Chapter 122 Watch the live broadcast

The morning in the courtyard is still quiet, with gentle breeze and crisp sound of wind chimes.

Chen Mo and Ma Ye sat in the courtyard, drinking tea and chatting.

"Several flagship products have basically been developed and there may be some minor adjustments later, but they have basically been finalized."

"Of course, we will continue to research and develop, innovate, and develop new products and flavors."

"The price of the product matches the market positioning. Final confirmation."

Ma Ye introduced the progress of the project to his partner Chen Mo.

“What about the channels and supply of raw materials?”

Ma Ye took a sip of tea and said, "We have already secured several large tea gardens in Fujian and signed supply contracts. We have also reached a preliminary cooperation intention with a dairy company for milk sources. We are still investigating and confirming the supply of the remaining ingredients."

"Well, I came back this time just to inspect the Ink Red Rose Farm here."

Chen Mo continued as he made some tea. "Then all that's left is setting up the production line and choosing a location for the store."

"The production line is looking for a suitable factory, and it is faster to directly acquire it. Due to the general environment in the past two years, many factories are unable to continue to operate and need to be transferred and sold."

"The first store location has been chosen, and we are looking for a design company to produce the design drawings for the renovation. We have produced several sample drawings, but I am not satisfied with them yet."

Chen Mo nodded. "The storefront is the outer packaging of the tea brand. It directly reflects the brand's style and positioning. It can't be made up."

Ma Ye smiled and said, "That's right. We will use this as a template when we open branches in the future, so I want to keep improving."

"During the store renovation, staff recruitment and service training will also be carried out simultaneously, and it is expected to be officially opened at the end of November."

"So soon? I thought we would have to wait until around New Year's Day."

Chen Mo was a little surprised. How long had it only been since the preparations began?

"I tried to contact the team that followed me to start a business. Fortunately, I was a good person and didn't owe anyone money, so some people are still willing to come back and work with me." Ma Ye explained with a smile.

"I am familiar with them and their abilities, so I can command and coordinate with them easily."

Chen Mo understood that a mature team can get twice the result with half the effort.

"This isn't just a good character, this is an excellent character." Chen Mo joked.

After so long, people who have failed with you are still willing to come back and start a business with you. How could this be possible without some personal charm?

Ma Ye smiled and got back to the point: "The market is changing rapidly, and speed is of the essence."

“When I returned to BJ this time, I noticed that competitors were beginning to emerge on this track.”

Ma Ye is well aware of the importance of seizing market opportunities. Sometimes just being one step faster can make a big difference in the results.

There is never a lack of competition in the market, and the business opportunities that you notice will naturally be noticed by others.

Regarding this, Ma Ye felt a sense of urgency but also excitement.

The existence of competition means that the right track has been chosen and the market has prospects.

"Although others may be two steps ahead of us, I am confident that once we start running, we can quickly seize the market and stand out," said Ma Ye confidently.

There are generally two ways to dry catering brands:

One is to open a store at the beginning, and then find that it is quite profitable, so you open branches. When there are more stores, you start to build a team, supply chain and other standardized operations.

Mixue Bingcheng, for example, adopts this dry method, “from low to high”.

Another method is the "high to low" method.

First select products and tracks, and then formulate appropriate strategic positioning to achieve differentiated competition.

The next step is to build a single-store profit model and optimize the team, establish a supply chain, introduce capital and other professional operations.

Luckin Coffee is an example of a brand that starts from the end in mind.

The latter has been prepared for subsequent expansion from the very beginning, with a mature business model and architecture, and it can split quickly.

Ma Ye has rich experience in entrepreneurship and took the latter path.

Because of the sufficient preparation in the early stage, even if other companies have already opened stores, Ma Ye is not panicked. Instead, he feels that someone has helped him verify the single-store profit model from 0 to 1.

Chen Mo smiled and said, "Master Ma is well prepared. It seems that I just need to wait for the dividends."

Ma Ye waved his hand and said, "You still have to contribute to the subsequent marketing and promotion."

Chen Mo nodded and said, "No problem, I've already informed them and will make arrangements in advance."

"Okay, then I feel relieved." Master Ma smiled.

"Come, let's have tea instead of wine. I wish Master Ma success in his endeavor." Chen Mo raised his glass.

"We are all part of this effort." Master Ma corrected.

"Okay, let's join in the fun." Chen Mo said happily.

After drinking tea, Chen Mo suddenly thought of something, "Hey, I have a friend who is the chief designer of Shaohua Bookstore. He is currently selecting a location in the village. How about asking him for advice on store style design?"

Ma Ye's eyes lit up, "Sure, the decoration style of Shaohua Bookstore is very unique."

Shaohua Bookstore is not only known as the "most beautiful bookstore" in China, but has also been rated as one of the "Top Ten Most Beautiful Bookstores in the World" by foreign magazines many times. Its overall architecture and decoration style are unique.

"Then I'll make an appointment with him." Chen Mo picked up his phone and sent a message to Zhang Mingyu.

Mr. Ma drank tea and waited patiently. Looking back, he felt that he had made the right decision to find Chen Mo to invest.

Chen Mo is the most ideal investor. He only provides funds and resources and does not interfere with operations and management at all.

This is very comfortable for mature entrepreneurs like Ma Ye, as he does not need to be interfered with in his decision-making.

"He is free at noon. Let's have lunch together and chat later." Chen Mo said after putting down his phone.

"Okay, I'll host the party." Mr. Ma nodded.

Windy courtyard.

"This is the transfer contract for the B&B, take a look."

Xie Zhiyao handed the contract to Xu Hongdou and Chen Nanxing.

It was Xie Zhiyao who arranged for the owner of the B&B to come to the village to build a B&B. Now the owner of the B&B is in Shenzhen to accompany his sick wife, and he has entrusted Xie Zhiyao and Huang Xinxin to help handle the transfer.

"it is good."

Xu Hongdou took the contract and looked at it with Chen Nanxing.

In addition to five years of rent, there is also a transfer fee.

Because a lot of investment has been made in the early stages of the B&B, and now more than half of the main building has been built, the owner must recover some of the costs.

"The design and decoration drawings of the previous homestay can also be provided to you if you need them," Xie Zhiyao added.

Xu Hongdou reviewed the contract and confirmed that the amount was okay, then said, "Okay, that's fine with us. Let's sign the contract as is."

The main issue with lease transfer is price, which has been negotiated before. Now just confirm that the contract is correct.

Because the boss was in a hurry to use the money to treat his family's illness, the price had been lowered again and again. Chen Nanxing had been paying attention to the situation and had a rough idea of ​​it.

So the two of them asked Xie Zhiyao to ask the boss what was the lowest price he could accept and then agreed, without taking advantage of the situation to lower the price.

"Then I'll ask the boss to send the contract over after he signs it. When you're done signing it, send him a copy back." Xie Zhiyao said.

"it is good."

After confirming the contract, Xu Hongdou looked at Nana who was sitting at another table not far away.

Nana is being interviewed by a program called "Imperfect Humans".

After Chen Mo screened this column, he felt that it was a perfect entry point for Nana to make a comeback.

After Nana decided to face it again and stop avoiding it, Chen Mo helped plan her comeback.

First, pick out a dozen or so people who are the most active on the Internet, who are the most insulting and slanderous, and who expose personal privacy, and send them a lawyer's letter.

Then there is a need for "rehabilitation" and finding credible media to interview and provide "evidence".

Find some self-media publicity to restore the whole process of the incident.

In fact, everyone has a scale in their heart, and the right and wrong are in the heart. At that time, there were still many fans who supported and believed in Nana, but these voices were drowned out by the overwhelming number of water armies.

Without the internet trolls confusing right and wrong, and without the marketing accounts misleading with ulterior motives, these obscured voices will emerge.

After these bullets fly for a while and clear away some flies, Nana can start her official comeback live broadcast.

Soon, the interview with Nana ended.

After saying goodbye to the reporter, Nana walked towards Xu Hongdou and Chen Nanxing.

"How is it?" Xu Hongdou asked.

"Fortunately, they didn't ask any sharp questions. They just wanted to understand my feelings and changes in mentality after I was subjected to cyber violence." Nana said as she sat down.

"I've read the previous interviews in this column. They are not the kind of unscrupulous media or traffic-hungry ones who take advantage of the popularity and seek attention without any scruples," said Chen Nanxing.

“Yeah.” Nana nodded and let out a breath, “Huh~ After deciding to face it, I don’t have to hide from the camera anymore. I feel a lot more relaxed.”

"That's good."

Xu Hongdou and Chen Nanxing smiled at each other and felt relieved.

Gesanghua Hotel.

Chen Mo and Zhang Mingyu made an appointment at this nearby place.

Wait for Chen Mo to finish introducing Zhang Mingyu and Ma Ye to each other.

After Zhang Mingyu sat down and learned why Chen Mo came back, he couldn't help but joked: "Last time I said that we would meet in BJ next time, but Mr. Xie said that might not be the case. So it turns out that he chose the wife route."

Chen Mo shook his head and said helplessly, "There's nothing I can do. My house was robbed before I knew it, and my wife is really soft. I can't lose her when I go on a trip."

"Then we will see each other here for a long time next." Zhang Mingyu said with a smile.

"Have you chosen a location for your bookstore?" Chen Mo asked.

"I'm currently eyeing a century-old house. Its ancestors were horse caravan owners and were very wealthy. It covers a large area and has many traces of human history. It's quite suitable for our bookstore, but it's a bit shabby. Repairing and maintaining it is a big project."

Chen Mo nodded and smiled, "But after it's restored, this century-old house will be very unique as a bookstore. Maybe it can set a new benchmark for your 'most beautiful bookstore'."

Zhang Mingyu did not deny it, "As a designer, it is really fun to work on such challenging projects."

Chen Mo got to the point: "I asked you to come here this time because I want you, a great designer, to give me some advice on something."

"I was wondering why you suddenly asked me out. Tell me, what's the matter?" Zhang Mingyu smiled.

"Master Ma and I are working on a tea shop project. I'd like to hear your opinion on the design of the shop."

"What kind of tea shop?" Zhang Mingyu asked.

Ma Ye introduced himself: "I want to open a new oriental tea shop."

"What modern young people consume is tea culture and tea lifestyle, which are the upgraded consumption of music, chess, calligraphy, painting, poetry, wine and tea."

“So I want young people to experience teahouse culture from many aspects, and strive to make tea drinkers as comfortable as the ancients.”

Zhang Mingyu thought for a moment and said, "Then we can use a wooden structure and seal script on the wall to create a Zen Chinese style, and add some design elements such as opera masks and tea-horse maps."

"The spatial vision is based on the five senses, allowing people to perceive the Oriental New Tea Shop from multiple angles and convey Chinese culture."

"You can touch the natural texture of the logs in the space, and you can feel the outer ring design of the ancient building's mortise and tenon craftsmanship with your hands, and feel the aesthetic exploration from the East."

The more Ma Ye listened, the brighter his eyes became. "Yes, this is the concept I want to convey."

"I wonder if Designer Zhang will take on any outside projects?"

Ma Ye knew from Chen Mo that Zhang Mingyu was not only the chief designer of Shaohua Bookstore, but also a partner of Shaohua Bookstore, so he asked this question.

Zhang Mingyu shook his head. "I am currently in charge of the establishment of Shaohua Bookstore in Yunmiao Village. I don't have the time and energy to take on other projects."

"Is that so?" Ma Ye felt a little regretful when he heard this.

Zhang Mingyu thought for a moment and said, "If you need anything, I can recommend you a senior brother of mine. He opened his own architectural design company in BJ and has good performance and reputation in the industry."

Master Ma had no objection and nodded in agreement: "Then I'll trouble you."

The night is clear and dust-free, the moon is bright and the stars are sparse.

In the past few days, Chen Mo has mobilized some resources to help Nana carry out counterattack marketing online.

Nana has finally prepared herself mentally and decided to resume broadcasting tonight.

"Hello, everyone. Long time no see. I'm Nana-chan."

Nana greeted everyone in front of the live camera in a somewhat awkward manner.

After all, it is an account with more than five million followers, and with the recent popularity of the old story brought up again, the number of people in the live broadcast room quickly exceeded ten thousand.

The other people in the courtyard sat around the dining table, watching the live broadcast on their phones and clicking and swiping the little hearts to show their support.

"Everyone, put your hands up, don't stop." Chen Nanxing called out.

"Got it." Barley replied.

"Is it all right to just keep clicking like this?" Xu Hongdou asked. She seldom watched live broadcasts and didn't know much about them.

"Liking and sending gifts can increase the popularity of the live broadcast room and can attract traffic to a certain extent." Chen Mo explained.

"Do you like watching live broadcasts?" Xu Hongdou asked "casually".

Chen Mo glanced at Xu Hongdou and said, "You should ask me what kind of live broadcasts I like to watch."

"Then what kind of live broadcast do you like to watch?" Xu Hongdou readily agreed.

"You should ask me whether I prefer to watch singing or dancing."

"and you."

Xu Hongdou was halfway through her sentence when she noticed Chen Mo's teasing look. Not realizing that her thoughts had been seen through, she glared at Chen Mo in anger.

This is called preemptive strike.

Chen Mo leaned close to Xu Hongdou's ear and whispered, "I like watching you dance. When will you perform for me?"

Xu Hongdou raised her eyebrows and asked with a smile, "What dance do you want to see?"

Chen Mo's eyes lit up immediately, "Really?"

Xu Hongdou raised her chin slightly, "You tell me, I'll see if it works."

Chen Mo thought about it and asked tentatively: "Striptease?"

Xu Hongdou narrowed her eyes, "Like the cool girl in the live broadcast room?"

"No, no, no, that's low taste. Striptease is about being sexy first and naked later. It's like opening a present. The whole process is full of anticipation."

Seeing that Xu Hongdou was so eager to learn, Chen Mo felt that he had an obligation to make his future life better, so he started to teach her.

"Now that you know so much about this, have you ever opened a gift like this?" Xu Hongdou asked with a smile.

"Hiss~~" Chen Mo felt pain in his waist and immediately begged for mercy: "No, I just critically observed the demonstrations of some Japanese and Korean teachers."

"Don't watch this kind of thing in the future. It's unhealthy." Xu Hongdou twisted Chen Mo's ear.

"No more looking at it, let's study and explore it ourselves in the future." Chen Mo promised.

"."Xu Hongdou rolled her eyes in annoyance.

"Hey, hey, hey, I'm watching the live broadcast and calling Nana, what are you two whispering about?"

Chen Nanxing knocked on the table, just like a class monitor maintaining classroom discipline.

"Nothing. I was thinking that if I had a fascia gun, I would get likes much faster." Chen Mo said nonsense.

Xu Hongdou nodded, "I told him that he has to point with his hands to show his sincere feelings."

"Don't be distracted. Don't show off your love in public." Chen Nanxing pointed at the two of them.

"Okay, squad leader." Xu Hongdou said with a smile.

Chen Nanxing rolled his eyes.

(End of this chapter)