Chapter 248 Where Does the Northwest Water Come From
The discussion stopped abruptly.

Guo Yang reacted quickly and asked, "When did you get the news?"

Ning Xiaojing said: "Just now, at most two or three minutes ago! Liu Xiang won the Swiss Lausanne Grand Prix with a score of 12 seconds and broke the world record!"

Ning Xiaojing spoke very quickly and was usually very fluent and clear, but at this moment, because of her excitement, her voice couldn't help but tremble.

Xie Shijie was also extremely excited and couldn't help but break down.

Only Guo Yang and Yan Qun were slightly better.

Guo Yang suppressed his excitement, took out his cell phone and called Ji Zhuowen.

The cell phone kept ringing but was never answered. At this time, the excited roars of employees could be faintly heard outside the office.

I don’t know how long I waited, but Guo Yang’s patience was almost worn out.

There was a noisy sound coming from the phone, and from time to time, the shouting of Ji Zhuowen and others could be heard.

Only then did Guo Yang's anxious heart finally calm down.

Hexi Dairy has already started.

Ji Zhuowen's voice soon followed, "Boss, the online ads, print ads, and outdoor large-screen electronic ads have already been designed, and the details are being worked out. The new ads will appear in front of the public in at most an hour."

Guo Yang smiled easily and said, "Okay, well done. Go ahead and get busy. Liu Xiang is coming back tomorrow. Go pick him up at the airport."

"Okay." Ji Zhuowen said, "It's Liu Xiang's birthday the day after tomorrow. I can arrange a birthday party for him. Boss, do you want to come?"

Guo Yang smiled and said, "Come."

It has to be said that Hexi Dairy started preparing several months in advance, which gave it the upper hand.

Guo Yang didn't believe that Nike and Coca-Cola, which Liu Xiang endorsed, could come up with a response within an hour.

……

Go back a few minutes.

At the Lausanne Athletics Grand Prix in Switzerland, Liu Xiang was moving his body and murmuring habitually.

He has been in particularly good form recently.

He has been undergoing recovery training since the injury and did not start playing until May.

On May 5, he won the championship in the island country of Osaka.

May 5, won the championship in America
July 7, in Paris, third.

For three consecutive games, the speed has increased each time and the condition has been getting better and better each time.

There is an indescribable feeling.

He inexplicably thought of the fresh milk from Qilian Mountains that he would drink tomorrow. He had been drinking it almost every day for the past six months.

Even addicted!
During competitions, the sponsor Hexi Dairy would specially deliver fresh milk, which has a shelf life of one week and is enough to meet his needs.

This filled his body with energy.

Recovery is getting faster and faster.

And today this feeling is even stronger.

Liu Xiang squatted down and waited for the signal.

Gunshots.

Liu Xiang, who was in the second lane, was like an arrow shot from a bow, and when he had run halfway through the race, he was already clearly ahead.

With the cheers of the audience, Liu Xiang was the first to cross the finish line.

The timing board stopped at 12 seconds, a new world record was born!

Liu Xiang excitedly rushed to the electronic timing board, jumped on it and waved to the photographers who gathered around him.

Then he jumped off the timer board, held up the timer with his hand so that reporters could take pictures, and kept saying, "Great, so exciting!"

“I didn’t think I could run 12 seconds!”

……

In China, Liu Xiang broke the world record an hour later.

Magic City Bund.

There were crowds of people and it was bustling as if it was a grand festival celebration.

At this moment, the outdoor large-screen advertisements in Aurora Building were suddenly replaced with electronic advertisements.

A text appeared clearly on the screen.

"12 seconds - Hexi Dairy congratulates Liu Xiang for breaking the men's 88m hurdles world record!"

Subsequently.

Liu Xiang appeared, like a red lightning rushing all the way, crossed the finish line, took off his competition suit and threw it into the stands, celebrating wildly.

The picture is a bit rough and lacks the sophistication of the advertisement.

But there is no doubt that the crowd on the Bund was immediately attracted, and more and more people stopped where they were.

Watching the pictures on the screen tirelessly.

Even when an advertisement for Hexi Dairy appeared later, his eyes did not shift at all.

Watch it over and over again.

Liu Xiang is from Shanghai and is extremely popular here. Suddenly, there was a burst of warm cheers from the crowd.

...

At the same time, Hexi Dairy's hastily produced online advertisements began to be placed on Sina, Tencent, Sohu, NetEase and the company's portal website.

Outdoor advertisements in major shopping districts such as Wangfujing Street in Beijing and Huaihai Road in Shanghai have also been replaced with huge 12-second content.

All media advertisements and sales terminal posters related to Hexi Dairy associate Liu Xiang's championship and record-breaking victory with the championship quality of Hexi Dairy.

It's so fast.

Even many media outlets haven't reacted yet.

Hexi Dairy’s celebratory advertisements have been placed everywhere in every busy corner.

Together with various media reports, it quickly ignited national sentiment.

Newspapers were also selling unusually well today. Many people bought a newspaper in the morning and bought another one in the evening to see if there was any latest news.

At newsstands everywhere, the evening papers that have just arrived may be sold out in a short time.

People selling and buying newspapers would say from time to time: Liu Xiang has really brought glory to the Chinese people!

It caused a huge response on the Internet.

"What a wonderful word for "huang"!"

"Who said yellow people can't fly?"

"You have lifted the spirits of the Chinese people with your hard work!"

At this time, the German World Cup had just come to an end, and netizens also expressed that the Chinese national football team should learn from Liu Xiang.

"It would be great if Chinese football could learn from you!"

"It sets an example for the national football team!"

"Liu Xiang is awesome! Young men of the national football team, please use Liu Xiang's mirror to look at yourself!"

For a whole day, the Chinese people were immersed in this excited mood, and the enthusiasm was rising rapidly.

Amid this popularity, Hexi Dairy was the first to achieve a deep bond with Liu Xiang.

It was not until 14 p.m. after Liu Xiang won the championship that Nike and Coca-Cola began to run the electronic and print advertisements they had rushed out that day.

An advertising and marketing war about Liu Xiang suddenly started and is still in full swing.

But Hexi Dairy has already taken the first-mover advantage and will reap the benefits from this wave from beginning to end.

There is no doubt that Hexi Dairy fought a very beautiful brand marketing battle in a very short period of time.

The "Hexi + Olympics + Champion" brand system has been successfully established in the minds of consumers, laying a solid foundation for future Olympic marketing.

The next day, Liu Xiang returned home.

Major sponsors such as Nike, Coca-Cola, and Hexi Dairy all showed their talents.

The fans who came to the airport to pick up Xiang all received a round-neck T-shirt from Nike, but the most eye-catching one was Hexi Dairy.

Guo Yang, who had not appeared in front of the media for a long time, attended the birthday dinner for Liu Xiang.

The scene of Liu Xiang and Guo Yang having a pleasant conversation in the Beijing Hotel was widely circulated.

During the interview, Liu Xiang also generously recommended Hexi Dairy to the people across the country.

"The quality and taste of Qilian Mountain fresh milk are extremely outstanding. I drink it every day and I recommend it to you too."

While the media joked that they would definitely drink Hexi milk in the future, they also asked with concern: "To have reached such a peak moment two years before the 2008 Olympics, isn't it too early?"

Liu Xiang was not at all nervous and said confidently: "I can run even faster!"

Liu Xiang's response undoubtedly raised the heat to a higher level, and Hexi Dairy also received more attention.

The media turned some attention to Guo Yang.

The heat of domestic soybeans being besieged by genetically modified soybeans has not yet dissipated. In the fields of futures and business, Jiahe still concerns countless people.

Facing the camera, Guo Yang also said loudly: "When Liu Xiang faced the world's top players, he not only won the championship but also broke the world record. This is Liu Xiang's spirit, and it is also a boost for Jiahe."

"The stronger the opponent, the stronger Jiahe will be!"

...

After finishing his trip to the capital, Guo Yang rushed back to Jiuquan without stopping.

Hawke 850 landed at Jiayuguan Airport. After taking a nap on the plane, Guo Yang felt refreshed.

After getting off the plane, I could smell the moist air.

During the two days he was in the capital, it rained in Jiuquan for two consecutive days, and the sky was clear and blue.

I guess the crops in the seed fields are growing well!

On the way back, nearly 10,000 acres of sea buckthorn and ramie in the Gobi Desert had been planted since the beginning of spring.

After the rain, rows of sea buckthorn trees and jute are lush and green, forming a sharp contrast with the endless Gobi Desert on the other side.

The sea buckthorn is tall and petite, the vast sea of ​​ramie is covered with colorful clouds, and the small ramie flowers sway gently in the sunlight, which is very attractive.

When he returned to the office, Ning Xiaojing followed him in and started to rinse the tea set.

Then he took out some tea leaves from a small box, brewed the tea with boiling water, and poured it into the tea cup after waiting for 1 minute.

When she bent over, her round and white breasts were inadvertently revealed.

Guo Yang looked at the clear yellow tea, thought of something, and asked, "Is the tea made from Hanhai ramie?"

Ning Xiaojing looked up and smiled faintly, "Yes, Mr. Xie asked someone to try picking and frying a batch, and the effect was pretty good. After my colleagues tried it for two days, some said they were able to fall asleep more easily."

Ning Xiaojing walked over, with a faint scent of perfume on her body.

Guo Yang reached out to take it, sniffed the light tea aroma, and then took a sip. The taste was fresh and natural, and also unique.

He recalled the information about Hanhai kenaf.

It was a cross between Haloxylon ammodendron and Gebao ramie, and it cost him 268 points of natural energy.

It has amazing vitality and water conservation capabilities, and is more effective when forming plant communities.

Its pollen is extremely attractive to bees, making it the best plant for beautifying the desert...

In order to further enhance its water conservation capacity, Guo Yang gave up the health-preserving function of its mother plant, Gebao hemp.

Therefore, Guo Yang’s biggest expectation for the economic value of Hanhai sesame tea is honey.

He has no hope of maintaining his health.

But looking at the current situation, Hanhai kenaf still retains the original health-care functions of its parent plant.

This was an unexpected surprise.

Guo Yang smiled and said, "Not bad, not bad. Your tea-making skills have improved a lot."

Ning Xiaojing said: "The production volume is still too small. Each office in the company only gets a small amount."

"take it easy!"

After sipping the tea, he seemed to relax a little, and Guo Yang also entered the working state.

After another night of fermentation.

On the Internet and in the media, the attention about Liu Xiang, Hexi Dairy and Jiahe Group is constantly intertwined.

Guo Yang browsed the Internet for a while. In addition to Liu Xiang,

Many professional commentators and media have also conducted in-depth analysis of Jiahe’s recent series of investments in the soybean industry.

Praise Jiahe as a responsible national brand!

We then analyzed Jiahe’s agricultural products and found that it was an agricultural and animal husbandry group mainly engaged in B2B business.

Its main customers are agricultural enterprises and growers, and the only agricultural products that actually make it to ordinary people’s tables are vegetables and flour from a few large supermarkets.

And Hexi Dairy, which completed a beautiful brand marketing campaign by taking advantage of Liu Xiang breaking the world record.

Therefore, it is easy for people to come to a conclusion that just as every pack of cigarettes smoked is a contribution to national defense, every box of Hexi milk drunk is supporting Jiahe Group.

The combination of double heat was quickly reflected in market performance.

Starting from the day after Liu Xiang won the championship, Hexi Dairy's daily sales have been soaring.

It quickly caught up with the popularity during the Spring Festival and then quickly reached a new high.

Daily sales of 2200 million, 2500 million, 3000 million...

What is different from the past is that many people who have never tasted Hexi milk also tried it this time due to the popularity of the product.

Then I was attracted by the silky and delicious taste and the strong natural flavor.

"In the past, my family drank Yili and Mengniu milk. I never thought Hexi milk tasted so good!"

"I suggest you try Qilian Mountain organic milk, it's delicious and nutritious."

"By the way, have you noticed the nutritional composition table of Hexi milk? Both the protein content and fat content are several points higher than other brands!"

With such continuous positive reviews, Hexi Dairy has developed many new customers.

Among them are former loyal customers of Yili, Mengniu and even foreign brands.

Now, after a real comparison, they have become loyal customers of Hexi Dairy.

This also means that Hexi Dairy’s daily sales of more than 3000 million yuan will gradually become the norm.

The production capacity problem in Hexi has also been solved long ago.

Last year, we invested 14 billion yuan in milk source bases, and this year we maintained the same high level of investment.

There are three central factories in East China, North China and Southwest China, six large ranches with 10,000 heads of cattle, and several small and medium-sized ranches that have been built or are under construction.

A total of 27 billion yuan was invested in the milk source base in the past two years.

Including marketing expenses, Jiahe’s investment in Hexi Dairy has exceeded 50 billion yuan.

Hexi Dairy's operating income in the first half of the year was more than 3 billion yuan, but Hexi Dairy did not participate in the dairy price war.

So the actual profit is about 600 to 700 million yuan.

Overall, it is still in the process of recovering the investment, but it has accelerated into a virtuous cycle.

When Jiahe shifted its focus to the grain processing sector, the financial pressure on the entire group was greatly alleviated.

...

After briefly browsing the news, Guo Yang started to deal with his work before getting off work.

In addition to the rapid growth of the milk business, Tianhe’s vegetable trading company also had a pleasant surprise.

It was the summer vacation, and the plateau summer vegetables in the Hexi Corridor also had a bumper harvest. However, as expected, this year's market conditions showed a structural slump in sales.

Some products started to become popular.

However, thanks to Jiahe's popularity, Tianhe's vegetable trading business has no worries about sales.

Accompanied by the roar of engines, vehicles loaded with cucumbers, Chinese cabbage, tomatoes, carrots and baby cabbages set off from Long Province.

Transported to large agricultural wholesale markets such as Shanghai, Guangdong Province, Chengdu, and various large supermarkets.

From harvesting in the fields, pre-cooling in storage, sorting and packaging to loading and transportation, the entire supply chain of plateau summer vegetables is orderly, and the summer vegetables are delivered to the citizens' tables in a timely manner.

There was even a businessman from Guangdong Province who traveled thousands of miles to Gansu Province to select goods for a batch of vegetable orders from the European Union.

After inspecting the goods and inquiring about the prices, we finally signed a 1200-ton vegetable purchase agreement with Tianhe Vegetable Trading Company.

Tianhe’s vegetables have also been exported abroad.

In this situation, farmers with unsaleable products and village governments hope that Tianhe Vegetable Company can help solve part of the sales problem.

The vegetable company is already overwhelmed with its existing business, and the profits from unsaleable vegetables are extremely low.

I didn't want to get involved.

But Guo Yang gave instructions without hesitation and even found Luo Jian, the person in charge of Tianhe Vegetables.

It was originally responsible for the vegetable supply chain.

After the New Year, he was promoted to the person in charge of the vegetable business. This year's sales work is very hot, and it is a time of great ambition and pride.

I didn't expect the boss to call me personally, and his tone was quite stern.

Guo Yang said: "Why not do it if there is profit?"

"Have you forgotten it after the meeting? The core of the success of Jiahe's entire industry chain is to provide farmers with complete supporting services."

“Only in this way can we form a good network of relationships with farmers, customers and the government.”

Luo Jian accepted it humbly.

He is studying supply chain management and is also thinking about whether he should pursue further studies.

……

After dealing with the vegetable business, Guo Yang turned his attention back to the saline-alkali land that Jiahe Grain and Oil and Alfalfa needed to contract.

Jiahe Grain and Oil is lacking a helmsman. After a period of search, several candidates have been initially identified.

But Guo Yang needs to go and recruit people himself.

Zhang Wei, who works for Donghe Agricultural Machinery Service, is going back to his hometown to start a business. Early September is the rice crop season after the rice harvest in Sichuan Province, which is only two months away at most.

Guo Yang decided to temporarily let Zhang Wei's deputy Cai Bin take over. To be honest, agricultural machinery service does not require a high level of education.

At the same time, Golden Harvest's overseas regions also lack leading talents.

In terms of familiarity with overseas markets, Golden Harvest currently has only two people.

Yu Honghai and Yu Xiaochuan.

One is farm machinery and the other is pasture grass.

Guo Yang planned to promote the two to the group headquarters and then appoint them as presidents of overseas regions.

Africa, the Middle East, Europe, Asia Pacific, South America and North America are all potential markets for Golden Harvest.

At least four core executives are still missing!

Among them there must be at least two local leaders from overseas.

The world is a whole, and we cannot give up a particular market just because of the complexity of the situation and political risks.

However, these are long-term plans. The most important thing for Jiahe at the moment is to manage the Northwest well.

Therefore, the transfer of new saline-alkali land becomes crucial. Before going to Beijing, Guo Yang discussed the results with Xie Shijie and Yan Qun.

At the same time, he also communicated with Xiang Tianshan.

The remaining finishing work of the Asafetida Gobi should be completed by the end of August, and the agricultural machinery teams can be transferred to Jiuquan in September.

It took another period of continuous planning.

At an internal meeting, Jiahe decided to contract another 100 million mu of saline-alkali wasteland for improvement.

Due to the rise in oil prices and other material costs, the investment cost per mu reached 1500 yuan, which means a total investment of 15 billion yuan.

The project sites are located in Jinta and Zepu in Kashgar Prefecture, Xinjiang Province, each covering 50 mu.

Jinta’s 50-acre site is close to the western edge of the Badain Jaran Desert, a desert area where the biggest limitation is still water resources.

Even for Alfalfa No. 1, under non-irrigation conditions, the hay yield per mu will drop from 2.5 tons to about 1 ton.

But the natural energy benefits are worth the wait.

Because the 100 million acres of desert added for agriculture and animal husbandry in the sand sea is on the eastern edge of the Badain Jaran Desert.

One on the left and one on the right, the future is worth imagining.

Perhaps one day Minqin in the east and Jinta in the west will be connected, and a green corridor spanning hundreds of kilometers will be formed on the southern edge of the Badain Jaran Desert.

Lock Huanglong in the north and protect the oasis in the south.

...

There are about 2 million mu of various saline-alkali lands in Xinjiang Province, including a lot of saline-alkali wasteland.

Jiahe’s saline-alkali land in Xinjiang Province is located in Zepu County in Kashgar area, where there are more than 20 million mu of saline-alkali land, including arable land.

In Jiahe’s planning, the Zepu base takes into account saline-alkali land management and is also an important grain and cotton base.

From the perspective of yield and quality, the Northwest is the most suitable area for growing soybeans in my country.

Since the 90s, the domestic soybean production record has been held by Xinjiang Province.

It’s just that there is no subsidy for soybeans in Xinjiang Province, and as a summer crop after cotton, the income is not as good as that of wheat and corn.

Therefore, the soybean area in Xinjiang Province is only about 100 million mu all year round, and most of it is distributed in cold areas such as Altay, mainly early spring soybeans.

In Guo Yang's plan, this place will become Jiahe's alfalfa, cotton, soybeans and inland sea rice base.

The temperature in southern Xinjiang is slightly higher and the growth rate is fast, so some of the freshly harvested alfalfa No. 1 seeds can be sown before winter.

In the early spring of next year, you can rotate the seeds of Tiandou No. 1, which has sufficient reserves.

By the time Tianmian 20 is planted in the spring of next year, there will be one and a half years for seed propagation, so there will be no problem with the seeds.

At the same time, Tianhe Academy of Sciences will also establish a halophyte garden in Zepu to conduct research on the saline-alkali land environment in Xinjiang Province.

But there is still the problem of water.

...

After the meeting in the afternoon, Guo Yang returned to the office and found the world geographical map. The biggest problem in the entire northwest region is still water shortage.

If Jiahe wants to become a world-class agricultural and animal husbandry enterprise, the domestic market must be its foundation, but there is fierce competition in other regions, and only the Northwest still has great potential.

Water issues are plaguing the development of agriculture in Northwest China.

Are they really going to blast a hole in the Himalayas?
Not to mention how huge the project is, just the blasting itself is uncontrollable. Once the warm and humid air currents come, the glaciers on the Qinghai-Tibet Plateau will melt.

The Sichuan Basin may become a lake, and the eastern region may become a vast ocean.

But Guo Yang remembered that in later generations, Xinjiang Province experienced several rainstorms due to climate warming, and the Indian Ocean monsoon and the Pacific monsoon could not reach the northwest.

It can only be the warm current brought by the Atlantic Ocean, or it can be affected by the swamp air currents in the Siberian region.

These are the knowledge learned in geography in junior high and high school, and Guo Yang still has a general impression of them.

However, these air currents can only affect local areas. For example, the Atlantic warm current passes through the East European Plain, encounters the rising northern and southern Tianshan Mountains, forms rainfall, and creates the Ili River Valley.

There is also the Qinghai-Tibet Yadong Pass bordering India and Bhutan.

The north-south running Yadong Trench opens a gap for the northward advance of the Indian Ocean monsoon, and vegetation flourishes wherever the air flows.

In 1888, the British invaded the snowy area and advanced northward from Yadong Valley, which is also known as the Red River Valley.

In addition, Medog in southern Tibet, the last county through which the Yarlung Zangbo River flows in the country, is also a place with abundant rainfall.

The Hongqi River water diversion project envisioned in the future will also start from the Yarlung Zangbo River area, bypass the edge of the Qinghai-Tibet Plateau, pass through many rivers along the way, and eventually reach Yumen, Kashgar and other places.

Guo Yang's gaze stayed on the area near the Yarlung Zangbo River. To be honest, no matter how many times he looked at this project, it was too fantastic.

From an engineering perspective, it is simply not feasible.

But Guo Yang was thinking, from the perspective of a seed store, is it feasible?

Natural energy, seeds, and agricultural machinery do not seem to be very reliable, unless they are super seeds that can not only adapt to the high-altitude climate of Qinghai-Tibet, but also can chisel through mountains and rocks, or they are black-tech engineering machinery.

That way there would be no need to take such a big detour and open a small hole in the Himalayas, or to divert water directly from the Yarlung Zangbo River to the Qaidam Basin, and then to the Hexi Corridor and the Tarim Basin.

The water shortage in the northwest is a real headache.

My thoughts wandered for a while.

Apart from the huge water diversion project, the only solution Guo Yang can think of is to start from himself.

Cultivate drought-resistant crops and plants with strong water conservation capabilities such as Hanhai kenaf.

Protect the ecological environment, restore vegetation coverage, and wait for future climate changes.

This is the most feasible option in Guo Yang's mind.

Of course, if one day a hole is really opened in the Himalayas, or water is diverted from the Yarlung Zangbo River, Jiahe will definitely get involved.

(End of this chapter)