Chapter 269: Newspapers and radio stations earn advertising fees
This foreigner really knows how to lie with his eyes open.

Even now, Hong Kong's production capacity has not fully recovered.

Not to mention that many wealthy people have not returned yet, even the factories that have resumed work have not yet reached full production capacity, and some are still competing for employees!

For example, the biggest competitor Shell.

The Weng family did not run too far, as Shell had just fully resumed production, but they had the same scale as Deep Blue and its upstream suppliers, but only half of Deep Blue's production capacity, and were completely unable to replace Deep Blue's position.

Horton felt that it was not as safe as working with multiple companies. He now had a big appetite and ambitious goals, and he no longer cared about the benefits of only $30,000 to $50,000 a year.

Besides, the cooperation with Deep Blue has always been good, so let’s talk about it first.

Looking at Holden's burning gaze, Wang Yuanchao looked at him for a moment and said:

"it is good."

It was originally unexpected wealth brought about by the turmoil in Hong Kong. It was already much higher than the processing fee he had hoped to earn in the beginning. Why should he not be satisfied?
The smile on Holden's face immediately bloomed like a spring flower, and he said:
“My friend, you know, in order to trade with you, I didn’t buy other people’s goods, and I also had to appease the people around me. My efforts are beyond your imagination.

But for the sake of our friendship, I alone withstood the pressure on our side.

But I can recommend some resources to you, and I also hope that Deep Blue can have a larger scale and supply capacity. "

Wang Yuanchao understood as soon as he heard it. Horton felt that Deep Blue’s production capacity was not high enough!
He wanted Shenlan to take over other people's goods and then transfer them to the foreign trade company.

In this way, Horton only needs to cooperate with Deep Blue to earn more without increasing the risk at all.

Oh, it’s a huge profit!

Wang Yuanchao smiled and said:
"Of course, no problem. I will ensure the quality and will not damage the reputation of Deep Blue's products and our friendship!"

Holden laughed, took out two business cards from the drawer of his desk, handed them to Wang Yuanchao, and said:

“Look forward to Deep Blue showing off his skills!”

After this negotiation, Wang Yuanchao lost an additional $4 per fan, which amounted to more than $10 a month! If the production capacity had not been expanded, the monthly revenue would have been less than $20.

So, he couldn't refuse Horton's "kindness".

However, he would definitely make a thorough inspection of these two factories to see if he could turn them into part of his OEM business.

He not only wanted to make up for the lost money, but also earn more.

(These two are not small factories that help make ceiling fan lights, but large-scale medium-sized factories)
Apart from Deep Blue's troubles, the radio station and the newspaper are making steady progress.

Wang Yuanchao set two red lines for the two media outlets: one is not to get involved in China's policy, and the other is to sing the praises of Hong Kong.

Not involving needles means not commenting on the mainland, not commenting on Yizhou, and not commenting on John. Apart from these three, it doesn’t matter.

When singing the praises of Hong Kong, the main theme is the positive aspects such as how to make money, develop, be happy, and have entertainment. The dark side is not that it cannot be reported, as long as it does not involve the first point.

But in the eyes of the authorities, this is just praising the authorities. They consciously equate Hong Kong with the authorities.

People outside consciously classified them as part of the authorities.

During periods of depression, the entertainment industry tends to become more developed because life is already so painful and people need to find some fun, otherwise what is the point of living?
Thanks to the external environment, the two media have also been booming in recent months.

The sales of Phoenix Daily have exceeded 12, further consolidating its leading position in Hong Kong's newspaper industry.

The huge sales volume has brought in huge advertising revenue, with the latest monthly profit just exceeding 30 Hong Kong dollars!

With a wave of his hand, Wang Yuanchao tripled the newspaper space, from four pages to twelve pages, without raising the price even if the quantity was increased!

The new newspaper has a new layout. The front page is all major news; the second page is international news; pages three and four are local social hot spots and people's livelihood; pages five, six, seven and eight are horse racing; page nine is dog racing; pages ten and eleven are culture and entertainment, and the last page is sports and education.

Ma Jing originally monopolized the newspaper content, and other content also began to compete with other newspapers for territory.

Of course, all kinds of advertisements are also indispensable. The prices of eyebrow, eyelid, flower and center seam are all regular and stable.

If there are big merchants, you can also use a full page, half page, a quarter page, an eighth page, etc.

The expansion of the page space means the need to add a large number of full-time reporters and editors, and also to commission articles from the public. The remuneration is not the highest, but it is definitely higher than that of Ming Pao.

After each page is clearly divided, there will naturally be a column editor for each page. One editor alone will be too busy to handle all the tasks.

Not only the editors of the sections and columns, but also the news department needs to be expanded.

The News Department has the Reporter Department and the Photo Department under its jurisdiction. Both text and photos should never be neglected. The News Department has also become a large department.

The advertising sales department has also expanded, and we have to seize the opportunity and take the initiative.

There are also marketing planning department, customer service department, printing and distribution department, comprehensive management department, etc.

What does all this mean?
This means that many people will get promoted and get a raise!
Before, everyone saw that the newspaper was thriving but the boss never showed up, so they thought Phoenix Daily was another miser like Ming Pao. But it turns out that when the boss showed up, he would make big promotions, salary increases, and job offers. Hard work really pays off!
Not only Phoenix Daily, but also Hong Kong Commercial Radio has similar revenue. Wang Yuanchao is willing to spend money to produce high-quality products.

Among so many citizens, not everyone can watch TV, go to the movies, or go to nightclubs every day, but most of them can still listen to Hong Kong Commercial Radio.

Although the initial investment was a bit large, the radio station’s latest monthly profit has reached 10, which is three times the previous amount.

Even He Zuozhi had to sigh at Wang Yuanchao's great courage and investment.

In fact, Wang Yuanchao only invested a few hundred thousand yuan at the beginning.

For example, the radio dramas on Commercial Radio are now full of talented people.

They perform those classic novels as if they were dramas, and sometimes they even prepare costumes and props to make the actors more involved.

It is not for the audience to see, and the audience cannot see it.

It is for the actors acting opposite to me to see it, so that they can feel it more.

When they feel it, the lines will be more contagious.

Not to mention the various dubbing such as narration, music, wind, rain, fighting, etc.

Wang Danfeng knew that Wang Yuanchao’s ambition was not just about the radio station, so sometimes she would be strict with the actors on how to manage their expressions.

She sincerely hopes that the radio drama actors under her can keep up with the development pace of their boss in the future.

People who become leaders for the first time are so responsible and strive for perfection.

The result is that Commercial Radio’s radio dramas directly crushed competing radio stations.

Even TVB cannot compare to Commercial Radio.

There are too few TV programs and too few TVs.

Driven by the radio drama department, other program groups were also forced to roll up, creating the internal factors for the booming development of commercial radio stations today.

The external situation provided radio stations and newspapers with an undisturbed development environment.

The combination of internal and external factors, plus the core content - making money + entertainment, closely capturing everyone's eyes and ears, is a strong guarantee for achieving results.

Otherwise, with so many newspapers, why haven’t we seen any one as successful as Phoenix Daily?

We should report more on content that the general public is more concerned about!
Everyone's life is so miserable already, and yet you still preach every day and talk about high-brow stuff, it would be strange if sales are good!
It's so out of touch with reality!
No matter what, Wang Yuanchao has never denied that horse racing and dog racing are the core competitive advantages currently being developed by newspapers and radio stations.

The sales agency rights for dog tickets were also obtained, but not exclusively.

But it doesn't matter. Dog racing is still a bit difficult to be accepted by the upper class. Wang Yuanchao definitely didn't say that just because he didn't get the exclusive agency. It's the fact.

Because someone wins the lottery and gets rich every week, citizens always want to buy some horse and dog tickets.

These vivid legends can be passed on by word of mouth among citizens even if newspapers and radio stations do not broadcast them. After all, Hong Kong is only so big.

Especially if the guy you looked down upon yesterday won the lottery today and has a pretty girl by his side, would you be excited?

The subordinate who was scolded by you yesterday tells you today that he quits his job because he won the lottery and will not have to worry about food and drink for several years. Do you want to try it?
Yesterday you were worried about your mother’s medical expenses, your children’s tuition fees, and your wife hadn’t bought clothes for a long time. Today, these are no longer a problem. Just because you won the lottery, you became a good son, a good father, and a good husband. Don’t you want that?
Newspapers and radio stations are just adding fuel to the flames.

Phoenix Daily likes to interview lottery winners, and Hong Kong Business Radio also likes to invite lottery winners to the station to share their lottery winning experiences and life after winning with everyone.

It's not the kind of dry text. Some people stutter, some are fluent, some can speak Mandarin, some can only speak Cantonese, and some even speak Minnan dialect. They also need translators and hosts. They are all living and different people!

How could the listening rate not be off the charts? Who wouldn’t want to take advantage of someone else’s good fortune and learn their magical rituals?
Wang Yuanchao discovered that this was a great opportunity for product placement, but unfortunately his subordinates had not realized it yet!
Buy Phoenix Daily and listen to Hong Kong Business Radio, and treat it as investment research and learning.

After all, even if you rely on luck, you can't just buy blindly, right? You have to listen to the opinions of people who have experienced it! By the way, you can also look forward to your life after winning the lottery.

Even if you brag to others, you can say, I have a friend, I have a neighbor, I have a classmate, so that it doesn't seem like everyone has lucky people around them, and you are the only one surrounded by bad luck, right?

Doesn't that mean that you are a bad person?

This is intolerable!
Everyone still needs some good signs to give themselves some hope.

Little do they know that newspapers and radio stations will quietly guide citizens who win the lottery to report or share the hot spots according to their planned routines!

Adding fuel to the fire makes a sizzling sound.

The lottery ticket sales outlets like to put up big banners to celebrate how many big prizes they have won and the total amount of prize money! They all have the numbers.

Although there is no million-dollar grand prize, there are small prizes of tens, hundreds, thousands, tens of thousands, or hundreds of thousands. However, small prizes can make people financially free instantly, and are equivalent to dozens of months' salary for ordinary people.

If you are bolder and place a few more bets, it is possible to make hundreds of thousands.

(End of this chapter)