Chapter 269: Well-received
Ji Zhuowen hesitated and said, "How about waiting a little longer? Hexi milk powder is currently undergoing standard audits by authoritative organizations in the European Union, the United States, Hong Kong Island, and other places. There should be results soon."

"If it is backed by EU standards, it may be more beneficial to Hexi Dairy this time."

Guo Yang shook his head without hesitation. Ending it all was not as easy as he said.

There are quite a few companies involved, including well-known domestic brands such as Yamaga.

Although Tianhe Seed Industry has a distribution team spread across every corner of the countryside, some dirty things lurking in the dark have already been fully grasped.

But these companies are not pushovers and will certainly put up fierce resistance.

If we delay further, more patients will become victims and even die.

Guo Yang said: "As for the current preparations of Hexi Dairy, they are still not perfect, but we have been preparing for a long time in advance."

"During this sensitive and vulnerable period for consumers, any slight movement may be questioned."

"If another large-scale food safety issue is exposed, it will inevitably set off a public opinion frenzy."

"Trust collapsed..."

"With all the big brands wiped out, the entire industry will face a devastating blow. It will be difficult for Hexi Dairy to remain immune."

"But this is not a reason for us to delay. The children are innocent. Now that we know the truth, the earlier we act, the more children can avoid health damage."

"This is the most important."

Everyone in the conference room nodded silently.

The boss’s remarks are consistent with Jiahe’s consistent corporate values, which is to provide the best services to farmers and consumers.

At this time, soft sobbing sounds were heard in the conference room.

When everyone looked over, they saw a woman in her thirties with red eyes. It was Zuo Wei from the Brand Public Relations Department of Hexi Dairy.

Guo Yang didn't expect that there would be such an emotional person at the scene.

But married women with children will inevitably be moved when they see so many newborns suffering from illness or even kidney failure.

After being comforted by her colleagues, Zuo Wei finally calmed down and said, "I'm very glad to work at Jiahe."

"Especially when every agricultural product of the company is produced, the boss will taste it in the cafeteria first, whether it is meat, eggs, milk, flour or vegetables."

"Every time Golden Harvest launches a new product, my colleagues are eager to try it first without considering whether there will be any safety issues."

Zuo Wei’s words aroused a lot of emotion.

Especially Tianhe’s employees, who travel far and wide and are familiar with the situations in various places.

"Alas, there are indeed many problems with agricultural products in various places now. Many company employees do not eat the products they produce."

"Like the milk this time, they know that chemical raw materials are not food for human consumption, and they and their families never consume this kind of milk."

"After being in this industry for a long time, I have seen, known, and heard of more and more dirty and fraudulent methods. Many times, I dare not eat casually."

"Every time I see the boss eating the same food as us in the cafeteria, I feel an inexplicable sense of security."

"That's nonsense. Although Jiahe pursues profits, it has always cooperated with farmers and consumers for win-win results."

Guo Yang felt relieved. He didn't expect that some of his usual little habits would be magnified invisibly.

Nowadays, many companies put making money first. In order to make money, everything else can be ignored.

They don’t eat the food they produce themselves, but they can sell it to others with a clear conscience.

Golden Harvest is indeed unique.

After a moment of silence, Guo Yang said, "This time, you can do it boldly and completely cut off the cancer of the industry."

"it is good."

"Fuck him to death!"

The crowd was outraged.

Ji Zhuowen said at this time: "It is better for Hexi Dairy not to expose it in public. The entire industry will suffer a heavy blow this time."

"Hexi has already attracted enough attention recently. If I personally expose it and offend the entire industry, it will be detrimental to future development."

Someone said: "Once the incident happened, it was easy for the outside world to associate it with Hexi Dairy, and there was no way to avoid it."

Guo Yang thought for a moment and said, "Hexi Dairy should keep a low profile recently, reduce marketing activities, and appear in public as little as possible."

“Marketing campaigns during a crisis are generally not remembered because people want to forget bad things as quickly as possible.”

"Then leave it to us. We are familiar with this kind of thing." said Wei Guan, who has dark skin.

Tianhe's anti-counterfeiting team does have extensive experience in dealing with this kind of petty theft.

Guo Yang agreed and said, "Be careful to protect yourself, and communicate more with Wang Dingmian. He should be happy to participate."

Wei Guan smiled and said, “We have been keeping in touch.”

Guo Yang nodded, and then looked at the Hexi team led by Ji Zhuowen.

"Hexi has been in the spotlight recently, and many people are watching every move. Next, we should focus on quality control and sales!"

“It would be even better if we could get the test reports from the European Union, the United States, and Hong Kong Island.”

Hexi Dairy's openness to the media and consumers, as well as the more than 20 recent test reports, have given Hexi Dairy two golden amulets.

But there is no such thing as too much.

Ji Zhuowen nodded and said, "Okay, I will definitely win this time."

……

Ever since Jiahe got involved in the dairy industry, Guo Yang has been consciously asking Qu Yang to follow up on this matter.

There was an interruption in the middle due to the dairy industry chaos and the alfalfa scandal, but it was resumed right after.

It has been two or three years now, and we have found a lot of clues.

Wei Guan, who was responsible for triggering this incident, analyzed the clues in his hands and decided to start from two lines.

One line is the lawbreakers;
One line is the victims, among which the consumers in the foothills are the largest and their health is most seriously damaged.

There are also several different departments corresponding to this.

Tianhe Seed Industry has been spreading its net for many years and has already contacted a large number of victims, who have filed complaints through the Internet and the media.

But when Tianhe came to their door, most of them kept silent. It turned out that Shanlu had already sent people to coordinate.

Use various means to silence people.

But if we only think about covering up the facts instead of solving the fundamental problems, we will only make more and more trouble.

Recently, Tianhe distributors have discovered that children's urine in a certain province has turned red and has symptoms of crystallization.

The investigation results showed that these patients' families had one thing in common: they bought the same brand of nai powder - Shanlu.

But no one has linked the cause of the disease to milk powder.

In addition, Hexi Dairy also collected a large number of samples from various places for ingredient testing, and the results also pointed to the foothills, where the melamine content was the highest.

Although the test results of some other major brands are better, this kind of chemical reagent should not appear in food.

The common protein test method "Kjeldahl method" estimates the protein content by measuring the nitrogen content.

However, protein is mainly composed of amino acids, and its nitrogen content generally does not exceed 30%, while the nitrogen content of the molecular formula of melamine is about 66%.

It is 151 times that of milk and 23 times that of milk powder.

Adding 100 g of melamine to every 0.1 g of milk can increase the protein content by 0.4%.

I sorted out the information for a while.

Weiguan quickly took action, guiding doctors and patients to contact naifen;

Subsequently, the compiled sets of information including cases and test reports were sent to relevant departments such as health and quality inspection, and at the same time, the doors of major media were opened.

With the deliberate reminder, the doctor reacted quickly, and after asking about the patient's eating habits, he quickly contacted Shanlu Milk Powder.

The patient was extremely angry when he learned the truth.

Complaints and reports poured in to Yamaga and relevant departments like snowflakes.

However, things did not develop as expected.

……

Beijing, Xinhua News Agency, editorial department.

Editor-in-chief Jiao Ce looked over the report materials in his hand over and over again, his brows furrowed deeper and deeper.

The assistant at the side said: "These cases and materials are extremely detailed. The places, the number of people, and the detailed data are not something that ordinary people can do. Could it be commercial competition?"

Jiao Ce raised his eyebrows and said, "You mean just leave it alone? Just pretend you don't know?"

"It's better to send someone to investigate."

"We have to investigate, but there's no need to send anyone. The local authorities must have known such detailed information. Just call and ask directly."

Based on Jiao Ce's intuition, this material is most likely true.

Various incidents have occurred frequently since a few years ago, and comprehensive rectifications have been carried out many times, but unexpectedly, those people have always been there, just lurking deeper.

"Do you want to contact Foothills?"

Jiao Ce thought for a long time before he looked up and said, "Okay, we will verify the relevant issues and contact experts to verify the reported materials we received."

"Okay, I'll make the arrangements right away..."

Media everywhere acted quickly.

The first to report the news were from local media - several babies were suspected of having kidney disease due to...

All of a sudden, a large number of online media began to reprint the article.

It has caused a great response everywhere, especially among parents who have been buying into Foothills for a long time.

Complaints are also increasing.

Faced with pressure from public opinion, Shanlu could no longer play the role of a coward and began to respond frequently.

But its attitude is tough.

"There are no quality issues with Foothills' products. We have just passed the internal quality inspection."

"This is a blatant slander..."

"The reports reprinted in the media are all false. Please withdraw them immediately. Otherwise, Shanlu will use legal means to defend its rights."

"There are many causes of illness, and the soil and water quality may be the cause..."

At the same time, Shanlu also contacted the patients' families privately, attempting to appease consumers through compensation or other means.

However, in recent times, issues such as red-heart duck eggs, turbot, osmanthus fish, etc. have already made consumers extremely sensitive.

Soon, the attentive media made a discovery.

"There are no specific indicators in the inspection report of the foothills..."

Consumers seem to have found an outlet.

But shortly afterwards, the testing agency issued a statement claiming that it did not have the technical ability to conduct in-depth testing and only inspected its sanitary conditions.

"Melamine, why isn't there any test for this indicator?"

“What is melamine?”

Some company leaders raised related questions, which in turn aroused strong doubts from the media.

It is clearly written in the materials.

Melamine is the root cause of the disease.

The Hexi Dairy test report also contained relevant information, and the media and consumers began to consult experts and search online for information. "Melamine is protein essence."

"But not many people know that protein essence is called melamine, and even fewer people understand its harm. Melamine can cause stones in the urinary system."

"Adding protein essence is a well-known unspoken rule in the industry, and it is to increase the protein content."

The series of revelations sent chills down people's spines, and the heat was rising.

This caught Shanlu off guard, and although media public relations were quickly launched, the results were minimal.

The incident developed faster than expected, and more cases appeared in various places.

Strangely, the dairy industry is silent.

Ji Zhuowen, who was always paying attention to market trends, couldn't stop complaining to Guo Yang.

"It's too slow. They've already had a test before."

“There’s still the foothills, the products on the shelves are still being sold, and the ads are still being played.”

Guo Yang pondered for a while and said, "There is another line. It will be soon. It won't last for a few days."

……

XIN Huashe, Jiao Ce looked at the newly received letter and said: "A certain province has received more than 300 patients, and the common point points to the foothills."

"Many parents have signed a petition demanding a thorough investigation into the cause of their children's illness and a thorough investigation of the Shanlu Group, and an explanation."

He looked at his assistant and asked, "Where are our experts? Where are our reporters?"

"Our reporters encountered numerous obstacles on the way to the site, but according to experts, they highly suspect that the foothills are indeed contaminated by melamine."

Even though he already knew the answer through other means, Jiao Ce still widened his eyes.

His assistant said: "We have received news from the local authorities that they are doing their best to investigate and resolve the issue, and asked us to report with caution."

Jiao Ce curled his lips and remained silent for a long time before speaking.

"Report it truthfully. We want to give the public the truth."

The next day.

XIN Chinese News Agency major report.

The whole story was exposed in detail, and the true face of the matter was finally revealed.

One stone caused a thousand waves!

Shanlu still wanted to struggle and made a series of moves, but the development of things was beyond everyone's expectations.

All the relevant personnel were brought under control overnight.

The next day, a press conference was held and the results were announced directly.

First, the fact of pollution was confirmed.

Shanlu also knew about it a long time ago, but chose to cover it up, which made the situation worse...

At the same time, on another line, all the dairy farmers, small business owners and other personnel involved were also under control.

Most of this line comes from the accumulation of Tianhe Seed Industry in recent years.

The incident can be traced back to 2002.

In May 2002, Geng invested in a milking parlor and partnered with others to build a dairy farming community...

Signed relevant agreements with enterprises.

However, in recent years, competition in the industry has become increasingly fierce, and the standards for collecting milk have become increasingly high. Repeated rejections have resulted in heavy losses.

Later, we learned that adding certain raw materials could improve the indicators and pass the test.

Then mix maltodextrin, fatty oil, sodium citrate and other substances, add 50 kg of warm water, stir into a paste, and add it to one ton of milk.

The motivation is to pass the inspection and sell the milk smoothly.

The same situation also happened to Ma, Xue, Gao, Xiao...

The relevant departments have destroyed a loose system of illegal purchase, sale and use of melamine involving many people, and all the members have been arrested without any escape.

No one could have predicted that the incident would be uncovered at such a lightning speed, with the cause and effect investigated clearly.

Everyone knew that Foothills was finished.

Shanlu's behavior completely angered the public. Its dealers and staff became the rats crossing the street, and everyone wanted to kill them.

The company's headquarters has been blocked by victims for a long time.

In less than half a month, this well-known company became infamous and its once good image collapsed.

Not even two days passed.

The Ministry of Agriculture has sent six investigation teams to six key milk production areas to conduct dairy production research.

The quality inspection department also urgently launched a special inspection on melamine in formula milk powder across the country, involving a total of 109 companies.

What followed was a series of processing, from bottom to top, and no one involved escaped.

At the same time, due to timely handling, the number of cases and symptoms have been effectively controlled and have not yet developed to the most serious level.

The anger has subsided, but we still dare not take it lightly.

Consumers, media, businesses... are all paying attention to the final test results.

The most nervous are the companies in the industry.

Especially for well-known brands, when the incident spreads to the entire industry, the more well-known the company is, the more likely it is that people will have a negative impression of the brand.

In contrast, some small brand companies that have confidence in themselves are full of confidence.

Even if only a portion of consumers are diverted from the top two brands, it will bring a huge boost to the sales of other brands.

Once consumers recognize a new brand, the improvement will be more obvious.

Amidst this tense situation, the test results were finally announced.

109 enterprises, 87 of them passed the inspection.

The rest were found to contain chemical reagents in varying amounts, and this list includes major brands such as Meng, Yi, and Guang.

At the same time, problems also arose with the liquid milk of three companies, which are almost the most famous companies with the highest market share in China.

These three companies also made a solemn promise to the public to ensure food safety at all costs.

Inventory, recall, removal from shelves, sealing, destruction... the company immediately cooperated with the relevant departments and took a series of measures.

The fig leaf has been completely lifted...

All major media outlets began to criticize and denounce it.

During this process, Shanlu, Mengniu and Yili were constantly dragged out and whipped.

"If you say that well-known dairy companies like Yili and Mengniu are unaware of the problems in milk production, it is simply an insult to everyone's intelligence."

"Except for a few overt and covert warnings from Hexi Dairy, no one else stood up, and in the end everyone bore the cost for the entire industry."

In this emergency situation, Mengniu and Yili, which have always been good at marketing, behaved "a bit stupidly" in response to the sudden impact.

"They are constantly reminding consumers of this incident by promoting their products through discounts and price cuts."

In addition to the condemnation, there has also been more reflection. In the entire chain, dairy farmers at the bottom also have an unshirkable responsibility.

In previous statements by Hexi Dairy, it has repeatedly criticized the domestic development model of "wanting market but not pasture".

Now everyone finally understands.

The supply of raw milk was loose and the quality could not be improved, but dairy companies raised the standards, which was also the main cause of the disaster.

Paying less attention to the source of milk and more attention to the market is the root of the problem.

"Yili and Mengniu, the two leading dairy companies, rely on dairy farmers for 90% of their milk supply."

"What's even sadder is that until now, the two companies are still trying to reverse their decline through marketing and advertising. They are both masters of showmanship, hype and bragging."

Almost instantly, sales of several major brands began to plummet, and the crisis in the industry spread rapidly.

In the eyes of consumers, domestic milk powder, especially big brands, has become equivalent to fear and resistance, and confidence in the brand has been seriously shaken.

Suddenly milk consumers had no loyal brand they could trust, but of course, people didn't stop consuming milk.

Wealthy families will choose imported brands, while parents with average conditions will look for powerful emerging alternative brands.

The price that first-tier brands pay for their endless glory is that they are the first to be hit when the storm hits.

Under this situation, Hexi Dairy, which was caught in a public opinion crisis some time ago, quickly stood out.

Hexi Dairy also participated in this random inspection and the results were equally flawless.

After two consecutive large-scale tests, all batches showed no problems at all, which quickly elevated the product's image in the minds of consumers.

Hexi Dairy is already one of the top five dairy companies in China, with a rich product line, ranches and factories across the country, and hundreds of thousands of dairy cows under its umbrella.

There is also Olympic marketing, with Liu Xiang as the spokesperson, and the brand awareness is not low.

Many media and consumers also visited Hexi Dairy’s ranches and factories in person, and its modern management model left a deep impression on many people.

Also under Jiahe, the high-quality alfalfa of Alfalfa Farming and Animal Husbandry is sold well overseas, and Hexi Dairy is also a beneficiary...

At a time when the entire industry was spurned, its reputation was destroyed, and there was widespread misery, Hexi Dairy was like a guiding light, attracting a lot of attention.

More and more media and experts are beginning to interpret Hexi Dairy.

Zuo Wei from Hexi Dairy’s brand public relations department said in an interview: “All information about Hexi Dairy is open and transparent.”

"You can find our detailed information on the official website and in our advertising videos."

Many people recall that these days, Hexi Dairy’s advertisements are still being broadcast on CCTV.

It’s just that consumers are still licking their wounds and will subconsciously block all relevant information.

At this time, he read it without getting tired of it.

Selection of high-quality grass seeds, breeding of dairy cow breeds, forage grass that sells well overseas, and high-quality pastures across the country...all come together to create a glass of milk full of natural flavor.

A large number of test reports have recently been updated on its official website, including some from the last individual test and some from the current national quality inspection, totaling nearly a hundred.

In particular, we have also obtained inspection reports from authoritative organizations such as the European Union, the United States and Hong Kong.

The report shows that Hexi Dairy's products, whether in terms of hygiene indicators or nutritional components such as milk protein, fat particles, minerals, vitamins, etc., far exceed European and American standards and are truly world-class products.

Hexi Dairy also opened its doors at this time, and media and consumers visited in an endless stream.

There is even a dedicated small team responsible for operations, which uses this method to find their loyal users and maintain long-term communication with them.

Facing the visiting consumers, Zuo Wei said affectionately:
"I am very proud to be a member of Jiahe. Here, the food in our cafeteria is all Jiahe's products. Every day the boss eats the same food as us..."

"Meat, eggs, milk, flour, rice, vegetables... every product of Jiahe will not disappoint consumers."

The contrast was so strong that many loyal users of Golden Harvest even cried for joy and told others about it.

There is no doubt that Hexi Dairy has become popular and accounts for half of the domestic dairy brands.

As a result, other products under Golden Harvest also gained many more supporters.

After learning the detailed information about Hexi Dairy, many netizens declared that they must support conscientious enterprises.

While several giants were busy nursing their wounds due to damaged brands, Hexi Dairy took advantage of the situation and increased its market share bit by bit.

At this time, Guo Yang had quietly completed donations in several hospitals.

Hexi milk powder is provided free of charge until the patient is discharged from the hospital; at the same time, tens of millions of yuan are donated for the patient's treatment.

When the media turned around and paid attention to the treatment of the children, they were shocked to find that the biggest problem had been solved.

(End of this chapter)