Chapter 292 Calm down
Ledong, Agriculture Bureau.

This is the main producing area of ​​Hainan bananas. In the past two years, a large number of policies have been introduced to encourage farmers from other places to come to the island to grow bananas.

The area under banana cultivation has again increased significantly.

When the Agricultural Bureau was flooded with calls for help, the managers were stunned for a moment.

Some of them also noticed banana cancer.

But banana cancer has appeared in Guangzhou. What does it have to do with Ledong?
Why can’t it be sold?
at the meeting.

"Director Qiu, there is indeed a large backlog of goods at the port that cannot be shipped, and there are also many bananas in the fields that need to be harvested."

Everyone sensed the trouble.

This has already caused sluggish sales!

Qiu Wenxing said in a deep voice: "Contact the media immediately, find experts, and clarify the rumors. I will ask my superiors for help."

A director said: "Director, there are already relevant clarification announcements on the Internet, as well as professional testing and scientific evaluation reports."

"What, who's so fast?"

"NetEase, Tencent and Huinong.com."

"Do they have experts? Is there a basis for their testing? Can they gain the trust of the general public?" Qiu Wenxing asked questions repeatedly.

"The team was led by Professor Zheng from South China Agricultural University and the Institute of Thermal Science. The online clarification was quite effective and basically gained the trust of netizens."

Someone directly opened the relevant interface on a nearby computer.

After reading it, a senior agronomist said: "It is very professional, the data is very detailed, and South China Agricultural University and the Institute of Thermal Science are involved. Even if we find experts ourselves, they may not be as authoritative as them..."

Everyone looked at each other, you looked at me, I looked at you, all trying to find the answer from each other.

"What's missing is the official announcement and rumor refutation." Someone said softly.

"The rumors have been contained. Now the most important thing is to solve the problem of unsalable bananas. The loss in one day is tens of millions of yuan!"

"Yes, the farmer called again."

"Me too. My phone hasn't stopped ringing all morning."

"These banana farmers are going crazy,"

Qiu Wenxing looked at Huinong.com in the test report and said coldly, "Has Huinong.com contacted the bureau?"

After a moment of silence, a department director said, "Yes, but the news was too sudden... We are still verifying it."

Director Qiu glared at the man and arranged: "Immediately find a way to expand the market sales channels, secondly, find the website to get the testing information, then invite experts again, issue a notice, and contact the TV station..."

At this time, Qiu Wenxing's phone rang. He wanted to hang up, but when he looked, he saw that it was a call from his superior.

after a little while.

"The Ministry of Agriculture will take immediate action and hold a press conference." Qiu Wenxing said with a complicated look in his eyes: "We still have to do what we should do."

Everyone was a little surprised.

Ministry of Agriculture?
So fast?
When did this happen? No one came down to investigate!

But if you think about it, Ledong, as a high-quality production area, has been affected so severely, wouldn’t the other production areas be even worse off?

The 'banana cancer' incident has undoubtedly affected banana-producing areas across the country.

Faced with this sudden agricultural product incident, if we wait for reports from our subordinates and then investigate and clarify, it will take at least a few days. The entire island will suffer a loss of 30 to 40 million yuan a day, and the national loss will be even more.

But it’s too fast!

It should be said that the domestic response to the entire incident was very fast, and it was contained just as it reached its climax.

Everyone's attention returned to the initial clarification announcement.

NetEase, Tencent, and Huinong.com.

Just by looking at these three names, you can tell who the protagonists of this storm are.

Huinong.net?
You really have some skills.

We will have to contact you more often in the future.

……

August 3 at 22am.

The Information Office of the Ministry of Agriculture issued a statement stating that banana wilt has nothing to do with the safety of eating bananas, clarifying the rumor that "Hainan bananas are carcinogenic."

The origin of the rumor, the specific situation, the scientific explanation, the inspection and testing by the authority, the evaluation report by university experts...

The content is very detailed and covers all aspects of public concern.

That evening, China Television's Focus Interview conducted an investigation and analysis of the "banana cancer" controversy.

The next day, authoritative media such as People's Daily, Farmers' Daily, and Weekly Quality Report clarified the issue of Jiao Cancer.

A series of efficient measures have attracted widespread attention from society.

Netizens discovered that these authoritative media also mentioned and praised Huinong.com many times, and indicated that they had quoted some of the other party's materials.

Once again confirmed the other party's professionalism.

At this time, the top announcements and food testing columns on websites such as Huinong, NetEase, and Tencent became even more prominent.

The response was quick, the reporting was pragmatic and scientifically based, and the food testing in particular hit the nail on the head for netizens.

Some netizens log in to the website every day just to check the inspection list and results.

The data of Huinong.com is rising steadily.

On Happy Farm, an event of bananas fighting viruses also attracted the enthusiastic participation of many netizens.

The virus is the 'banana cancer', so popular science is of course indispensable, and eliminating the virus requires the concerted efforts of players to pass the level.

After eliminating the virus, more green energy will be obtained.

During this process, we will also learn about the benefits of eating bananas and how to choose bananas, and the new column of Huinong.com will be mentioned again and again.

Many players were influenced by this and their desire to consume bananas increased to some extent.

In this way, public opinion that could have affected the entire national banana industry and directly caused billions of yuan in losses to banana farmers was temporarily guided down.

At this time, many netizens noticed the new move of Huinong.com.

A new section has been temporarily opened to track the situation of unsold bananas in banana producing areas in real time through text and pictures.

In the production areas, you can see banana farmers anxiously selling their bananas everywhere.

At a purchasing point, a couple lifted bunches of bananas from a tractor to the scale for weighing.

The quality of bananas is above average, but buyers are unwilling to buy them, or they lower the price to an extremely low level of 0.3 yuan per kilogram.

Even in Lingao, the price of bananas has dropped to 0.05 yuan per kilogram, but no one is interested in buying them. Some farmers on the island have begun feeding bananas to pigs.

The damaged area is getting larger and larger, and the number of affected banana farmers is gradually exceeding one million.

This results in similar scenes becoming commonplace.

Huinong.com also took measures to promote sales. The production and marketing team went deep into the main banana producing areas to purchase unsaleable high-quality bananas, and displayed the entire process online through text and pictures.

The entire process of harvesting, cleaning, packaging, testing and transportation is recorded, and every batch of bananas purchased is of high quality.

Some overdose plantations were also exposed.

Netizens were amazed and praised this behavior, but the majority of agricultural wholesale dealers on Huinong.com were really interested.

The crisis has gradually been resolved, and the banana market will surely recover gradually. The price is not expensive now, so you can get the goods.

Huinong.com’s channels are also guaranteed.

All of a sudden, regions including Northwest, Northeast, North China, and Southwest China began to send purchasing requests through Huinong.com.

At this time, Huinong.com's production and marketing team also began to ship the pre-refrigerated bananas to all parts of the country.

At the same time, the second round of procurement was quickly launched.

In the banana plantation of Zhuang Shuling in Ledong, four young men in work clothes are testing the quality of bananas.

After a busy period of work, the test passed.

Zhuang Shuling breathed a sigh of relief and said with a smile, "Really, I haven't sprayed my bananas with pesticides many times, and the quality is still good."

One of the staff members said, "It just barely passed the test, and your garden has black spot disease, so the medication used is not light."

Zhuang Shuling was stunned. "They are all top-quality bananas."

"It's not bad." The staff smiled and said, "Don't worry, we will help you sell your bananas, but you have to follow our requirements in the future."

"What's the price?" Zhuang Shuling asked.

"Today it's 1 yuan per kilogram." He paused and said, "It's mainly because there are too many goods piled up. We have to clear out a batch first. It should be better in two days."

"Okay, okay." Zhuang Shuling was delighted. "As long as it can be sold."

"When your goods become popular in the future, you must remember the favor of Huinong.com!"

"No problem." The staff member smiled and left. Zhuang Shuling is too fond of gambling and is not a good partner for Huinong.com, but polite words still need to be said.

At the Fushan Banana Cooperative in northern Hainan, the quality of the bananas is good because of standardized management.

The cooperation with Huinong.com had started a long time ago. After coordinating with cold storage in the mainland, the Fushan Cooperative distributed more than 3000 tons of bananas on the same day.

On the same day when a number of official media issued clarification announcements, another 3000 tons were shipped.

Qian Shuyin was standing at the dock, with Huinong staff next to him.

From harvesting to loading on board, these people are keeping an eye on the products at all times. It is this work attitude that ensures the best quality.

This Huinong.com is worth cooperating with.

The banana planting area in Hainan is increasing significantly, and the Guangdong and Guangxi regions are also stepping up their efforts. This year's sluggish sales are due to "banana cancer."

But even if there is no banana cancer next year, bananas may be unsalable again, and the scene then will only be more tragic than this year.

Huinong.com is like an extra layer of protection!

After the loading was completed, someone from Huinong came over and said, "Mr. Qian, some of the Jiaoyuan in Fushan has good quality. You can go to the Banana Festival for evaluation."

Qian Shuyin smiled and said, "I will definitely go."

...

3 month 27 day.

Huinong.com co-hosts a banana festival with several major banana producing areas, organizes banana product evaluation activities, and a national banana ordering conference.

It attracted dealers from all over the country to participate and also attracted the attention of onlookers online.

The evaluation criteria for bananas are also clear and transparent.

From sensory indicators such as color, aroma, and taste, to intrinsic qualities such as vitamin C, total sugar, total acid, sugar-acid ratio, potassium, and selenium.

Each one has a detailed score, origin introduction, and text evaluation.

After the evaluation results came out, many banana plantations with outstanding performance won the favor of dealers.

Many banana farmers who have long adhered to the green quality route have shined, turning a disaster into a blessing.

Not only are bananas in great demand, their prices are also rising.

Looking at the scene of lavish spending, many onlookers exclaimed in surprise.

"I've learned that bananas are sold by the box or ton!"

"It's all thanks to the boss from Shanxi!"

"You guys are watching, but I'm already eating it."

...

In just half a month, banana farmers in Hainan and other places experienced a journey of ups and downs and then rise again.

Since March 3, banana prices have been very low, falling straight below the cost line.

On March 3, the price was only 20 yuan per kilogram, and banana farmers were selling at a loss.

By March 3, the price of bananas had risen back to 22 yuan per kilogram, almost reaching the cost price.

After the Banana Festival at the end of March, the purchase price basically returned to 3 yuan/kg, and the situation stabilized in April.

The advantage of early maturity is no longer there, and the planting area has increased significantly this year. It is already good to be able to get this price.

All in all, most banana farmers can make a lot of money.

At the same time, a website and a company have also been imprinted in the minds of the majority of banana farmers and dealers: Huinong.com, Huinong's sales agent, where buyers and sellers can be found online.

At this point, the sudden "banana cancer" crisis was gradually calmed down.

But the damage to the industry still needs to be healed slowly.

In an unknown meeting, a leader asked: What does the "banana cancer" incident warn us about?
The media is certainly responsible for exaggerating the reports, but it also serves as a reminder to society once again that agricultural product safety is an issue that must be addressed with great effort.

The response of Huinong.com to this turmoil also left a deep impression on the public and leaders.

Without the strong performance of Huinong.com, 'banana cancer' would have caused farmers to suffer direct losses of more than 8 million yuan.

Today, this figure is controlled at tens of millions of yuan.

This made the Ministry of Commerce, which has always encouraged the development of agricultural e-commerce websites, feel proud.

After all, there are countless agricultural e-commerce companies that have gone bankrupt!

It's rare to have a shining star.

……

Early April, Jiuquan.

"I heard that the Ministry of Commerce awarded an award to Huinong.com?" came Minister Lin's joking voice.

"No, no." Guo Yang casually said, "I only received a thank-you letter with the official seal of the General Office of the Ministry of Commerce."

"You know what, it's quite useful. Everyone on Huinong.com is excited and motivated. We are preparing to put it on the wall."

Lin Bu said, "Good boy, click on me here."

"How dare I, Leader?"

"Okay, I'll have someone send a few signs to Huinong.com one day," said Lin Bu.

"There's no such thing as too many badges." Guo Yang said with a smile, "But it would be even better if there were tangible rewards."

"You are quite good at making conditions." Lin Bu pondered for a moment, "The grain export tax rebate policy will not be cancelled for the time being, and the bioenergy brand will be approved soon."

"Great." Guo Yang said with a smile, "Thank you for the strong support from the leader."

In less than half a month, the number of registered users of Huinong.com increased by millions, breaking through the 10 million mark in one fell swoop.

Judging from the registration information, there are many more large fruit growers, cooperatives, enterprises in the south, as well as distributors in the north.

This means that Huinong.com has opened up the fruit wholesale markets in the north and south.

The south is also a bridge for the import and export of fruits, which is a great benefit to Jiahe Fresh Supermarket and the upcoming orchard business.

In addition, there are many users from the fields of agricultural machinery, seeds, grain, seedlings, livestock and poultry.

The grain export tax rebate and bioenergy license are like an additional layer of insurance for Jiahe Grain and Oil.

Guo Yang couldn't help but take another look at the thank-you letter from the Ministry of Commerce.

Since last year, Huinong.com has responded to the calls of the Ministry of Commerce and the Ministry of Agriculture many times, and launched a series of online and offline sales activities and farmer assistance services in many places. This banana cancer incident is more like a summary.

This thank you letter is really well written.

Gotta frame it!

Huinong.com has been thriving in the field of agricultural products e-commerce and has also attracted the attention of many domestic e-commerce websites.

Grain, Oil and Food Information Network and Grain Trade Network, both websites were founded in 1997 and belong to the same company.

Providing online information and consultation on grain, oil and food is also a common operating model in domestic agriculture.

It provides e-commerce, serves suppliers and buyers, and implements a membership system and network operations.

The existence of Huinong.com made them feel threatened, especially since the second half of last year, when the corn trading volume on Huinong.com increased sharply, and some information was distorted, causing some members to suffer huge losses in grain, oil and futures.

In addition to these two websites, Alibaba, as the largest B2B e-commerce website at present, is of course no exception. The business vitality of Huinong.com has allowed it to see growth potential.

But after several studies, they were dumbfounded.

The huge customer base and close integration of online and offline make it difficult for people to imitate.

I can’t learn it. I really can’t learn it.

However, when Alibaba was sorting out its agricultural product layout, it unexpectedly noticed a Taobao store that sold various flower and vegetable seeds.

This shop is very special.

Its logistics has been criticized and shipping is not free, but its sales are good, the growth rate is fast, and its product reputation is also very good.

But shipping is not free. Because it comes from the northwest, the postage is very expensive and the delivery is very slow. More than a week is the norm, and ten days or half a month is not uncommon.

What a good quality this product is!

This store is from Jiuquan in the northwest, which immediately attracted the attention of Alibaba's relevant business department.

Upon comparison, how come your flower varieties are exactly the same as those on Huinong.com?

Good guy.

You buy goods wholesale from Huinong.com and then sell them on Taobao, right?

Thinking about it more carefully, it seems that the flower seed base of Huinong.com is in Jiuquan.

You must have gone directly to the base to get the seeds!
Huinong.com does not have C2C business, but Alibaba is happy to see it and even hopes to have more stores with distinctive features like this.

(End of this chapter)