Chapter 253: Direction of Revitalizing Electric Industries
Taking hydrogen energy as an example, the Japanese have developed the simpler and easier technologies in hydrogen-powered vehicles first, and have been stuck at the bottlenecks in the technical route that are relatively easy to achieve but cannot be bypassed, leaving the hard bones for others to chew. Anyway, no matter how advanced others' technology is, they cannot bypass some of the basic patents they have already taken away, and then they just sit back and wait to make profits.
The result is that other countries have all continued their research, but they are not promoting hydrogen energy for the time being. You can wait until your patent expires, you little bastards.
Seeing that his uncle-in-law was thinking deeply, Gao Zhendong added: "We need an environment where everyone uses our patents. If it is not profitable, they will definitely consider abandoning this technology and looking for other alternatives. This is not difficult for them. In an extreme case, they don't even need to look for alternatives, but directly steal them."
Lou Shouxing asked in doubt: "No way, don't they have a patent treaty? It's impossible that they don't abide by it themselves, right?"
Gao Zhendong shook his head. "Don't overestimate their morality. They never have it. When there is no hope of defeating you within the rules, they will tear up the rules without hesitation and put the blame on you. Believe me, I have fought with them on the battlefield. When they look civilized, it's only because they don't need to be barbaric."
Gao Zhendong gave Lou Shouxing an example: "You have studied their laws. Think about it, if they directly steal our patents and use protracted lawsuits to delay the patents until they expire, how will you respond? Or if they raise the banner of anti-monopoly, how will you deal with it?"
Anti-monopoly is an absolute killer weapon. Not to mention Standard Oil, whose business empire collapsed overnight, and AT&T, which fell apart, in Gao Zhendong's previous life, there was a rumor on the Internet that there was a competition between the red and blue computer CPU factories. When the red factory was in the worst situation, the blue factory did not defeat the red factory in one fell swoop. Instead, it carried the infamy and squeezed the toothpaste like crazy for ten years, keeping the red factory's last breath, for fear that if the red factory collapsed, the anti-monopoly knife would fall on its own neck.
It really made the Red Factory cry.
These vivid examples shocked Lou Shouxing, and he suddenly came to his senses. After thinking for a long time, he said, "Zhendong, you are right. You are more clear-headed. I am not as broad-minded as you."
Father Lou had weighed the pros and cons by this time: "Shou Xing, Zhendong is right. You can have the advantage of eating alone for a while, but you can't have it forever. Even if they don't act rogue, I think they have a way to circumvent us. After all, they have the market and the rules, and they don't lack technology."
Gao Zhendong agreed with his father-in-law: "Yes, this thing is not technically difficult, and it is not difficult to circumvent it. What we need to seize is the role of the leader of the industrial cluster or at least the decision-making participant, rather than thinking that we can take over the entire industry. Don't forget, even if we can do it, they will fight against monopoly."
After listening to his father and brother-in-law, Lou Shouxing thought for a long time and nodded vigorously: "Dad, Zhendong, you are right. I came back at the right time. I only saw the flowers and clusters, but I didn't expect the undercurrents. I am still short-sighted. I have to learn from Zhendong about long-term vision and grand strategy."
Gao Zhendong gave Lou Shouxing his last lesson of the day: "Brother, I think that with the market integration and technological development of the Western economy, we can run a business within the Western framework. First-rate companies set standards, second-rate companies build brands, and third-rate companies make products. I hope we can move in the direction of first-rate companies."
Gao Zhendong brought up these three sentences that he had seen on the Internet in his previous life, which made the Lou family father and son feel like "I don't understand, but I am greatly shocked."
At that time, economic globalization did not exist yet. The Maritime Convention and the Economic Assistance Council were still there. There was no way to achieve globalization. However, this trend had already appeared within the Western camp.
Gao Zhendong then said to the Lou family father and son: "Ever since the colonial systems of John Bull and Gallic Rooster, the two largest colonial countries, were disintegrated by the Citibank and the Russians, this trend has become more and more obvious. So I believe that if we go in this direction, the benefits will be very high, but it will also be difficult."
That’s right, the heroes who disintegrated the colonial system were the Americans and the Russians. In this matter, their interests were the same. In other words, in this matter, the interests of the rentiers and the workers were the same. The former got an open market, and the latter liberated their enslaved brothers.
Lou Shouxing carefully savored the meaning of Gao Zhendong's three sentences. Neither Lou's father nor Gao Zhendong interrupted him. After a while, he slapped his thigh and said, "Zhendong, your words are very meaningful. You have simply stated the three-step strategy of an ambitious company! I will use this sentence as the company's overall strategy and engrave it on the gate!"
The "revitalization strategy" that was later regarded as a guiding principle by countless business managers appeared in this world so clearly and formally, but its fate has not changed and it is still so popular.
After Lou Shouxing finished speaking, he turned around and looked at Gao Zhendong with hope: "Zhendong, what should we do next? Tell me your ideas and change your mind for me."
Gao Zhendong thought for a moment and said, "First, do as you say. Then, while releasing the cassette patent conditionally, build a patent moat for the Walkman and then release it. This will basically establish our position in the audio consumer electronics industry. Later, when the conditions are ripe, I will develop the technology and hand it over to you."
Gao Zhendong's words contained a lot of future industry jargon, but his father-in-law and brother-in-law were both elites and could roughly understand them.
"Patent moat?" Another new term.
"Yes, not only the technology and trademark itself, but also similar ones must be applied for. For example, if your name is Lou Shouxing, then you have to apply for Lou Shouxing or something like that. Even more extreme, the reverse name Lou Buduan must also be applied for."
When saying this, Gao Zhendong couldn't help but think of the "Kangshou Fu", "Lei Bi", "Taibai Rabbit", and "Blue Bird Beer" he had bought in his previous life. He also thought of the authors he had seen, such as "Quanyong", "Jinkang", "Quanyong Xin", "Quanyong Ming", and "Quanyong Zhu".
Lou Shouxing was a little amused by Gao Zhendong's example. He had never realized that his brother-in-law could be serious but also humorous. However, this example left a deep impression on him and made him understand the meaning of "patent moat" immediately. Zhendong was indeed a graduate of a top university, and his words were so easy to understand.
Gao Zhendong made another request to Lou Shouxing: "After you go there, you might as well invest more in technology and recruit more people. After all, I have a lot of things to do. I can only help Zhenxing Electric occupy the top of the pyramid, but the foundation and fundamentals still have to rely on them."
Lou Shouxing nodded. He understood that if the foundation was not solid, the earth would shake.
"The specific direction is consumer electronics, including entertainment, home appliances, daily necessities, etc. Pay attention, if there is an opportunity to enter integrated circuit manufacturing, try to grab it. If you have any technical problems, you can contact me through Dad."
Gao Zhendong was not planning to deal with these things himself, but he was confident that he could help them overcome the difficulties. At this time, what many things lacked was vision and direction, especially in terms of consumer products.
Lou Shouxing listened and took notes. Although there would certainly be some adjustments and responses based on actual conditions during the specific implementation process, there was no problem in the general direction.
Seeing that the uncle and the husband were getting along harmoniously and complementing each other's strengths and weaknesses, Lou's father was very pleased. He let one of his sons go, and his daughter brought another one back for him. This was very good, very good.
By this time, he had forgotten his typewriter and TV.
The three of them discussed for a long time, and it was not until Lou Xiao'e knocked on the door and called them to eat that they came out to eat, feeling unsatisfied.
Father Lou was in high spirits and took his son and son-in-law to have a few drinks. Even Mother Lou couldn't help but drink a little. There was nothing she could do; she was just happy.
The two stayed at Lou's house until after dinner. When they were going home, Lou Shouxing said to Gao Zhendong, "Zhendong, I'll leave this to you. I'll be ready to go there tomorrow."
Gao Zhendong nodded: "Don't worry, be careful over there."
Lou Xiao'e also shook Lou Shouxing's arm: "Brother, take care of yourself."
Lou Shouxing smiled and touched her hair: "Don't worry, I'm paying attention. Leave it to me."
When the couple returned home, they found someone waiting at their door.
Upon asking, it turned out to be someone from the Twelve Ministry of Machines.
On the wedding day, the fully-equipped DJS-59 specially approved by the leaders of the th Ministry of Machine Building was ready. They came to confirm the time with Gao Zhendong and conduct a preliminary site survey.
After all, in order to put a computer in, Gao Zhendong's south room must be renovated. The DJS-59 that Gao Zhendong used in his early days can be used in this environment, but it is not suitable for a serious specially approved machine.
It is expected to take two days. Tomorrow and the day after tomorrow, the south room of Gao Zhendong's house will become a small construction site, and other rooms will also be affected.
This was normal, Gao Zhendong agreed happily, and finally he could use the computer at home in advance. However, looking at the people who came to communicate and survey the construction site, there were a few who did not look like the 12th Ministry of Machinery, probably bricklayers or plasterers?
After the people inspected the scene and sent them away, Gao Zhendong and Lou Xiao'e discussed and decided to go back to Lou Xiao'e's home the next day or the day after tomorrow.
Fortunately it didn't start today, otherwise according to the rules, it would not be appropriate for the bride to stay at her parents' home on the day she returns home.
I guess my father-in-law and mother-in-law will be very happy. You see, although their daughter is married, she didn't go out, and now she is back home.
The two went to bed early because Gao Zhendong had to go to work tomorrow.
(End of this chapter)