Chapter 101 The Wind Rises
Shazhou Seed Industry.

When Xie Fanglin learned that Tianhe still had 60 kilograms of corn seeds to be put on the market, he became completely emo.

Corn seeds are one of the main businesses of Shazhou Seed Industry!
Although 60 jin is not a lot for Shazhou Seed Industry, Tianhe is like a thorn in Xie Fanglin's throat, making him very uncomfortable.

"How dare Tianhe? Where did all these corn seeds come from?"

Opposite him, the burly old Cao was also very depressed.
"Tianhe has made too many big moves this year. Everyone is waiting to see Tianhe fail in pepper seeds, but has ignored the Jiuquan breeding base that is just around the corner."

"Good breeding base?"

Xie Fanglin also reacted and was silent for a long time.

Of course they knew about the breeding base and had sent people to inquire about the news a long time ago, but Tianhe’s protection measures for the breeding base were very strict.

The workers couldn't explain it either.

In addition, Tianhe’s hot pepper demonstration base, saline-alkali land and other projects were causing so much controversy that their attention was distracted.

Xie Fanglin asked in astonishment: "Is Tianhe not afraid of inventory backlog at all?"

"I'm also wondering, there has been a serious oversupply of corn seeds in recent years, and seed companies have suffered heavy losses, so why is Tianhe still trying to squeeze in?"

"The competition for seed production bases is becoming increasingly fierce, and the cost is getting higher and higher."

Xie Fanglin frowned and was still not optimistic about the company's performance this year.

But he is also not optimistic about Tianhe’s corn seed sales.

The corn seed industry has long been a red ocean, and there are a large number of seed companies on the verge of bankruptcy!

Moreover, with the scientific research institutions paying more attention to breeding, new and good varieties emerge in an endless stream, and the speed of variety renewal is very fast.

If a good variety cannot be promoted within 2-3 years, it will be eliminated from the market 2-3 years after approval.

However, the publicity campaign launched by Tianhe once again dealt Shazhong Seed Industry a heavy blow!
Who the hell promotes corn seeds like this?
Tianhe has 60 kilograms of corn seeds, but the planting area is only tens of thousands of acres. Does it need to be so exaggerated?

……

A comprehensive seed production base for grains, melons and vegetables somewhere.
The base covers an area of ​​approximately 5 acres and is the exclusive production base of South Korea Shinong Company.

Jin Yongshun put down a newspaper. Current affairs news was also broadcasting on TV.

He smiled disdainfully.

Newspapers and television are promoting news such as Tianjiao No. 1 helping farmers increase their income and having low investment and high returns.

Because Jin Yongshun knew the Chinese language, he was sent to China by the headquarters to be responsible for the branch's seed business.

The Northwest region's excellent natural geographical conditions, vast land, and low labor costs make it a treasure trove for South Korea, which is short of land resources.

Produce seeds and various vegetables in China, and then sell the seeds locally or export them to other regions.
South Korean seeds gradually took over the living space of local varieties.

While selling seeds, vegetables are also shipped back to the country. A complete industrial chain was formed a few years ago.

As seeds bred for local climatic conditions came out, Kim Yong-soon seemed to see South Korean seeds becoming invincible.

Especially in the breeding of vegetables such as peppers,

This is an area that South Koreans are proud of.

Looking at the "Tianjiao No. 1" touted by the media in the newspapers, Jin Yongshun was very disdainful.

The information is exaggerated and untrue, and current news seems like a show, not to mention the exaggerated advertisements.

In his opinion, China's vegetable seed industry is like a toddler who can be bullied by anyone.

This is especially true in the field of peppers.

The launch of the Zhenqing series of sheep-horn peppers from Shinong Company gave Jin Yongshun great confidence.

It is only a matter of time before we occupy the Chinese market.

Similarly, Xiao Rizi did not attach much importance to "Tianjiao No. 1" and did not take many measures in the face of Tianhe's overwhelming publicity.

However, seed companies in Europe and the United States have become wary of Red No. 1.

Imported sweet pepper seeds are already expensive, and sweet peppers are generally used as ingredients, mainly in protected areas in Shouguang area or in open-field promotion bases in Hainan and Yunnan provinces that are transported north in winter.

Moreover, traditional consumption habits vary from place to place, and vegetable farmers generally have very small planting areas.

The Xiangtianhe Demonstration Base is unique in its large scale. The price of sweet peppers in Longnan Province is only 8 cents per pound, which makes major European and American seed companies jealous.

Directly calling Tianhe disrupting the market!

Sweet peppers are high-end vegetables at this time, with high prices, and are generally used as ingredients.

Tianhe Seed Industry suddenly did this, and the price of sweet peppers hit rock bottom.

Such reckless publicity caught seed companies such as Syngenta, Syngenta and Rijk Zwaan off guard.

Tianhe Seed Industry really spares no expense in its publicity!

Various advertising planning and corporate image promotions have never stopped. Television advertisements, leaflets, banners, walls, CDs, etc. have penetrated deeply into the rural people.

Especially TV commercials.

Now is the off-season for seed marketing. There are no competitors competing for the time period. Not only is the cost low, but there is also less advertising information.

Some local TV stations simply broadcast Tianhe Seed’s pepper seed advertisements over and over again.

Lan City,

At Old Man Chen’s house.

The hot peppers in the field have all been harvested. The income from two acres of land exceeds 1 yuan, making the old couple happy throughout the autumn.

After pulling out the pepper vines, the old couple rushed to plant cabbage.

The days gradually became more leisurely.
Old man Chen still cannot avoid playing cards every day for entertainment, but he always appears in front of the black and white TV at home on time every night.

The old couple both like to watch the dialect comedy "Happy Lanshi". The familiar language makes people feel very close to it.

That day, when the show was about to end.

Old man Chen wanted to go to the toilet and then come back to sleep, but two local actors he was familiar with appeared on the black and white TV and performed a skit on TV.

I stopped and looked for a while.

The skit is somewhat similar to his and Zhao Mingzhi's experiences. One family used Tianhe's pepper seeds, and the other family used other seeds.

Input and output are naturally very different.

The plot was interesting and the local dialect sounded familiar, so Old Man Chen laughed heartily.

"Tianjiao No. 1 seeds, a high-yield pepper machine."

"The investment is reduced, and the benefits are better."

When the easy-to-understand slogan came, Old Man Chen couldn't help but nodded.

Tianhe’s pepper seeds are really good, only those who use them will know.

At the same time, Zhao Mingzhi and his family were also watching TV. His family made some money in the past two years and had long ago replaced their TV with a color one.

Another news was being broadcast on TV, with a demonstration household in Lanzhou sharing their experiences as a pepper grower.

"This year, our cooperative planted more than 200 acres of sweet peppers, all of which were seedlings provided by Tianhe."

"I had no experience in planting in the first year, but Tianhe's agricultural experts provided technical solutions and explained the mechanism of action, so the production of bell peppers went smoothly."

"The cooperative planted 1 mu of Red No. 8000 sweet peppers, with an average income of more than yuan per mu, and sold them for more than million yuan."

In front of the screen, countless people were feeling the same way as Zhao Mingzhi and his family.

The income per mu is more than 8000 yuan!
That expression was similar to when he was reading The Book of Wealth, with light in his eyes!
Tianhe’s publicity goes straight to people’s hearts.

Within two days,

A simple and plain banner was also hung in a prominent position in the village, with brightly colored fonts, "Red No. 1 sweet pepper, good fruit, sells for a high price!"

Farmers such as Old Man Chen and Zhao Mingzhi have successively received the "flyers" distributed by Tianhe. The flyers are beautifully made, and some rural families post them in their homes like "paintings".

Seminis Seeds,
Qiu Jianqing, the director of the Jiuquan Office, said nothing, his face full of worry. There were leaflets and calendars of Red No. 1 on the table.

Leaflet + calendar, farmers can put this thing up at home for a year!
But Qiu Jianqing's attention was focused on the contents of the VCD disc, which was collected by Saint Nice Huaxia Company in Shouguang and other areas.

Compared with the northwest, VCD players are more common in rural areas of these coastal areas.

Key farmers are also eager for new technologies and new knowledge.

Qiu Jianqing sighed deeply.

"Tianhe Seed Industry has set up a really big game!"

The salesperson sitting next to him and watching also had a lot of feelings.

On TV, Tianhe's technicians were explaining various pepper cultivation techniques in easy-to-understand language.
There are detailed instructions from land preparation, seedling cultivation to plant protection and management, and even how to choose peak sales during the crop cycle.

“Beautifully produced leaflets and calendars have a good propaganda effect in rural areas, but the cost is high, so I won’t say more.”

"But making agricultural technical knowledge into feature films and distributing them to farmers is not only effective, but also low-cost."

Qiu Jianqing saw the salesperson's puzzled expression.

"It only costs 3-4 yuan each to make your own CD, and our headquarters is already making them."

Hope it's still too late.

The Northwest is suitable for sweet pepper seed production, but the sweet pepper seed market is mainly in coastal areas.

The tiger took a nap, and Tianhe has quietly torn a crack in the high-end vegetable market along the coast. If it is not curbed, a piece of fat meat may be bitten by Tianhe.

(End of this chapter)