Chapter 285: Winning a Million-Dollar Order from Hasbro
The agreement was made, and Depriest was a little impatient, and said with a smile:
"My friend! Let me see what method you have!"

Wang Yuanchao served DePriest coffee and told the story:

"First, of course, we have to take off Private Joe's uniform..."

Depriest's smile faded and he immediately interrupted:
"Are they still American soldiers? Then..."

Wang Yuan emphasized without hesitation:
“That’s still Joe!!!

Why did Blizzard make Joe so sophisticated?

Just take off your clothes, change your clothes, and let the children know that it is Joe!

The military uniform was just taken off, and the children could help him put it on anytime they wanted.

Don’t soldiers need to retire? Don’t soldiers need to live?

Joe can also be a firefighter! An athlete! An explorer! A pilot! Anything that boys think is cool!"

It was as if a gap had been opened in Depriest's mind, and all kinds of thoughts instantly rushed out of his mind.

Yes, I have taken off my military uniform, so why don’t you let me promote it? Are all the anti-war organizations and parents still against it?
Wang Yuanchao continued to persuade:
"Boys like soldiers, so we can just give them soldier costumes! Doesn't Mattel's Barbie doll change clothes every day?"

Anyway, Mattel won’t cooperate, so copying Mattel’s ideas is not a big deal. Moreover, after learning more, I realized that even Private Joe was copied by Hasbro because they were jealous of Mattel’s “Barbie”! They also specifically don’t allow the word “doll” to be used. Internally, everyone likes to say “product”, or at most “doll”.

So Wang Yuanchao said "product" and "Joe", and avoided the word "baby".

Depriest leaned forward involuntarily, his smile was obvious, but he was still not satisfied. Didn’t the king say that he had several suggestions? So he smiled and said:

"Is that all?"

Wang Yuanchao smiled and took out a box, handed it over, and said:

"These are images of Joe after he was demobilized."

DePriest quickly took it and opened the gift-like box, inside which lay three models of Joe without military uniform, which looked very majestic and domineering.

Mainly orange, firefighter holding a hose!
Mainly brown, an explorer with a mountaineering backpack!
Mainly blue and white, an athlete holding a football!
No matter which one, they all look fuller and more muscular than the original Joe. Not only boys, but men will like it too!

This was during the contract signing period. Wang Yuanchao felt that the drawings alone might not be shocking enough, so he specially arranged for Blizzard to work overtime to produce the samples!

Sure enough, DePriest's eyes widened.

He held each doll in his hand, observing and playing with it. The look in his eyes, the movements, the doting look seemed to say:

"This is my child!"

Wang Yuanchao didn't bother him. He just looked at Depriest with a smile, wishing he could grow a third hand so he could hold a Joe in each hand!

After a long time, he suggested:
"How about trying to put them in military uniforms?"

Only then did Depriest remember that there were small clothes in the box!
He happily changed Joe's clothes clumsily and said:

"I suddenly feel that the body of our domestic products needs to be redesigned."

Because Hasbro did not order the body part from Blizzard, this part can be regarded as a gift from Wang Yuanchao. The body proportions are more muscular and the lines are more beautiful, not as mechanical and stiff as the original one.

DePriest felt that this slightly overpriced deal was totally worth it!
Looking at the products in his hands, he felt that he had opened up new ideas. As long as the sales volume increased a little, the effect would be much greater than the slight cost savings.

Money is earned, not saved, right?

The first suggestion was so exciting, how could DePriest not be tempted by the following suggestions?
He put down the new Joe that he couldn't let go of, and even sat up straight, saying excitedly:

"So, what other good ideas are there? My friend, I'm listening carefully!"

Wang Yuanchao's suggestion is:
“The second suggestion is to make an animation!
Film the story of Soldier Joe who becomes a firefighter, explorer, athlete and other workers after being discharged from the army!

Be it an everyday story or a competition, such as saving women, cats, and dogs in the United States; exploring the mountains, deserts, and oceans of the United States; playing in the Super Bowl and leading a small football team to rise.

Every season, we can focus on launching an image of Joe.

That's more appealing than the ads, isn't it?
This will give Joe a soul, he will be more than just a doll, he will be the dream of boys and the lover of girls. "

How did Hasbro sell Transformers in the first place?

Isn’t it just giving cartoons to people for free?

Advertisements are so stiff, cartoons are the soul.

DePriest's expression changed as he followed Wang Yuanchao's story and kept thinking about its feasibility in his mind.

Disney has made a lot of movie animations, including the "Popeye" animation, which was only a few minutes long, and "Snow White", "Pinocchio" and "Cinderella"...all from Disney!

TV animation, Mickey Mouse, Donald Duck, Pluto, um, Disney. Oh, and Tom and Jerry from MGM...

If Joe's story is put on TV, no one has done it before. However, the fact that no one has done it before can show DePriest's insight, vision and courage, right? Wang Yuanchao struck while the iron was hot:
"

We give them to TV stations for free, and the TV stations have programs that can attract children. We also run advertisements. We don't make money from cartoons, we make money from toys, right?

To produce a cartoon, there are 24 frames per second, that is 24 pictures, 144 pictures per minute, and one cartoon episode is 15 minutes, which is 2160 pictures. The cost should be much lower than placing advertisements on major TV stations.

Even if it fails, animation only costs a small amount, right? "

Depriest was already rubbing his hands unconsciously, wishing he could fly back to the Rhodes Island headquarters immediately to report his new idea to the president.

As for the other party's point about low cost, can't an animation be shot for just one episode? In fact, if you shoot a few more episodes, the difference between that and the advertising fee is not much.

But it doesn’t matter. In the current situation, who else can put forward more constructive suggestions than him?
"My friend, I really want to give you a position as a creative marketing director in my marketing department! At least you have ideas!"

Wang Yuanchao waved his hand quickly and said:

"Oh no no no, if I become your creative marketing director, I have to follow your leadership. How can we still be friends then?"

Depriest smiled even brighter, but said with regret:

"That's a real loss for Hasbro."

Wang Yuanchao smiled and said:
"No, as long as our friendship lasts, I will definitely give you my greatest support, President!"

DePriest laughed and said:
"Well, after my plan is implemented, you are welcome to come to Rhode Island and watch our Joe's TV animation, how about it?
I need your help."

This idea was proposed by Blizzard, and since Blizzard was so understanding, DePriest wanted to invite them to observe and verify it.

Wang Yuanchao smiled and said:
"my pleasure!"
-
Blizzard immediately began recruiting on a large scale, with a basic salary plus piece-rate bonuses for excess wages, which was the same as Deep Blue's model and nearly half higher than the average salary in the plastics industry.

Phoenix Daily and Hong Kong Business Radio naturally helped with the job ads, and also boasted that Blizzard had won top orders from the United States, so everyone would not have to worry about starting work or making money.

Employees at Deep Blue and horse racing ticket sales outlets also went home to share with their relatives, friends and neighbors, because if the workers they introduced become regular employees, they will receive a 20 yuan referral fee!
So what we see at Blizzard is that the number of workers who have signed up is full, and the long lines need police officers to maintain order.

Lui Lok and Lee Siu-yan were good friends. When they were in Hong Kong Island, they had very close contacts. Lee Siu-yan also invited Lui Lok to dinner recently. There were two meanings:
One is of course to continue to maintain the relationship between the two parties. Li Chaoren has also stepped out of Hong Kong Island and set up industries in Kowloon. They are all old friends, so naturally they cannot cut off their ties.

Another one, also with some complaints, complained that Blizzard had snatched Changjiang's order.

It is obvious that Changjiang has a large number of ready-made workers, while Blizzard is small in scale and is still recruiting workers, which has disrupted the order of Hong Kong's plastics industry.

As the chairman of the Hong Kong Plastics Industry Association, Li Chaoren feels very worried and heartbroken.

Lu Le understood the elegant meaning of music by listening to it, and today's situation is perfect for doing some small moves.

Moreover, Blizzard has such a big factory and has been open for so long, but they didn’t even come to pay their respects. They really don’t take Lu Lok seriously!

If you don't take me, Lu Le, seriously, I, Lu Le, will take you seriously in my heart and think about you, hehe!
There are gang members mixed in with the registration team.

"It's such a long line, how long will it take? Hey, why are you cutting in line?!"

"I just went to release the water. Why can't I release the water?"

"I've been queuing here the whole time, how is that possible?"

"Well, I have friends to testify!"

……

Seeing that the situation was getting more and more serious, Blizzard's security guards came over to maintain order:

"What's going on? Why are we queuing up properly and now we're quarreling?!"

Those who were standing in line honestly saw the security uniforms and said quickly:

"Sir, they are cutting in line!"

The security guard said seriously:
"Everyone is here to line up, how can you cut in line? Either line up or leave!"

The community members complained:
"Sir, whoever speaks first doesn't have the right. I'm going to pee, and the line is so long. I can't let a living person die from pissing."

The security guard thought this made sense, so he said to the people in line:
"People have three urgent needs. How can you be the first to file a complaint against a bad person?"

The people in the queue were speechless, and the gang members successfully joined the queue.

This has not happened once, but there has never been a conflict because security guards who maintain order always appear everywhere quickly.

When Lu Le learned the report from his subordinates, he knew that such a simple plan would definitely not work because the opponent was well prepared!

"Find a reason to start pushing and shoving. Since when have you only been able to move your mouth?"

(End of this chapter)