Chapter 315 Hops; Populus euphratica in Kashgar
Same as Ding Lei.

NetEase's pig farming inspection team was also shocked by the oasis flowers in the Gobi Desert.

This is quite different from the desolate and lonely Gobi Desert they imagined.

Jiahe’s unique headquarters base left a deep impression on them.

NetEase also has terrace gardens, forest trails and a very good green environment, and it is also a top-notch office environment in China.

But compared with Jiahe, it is still far behind.

People are directly surrounded by farms and flowers, with the Qilian Mountains behind them and the Taolai River flowing through the valley.

Not only is the environment beautiful, it also seems to be in line with the theory of Feng Shui.

The geographical environment is too remote.

After walking through the oasis sea of ​​flowers for a while, the group arrived at their destination.

This is an empty square.

It seems like a specially built event venue, with yurts, grills, tents, tables and chairs, audio equipment and other facilities.

Waves of fragrance came, tempting Ding Lei's taste buds.

At first glance, he saw several large items being roasted on the grill and in the pits, and he couldn't even tell what the ingredients were.

"Haha, not bad, not bad."

"There, we have specially prepared a stove and ingredients for you." Guo Yang pointed to a spot on the side of the field.

"If you're interested, you can show me your cooking skills and let me see the cooking skills of the former richest man."

The smile on Ding Lei's face became even wider. This complete preparation made him feel very proud.

I just jokingly mentioned preparing some ingredients for him, and I actually prepared them for him.

"You are a very particular person." Ding Lei waved his hand and said with a smile: "But forget about cooking. I just want to have a good drink with Mr. Guo today."

Guo Yang raised his eyebrows and said, "That's fine. I just picked a small amount of hops these two days and brewed some beer. It's a good opportunity to try it."

As a wine lover, Ding Lei is certainly no stranger to hops, which is the soul of beer.

"Jiahe also grows hops?"

"Yes, this is the first year we planted it. It's a variety that Tianhe cultivated itself, and the barley we used is also high-quality barley from the Hexi Corridor."

“You have to try the flavor.”

"Eat, all you do is eat." Wang Xunfang said angrily, "You promised to take a photo of me, did you forget so quickly?"

Seeing the couple skipping and dancing towards the sea of ​​flowers, Guo Yang couldn't help but laugh.

It seems to be a pretty good idea to get together with some good friends, watch the flower fields and grass, wait for the sunset, and have some beer.

In addition to Ding Lei and his wife, other people from NetEase were also strolling around.

There are mountains, water, scenery and delicious food, so at least there is no need for this trip.

Many people also came from Jiahe, including Bi Qiang, Xie Shijie, Ning Xiaojing, Miao Lanchun, Fu Qiuyan, Niu Hulin and others, who were also chatting and playing around.

The whole place was filled with laughter.

Guo Yang came to Gu Huaihai who was grilling meat with the chefs.

On the grill, the roasted whole lamb, roasted beef, roasted pike, etc. are more golden than ever, making them mouth-watering.

"The color of this barbecue looks very tempting!"

"Hey, today's secret seasoning has been added with the company's finest honey. The color and aroma are indeed even better."

Chef Lao Liu from Jiahe Canteen flips the barbecue at the right time with his familiar movements.

"The cattle and sheep were all freshly slaughtered and sent over from the Qilian Mountain Ranch. I'm sure the boss's friends will be satisfied with this dinner tonight."

"Okay." Guo Yang said with a smile: "I think it's totally possible to open a store here."

“That must be booming business.”

Once this place is completed, we can open a hotel, providing one-stop services for office, entertainment, catering and accommodation.

...

In the sea of ​​flowers, Wang Xunfang and Ding Lei chose a location with their backs to the Qilian Mountains.

"Old Ding, Mr. Guo is really generous. I feel that the competition between you two in pig farming is a foregone conclusion!"

At this time, Ding Lei had already been convinced.

Before meeting him in person, he only had a superficial understanding of him. He initially got to know Guo Yang through Happy Farm, Huinong.com and others.

Only after being given various high-quality agricultural products did I become interested in making further friends.

Then I learned more about Jiahe through some channels.

The hidden leader in the grass industry, the rising dairy brand, the emerging new king in the seed industry...

Even with all the labels, it's still a blur.

It was not until I saw it with my own eyes today that I realized what a tremendous courage it takes to transform the former desert Gobi into today's oasis and sea of ​​flowers.

And this is still just the tip of the iceberg.

The management of saline-alkali land and prevention of desertification in Jiahe, what a huge scene that would be.

Happy boy is not happy anymore.

He is no longer so confident about raising pigs.

But you can't just admit defeat like that.

After taking the photo from a good angle, Ding Lei said, "Let me tell you, Guo Yang is hesitant about raising pigs, which means he is not confident either. It is hard to say who will win or lose."

"Oh, Mr. Ding is very confident."

"of course."

"Don't be so conceited, take a few more pictures."

“Haven’t you taken enough photos yet?”

"Where are we going now?"

...

When he heard the roar of food, Ding Lei felt relieved. For the first time, he realized how terrible it was to take pictures of women.

This photography doesn't matter.

This feeling becomes even stronger when you smell the fragrant barbecue.

"Old Ding, this way."

"I'm coming."

Everyone in Jiahe couldn't help but look at Ding Lei, who was smiling and looked like a sunny boy.

They are not in the same industry, and Ding Lei is relatively low-key, so most people only know his name.

Guo Yang was like this before. If it wasn't for Xiao Ma Ge introducing Ding Lei, he would only say: Where did this comedian come from?
Ding Lei came over and sat down with his wife.

At this time, the small square was full of people, and freshly roasted lamb, roasted beef, roasted fish and various dishes were brought up.

Rich meaty aroma and tempting appearance.

Ding Lei couldn't wait to get started. The moment he tore the roasted lamb open, the lamb was clearly shredded, the skin was crispy and fragrant, the meat inside was tender, and juice was bursting out at any time. The flavor had penetrated into the bones.

"The meat is really delicious, absolutely amazing." Ding Lei praised it repeatedly while eating with relish.

"Don't just focus on eating, try this beer." Guo Yang picked up the homemade beer.

"Yeah."

Ding Lei took a big gulp, then came to his senses.

"Hmm... This beer tastes very special, with a very strong fruity aroma." Ding Lei took another sip.

“Is this Jiahe’s hops?”

“I made the right decision this time.”

Not only Ding Lei, but others also tasted the beer one after another.

The sweetness of malt, the unique bitterness of hops, and a little bit of special fruity aroma.

It makes people feel like they are in a bustling beer garden.

It drew praises from everyone.

Xie Shijie even stood up and cheered: "Wow, Boss, it's been two or three years, and I can finally drink Jiahe's home-brewed beer."

"Hahaha, it's this pure bitter taste, very delicious, this is the beer I'm familiar with."

"Nowadays, beer is all industrial water beer, and the taste is terrible. It can only be called beer water, or even beer-flavored alcoholic beverages!"

"Long live hops, it's a godsend."

"cheers!"

A crowd of people started shouting.

Everyone at NetEase looked at each other in bewilderment.

Why are the people from Jiahe suddenly so passionate, singing and dancing?

But this beer is really good.

The unique floral and fruity scent is truly addictive.

When we learned that the boss of Jiahe had specially developed new varieties and built a 3,000-acre hop plantation in order to allow his employees to drink pure beer.

NetEase’s pig farming team couldn’t help but look at their boss, because they also have a boss like this.

No wonder the two of them got together.

"cheers!"

"For today's beer."

“And the view.”

"Friendship forever."

...

"You'll have to get me a few cases of beer later."

Being stared at by Ding Lei with sharp eyes, Guo Yang felt a headache. After all, he was a bit careless at the beginning.

"Okay, I'll think of a way."

The yield is very low in the first two years of hop cultivation, and it will start to increase in the third year.

Therefore, although Jiahe has developed 3000 acres of hops planting, the output will not be very high.

And this part will definitely be prioritized to meet domestic demand.

Hop varieties were originally bred to meet the wishes of employees.

Just imagine, in the hot summer, when the grassroots technical service personnel return to the base after a busy day, they have a bottle or two of homemade cold beer.

What a wonderful feeling that would be.

This is also a way to enhance employee cohesion.

"Is there any fruit added to give this beer its rich fruity flavor?" Wang Xunfang asked.

Many people looked over after hearing this.

This is the first time that Jiahe Beer has been launched.

Guo Yang smiled and asked, "What did you see when you were playing just now?"

Everyone recalled.

"Did you add that pink flower?"

"I see there are people raising bees, will they add honey?"

"Sea buckthorn?"

Guo Yang said: "Today, we only have hops flavored with sea buckthorn fruit, so the fruity aroma is particularly strong."

Bitterness is rejected by many people, but it is a vital quality characteristic of beer.

The bitterness mainly comes from hops.

The reason why the industrial beer currently on the market has no beer flavor is that in order to save costs, hops are omitted from the raw materials.

That’s why it is called industrial water beer.

Some people don't like the bitter taste of beer, while others are addicted to it.

Jiahe has abundant raw materials, so in order to suit different groups of people, it will naturally develop beer of various flavors.

Sea buckthorn is just one of them.

Guo Yang continued to introduce to everyone.

“In addition to the sea buckthorn fruit flavor, you can add citrus, berry, wine, exotic fruit, herbal and even vegetable hops in the future.”

"Even the honey beer and hemp beer that someone mentioned just now are recipes that can be tried."

“Jiahe will develop beer that suits the taste of every employee!”

The scene became more and more lively.

Everyone in Jiahe seemed to be celebrating the New Year.

Ding Lei thought about it and asked, "What do you mean, this beer won't be sold to the public anymore?"

“It will not be sold to the public for the time being.”

"Why? The beer industry is very profitable, right?" Ding Lei was puzzled. Next year is the Olympic year, and there are three sponsors in the beer industry.

Tsingtao, Yanjing, Budweiser.

This shows how powerful the beer industry is.

How can you not make money when you have it?

Jiahe’s beer clearly has great potential!
Guo Yang laughed and said: "The supply and demand in the beer industry is seriously unbalanced, and acquisition wars, price wars, and brand wars are happening one after another."

"The production cost is also getting higher and higher. Oh, yes, the price of hops has increased this year, and the price of one kilogram of fresh flowers has reached 3 yuan."

“What’s the yield per acre?”

"The average yield of flowers per acre is about 1.5 tons."

"Isn't the income from one acre of hops 9000 yuan? Hops growing is a good business." Ding Lei's eyes flickered.

This business sounds promising. Yes, raising pigs is more profitable than this. But Guo Yang shook his head.

"This is only temporary."

"The higher the cost of hop raw materials, the faster the beer process can be improved, and the less dependent it is on hops and malt."

"Coupled with the market impact of imported beer and raw materials, the hops market is not so optimistic."

Ding Lei said regretfully: "So it will really only be supplied internally from now on?"

"What if I suddenly feel like raising pigs someday? Just like you suddenly want to raise pigs."

"You're such a boring person."

"Haha, let's drink." Guo Yang asked with a smile: "By the way, what kind of beer does Lao Ding like to drink?"

"We need more West Lake beer."

"Brother Xiao Ma seems to be able to drink quite well." Guo Yang mentioned casually.

"Not bad, he can drink a lot, but he likes to drink Pearl River beer. The first time he and I drank alcohol was with Pearl River beer."

When talking about Pony Ma, Ding Lei's expression was quite complicated.

The competition between NetEase and Tencent is fierce!

Guo Yang also understood what he meant. Ding Lei and Xiao Ma Ge had known each other for a long time, but in the end they went in opposite directions.

Not only in business, but also in personal character and hobbies, they are different. One goes left and the other goes right.

"You and Brother Xiao Ma are just like the domestic beer market. Regional consumption is rare in the world."

"Well, what should I say?"

"You like to drink West Lake, Xiao Ma likes to drink Pearl River, and other regions also have their own beer brands."

“Beijing people drink Yanjing Beer, Qingdao people drink Tsingtao Beer, Dalian people drink Bangchuidao Beer, Shenyang people drink Snow Beer, Sichuan people drink Blue Sword Beer, Jinan people drink Arctic Ocean, Xi’an people drink Hans Beer, and Jiuquan people like to drink Western Beer the most.”

Guo Yang said meaningfully: "Everyone has their own preferences, and no one can force anyone to do anything."

"Haha, that's right." Ding Lei said with a smile: "Come on, drink."

Guo Yang also took a sip, and the rich aroma of hops and malt filled his mouth.

"If Jiahe says it has no ideas about this level of beer raw materials, it is definitely a lie," Ding Lei said confidently.

"You are a good judge of people."

"You kid." Ding Lei said with a smile: "According to research, Jiahe generally does not participate in things that are not difficult."

“Who did the research?”

Ding Lei patted his chest.

He really wanted to know what Guo Yang was thinking.

So he kept pulling Guo Yang to drink. This man, once he drinks too much, he can't help bragging.

Guo Yang is no exception.

With the quality of Jiahe’s beer, there is no problem for it to enter the high-end beer field.

But compared to directly entering the beer industry, Guo Yang still prefers to follow his own style.

Get the raw materials ready first.

The new hop varieties have been planted this year and their characteristics and flavors have been proven.

Newer varieties have larger root balls, better vine to vine ratios, and fewer leaves, which means less evaporation.

Currently, Yumen is the largest hop production base in the country.

The new variety is undoubtedly extremely suitable for the environment.

It is only the first year, and the high-yield characteristics are difficult to verify, and the mechanized cultivation technology has not yet been completed.

The decline of the hops industry is not only due to market changes, but also has a lot to do with the industry’s inability to keep up with the times.

Hops is a perennial crop.

When hops were planted in Yumen and other places, mechanization was not considered, resulting in subsequent reliance on manpower, which was extremely costly.

In addition, due to the low investment in variety research and development and the long research and development cycle, a new commercial hop variety takes at least several years.

The varieties are old and cannot be updated, making it difficult to improve yield and quality.

And the mass retirement of state-owned farm workers has led to too high a reliance on hired workers…

Many factors have made the hops industry difficult to develop.

In addition, Jiahe currently has no raw material channel for another raw material: barley.

Guo Yang, who was drunk, held his head high and said, "If you want to do it, you have to do it well!"

"it is good!"

"It's so clear!"

Ding Lei felt that he knew the inside story of the industry and had a deeper understanding of agriculture. Wouldn't it be easy for him to fool other people in the future?

Wang Xunfang looked at the two men who looked like fighting cocks, with a helpless look on his face.

The two bosses' movements were always being watched, and their movements attracted a lot of attention.

immediately……

Joined in.

Gusts of cool breeze blew towards the Gobi Desert, the heat of the day had long been swept away, and there was even a hint of coolness.

A group of people sang and danced around the fire.

Ding Lei even asked to go up and sing several songs in a row, but his singing skills were hard to describe.

The song "Under the Mount Fuji" is so good that even pigs would cry. The Cantonese version is even more spicy, so Guangdong people would remain silent after listening to it.

He still looked intoxicated with himself.

Guo Yang suddenly remembered that this guy later sang a song, which became the theme song of the game "The Heroes of Tang Dynasty 2", and it was a duet with Lin Chiling.

Damn, that's a bit eye-catching.

By the way, many business leaders like to sing.

Zhang Chaoyang, Jack Ma, Ding Lei, Wang Jianlin...

Only Boss Wang's singing skills were recognized by Guo Yang. His song "Nothing" expressed his desire for poverty.

I can tell from the fact that he goes to KTV quite often.

Just when Guo Yang was stunned.

There was a sudden uproar at the scene.

As soon as Ding Lei finished singing, Xie Shijie stood up and shouted, "Boss, let's sing another song."

"One song, one song!"

"Have a fight with Boss Ding."

More and more people started to make a fuss, and the news spread farther and farther in this empty Gobi oasis.

Ding Lei also joined in the fun, "Come on, Boss Guo, show us your singing skills."

It seems like he hasn't sung for a long time. He basically doesn't go to KTV social events in recent years, and Jiahe's annual meeting has always been very low-key.

I don’t know if I can still sing.

"How about a song?"

"it is good!"

"Just sing the song 'Kashgar Poplars'."

"Row."

Many people know that Guo Yang used this song as his cell phone ringtone for two years, until he changed his cell phone and the ringtone became the default.

But no one has ever heard the boss sing.

When Guo Yang walked to the middle of the small square, applause suddenly broke out.

After looking at everyone, Guo Yang took a deep breath, and his mind slowly calmed down, as if he had returned to the days of growing cotton in Xinjiang Province in his previous life.

At that time, every year, we would travel thousands of kilometers with one person, one car and one dog, without fear of wind and sand or loneliness.

The little square seemed lonely, too.

Accompanied by the unique Uyghur Muqam music style, the prelude sounded and Guo Yang gradually found the feeling.

The voice is hoarse and the singing is plaintive, yet distant and vicissitudes of life.

The boundless Gobi Desert appeared in the minds of those who were listening.

Amid the melodious tune, the poplar trees in Kashgar are presented in a poetic and picturesque manner.

With the emotional lyrics, Guo Yang's condition is getting better and better.

...

Let me grow for three thousand years

Wandering in the world
Even if I am the poplar of Kashgar

I will also be careful

Looking for you for centuries

Find you in the cycle of life

I am not afraid of rain, wind, sun or shine

Damaged by the desert sand

Let my heart be exposed to the sun to confess to you
I would rather my body

Weathered by the years

...

When the climax came, Guo Yang seemed to be there, back in that empty area:
A man and a dog were driving by. The poplar trees were left to fend for themselves in the saline-alkali land. As the seasons changed, the wind was their friend.

Rooted in the earth, it lives for a thousand years without dying, dies for a thousand years without falling, and falls for a thousand years without decaying.
Without the nourishment of spring water, despite the raging sandstorms and the scorching heat, it still stands tall and looks out.

Many years later, singing this song again made Guo Yang deeply moved.

Even though the road ahead is long, we will never succumb to the environment. We will step on the saline-alkali land, desert, Gobi, plateau, snow-capped mountains and rivers.

...

Xie Shijie, Luo Xiu, Ning Xiaojing, Fu Qiuyan and others stared closely at the figure in the center of the venue. It was a kind of quiet power and a tenacity that stood firm in the wind and sand.

Just like Jiahe in recent years, sometimes there are raging sandstorms, sometimes there is silence, but it still greets the rising sun in the morning and sees off the setting sun in the evening.

Gu Huaihai sat next to the grill, scene after scene imprinted in his mind. He was so excited that he wanted to write it down immediately.

After staying in the Gobi Desert for a long time, it is hard to resist such songs.

Ding Lei, Wang Xunfang and others were also listening attentively. Some could empathize with the performance, while others thought the pitch was accurate.

Some people also thought of the attacks and suppression of singers in the music industry.

But no matter what this song is like, at least it's much better than when my boss sings it.

The Gobi Desert at night, the sky full of stars, a song was sung with the majestic feeling of the lonely smoke in the desert.

As the last verse of the song came to an end, Guo Yang smiled and thanked everyone for their applause.

As if it was just an ordinary song.

"Wow, boss, great singing!"

"sounds amazing."

"The boss sang out the voices of many people. Some people in the group will definitely cry after hearing it."

"Haha, I recorded the whole thing and will post it to the group later."

"Great, great, Mr. Guo, the real person never shows his true colors!"

Ding Lei walked over with a beer in his hand while praising him.

Guo Yang took the beer and said with a smile: "Excuse me, as a farmer, I just like to listen to this kind of songs."

Ding Lei said, "I am a pig farmer, so I have to learn this song well."

"Haha..." Guo Yang smiled, raised his beer, and said loudly: "Come on, let's drink together."

"cheers!"

"cheers!"

"It would be perfect if there was some seafood." An untimely voice sounded.

Guo Yang's eyebrows jumped. "Seafood plus beer will give you permanent gout. You can drink it, but don't joke with your body."

"Hey, the boss has developed a honey beer that is good for health, so we can have seafood and beer together!"

"Good boy, you've got the inner loop, right?"

It has to be said that due to Guo Yang’s leading encouragement, the entire group has a strong atmosphere of innovation. Even health-promoting beer is available.

Finished a glass of wine.

Guo Yang looked at Ding Lei who was still standing in the center of the square and handed the microphone to him.

"Let's play music and dance!"

"Okay, then I'll sing another song?"

Enjoy the beautiful scenery, taste the delicious food, sit around the campfire, and feel the comfort brought by the slow life.

It wasn't until late at night that it became quiet.

This night.

Many people in Jiahe are sleepless.

Looking at the boss singing in the video, he seems to have transformed into the desert warrior Huyang and stood there.

Jiahe has never given up the fight against the harsh environment, including saline-alkali, desert, Gobi... and the recently popular West Lake Wetland.

Alxa.

When Lu Hanbin saw this video, he couldn't help but tear up. The boss is still the same boss and has never changed.

Kumdag Desert?
I'll come see you again after I block the Badain Jaran Desert.

(End of this chapter)