Chapter 413: Unique Propaganda

As fate would have it, history returned to its original track.

After watching the preview, Wang Yuanchao led the applause and said to Zou Wenhuai, Bruce Lee, Ho Kuanchang and others with a smile:

"Li Sanjiao, his reputation is well-deserved! It makes my blood boil."

Zou Wenhuai and Ho Kuanchang felt relieved after hearing what the big boss said. No matter how the box office was, at least the big boss approved of the film.

Starlight has invested in and produced so many films, but this is the first time that the big boss has watched a movie and taken the lead in applauding and giving a review. It's really a bit sad to say.

If Wang Yuanchao knew what they were thinking, he would definitely complain, "I'm not familiar with the films you made before! Just look at the actresses, it's good enough. And you're leading the applause? You're overthinking it!"
Bruce Lee said modestly:

“It’s inseparable from everyone’s support.

My martial arts instructor, Master Han Yingjie, was a great help to me. He helped me design many of the moves.

It is also inseparable from General Manager Zou's urgent dispatch of Director Luo Wei to save the situation, and it is also inseparable from the full support of General Manager He. "

Wang Yuanchao gave him face, so Bruce Lee specifically praised everyone for their help.

Ho Kuan-chang knew that the big boss admired King Hu's films very much, so he quickly explained:
"Master Han Yingjie is the martial arts instructor for director King Hu, and we invited him with all our heart."

The Big Brother Tangshan expresses the oppression of lower-class citizens by social groups, which resonates with people in today's society.

Wang Yuanchao is the underground president, but he only makes sure that the society remains orderly and acts within the rules, does not arouse public anger, and does not provoke those who should not be provoked.

For example, will he ask about prostitution, gambling and drugs?
He doesn't care at all.

To steal someone's money is like killing their parents. How can he do anything about it?
Besides, it doesn’t require dozens of movies to justify extorting some protection money!

If you want to launder, the amount must be extremely huge.

Even so, most societies only laundered the portion that needed to be handed over. Isn't money laundering free? Just use it directly. They just think that the underground president is too particular.

Apart from not daring to commit murder and arson in broad daylight, which is the bottom line of both the authorities and the underground president, they will also commit other crimes, such as fighting, cheating, oppressing the good, and fighting for territory. As for the more serious crimes such as robbery, burglary, and kidnapping, they are also rampant despite repeated bans.

Wang Yuanchao is also down-to-earth and knows all about these situations.

He is not afraid of the big gangsters, but he is afraid of the middle-level gangsters who are unaware of the situation and the small gangsters who do not know the seriousness of the situation. Alas.

His football club school was not big enough to accommodate so many teenagers. He could only help those who were talented and wanted to work hard to improve themselves.

He does not allow his photos to be exposed until he can enter and leave the mainland freely.

Otherwise, why would he provide himself and his family with bodyguards and drivers wherever he goes?

Don’t look at how happy they are now!
Therefore, the current environment is very suitable for this movie.

But Wang Yuanchao was not prepared to promote it in this direction. Although it was chaotic, it was already relatively orderly. Governor Trench had just left, and you were already boasting about the bad Hong Kong under his management. That was too much.

What Wang Yuanchao was going to promote was Bruce Lee’s Kung Fu!
"We have to put ads in newspapers and radio stations. We have to mention Hollywood superstars, real kung fu, the King of Kung Fu, Bruce Lee, all these names. We have to promote it!"

Starlight Pictures' leading male star, Wang Yu, was the first superstar in Hong Kong to have a box office of over a million, and he also shot martial arts movies.

Zou Wenhuai was not sure what to say. He Guanchang hesitated for a moment and said:
"Real Kung Fu, The Forbidden Kingdom, isn't that a bit too much? It will draw hatred. We have a lot of martial arts movies of our own."

Wang Yuanchao glanced at Zou Wenhuai and He Guanchang and said:

“Real kung fu, real kung fu.

This is not a martial arts movie, this is a kung fu movie!
Don’t say that Wang Yu is short of an arm. Even if our Bruce Lee, Brother Long, tied both arms together, Wang Yu would still not be his match!
This is different. ”

Zou Wenhuai nodded and said:
"Wang Yu played a hero, and Bruce Lee was a real martial arts master."

He Guanchang responded with a smile and said:
“Indeed, our Dragon and Tiger martial artist was beaten very well by Xiaolong, and his tactics were different from those in the past.

Then boss, we are the first batch of painters..."

Since the boss was so sure, Ho Kuan-chang naturally wanted to have as many projection screens as possible.

In the past, even though their own cinema chains (Starlight Cinemas, Cathay Cinemas) or their allies (Far East Cinemas, etc.) had to compete with each other for prime time. If the broadcast effect was not good, the broadcast time would be quickly adjusted to the garbage time or even offline.

Wang Yuanchao arranged for people to launder money, mainly Starlight and supplemented by Cathay. In the early stage, try to inject money in equal proportion. After the movie has been released for a while, he will arrange some private screenings in Starlight Cinema to supplement it, such as midnight screenings and morning screenings, to make full use of this time to buy tickets.

At this point, the income basically belongs to the cinema, because according to the agreement signed with the distributor, the distributor mainly takes the early share.

Wang Yuanchao said without thinking:
“Complete the finished product as soon as possible and arrange for the heads of various theaters to come and watch the film.

Also remind them to keep the golden time slots clear!"

The first sentence was said to Ho Kuan Chang, and the second sentence was said to his own assistant.

He Guanchang was delighted, my god, what a treatment! He glanced at Zou Wenhuai quietly, no other film of Starlight Pictures had such treatment, right?

It’s not that it hasn’t been shown in prime time, it’s that it hasn’t been reserved in advance. Zou Wenhuai felt that the boss’s emphasis was a bit too much. He admitted that Tangshan Big Boss was a bit different and could be considered innovative, but it was too…

But there was no way he would refute his boss in front of everyone, not even in private.

The boss generally does not interfere in the management of Starlight, so it is no big deal if he acts capriciously occasionally.

On the contrary, Bruce Lee was a little worried, and later went to Wang Yuanchao and said:
"Boss, why don't we try it out in a few stores first, and then roll it out on a large scale? That's how it's done in the United States."

Wang Yuanchao smiled and said:
"Why, you have no confidence in your own work?"

Bruce Lee patted his hard chest and said politely in a tough tone:

"My movies are definitely good, but I still don't know what Hong Kong citizens like."

Wang Yuanchao said:

“I’ve fought with you so many times, so of course I know how good your kung fu is.

If you're worried, we can set up a ring in front of the Pacific Building and you can declare war on Kung Fu masters from all over the world. How about that?
This way, newspapers and radio stations can publicize it and it will have something to offer.

The movie’s fame will surely skyrocket!”

Bruce Lee was a little emotional. The big boss really had full confidence in him. Kung Fu masters from all over the world declared war...

Looking at Wang Yuanchao's burning gaze, Bruce Lee said with great pride:
"Then I'll give it a try!"

Wang Yuanchao smiled and said:
"No hurry, I'll ask the newspaper to organize it. The winner will get a bonus of 1 yuan! Three consecutive days, three games a day, how about that? This way, the whole of Hong Kong will know about our movie."

Bruce Lee said:

"Let's play ten games a day. Three games is too few and not satisfying enough."

Phoenix Daily is very good at organizing activities. Although the Pacific Building is still under construction, it will be the base camp of the big boss. Bruce Lee set up a ring here to promote his movies and the Pacific Building at the same time.

The movie opens on Friday, October 10th, and there couldn't be a better time.

[Historically released on October 10, Sunday]

So the competition will be held from October 10th to 24th, Sunday, Monday and Tuesday. Phoenix Daily even invited TVB to do the live broadcast.

Why not start earlier? Because you have to avoid Princess Anne's schedule!

In this way, there is enough time for publicity before the competition, and there are still two days to warm up for the movie.

Historically, the box office of "Fist of Fury" exceeded 300 million, breaking the record of Hong Kong movies. Wang Yuanchao did so much publicity and it was shown in so many theaters. Isn't it better than Golden Harvest back then? Breaking 500 million, is it easy?
He doesn't plan to water down the film for this one. He wants to see the film's actual capabilities and the impact his publicity and promotion will have on the film's performance.

As soon as the news came out in newspapers and on the radio, all the big players in Hong Kong were excited.

How could an unknown movie star dare to set up a competition? The prize money is 1 yuan!!!

The founder of Jeet Kune Do?

What kind of bird path is this? I’ve never heard of it!

It's hosted by Phoenix Daily, so it has credibility. After all, the beauty pageant is organized by them.

This movie star really went all out to promote the movie.

Many people began to call the newspaper's registration hotline. Three days, thirty sessions, which means only thirty lucky people have a chance. Be quick and you'll get a chance.

For the sake of the 1 yuan prize, we should give the movie star some face and not disfigure him. We should just stop at the right time.

Those who called earlier, when they heard that they had to draw lots to decide the order of appearance, immediately started wailing, as if the lucky one was about to slip away from them.

If a little star dares to set up a challenge, he must have some skills. But if the challenger is behind him, his chances are slim. Who can beat thirty people in three days?

So an enthusiastic citizen who is good at kung fu suggested that 32 places could be made available, and everyone could play in pairs first, and then the winner would be decided, and then fight the movie star. In this way, the pampered star would not suffer a loss, and the kung fu experts who did not get the prize money would not complain about not having a chance to compete.

Anyway, everyone thinks that the film company is just here to give money for publicity.

1 yuan, everyone thinks it should be theirs.

Therefore, there are countless different opinions.

Some people even went directly to the newspaper to give their feedback.

Some people even started fighting in front of the newspaper office because of disagreements.

Those who are average in kung fu naturally prefer luck, and think that this method of drawing lots to decide who will go up is good and can try their luck.

Some tabloids simply squatted in front of the Phoenix Daily to capture the excitement and attract attention.

(End of this chapter)