were assigned to various subsidiaries.

For example, Tianhe, which originally had wheat processing under its sector, this time also received the tasks of cotton and potato.

Meat is under the Hexi Animal Husbandry banner;
Rice, corn, soybeans, and rapeseed are classified under Jiahe Grain and Oil;

The wine and beverage business will be temporarily under Hexi Dairy, but a new company will be established;

Biomass energy is directly managed by the group, and the Biochemical Energy Division is established, with Ning Xiaojing following up;

The Chinese medicinal materials were left to the sea of ​​sand...

In addition to these, Fengkai, Donghe and Quanwang are three independent systems, but they also have to participate in the entire industrial chain of Multi-Space.

Water-saving irrigation is included under Fengkai.

When the meeting was over, it was already the afternoon of the 31st and everyone looked exhausted.

At the end of the meeting, Miao Lanchun from the Strategic Investment Department raised a question.

“Is it too complicated? Or is it too fragmented? For example, wheat is processed and grown in Tianhe, but traded in Jiahe Grain and Oil.”

Guo Yang knew that many people would have this doubt. He thought about it and said, "Everything must be done first. Jiahe is not a state-owned enterprise, and the equity is relatively concentrated. It will not be difficult to integrate it later."

It's not that easy to achieve everything in one step.

Everyone is also aware of this truth.

Qu Yang followed up by saying, "Let's do as the boss says. Xiaomai is a separate business unit in Tianhe and can be split off at any time."

"In terms of trade, Jiahe Grain and Oil will also cooperate with Tianhe in upstream and downstream."

Since both parties said so, naturally no one else had any questions.

One of the purposes of the meeting is to resolve the coordination between upstream, midstream and downstream, which is the main contradiction.

At this time, Ji Zhuowen said loudly: "At 110: pm, Liu Xiang's -meter hurdles final will be held. Anyone who has time must watch it!"

"Boss Ji, from the preliminaries to the semi-finals, you have to shout every day. Those who are interested have already memorized them."

"Today is the final!"

“You definitely have to watch it!”

Liu Xiang's road to the next round was smooth and his results tonight should not be bad. He is the favorite to win this World Championships.

There are many people ready to watch.

Guo Yang picked up the information in his hand and said with a smile: "Where did you put me? I have already arranged it tonight. We will have dinner together in the Gobi Desert and watch the game by the way."

"Okay!" Qu Yang said, "We have to have a good drink tonight. Boss, is there enough beer this time?"

Guo Yang waved his hand and smiled meaningfully.

"Come on, there's plenty of beer for today, you can drink as much as you want. I'm just worried that you won't want to drink later."

"Hey, I was holding back on drinking the past two days because I had a meeting."

"You'll find out later."

……

In the Gobi Desert.

Everyone looked at the group headquarters which had undergone a drastic change and felt a sense of wonder.

This is about upgrading your muskets to cannons!

Guo Yang smiled and said, "How is it? Are you all satisfied with this new headquarters?"

"So satisfied."

"This kind of building, with an organic farm on the roof with Chinese characters superimposed on it, is one of the most famous buildings in the world."

"It's magnificent." Qu Yang stood in a corner and said with a smile: "Boss, you should say here that this is the kingdom I have built for you."

"Hahaha……"

"Sure, Mr. Qu has a lot of ideas."

"This is the pattern!"

Guo Yang was so angry that he laughed and said, "Since Mr. Qu is so visionary, when choosing an office area, Tianhe should be the last one to be chosen!"

"Ah? Is this office area still available for selection? No, boss, I was just joking."

"I was joking, too."

Guo Yang smiled and said, "Let's go, it's almost time for dinner."

Compared to the last time NetEase came, the facilities in the small square have been upgraded this time.

The weather is also cooler.

When various delicacies were served, a group of people prepared to start cooking.

Suddenly, a scream was heard.

“Fuck, is this an Australian lobster?”

Everyone looked over immediately and saw someone coming up with a plate of steamed Australian lobster.

The hot air carries with it a fresh aroma, and the chopped green onions and coriander garnished on it are like the finishing touch, instantly awakening one's appetite.

The scene was boiling.

Someone has realized something.

"Isn't this the seafood produced by the company? Mr. Qu, it seems to be hanging under Tianhe, right?"

"I don't know what the hell!" Qu Yang was also confused. "The Tianhe Academy of Sciences is in charge of seafood farming. Now it seems that the experiment was successful?"

"It's a great success." Guo Yang said with a smile: "September and October are not only the golden months for crops, but also the time when fish, shrimps and crabs are at their plumpest. This is just the first batch that was caught in advance."

After that, the rest of the seafood was served, including South American prawns, salmon, and blue crabs, which made people drool.

Qu Yang asked: "Then it will be promoted on a large scale next year, right?"

Guo Yang nodded and said, "Yes, so the aquatic fishery company will also be established. Tianhe will still be responsible for the breeding of seafood seeds, but the breeding, processing and sales will be handed over to the new company."

"Row."

Xie Shijie, who was standing by, saw a wide variety of seafood and a pile of beer.

"Seafood + beer, isn't this a gout meal?"

"hiss……"

Others also responded.

Qu Yang was even more confused. The boss was right on the mark. Due to his long-term business experience, Qu Yang could drink a lot, especially beer.

It is said that I will not fall until Qingdao falls, and I will not float until the snowflakes float.

But there is also a common problem: the uric acid level in physical examinations is very high, and has been over 500 for a long time.

He was only in his forties, but occasional gout tortured him to death.

"After this meal, won't my uric acid level rise by 200?"

"Gout is really unbearable."

Guo Yang smiled and said, "We've tasted the flavor of hops two days ago. There's no need to drink beer today. Drink something white, like alfalfa juice or honey milk."

"Boss, it would be great if Jiahe could come up with a formula to cure gout."

"Honey beer?" Guo Yang asked with a smile.

“There’s no scientific basis for that, right?”

"Just research." Guo Yang thought for a moment and said, "Isn't the Nutrition and Health Research Institute that we are going to establish for this purpose?"

Everyone came to their senses.

It seems so.

After the food was served, Guo Yang and everyone else began to feast on it.

He didn't drink alcohol, but alfalfa juice. Alcohol is not a necessity for him, health is more important.

This is also the choice of most people in Jiahe.

After some hesitation, wine lovers like Qu Yang chose to drink white wine or red wine.

Don’t try seafood + beer.

A bite of shrimp meat, the meat is delicious and the taste is excellent, it can be said to be the ultimate taste enjoyment.

Gradually, the group of people started to eat.

That focused look even made Guo Yang think for a moment that he was back in the conference room.

Only occasionally someone would mutter incoherently.

“Mmm… it’s delicious.”

Such scenes are rare.

Is it because we rarely eat seafood in the Northwest?

It shouldn’t be, the people in Jiahe have eaten all kinds of delicacies from land and sea!
Guo Yang knew that this also had a lot to do with the variety.

Although these seafoods are not raised in the sea, they are raised in water environments simulated in saline-alkali land.

But the variety was bred "personally" by Guo Yang in the breeding laboratory of Tianhe Academy of Sciences.

South American prawns, salmon, Australian lobster.

In addition to being able to better adapt to the saline-alkali sea environment, the rest of its characteristics are all about quality.

The quality of some other seafood varieties is slightly lower.

After eating attentively for a while, Guo Yang drank some alfalfa juice, which was refreshing, refreshing, nutritious and delicious.

The battles of the rest of the people also ended one after another.

"Comfortable."

“It’s so comfortable.”

"I can now happily cook seafood."

Xie Shijie also said comfortably: "If I post this scene tonight on the Internet, I don't know what netizens will think."

"It's been two or three years now. The boss finally fulfilled his promise. Oh, no, ordinary netizens may not be able to eat it today."

Guo Yang raised his eyebrows and said, "Although this year is an experiment, the output is not low, and there is no problem supplying the northwest."

Qu Yang said: "Many families in the northwest don't have the habit of eating seafood. People still prefer beef and mutton." Yan Qun, who has been working on the front line of seed production for a long time, also said: "Many middle-aged and elderly people may have never eaten seafood in their lives and are not used to it."

"At the beginning, the market was not open yet, so we might have to sell seafood to central cities."

"How about selling it to the coast?"

“Seafood is produced along the coast!”

"And the distance is far. Do you want free shipping if it's sent to Jiangsu, Zhejiang or Shanghai?"

...

A group of people were chatting, and at this moment, some staff were installing a large outdoor TV.

I looked at the time and Liu Xiang's competition still had about an hour to go.

Just enjoying the cool breeze at sunset, looking at the Gobi Desert and Qilian Mountains, and chatting about work and life can be considered a form of entertainment.

There are many topics.

Everyone shared interesting stories from their work.

What people talked about most was Qu Yang's boasting about his "eight wives", which has now become a joke that he can't get rid of.

As the conversation went on, everyone started talking about the rapid changes brought about by the Internet.

I feel that times are changing too fast.

Overwhelming.

This reminded Guo Yang that there was an important point that he had forgotten to raise at the meeting.

While there was still time, everyone gathered around the campfire and talked about their ideas.

"The next focus is to follow the trend of the times and explore and promote 'Internet +' agriculture."

The number of Internet users in the country is increasing rapidly, and everyone can feel the impact.

But in fact, I don’t understand it very thoroughly.

"Isn't Huinong.com doing 'Internet +' agriculture?"

“It was just a simple sale.”

Guo Yang thought for a while and said, "The complete description of what Jiahe wants to do should be 'Internet + the entire agricultural industry chain'."

The entire agricultural industry chain is the word that appears most frequently in recent times.

Everyone was a little mad.

How did it get connected with the Internet?

Guo Yang drank a sip of alfalfa juice, then pointed at Qiu Jingrang who was closest to him.

“Take Hexi animal husbandry as an example.”

"The breeding process is the core of the entire meat and milk industry chain, but there are a series of uncertainties in the breeding process."

"By building an 'Internet + Farming' platform, we can provide a series of services such as farm management and disease diagnosis and treatment based on farming big data, reduce risks and improve efficiency."

"The same principle applies to the planting and production process: production + circulation + market + information services..."

"With the support of the Internet, the collaboration between upstream, midstream and downstream will be closer."

Everyone listened in silence.

Guo Yang also knew that it would be difficult to see results in the short term, but it would never be a wrong idea to instill this awareness in everyone and take action first.

Before we knew it we had been chatting for a long time.

someone yelled.

"The game is about to start."

"Watch the game first." Guo Yang said with a smile, "Put your work aside first."

This World Championships was held in the island country of Osaka.

There were huge crowds of spectators at the scene.

In addition to the Chinese people who went abroad to support Liu Xiang, many Japanese people also praised Liu Xiang highly.

The organizing committee even organized thousands or tens of thousands of primary school students to watch Liu Xiang's competition.

After all, he is the Asian Flying Man!
The yellow race's cards in the field of sprinting.

Ten minutes before the game, athletes began to enter the venue and Liu Xiang was in lane nine.

"Liu Xiang seems very calm. He should be quite confident, right?"

"Old Ji, does Liu Xiang really need to drink a bucket of milk every day? Can milk really help improve his performance?"

"It should be possible." Ji Zhuowen thought for a while and said, "Follow-up investigations have been ongoing. Hexi organic milk has a very obvious effect on human growth, development and functional recovery."

"Is the publicity ready, Lao Ji?"

"Zuo Wei has been watching."

Everyone stared at the screen, occasionally chatting.

Finally, under the watchful eyes of the crowd, all the contestants were in place.

On the track, Liu Xiang looked calm.

In the last World Championships, Liu Xiang won the silver medal by 0.01 seconds, and he has always been unwilling to accept the result.

This time, because I held back in the preliminaries, I only came in fifth, which resulted in me being placed in lane nine during the draw.

This is the worst pass!

On the other hand, Roberts and Trammell have been performing strongly since the preliminaries.

This also made the international community somewhat pessimistic about Liu Xiang this time.

Liu Xiang has participated in quite a few competitions this year, but his physical function and fatigue recovery have been maintained well. He believes that milk has some credit for this.

Since I accepted the endorsement of Hexi Dairy, I have become accustomed to drinking Hexi organic milk every day.

That taste makes people nostalgic.

Just thinking about the difficulties he encountered in Osaka, Liu Xiang also felt pressure and tension in his heart.

It is always extremely nervous before the start. Liu Xiang stared straight ahead, and when the gun sounded, his start was not very good.

Falling behind!
After the first three hurdles, Liu Xiang fell to fourth place.

But the Liu Xiang that followed was the real Liu Xiang. His strength fully exploded and he started a crazy process of catching up.

There was a roaring tsunami at the scene.

The excited voice of the commentator continued to be heard.

Guo Yang and the others also became completely agitated and their eyes refused to move for a moment.

The scorching gaze makes mosquitoes dare not stay in front of the computer screen.

At the seventh hurdle, Liu Xiang caught up with Trammell, first running neck and neck, and then crossing the finish line first.

boom!
In front of the TV, everyone celebrated wildly. This kind of comeback drama always makes people's blood boil.

“It’s amazing. He was behind at the start, but overtook in the middle and then led the whole way. He is worthy of the name of a flying man!”

"We won the championship! We won the championship!"

"Haha, track and field grand slam."

“The undisputed number one in the world in the 110m hurdles!”

At this moment, people all over the country who were watching the game were excited.

What about the ninth one?

Stereotypes are meant to be broken!

What else can stop the flying man?

There will be hope for the Olympics next year!
Such thoughts flashed through the minds of countless people.

On the field, Liu Xiang was draped in the national flag and enjoyed the cheers of the winner.

When facing the interview with reporters, Liu Xiang said: "I just got back the World Championship title that I lost."

When asked what he wanted to do after the game, Liu Xiang said shyly, "I want to lie on the grass and have a glass of Hexi fresh milk."

...

"Hahaha……"

"Liu Xiang is a good choice as the spokesperson! He even mentioned the sponsor at this time."

“This wave of advertising is absolutely effective.”

When the people in the square saw the interview, they laughed especially happily.

Ji Zhuowen said with a smile: "Speaking of choosing Liu Xiang as the spokesperson, we have to mention the foresight of the boss at the time."

At the same time, various publicity activities prepared by Hexi Dairy also started.

Announcements were posted on the official website, large-screen advertisements were placed in downtown areas, and soft articles were posted on portal websites and community forums...

Hexi Dairy has become adept at this type of promotional model.

In fact, Liu Xiang has already established an emergency mechanism over the past year.

It’s just that the level of this World Championships is different, so it has received special attention from everyone.

This is the track and field grand slam!
The well-deserved No. 1 flying man in Asia.

After the game, the gathering in the small square also ended and Guo Yang returned home.

After watching the game, I actually felt an inexplicable excitement.

I couldn't wait to open my computer and surf the Internet. The information about Liu Xiang winning the championship was everywhere on the Internet, and Hexi Milk also appeared occasionally.

The publicity effect is still very good.

Liu Xiang also often mentions Hexi milk in public, and it is also mentioned in some articles.

"Liu Xiang and his coach Sun Haiping have developed a habit of drinking Hexi milk in the morning and evening. As for the hot summer afternoons, Liu Xiang prefers to have a bowl of frozen mung bean soup to cool off."

"Liu Xiang is in hot form."

"Next year at the Olympics, at home, I might have a chance to break the world record again."

The Chinese people are increasingly looking forward to Liu Xiang's performance in next year's Olympics.

Guo Yang was a little nervous for a moment.

It should be able to change your destiny!

Hexi organic fresh milk does have some effect, but perhaps not enough.

Liu Xiang probably won't have any major competitions in the second half of the year.

But the track and field administration will not let go of some competitions that take place at home and can earn a lot of ticket fees.

Sponsors also ask athletes to participate in more competitions.

Hexi is also a sponsor!

He is still the spokesperson who is paid the most.

Damn, let Liu Xiang come to the Northwest to recuperate!

……

The next day, Guo Yang invited Liu Xiang to the grassland to participate in the "activity" and entrusted it to Ji Zhuowen.

The attitude can be tougher, the 'activity' can be easier, the duration can be longer, and the money can be more.

In addition, Liu Xiang is also required to participate in fewer competitions, rest and recuperate, and prepare for the Olympics.

Ji Zhuowen, who was about to return to the Magic City, was stunned. "Fewer participants in the competition?"

"Yes, Liu Xiang's competitions this year are too intensive. You can raise this issue with the athletics management department."

"What if the field manager doesn't care?"

"Are there any other athletes who need sponsorship? Shi Dongpeng and others, the men's and women's track and field teams, etc., are all bargaining chips."

Guo Yang smiled and said, "There are many things in the world that cannot be done with money, but they will not happen in Tianguan."

Ji Zhuowen left with the mission.

Take a look at this World Championships. After Liu Xiang won the championship, his influence was so terrifying!
Already out of Asia!
This is beneficial to Hexi's globalization strategy.

As long as Liu Xiang can win the Olympics next year, the cost paid by Hexi Dairy will be worth it.

During this year, Hexi Dairy gradually eroded the milk powder market after the collapse of Sanlu and competed with foreign brands.

In the liquid milk market, Hexi Dairy is also gradually gaining popularity.

China National Grain and Oils Corporation has acquired a 20% stake in Mengniu, and Mr. Niu has been kicked out. China National Grain and Oils Corporation is trying to restructure its milk business.

Yili's milk source base construction has also improved, but it is difficult to regain the lost market.

What makes some Yili people most angry is that they have to take the initiative to seek cooperation with Golden Harvest.

Purchase high-quality forage grass, seek organic and green grassland production solutions, and actively put money into competitors' pockets.

Be as aggrieved as you want.

Therefore, what Hexi Dairy lacks is the opportunity to enter the global market.

(End of this chapter)